RMAI is an industry body set up in 2005 with the objective of promoting, improving, developing and furthering the cause of Rural Marketing in India.

Transcription

1 RMAI is an industry body set up in 2005 with the objective of promoting, improving, developing and furthering the cause of Rural Marketing in India. About RMAI is an industry-managed body with membership base of corporate, Media Agencies, PSU & Govt. Some of its members include Abbott, Ayurvet,BKT tyres, BIMTECH, Birla Group, Cargill, Capital World Media, Crompton & Greaves, Dayal Gropup, DDB Mudramax, Dabur, Ericsson, Department of Posts Govt of India, Geometry Global, Godfrey Phillips, Group M, Green Light Planet India, Hero Motocorp, HLL Lifecare, Indian Oil, IILM, Impact Communications, Insight, ITC, JCB, JWT, Linterland, MART, Maruti Suzuki, MERCK, Novartis, Parle, Percept, PHI Seeds, RC&M, Rural Relations, Reuters Market lights, Sahaj E Village, Sustainable Agro-commercial Finance Ltd., Tata Steel, Tata Motors, Ultratech, Usha International, Vritti Media, JWT, Zeeco Media, HT Mobile Solutions, Advanta Ltd, Muthoot Fincorp Ltd. RMAI engages with various stakeholders like Corporate, Rural Agencies, Media, Academicians, and In uencers etc. continuously through knowledge sharing Events & Activities. SOME OF OUR REGULAR ACTIVITIES INCLUDE KNOWLEDGE EVENTS - Seminars, Conferences and Roundtables on Rural Distribution, Media in Small Towns, Role of IT in Rural India, Marketing of Regional Brands in Rural India, and Innovative Sales & Marketing initiatives in Rural India RURAL MARKETING COURSE - RMAI takes up a well-designed RM course in leading B Schools of India. Faculty is drawn from RMAI membership base. RURAL IMMERSION TRAINING PROGRAMME - RMAI conducts RIPs to sensitize Corporate Managers on various aspects & nuances of Rural Marketing. ANNUAL RURAL CONCLAVE - to bring industry leaders, technology players, marketers, innovators under one roof to deliberate on challenges & opportunities afforded by Rural Markets. ( RESEARCH - RMAI regularly conducts studies in Rural on various topics. Members can access either free or discounted prices. AWARDS FLAME AWARDS - To encourage and acknowledge the best & innovative works/initiatives in Rural. () AYURVET STUDENT AWARD Instituted to award Management Students for their Summer Rural Projects. ( ameawards.com) FLAME LEADERSHIP AWARDS These awards are given to individuals who have contributed immensely to the rural marketing industry. RMAI CORPORATE EXCELLENCE AWARDS Recently instituted awards are given to organizations for sustained & path breaking initiatives in Rural.

2 igital rural dot About RMAI is hosting a day long conference Digital dot Rural preceding to Flame Awards Asia 2016 & Flame Leadership Awards Big data, Digital marketing, Social media & Mobile platforms- each presents unique opportunities for rural marketers. Expert practitioners of digital world are on board to share with delegates, how to leverage these technologies to transform their businesses. Digital dot Rural conference will bring together the most-forward thinking marketers, innovators, entrepreneurs and technology players to share new solutions and strategies to access these markets and engage new aspiring rural consumers. Select sessions will cover Rural in Digital Space, Mobile Marketing, Social Media & E-commerce. Conference will also focus the on the future scenario of Digital in Rural and its impact on Rural Markets. Representatives from GOI will share their vision on ambitious Digital India initiative & NOFL plans and its impact on Rural. Program gamut will enable attendees to take away tactical and actionable advice that they can apply to their businesses. Over 300 delegates from Corporate, Government, marketing and media agencies from India & Asia are expected to attend this event.

3 igital rural dot Agenda AM AM AM AM AM PM PM to 2.00 PM PM PM 3.00 TO 4.00 PM Registration Welcome address by President Sanjay Kaul Inaugural Session - Bridging Digital Divide Ministry of Telecommunications and Information Technology, Govt. of India* Sandeep Aurora Director, Marketing and Market Development Intel South Asia Networking Tea Winning in Rural with the power of digital Marketer s Lessons: Pankaj Parihar, Head of Digital Marketing at Godrej Group Sourav Shah Head of Digital at Mahindra & Mahindra Financial Services Sankalp Potbhare Head Business Strategy and Sales Development at Reckitt & Benckiser Marketing Communications - The Digital Way Key Note Presenters Bansari Vyas Industry Strategy Leader, Digital Marketing, South Asia at Adobe Aparna Lal Head Digital Marketing, Microsoft Corp. India Pvt Ltd K V Sridhar Chief Creative Of cer Sapient Nitro India How can Brands engage socially in an already Social Rural Key Note Presenters Speakers Invited Lunch Digital Bharat : Access, Economy, Entrepreneurship and Development - Madan Padakki Co-founder, Managing Director & Chief Executive Of cer Head Held High Services Osama Manzar Founder Digital Empowerment Foundation Attracting Customers to the New Age Haats e-commerce Amarjit Batra*, CEO OLX India K.S. Bhatia, Founder PUMPKART.com Making the most of the most viewed screen Mobile Key Note Presenters : Leveraging Mobile Platform Milind Pathak Chief Operating Of cer at Madhouse Engaging Rural Consumers Girish Chaturvedi Vice President, Mobility at Netcore Solution How Brands can Embrace Content Surya Narayan Head of Business at Hungama Digital TH 11 OF MARCH 2016 TAJ VIVANTA, DWARKA NEW DELHI 4.00 to 4.30 PM 4.30 to 5.15 PM Tea Break Rural Marketing Planners Need to think digital integration (Panel Discussion)

4 igital rural dot Speakers Aparna Lal Head Digital Marketing, Microsoft Corporation India Pvt Ltd K.S. Bhatia Founder PUMPKART.com Osama Manzar Founder Digital Empowerment Foundation Sandeep Aurora Director, Marketing and Market Development Intel South Asia Bansari Vyas Industry Strategy Leader, Digital Marketing, South Asia at Adobe Milind Pathak Chief Operating Of cer at Madhouse Pankaj Parihar Head of Digital Marketing at Godrej Group Sankalp Potbhare Head - Business Strategy and Sales Development at Reckitt & Benckiser K V Sridhar Chief Creative Of cer Sapient Nitro India Madan Padakki Co-founder, MD & Chief Executive Of cer Head Held High Services Sourav Shah Head of Digital at Mahindra & Mahindra Financial Services Surya Narayan Head of Business at Hungama Digital

5 AWARDS ASIA 2016 About Rural Marketing Association of India (RMAI) instituted Flame Awards in 2006 to recognize excellence in marketing, promotion and initiatives across rural markets of India. Flame Awards is the most prestigious award program that celebrates the best of the best in rural marketing & communication. These awards are now christened as Flame Awards Asia 2016 For the rst time these awards will also honor the best practices and exemplary work from our immediate sub continent. Winners will be awardedat a packed evening gala on 11th March, 2016 at Taj Vivanta, Dwarka at New Delhi. Get inspired. Get ideas. Join us to celebrate the best work in the industry.

6 AWARDS ASIA 2016 Jury Chair Jury Panel - 1 Govindraj Ethiraj Founder of Boom Live S Sivakumar Chief Executive Of cer ITC Ltd (ABD) Harish Bijoor Brand - Strategy Specialist & CEO, Harish Bijoor Consults Inc. K V Sridhar Chief Creative Of cer, SapientNitro, India Mohan Saxena Managing Director, Ayurvet Limited Sam Balsara Chairman & Managing Director MADISON WORLD Santosh Desai Managing Director & CEO Future Brands Ltd Sudarshan Jain Managing Director Healthcare Solutions Abbott Healthcare Pvt. Ltd Panel - 2 Dr. M J Khan Editor Agriculture Today & Chairman Rural Outreach (P) Ltd George Paul Director, Marketing Ericsson India Pvt Ltd Kaushik Dhar Head Rural Marketing Tata Motors Osama Manzar Founder & Director Digital Empowerment Foundation Pravin Kulkarni GM - Marketing, PARLE PRODUCTS PVT LTD Sanjeev Shukla General Manager & Head National Marketing Hero MotoCorp Ltd. Shri Arvind Sonmale Managing Director & CEO of SAFL Surya Narayan Head of Business at Hungama Digital Services

7 AWARDS ASIA 2016 Jury Panel - 3 Amit Gupta National Manager (Customer Marketing) Cargill India Pvt Ltd Panel - 4 Santosh Dash Chief Executive Of cer Sahaj e-village Limited Biswa Chakraborty General Manager Brand & Channel Management Crompton Greaves Limited Siddhartha Choudhary HeadGlobal Marketing Water Health International Krishnendu Sanyal Chief - Marketing & Sales at Tata Steel Suvodeep Das Global Marketing Director Greenlight Planet Inc Puneet Vidyarthi Head Rural Business & Digital Innovations JCB India Ltd Nassir Uddin Ahmed Head of Capitalisation Communications & External Relations, SwisscontactKatalyst Bangladesh Samir Gupte Managing Director Geometry Global Indonesia Sandya Salgado Socially Responsible Business Strategist Communications Professional Shariful Islam Founder & CEO Bangladesh Brand Forum Ujaya Shakya Vice-president of Advertising Association of Nepal Venkat Ram Vasantavada President -Agribusiness Deepak Fertilisers & Petrochemical corporation Ltd.

8 & Pricing Registration *Taxes Extra igital th REGULAR PRICE - (End on 11 Mar 16) ` 8000/- ` 10000/- EARLY BIRD OFFER - (End on 31st Jan 16) ` 6000/- ` 8000/- AWARDS ASIA 2016 ` 6000/- ` 7500/- US$ 50 rural dot For RMAI Members For Non RMAI Members For RMAI Members For Non RMAI Members For RMAI Members For Non RMAI Members Overseas Entry