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2 OVERVIEW KEY INFORMATION The Excellence Program is a three-day seminar plus two months in-house consultation organized by the Securities and Exchange Commission of Cambodia (SECC) and related stakeholders to support companies for sustainable growth with competitiveness in the region. The seminar is designed for founders and top managements of enterprises in Cambodia. The EP will award the top 5 selected companies after the two months in-house consultation. Date Theme of the program mainly focuses on the company capacity building, with consideration of topics that are most beneficial to participants such as Business Concepts, Financial Roadmap, Raising Capital through IPOs, Corporate Governance (CG), Reporting Standard, Taxation, E-Commerce, Trademarks, and Business Sustainability, which are practical and shared by executives as well as distinguished guest speakers in Cambodia and from Thailand. Or submit application to rd@secc.gov.kh Seminar: August 2017 (3 days) In-house Consultation: September -October 2017 Venue Sokha Phnom Penh Hotel & Residence Street KeoChenda, Phum 1, Sangkat Chroy Changvar, Khan Chroy Changvar, Phnom Penh, Cambodia Applications Please register at (Refer to enclosed registration form.) Deadline for Applications 31 July 2017 For More Information Please Contact Securities and Exchange Commission of Cambodia Tel: rd@secc.gov.kh Preparing financial statements according to standard and practicing corporate governance progressively will not only allow enterprises to obtain additional capital through the stock market, but will also improve the competitiveness of the companies in the region (ASEAN) and the globe. H.E Dr Aun Pornmoniroth Senior Minister, Minister of Economy and Finance, and Chairman of SECC 1 Excellence Program
3 Remarks from H.E Sou Socheat Director General of SECC Program Objectives In the rapid growth of business and globalization, all businesses share the same potential to grow and prosper. SECC wants to be a part to help foster and promote private sector in Cambodia towards long-term grow and success through the Excellence Program which will support and develop capacity and knowledge of participants by guiding on establishing and maintaining company standard, preparing appropriate financial reports, and accessing to finance which contribute to the business growth with sustainability and help prepare the companies for further competitions within the region as well as international markets. Expectation Participants will have better understanding of the above objectives and be able to take on and adapt to their own companies in order to be ready for accessing to finance through the stock market. Furthermore, as the sessions are expected to be interactive where speakers and participants are encourage to discuss, share experiences and ideas among themselves, it is believed that the network of regulators and enterprises will be formed for future cooperation. To realize this vision, we divide the program into 3 days of classroom lectures and presentations by professionals and practitioners, and two months inhouse consultation. 2 Excellence Program
4 PROGRAM AGENDA (Provisional) DAY 1 (Friday, 25 August 2017) Venue: Sokha Phnom Penh Hotel & Residence 08:15-08:55 Participant Registration and Honorable Guests Arrival 08:55-09:00 National Anthem 09:00-09:10 Welcome Remarks, H.E Sou Socheat, Director General, SECC 09:10-09:25 Opening Remarks, H.E Dr Aun Pornmoniroth, Senior Minister, Minister of Economy and Finance, and Chairman of SECC 09:25-09:30 Photography Session 09:30-10:20 Charoen Pokphand Group (CP): Emerging from a Small Shop to the Top Company CP is a Thai conglomerate company located in Bangkok. It is Thailand's largest private company and is one of world's largest conglomerates. It consists of three core businesses that operate in agribusiness and food, retail and distribution, and the telecommunications industries with investments in over 20 countries. This opening session gives an overview of global economy and ASEAN's market, the opportunities and challenges for business expansion as well as financial roadmap of CP Food, which can be benchmarked by entrepreneurs in the Kingdom of Cambodia. The speaker will describe and discuss the importance of competitiveness in the ASEAN market and highlight the capital market s crucial role in promoting and encouraging for business growth and ensure for business s long-term comparative advantage. Speaker: Mr Adirek Sripratak, President and Chief Executive Officer, Charoeun Pokphand Foods Public Company Limited 10:20-10:35 Coffee Break 10:35-11:55 Smart Financing Choices: Sources for Sustainable Growth The session will present the current possible options for seeking additional capital to strengthen the business and illustrate the importance and advantages of IPOs comparing to other sources of fund as well as describe the tax incentives for listed companies in Cambodia. The participants will get notions of IPO and how to raise funds for businesses through IPO. Speaker: Mr Somphob Sakpunpanom, Chairman, Asset Pro Management Co., Ltd., Thailand 12:00-13:30 Lunch Venue: Sokha Phnom Penh Hotel & Residence 13:30-14:50 Carabao Group: Global Business Expansion Success Story Carabao Group Public Company Limited is a Thailand-based holding company primarily engaged in the manufacture and distribution of bottled beverages through its subsidiaries. The Company's subsidiaries include Carabao Tawandang Co Ltd, which manufactures and distributes beverages; Asia Pacific Glass Co Ltd, which manufactures and distributes glass bottles and products, and Tawandang DCM Co Ltd, which distributes beverages. 3 Excellence Program
5 14:50-15:05 Coffee Break The purpose of this session is to share Carabao Group's experience and success story of overseas business expansions, developing a strong international distributor network, innovative marketing strategy, how to meet consumers demand, and strengthening the Carabao Dang and Carabao Trademark. Speaker: Mr Sathien Setthasit, Chairman and CEO, Carabao Group Pcl. 15:05-16:30 Panel Discussion: Formulas and Strategies to Manage and Lead a Successful Business ASEAN countries include Cambodia, have a growing number of middle income families who beef up demands for wide range of products, such as electronics, mobile phones and gadgets, cars, and services related to education, health, and leisure. Thus, economies will develop in new ways and the opportunities for the entrepreneurs will be sharply different to those in the past. This special panel of inspirational entrepreneurs and thinkers will discuss the critical issues to shape the companies for competitiveness within the country and the region. It is an opportunity to share formulas and strategies to manage and lead a successful business and discuss what the future might look like. Moderator: - H.E Hong Sok Hour, CEO, Cambodia Securities Exchange (CSX) Panelists: - Oknha Ly Hour, Chairman of the Board of Director, Ly Hour Microfinance Institution PLC - Oknha Sear Rithy, CEO, Worldbridge Group - Mr Sathien Setthasit, Chairman and CEO, Carabao Group Plc. - Mr Adirek Sripratak, President and CEO, Charoeun Pokphand Foods Public Company Limited DAY 2 (Saturday, 26 August 2017) Venue: Sokha Phnom Penh Hotel & Residence 08:30-09:00 Participant Registration 09:00-10:20 Key to SMEs Legal Readiness for Sustainable Growth In this special session Mr Ly Tayseng will share his experiences and insights related to the development of the Cambodian legal system, the business environment and the intricacy of the commercial and investment law evolution in Cambodia and issues related to commercial and investment legal framework, trade promotion, trade policies, trade development, and economic integration which are all crucial keys that the participants could take to prepare their companies for legal readiness to ensure for sustainable business growth. 10:20-10:35 Coffee Break Speaker: Mr Ly Tayseng, Partner and Managing Director of HBS LAW 10:35-12:00 Tips for Improving Access to Finance Disclosure of financial statements is a fundamental and an important tool for communicating deeper insights about an entity s financial position and performance. Without accurate, reliable and transparent disclosure, the capital market could not function properly. 4 Excellence Program
6 5 Excellence Program The purpose of this session is to provide guidance on financial statement disclosure and to raise awareness and understanding of the substantive elements that appear in financial statements from the regulator s points of view. Issues relating to financial statements will be demonstrated through case studies. Speakers: Mr Kuy Lim, Partner, PwC (Cambodia) Co., Ltd. 12:00-13:30 Lunch Venue: Sokha Phnom Penh Hotel & Residence 13:30-14:50 Tax Policy Update and Incentives for SMEs 14:50-15:05 Coffee Break In a constantly evolving world, the entrepreneurs need to stay abreast of changes so that they remain compliant with regulations as well as enjoying benefits while continuing to offer the best products and services to their clients. This crucial session will present the participants all important tax policies update in Cambodia as well as the incentives for SMEs and listed companies in the Kingdom. Speaker: H.E Vann Puthipol, Deputy Director General, General Department of Taxation 15:05-16:30 How Brandings, Trademarks, and Intellectual Property and E-Commerce Relevant to the Success of Your Business This interesting and important session will mainly focus on branding, trademarks, and intellectual property and E-commerce. The session will discuss the importance and how to protect the companies' brandings, trademarks, and intellectual property. Furthermore, the speaking will highlight how the branding, trademarks, and intellectual property and E-commerce will significantly contribute and prepare the companies for future success. Speaker: H.E Sim Sokheng, Director General, General Department of International Trade, Ministry of Commerce DAY 3 (Sunday, 27 August 2017) Venue: Sokha Phnom Penh Hotel & Residence 08:30-09:00 Participant Registration 09:00-10:20 Sustainable Development and the Sufficiency Economy Philosophy PTT Group is determined to be a business leader operating in line with the principles of sustainable development and the Sufficiency Economy Philosophy. Through operational excellence, innovation, and transparency, PTT Group is committed to building trust in its stakeholders. The PTT Group Sustainability Management Framework provides a foundation as a group-wide approach aligning to international standards. In this special session, the speaker will present the key attributes of the PTT Group Sustainability Management Policy and Framework such as organizational governance, security, safety, health and environment, fair operating practices, corporate citizenship etc. which the participants could benchmark to conduct green businesses which concern about the country, community, and people. Speaker: Mr. Tevin Vongvanich, President and Chief Executive Officer, PTT Public Company Limited 10:20-10:35 Coffee Break
7 10:35-12:00 Family Business Governance Family governance is a system of joint decision-making, most often by a board of directors and a family council, which helps the owner family govern its relationship with its wealth and enterprises." Source: Family Governance: How Leading Families Manage the Challenges of Wealth, Credit Suisse This session the speaker from Thai Institute of Directors Association (IOD), which has become the forefront of promoting good CG practices within Thai PLCs, improving director professionalism and advocating good CG in Thailand will present the importance of family business, family business issues, governance for family business, succession planning in family business, preparing for family business growth with examples from Thailand's companies. Speaker: Ms Ada Ingawanij, Executive Vice President, Thai Institute of Directors 12:00-13:30 Lunch Venue: Sokha Phnom Penh Hotel & Residence 13:30-14:50 Panel Discussion: Tips Talk Before and After IPOs by Cambodia and Thai Listed Company The listed companies in Cambodia and Thailand will share crucial tips and experience before and after the Initial Public Offerings (IPOs). The session will allow participants to meet listed companies and ask them directly for advice and tips in preparing the companies for IPOs and what to do after the IPOs. The participants could also ask and consult with the speakers in small groups during the breaking session. Moderator: - H.E Sok Dara, Deputy Director General, Securities and Exchange Commission of Cambodia Panelists: - Mr. Hiroshi Uematsu, Chief Executive Officer, Phnom Penh Special Economic Zone - Ms Ada Ingawanij, Executive Vice President, Thai Institute of Directors - Mr. Tevin Vongvanich, President and Chief Executive Officer, PTT Public Company Limited 14:50-15:05 Coffee Break 15:05-16:30 Closing Ceremony and Certificate Presentation Awarder: - H.E Nguon Sokha, Secretary of State, Ministry of Economy and Finance and Member of the SECC - H.E Sou Socheat, Director General, Securities and Exchange Commission of Cambodia Note: Organizer reserves the rights to modify the above agenda when necessary. 6 Excellence Program
8 1 Excellence Program
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