VIRTUAL REALITY. for events & conferences

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1 VIRTUAL REALITY for events & conferences notiontheory.com

2 CRE TE UNFORGETTABLE EXPERIENCES E ngaging your audience has never been easier thanks to the unforgettable experiences that virtual and augmented reality offer. In this guide, you ll learn just how easy we ve made bringing virtual and augmented VR Experiences Are Perfect For reality experiences to the masses. No matter the size or industry, there s a solution available for everyone to start leveraging the many benefits of these Training Sales immersive experiences. Education From pop-up arcade experiences, group and social events, or even completely Healthcare custom-made virtual reality experiences, we offer a full suite of solutions for your Real Estate next event or presentation. Sports Experimental Who are we? We are Notiontheory, an award-winning creative product studio Marketing specializing in creating virtual reality and augmented reality experiences and bringing them to the masses. Our team is proud to partner with some of the world s most innovative companies - like those listed at the top - to deliver immersive and engaging experiences to the masses. We couldn t have had a better creative partner. They delivered in an incredibly short time frame and everybody was thrilled with the results. Niki - Creative Director at Edison Electric Institute

3 What s In It For You W hen you opt to use virtual reality at your next event you ll be a crowd pleaser, but there s more to virtual reality than just that. Virtual reality can be leveraged to quickly iterate on concepts and ideas and then tested in an engaging and immersive environment. This can, in many cases, save you money over traditional research and development methods by having a controllable, repeatable environment that can quickly allow for change and testing of ideas. Read the case study on the following page to learn how one company we worked with did exactly that to test the future of the energy grid quickly, safely, and for a lot less than their traditional methods, in order to get buy in from their respective committees.

4 Virtual Experiences Save Real Resources The Edison Electric Ins tute (EEI) is the associa on that represents all U.S. investor-owned electric companies - companies that provide power to over 220 million Americans. They have a big responsibility, and looking forward, EEI is pushing for buy in for smart ci es - ci es that op mally use the grid to save energy, provide valuable services to the people of the city, and more. While smart ci es are the next great fron er for the American city, selling the idea can be both cumbersome and expensive using tradi onal marke ng and pitch techniques. Developing a physical prototype, transpor ng it to various events and venues to showcase, and training a staff to present it, are all very real expenses. Cue the virtual Smart City experience. We rapidly made a virtual smart city for EEI that included a lot of the automated and energy-saving devices that EEI wanted to showcase. From smart street ligh ng that only ac vates based on walkway ac vity, smart traffic based on the condi ons of the road, showing how the grid works to familiarize and educate, and a whole lot more, we made an experience that would help EEI reach their goals. This saved EEI me, money, and the logis cs of having to transport, setup, and train people to present a tradi onal exhibit and also allowed for rapid updates and addi ons of content based on their needs and feedback provided by a endees. We made sure that EEI got a fric onless experience and they were impressed by our work. The virtual smart city experience helped EEI get further buy-in for inves ng in smart city technologies, and saved them a lot in research and development too. We were glad to help, and we can do the same for you. Source:

5 OP T I ON 1 - $$$ POP-UP VR ARCADE T he Virtual Reality pop-up arcade is a great entry level installation to drive traffic to your exhibit booth, selling attendees on the experiences you re offering where you can then up sell your product or services. Easy to set up and fun for attendees, the pop-up VR arcade experience is a great way to entertain at your next venue with minimal setup time and cost, while being a high-impact experience that will increase engagement and retainment of participants. Your participants will have access to a wide variety of virtual experiences with something there for everyone to enjoy. Get access to all of the pulse-pounding virtual reality experiences that will have attendees getting back in line for more!

6 Did you know... According to research done by Airpush Partners, in connection with Nielsen, Virtual Reality is up to 18 times more effective than traditional advertising. Source1:

7 OP T I ON 2 - $$$ GROUP EXPERIENCES SOCIAL OR COMPETITIVE VR group experiences provide a high level of engagement for a crowd, creating an incredibly social or competitive environment depending on the desired VR experiences. Have people compete head-to-head or team up to tackle a common objective. These are fun events for any workplace looking to have some friendly competition, or engage in group-building in a dynamic and engaging way that doesn t require trust falls. There are a multitude of different scenarios to explore and you ll be amazed at just how naturally everyone adapts to the action - and even more impressed with how into it everyone gets. Whether they re duking it out head-to-head or working together, your participants will all enjoy the immersive experiences they re dropped into. Best of all, we ensure that the only thing anyone needs to worry about is getting the high score.

8 Did you know... By 2020, the global consumer VR market is slated to grow to 200 million users according to Tractica VR, a market research and consulting firm focused on technology. Source2:

9 OP T I ON 3 - $$$ CUSTOM VR EXPERIENCE DEVELOPMENT & INSTALL IF you re looking to make a lasting impression for years to come, our team is available to create a custom-tailored VR experience and exhibit for your company. We have a highly-skilled and experienced development team that knows how to navigate the intricacies of virtual reality and leverage the medium for maximum impact. We ve worked on a wide berth of projects from those needing to show off near-future technologies, full-body rhythm games, give virtual tours of places both real and imagined, and a whole lot more. We can work with you and your team to create a custom immersive and engaging experience that will leave your audience in a state of awe. This is the ultimate experience and we ve made it as easy as possible for you to get into the action! Don t be put off by the tech we ll do the heavy lifting. So let s talk and together we can immerse, engage, and entertain!

10 Did you know... The total value of both virtual and augmented reality are forecast to by $120 billion by 2020 according to Digicapital VR, a VR market analysis firm. Source:

11 CREATE YOUR UNFORGETTABLE EXPERIENCE get in touch Kristian Bouw - CEO kristian@notiontheory.com hello@notiontheory.com notiontheory.com