A LOOK AT VIACOM'S IMPACT THROUGH THE COMMUNITY EFFORTS ACROSS OUR BRANDS BET GOES PINK

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A LOOK AT VIACOM'S IMPACT THROUGH THE COMMUNITY EFFORTS ACROSS OUR BRANDS BET GOES PINK FALL '15 This October, BET Networks launched its annual BET Goes Pink campaign to educate and empower African

featured a call to action PSA where viewers were encouraged to share where they do breast self exams with #WHEREDOYOUDOIT.

BET also partnered with various non profit organizations such as: Kicked It In Heels, the Congressional Black Caucus, and Planned Parenthood on breast cancer awareness events.

1 A LOOK AT VIACOM'S IMPACT THROUGH THE COMMUNITY EFFORTS ACROSS OUR BRANDS BET GOES PINK FALL '15 This October, BET Networks launched its annual BET Goes Pink campaign to educate and empower African American men and women about breast cancer. This year s new BET Goes Pink initiative, Where Do You Do It? featured a call to action PSA where viewers were encouraged to share where they do breast self exams with #WHEREDOYOUDOIT. Through this social media campaign, BET donated over half a million dollars in media value to the cause resulting in 1.57 million views online. BET also partnered with various non profit organizations such as: Kicked It In Heels, the Congressional Black Caucus, and Planned Parenthood on breast cancer awareness events. BET Goes Pink also co hosted a Prevention Power Lunch event with employee affinity groups HERE and the BEAT, and Viacommunity to bring important breast cancer awareness messaging to Viacom employees. On November 10 th, BET and Intel hosted an invitation only Fireside Chat event at Viacom s REFRESH featuring BET CEO Debra Lee and Intel Foundation President Rosalind Hudnell discussing the importance of diversity in Science Technology Engineering and Math (STEM). The three hour event generated over 70K social media impressions. Later in the month BET and Intel also hosted a hackathon event with the girls of Honey Shine, featuring three Intel engineers as

2 they shared career opportunities in the field of STEM and worked with the girls. SPIKE TV BREAKS THE GUINNESS WORLD RECORD This Veterans Day, as part of Spike s Veterans Operation Wellness (VOW), Marine Corps Vet Guy Valentino broke the Guinness World Records pull ups record with a total of 5,862 pull ups in 24 hours! Viacom employees joined Guy at 1515 Broadway to cheer him on as he began his challenge on Veterans Day and set a new Guinness World Records record on air the following morning. Guy's record setting was part of an effort to help Veterans Operation Wellness inspire vets to make the same commitment to their health and wellness that they have made to their country. Veterans and civilians alike were encouraged to make a VOW to their health and share on social media with #VOWnow. In celebration of Viacommunity s 20 th Anniversary and an ongoing commitment to veterans like Guy, Viacom also made donations to veteran organizations The Yellow Ribbon Fund and The United War Veterans Council.

This August, MTV unveiled a major expansion of Look Different, its networks Emmy Award winning anti bias campaign, with a series of new initiatives focused on gender bias.

MTV s Look Different campaign also presented a groundbreaking week long initiative to stand in solidarity with the transgender community in honor of Transgender Awareness Week from November 16 20.

This initiative led up to the release of the show s newest season, which aired on 158 channels globally with an estimated viewership of 719 million people.

3 This August, MTV unveiled a major expansion of Look Different, its networks Emmy Award winning anti bias campaign, with a series of new initiatives focused on gender bias. Look Different released a series of gender focused, thought provoking PSAs in addition to adding digital tools like an Implicit Bias Quiz and a Gender Bias Cleanse. MTV s Look Different campaign also presented a groundbreaking week long initiative to stand in solidarity with the transgender community in honor of Transgender Awareness Week from November This summer, MTV Shuga helped get 50,000 young people in Nigeria tested for HIV. This initiative led up to the release of the show s newest season, which aired on 158 channels globally with an estimated viewership of 719 million people. MTV Breaks continued to support young creative talent around the world by offering experiences of a lifetime at the MTV Europe Music Awards. In partnership On November 9 th, Logo Documentary Films premiered Gen Silent. The film helped create a national discussion around LGBT elders, a community that is too often left invisible. The documentary tracked LGBT senior citizens as they navigate homophobia and transphobia in the elder care system, which forces many LGBT senior Americans back into the closet. Logo held a panel discussion in Washington D.C. following the screening, moderated by Washington Post columnist Steven Petrow. He was joined by AARP, HRC, and SAGE, marking the first time that these national groups came together to speak publicly about LGBT elders and the unique challenges they face. In conjunction with the premier, Logo launched Blogging for LGBT Elders Day, in which sites ran posts to raise awareness of the issue of LGBT aging.

with Sony, individuals were given the opportunities to stand in as photographers, make up artists, graphic designers, social media correspondents, and even virtual reality directors for the event.

NICKELODEON HALO AWARDS Nickelodeon hosted its annual HALO Awards on November 29 th.

4 with Sony, individuals were given the opportunities to stand in as photographers, make up artists, graphic designers, social media correspondents, and even virtual reality directors for the event. MTV Breaks also hosted a weeklong workshop in Milan with free sessions dedicated to topics ranging from being in an EMA nominated band to a day in the life of a celebrity nail artist. NICKELODEON HALO AWARDS Nickelodeon hosted its annual HALO Awards on November 29 th. Host Nick Cannon, joined by Fifth Harmony, Joe Jonas, Tori Kelly, Flo Rida, and WALK THE MOON, recognized four young honorees from around the country who are Helping and Leading Others (HALO) in their communities. In addition to being awarded a grant for their organization and scholarship funds, each HALO Award honoree was given an once in a lifetime opportunity to meet and connect with celebrities who share their same passion for service. Stars from hit series on Nick battled it out with in show physical challenges that helped raise money for the organizations of the HALO Award honorees. The event also celebrated its inaugural HALO Hall of Fame recipient, Justin Bieber, for his philanthropic work with Make A Wish and Pencils of Promise. Since 2009, Bieber has granted a wish at nearly every tour stop where he visits with wish kids and their families. Over the last six years, he has granted more than 250 wishes for his fans. VH1'S SAVE THE MUSIC Zac Barnett from American Authors, an American alternative rock and country band, collaborated with Save The Music to celebrate the Keys + Kids Piano grant at the Richard Green Central Park Community School in Minneapolis. During this dedication, Zac Barnett celebrated the piano delivery with us by visiting the schools and meeting with students, teachers and administrators. The pleasantly surprised students were thrilled to be able to sing along to American Author s hit song, "Best Day Of My Life", while being accompanied by the piano that was donated to the school. This was the second year that VH1 offered the Keys + Kids piano program to students. Celebrity Zendaya Coleman hosted this year s Barbie Rock and Royals Concert at the Hollywood

Palladium, where a great army of ecstatic little girls had the chance to catwalk down the pink carpet, participate in choreographed dance sessions, and paid a visit to the Super

VH1 also partnered with Just Dance 2016 to feature a special Community Remix that allows players to record and submit themselves dancing to a specific song for a chance to be

PARAMOUNT PICTURES On September 28th, Paramount employees and guests gathered in the Paramount Theater for a benefit viewing of the 1980s classic American Gigolo.

5 Palladium, where a great army of ecstatic little girls had the chance to catwalk down the pink carpet, participate in choreographed dance sessions, and paid a visit to the Super Style Zone for some star treatment. Visitors to the VH1 Save The Music Discovery Zone also had the opportunity to try out instruments. VH1 also partnered with Just Dance 2016 to feature a special Community Remix that allows players to record and submit themselves dancing to a specific song for a chance to be showcased in the game. Students had the opportunity to win a grant for their school through their submissions. PARAMOUNT PICTURES On September 28th, Paramount employees and guests gathered in the Paramount Theater for a benefit viewing of the 1980s classic American Gigolo. The event featured a pre screening interview with the film s star and AIDS activist, Carole Cook. Donations raised from the screening went to the Paramount s AIDS Walk LA team that then went on to raise more than $53,000 for the cause. Paramount was also among many others providing financial support as the City of Los Angeles

6 expanded their Domestic Abuse Response Teams (DART) in L.A. as part of an initiative in honor of October s Domestic Violence Awareness month. The studio also hosted a fundraising initiative with the cast of its 2016 film, Star Trek Beyond. Star Trek s stars offered once in a lifetime fan experiences to benefit their favorite charities. The non profit organizations selected included Brave Beginnings and St. Jude s Children s Hospital. Lastly, this fall marked a new year of mentoring for 100 Paramount employees with students in a neighboring community from elementary through high school. GET SCHOOLED'S NEW TEXTING CAMPAIGN Get Schooled has leveraged its powerful connection with students to produce virtual guidance counseling for high school seniors using text technology. Students text in their questions, and a trained volunteer will answer them and/or pass them along to experts. This fall, Get Schooled has exchanged more than 150,000 texts with students offering advice and support as they figure out where to apply to college, how to deal with a difficult teacher, or struggling with what to do after high school. Beginning in January, the text line will offer students advice on their #1 concern: how to access financial aid to pay for college. NICKELODEON INTERNATIONAL In August, Columbian pop icon Juanes was the recipient of the Agent of Change award at the second edition of the Kids Choice Awards in Bogota. He was recognized in front of 5000 Nickelodeon fans for Fundación Mi Sangre, his nonprofit foundation that supports everyone s potential to be a peace builder. The Foundation s programs offer Columbian youth the chance to practice the arts in order to keep them away from the threat of violence on the streets. In the nine years since his initiative began, Juanes work has positively impacted close to 85,000 Columbians.

7 VIACOMMUNITY Click here for more about these initiatives. In November, Viacom launched a social media campaign with WITNESS, an international human rights organization that equips people to use video to inspire change. The initiative encouraged people to raise their voices by sharing videos with #story4change. Viacom s videos created a call to action through the lenses of its brands specific campaigns such as MTV s Look Different campaign and VH1 s Save The Music Foundation. Viacom was also on the forefront of advocating change with Viacommunity s Week of Giving. During the week leading up to Thanksgiving, Viacom and its employees rallied to combat hunger. Employees at Viacom s New York headquarters partnered with Stop Hunger Now, a nonprofit driven by a vision of a world without hunger, to assemble 20,000 healthy meals in just two hours. Meals were then distributed overseas through feeding programs operated by partner organizations in developing countries to help the world s most vulnerable communities. Viacom also helped bring food relief locally by collaborating with City Meals on Wheels, a New York organization that delivers nutritious meals on foot to homebound seniors. Employees were assigned various routes within walking distance of the local senior center and devoted their time to ensure a warm meal and a smile to over 150 homebound seniors.

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