ATTENDANCE - EST. 223,852 ECONOMIC IMPACT - EST. $7,657,248

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Justin Golden
5 years ago
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Thursdays on First & 3rd presented by the

Downtown on 12 Thursdays (due to one rainout)

The event saw an estimated 223,852 attendees

partner activations, and an all new relaxation

1 Thursdays on First & 3rd presented by the Rochester Downtown Alliance (RDA) was held Downtown on 12 Thursdays (due to one rainout) from June 7 - August 30, The event saw an estimated 223,852 attendees enjoying everything from arts and crafts, to food, drinks, and activities. Plus, Historic 3rd Street was home to multiple partner activations, and an all new relaxation area throughout the summer. ATTENDANCE - EST. 223,852 ECONOMIC IMPACT - EST. $7,657,248

Event Partners Stage Presenting Partners Bremer Bank (1st Avenue) Rochester International Airport (Peace Plaza) Evening Band Partners Epilepsy

Lunchtime Entertainment Partner Rochester Home Infusion 3rd Street Activation Partners Destination Medical Center (DMC) IBM Kraus-Anderson Marco People

EST. VENDORS PER WEEK Survey Results 1,185 Surveys Collected 94% Are Optimistic About the Future of Downtown Rochester 97% Would Recommend Downtown

2 Event Partners Stage Presenting Partners Bremer Bank (1st Avenue) Rochester International Airport (Peace Plaza) Evening Band Partners Epilepsy Foundation of MN Mayo Clinic Blood Donor Program Mayo Clinic Center for Individualized Medicine Northwest Dental Group Winona State University-Rochester Lunchtime Entertainment Partner Rochester Home Infusion 3rd Street Activation Partners Destination Medical Center (DMC) IBM Kraus-Anderson Marco People s Food Co-op Radio Partners iheart Media Townsquare Media TV Partner CW Rochester Hospitality Partner Kahler Hospitality Group 78 MUSIC PERFORMANCES 115 EST. VENDORS PER WEEK Survey Results 1,185 Surveys Collected 94% Are Optimistic About the Future of Downtown Rochester 97% Would Recommend Downtown Rochester to a Friend or Family Member 67% Discovered or Learned Something New About a Business in Downtown Rochester 40% Heard About the Event Through Social Media

New In 2018 Attendance Relaxation Area on

During Weeks Without a Business Activation 36

Tables Rugs Tents for Shade Seating Area for

Drink Promo Video Three New Vendor Spaces

3 New In 2018 Attendance Relaxation Area on Historic 3rd Street Set Up On 3rd Street During Weeks Without a Business Activation 36 Adirondack Chairs (Child and Adult) Chair-Side Tables Rugs Tents for Shade Seating Area for Dining Games on the Grass Cart New Food and Drink Promo Video Three New Vendor Spaces Added Near or On The Peace Plaza Enhanced RDA Tent Experience Brand Ambassador Program Total Attendance: 223,852 (Estimated) Average/Week: 18, 654 Event Photos

Volunteers Provided Information and Guidance About Rochester Alternative Learning Center Thursdays on First & 3rd Students

Assisted With Table, Chair, and Garbage Downtown Rochester Shopping/Dining Can Setup Location for Attendees to Take Thursdays

Lourdes Girls Hockey First & 3rd Tote Bag for Taking Survey July--Rochester Century Girls Lacrosse Attendees Entered into

4 Downtown Rochester, MN Tents Brand Ambassadors Three Brand Ambassadors Jeff Bell Andrea Zorbitz (Former RDA Intern) David Bergstedt Staffed RDA Tent Provided Information to Attendees Regarding Thursdays on First & 3rd and Downtown Rochester, MN Brand Two Tents on Site On Peace Plaza Near Salute! Wine Bar + More On 1st Avenue Near 201 Building Staffed Throughout Entirety of Event Interns Brand Ambassadors RDA Staff Volunteers Provided Information and Guidance About Rochester Alternative Learning Center Thursdays on First & 3rd Students and Staff On Site Each Week Included Print Marketing Materials During Morning Setup for Other RDA Programs, Events, and Assisted With Table, Chair, and Garbage Downtown Rochester Shopping/Dining Can Setup Location for Attendees to Take Thursdays Assisted Vendors with Booth Setup on First & 3rd Survey Evening Volunteers Attendees Received Thursdays on June--Rochester Lourdes Girls Hockey First & 3rd Tote Bag for Taking Survey July--Rochester Century Girls Lacrosse Attendees Entered into Monthly $25 August--Rochester John Marshall Girls Gift Card Drawing for Taking Survey Hockey Assisted with Cleaning Garbage, Putting Away Tables, Chairs and Garbage Cans Each Group s Program Received $175/ Week for Service

Began Early May Community Calendars - Published on Over 30 Online Calendars Five Thursdays on First & 3rd Blogs on RDA Blog Page Thursdays on First & 3rd 2018 Evening Entertainment Published May 2

5 Digital Marketing DowntownRochesterMN.com Marketing DowntownRochesterMN.com Website Slider Updated in May DowntownRochesterMN.com Event Page Page Views: 47,880 Page Views Days of Events: 23,162 Most-Visited Webpage May-August RDA E-Newsletter -- Weekly Updates Call for Applicants Began Mid-January Informational Updates Began Early May Community Calendars - Published on Over 30 Online Calendars Five Thursdays on First & 3rd Blogs on RDA Blog Page Thursdays on First & 3rd 2018 Evening Entertainment Published May 2 6th Most-Visited Webpage May-August Thursdays on First & 3rd Lunchtime Entertainment Published May 17 Thursdays on First & 3rd Insider s Guide Published June 3 Thursdays on First & 3rd New Food and Drink Options Published June 26 Thursdays on First & 3rd: Last Chance Published August 24 Partner Blogs for Participating Partners on RDA Blog Page Online ABC 6 News (kaaltv.com) Half-Page Ad June-August Changed Weekly with Updated Band Lineups 118,639 Impressions 372 Clicks 0.31% Click-Through Rate Video Pre-Roll July-August Video Featuring New Food and Drink Items at Thursdays on First & 3rd 6,000 Impressions 31 Clicks 0.52% Click-Through Rate Radio iheart Media 4 Ads Playing Over 3 Stations (2 :30 ads and 2 :15 ads) Daily June-August Shop Rochester Included in June Shop Rochester Ad on Townsquare Media Television Rochester CW 30-Second Promotional Ad Aired June-August

Social Media Marketing Thursdays on First & 3rd Facebook Page 996 New Page Likes May 1-August 30 Page Promoted as an ad July 25-August 22 Total Page Likes: 12,488 45 Thursdays on First & 3rd

6 Social Media Marketing Thursdays on First & 3rd Facebook Page 996 New Page Likes May 1-August 30 Page Promoted as an ad July 25-August 22 Total Page Likes: 12, Thursdays on First & 3rd Posts 141,857 People Reached 954 Reactions 78 Comments 217 Shares Downtown Rochester, MN Facebook Page Eight Thursdays on First & 3rd Posts 14,890 People Reached 289 Reactions 34 Comments 29 Shares Downtown Rochester, MN Instagram Page Behind the Thursdays Series Featuring Staff, Interns, and Brand Ambassadors at Thursdays on First & 3rd Created by RDA Intern Emma Culbertson, Photos by RDA Intern Madison Kelly Eight Posts 390 Likes 12 Comments Three Additional Posts 222 Likes Five Comments Downtown Rochester, MN Twitter Page Five Tweets 3,896 Impressions Three Retweets Six Likes

Event Generated Media Townsquare Media (KROC, Y105, KWWK, Post Bulletin Get Ready for Thursdays Photo Gallery Thursdays on First & 3rd By The Numbers 507 Magazine Article Photos: Final Thursdays on

3rd Two Live Interviews During Morning Newscast Pre-Taped On-Air Segment Final Thursdays on First & 3rd Live and Pre-Taped On-Air Segment Thursdays on First & 3rd Online Weather Outline (x3) KTTC It

7 Event Generated Media Townsquare Media (KROC, Y105, KWWK, Post Bulletin Get Ready for Thursdays Photo Gallery Thursdays on First & 3rd By The Numbers 507 Magazine Article Photos: Final Thursdays on First Photo Gallery Med City Beat Your Guide to Summer in Rochester Online Article Your Thursdays Are About to Get A Whole Lot Better Online Article ABC 6 News (KAAL) 1st Day of Thursdays on First & 3rd Two Live Interviews During Morning Newscast Pre-Taped On-Air Segment Final Thursdays on First & 3rd Live and Pre-Taped On-Air Segment Thursdays on First & 3rd Online Weather Outline (x3) KTTC It s Back - Thursdays on First and Third Returns for the Summer Two Live Interviews During Morning Newscast Pre-Taped On-Air Segment Downtown Rochester Welcomes Thousands for This Years Thursdays on First & 3rd Pre-Taped On-Air Segment KIMT Impact of Thursdays on First & 3rd Pre- Taped On-Air Segment Parking Downtown Pre-Taped On-Air Segment Rochester Police Dept. at Thursdays on First & 3rd Pre-Taped On-Air Segment This Year s Thursdays on First & 3rd is a Success, Depending on Who You Talk To Pre-Taped On-Air Segment Breathalyzer Demonstration Offered at Thursdays on First & 3rd Pre-Taped On- Air Segment EARNED MEDIA IMPACT: $7,605 ZROCK) We Found the 11 Best Beards In Rochester at Thursdays on First & 3rd Photo Gallery The Fashionable Ladies of Thursdays Photo Gallery RPD Giving Out Voluntary Breathalyzers at Thursdays on First *& 3rd Online Article The 2018 Thursdays on First & 3rd Lineup is Here Online Article Rochester Police Depaertment Joins Thursdays on First Online Article

Print Marketing Downtown Rochester, MN Interns Shop Rochester Magazine June, July, and August Band Lineups Rochester Magazine Full Page Ad in May Issue Band Lineup Inserts Attached to Full Page Ad

150) Distributed Downtown on Peace Plaza and in Downtown Businesses Chateau Theatre Banner Band Lineup Banner Placed in Chateau Board Throughout Summer Outfront Billboard 3 Billboards Placed in

3) Locations: People s Food Co-op, Old City Hall, and Peace Plaza Banner Featured Three Summer Events Press Releases Evening Entertainment Lineup Release (Early May) Lunchtime Entertainment Lineup

PRESENTED BY: MORE THAN 115 FOOD AND ARTISAN VENDORS FREE TO ATTEND FUN FOR THE WHOLE FAMILY THANK YOU TO OUR PARTNERS: MUSIC PROGRAMMED IN PARTNERSHIP WITH THE CITY OF ROCHESTER MUSIC

COM LIVE MUSIC LINEUP RW M M éã PEACE PLAZA RW M M éã TNJ TRIO LEHTO & WRIGHT JUNE 7 JUNE 7 1STTW AVENUE MMéã VENTURA HIGHWAY fabbaulous - A TRIBUTE TO ABBA ROOT RIVER JAM JUNE 14 THE GOPHER TONES

8 Print Marketing Downtown Rochester, MN Interns Shop Rochester Magazine June, July, and August Band Lineups Rochester Magazine Full Page Ad in May Issue Band Lineup Inserts Attached to Full Page Ad Posters and Banners 11x17 (Qty. 150) Distributed Downtown on Peace Plaza and in Downtown Businesses Chateau Theatre Banner Band Lineup Banner Placed in Chateau Board Throughout Summer Outfront Billboard 3 Billboards Placed in Downtown Skyway/ Subway Mid-May-Mid-June Band Lineups Placed in Brochure Holders with Billboards Street Banners 6 x3 (Qty. 3) Locations: People s Food Co-op, Old City Hall, and Peace Plaza Banner Featured Three Summer Events Press Releases Evening Entertainment Lineup Release (Early May) Lunchtime Entertainment Lineup Release (Mid May) Thursdays on First & 3rd By The Numbers (Early June) JUNE 7 - AUGUST 30 EVERY THURSDAY 11:00AM - 8:30PM JUNE 7 - AUGUST 30 EVERY THURSDAY 11:00AM - 8:30PM LIVE MUSIC ON 2 STAGES PRESENTED BY: MORE THAN 115 FOOD AND ARTISAN VENDORS FREE TO ATTEND FUN FOR THE WHOLE FAMILY THANK YOU TO OUR PARTNERS: MUSIC PROGRAMMED IN PARTNERSHIP WITH THE CITY OF ROCHESTER MUSIC DEPARTMENT/RIVERSIDE CONCERTS DOWNTOWNROCHESTERMN.COM LIVE MUSIC LINEUP RW M M éã PEACE PLAZA RW M M éã TNJ TRIO LEHTO & WRIGHT JUNE 7 JUNE 7 1STTW AVENUE MMéã VENTURA HIGHWAY fabbaulous - A TRIBUTE TO ABBA ROOT RIVER JAM JUNE 14 THE GOPHER TONES JUNE 14 LA VICTORIA JUNE 14 THE NEW PRIMITIVES JUNE 14 ROCHESTER AREA ACCORDION BAND JUNE 21 MAUDLIN JUNE 21 THE SAWTOOTH BROTHERS JUNE 21 THE TOMMY BENTZ BAND JUNE 21 CBB JAZZ COMBO JUNE 28 LP & THE 45 S JUNE 28 CIRCUS NO. 9 JUNE 28 CHURCH OF CASH JUNE 28 TIM CHEESEBROW JULY 5 COSMIC JULY 5 KATY VERNON JULY 5 ALANNAH McCREADY BAND JULY 5 SOCIETY OF BROKEN SOULS JULY 12 SWING STREET JULY 12 THE GYPSY LUMBERJACKS JULY 12 DAVID GERALD JULY 12 MATT HANNAH JULY 19 PURPLE FUNK METROPOLIS JULY 19 FOGHORN STRINGBAND JULY 19 ANNIE MACK JULY 19 JOSH HARTY JULY 26 GENERATION GAP JULY 26 THE BIG TASTY JUNE 7 JUNE 7 JULY 26 REVEREND RAVEN & THE CSABs FT WESTSIDE ANDY JULY 26 JOHN PAULSON QUARTET AUGUST 2 GABE BURDULIS AUGUST 2 THE TONY ROOK BAND AUGUST 2 THE GB TRIO AUGUST 2 TONY CUCHETTI BAND AUGUST 9 THE MASCOT THEORY AUGUST 9 ALASH AUGUST 9 BETH BOMBARA AUGUST 9 AMANDA GRACE TRIO AUGUST 16 LEFT WING BOURBON AUGUST 16 JILLIAN RAE AUGUST 16 TOO SLIM & THE TAILDRAGGERS AUGUST 16 LOUD MOUTH BRASS AUGUST 23 CRAIG BAUMANN & THE STORY AUGUST 23 YVES LAMBERT TRIO AUGUST 23 THE CHUBS AUGUST 23 COREY MATHEW HART AUGUST 30 THE RIPDOOZERS AUGUST 30 THE HARMALEIGHS AUGUST 30 FROGLEG AUGUST 30 PRESENTED BY: THANK YOU TO OUR PARTNERS: MUSIC PROGRAMMED IN PARTNERSHIP WITH THE CITY OF ROCHESTER MUSIC DEPARTMENT/RIVERSIDE CONCERTS DOWNTOWNROCHESTERMN.COM Madison Kelly and Emma Culbertson Mid-May-Mid-August Assisted with Thursdays on First & 3rd Preparation and on Event Site Staffed RDA Tents Assisted with Setup Checked In Thursdays on First Bands Made Stage Announcements Assisted with Marketing Materials for Thursdays on First & 3rd Featured in Life as an Intern Blogs Written by Kelly and Culbertson

RDA STAFF Sarah Oslund, Interim Executive Director Sarah Oslund is the Interim Executive Director of the Rochester Downtown Alliance (RDA).

Prior to her current roles, Sarah served as the Director of Communications & Public Relations for the University of Minnesota Rochester from 2008-2014 and for the Lakeville Area Public School

Sarah serves on the Steering Committee for the Rochester Area Chamber of Commerce Leadership Greater Rochester program and as the Communications Co-Chair for More Women on the Move.

Prior to joining the RDA, Bill spent his entire professional career as a TV News Producer with ABC 6 News (KAAL) where he spent a lot of time researching and writing about the growth and development

Bill grew up near Mankato, and has strong family roots in Rochester, staying very connected to the region his entire life. He and his wife Brianna got married in downtown Rochester.

9 RDA STAFF Sarah Oslund, Interim Executive Director Sarah Oslund is the Interim Executive Director of the Rochester Downtown Alliance (RDA). Sarah also owns and operates Inspire, a Rochester-based communications, public relations, and marketing consulting firm, which was founded in Prior to her current roles, Sarah served as the Director of Communications & Public Relations for the University of Minnesota Rochester from and for the Lakeville Area Public School District from She holds a Master s Degree in Management from St. Mary s University and a Bachelor s Degree in Psychology from Minnesota State University Mankato. Sarah serves on the Steering Committee for the Rochester Area Chamber of Commerce Leadership Greater Rochester program and as the Communications Co-Chair for More Women on the Move. Bill Fay, Events Coordinator Bill Fay is the Events Coordinator for the Rochester Downtown Alliance. Prior to joining the RDA, Bill spent his entire professional career as a TV News Producer with ABC 6 News (KAAL) where he spent a lot of time researching and writing about the growth and development of Rochester. He graduated from the College of St. Scholastica in 2012 with Bachelor s degrees in both Journalism, and Advertising/Public Relations. Bill grew up near Mankato, and has strong family roots in Rochester, staying very connected to the region his entire life. He and his wife Brianna got married in downtown Rochester. He enjoys spending his free time with Brianna and their two kids Aiden and Lucy. Karli McElroy, Program Manager Karli is the RDA s Program Manager; in this role she is responsible for facilitation of Peace Plaza rentals, development of the volunteer program, and management of the Start-Up grant program. She received her degree in Psychology from the University of Minnesota Twin Cities (Go Gophers!) Karli and her husband Brandon are natives and current residents of Rochester, MN. Samantha Rossi, Marketing and Communications Manager Samantha holds a Bachelors Degree in Marketing and minors in Psychology and Business Administration from Mankato State University. Samantha is a Rochester native, but Rochester truly became home as she immersed herself in the community. She currently serves as chair of Forty Below with the Rochester Area Builders, she also volunteers on a variety of different boards and committees such as RNeighbors (2014 to present), Rochester s National Night Out Committee (Co-Chair ), Rochester Area Builders Marketing Committee (2014 to 2017) and is a graduate of the 2017 Leadership Greater Rochester Class. Meghann Southwick, Community and Events Manager Meghann Southwick is the RDA s Community & Events Manager. A native of the Rochester community, Meghann returned home in April 2016 after spending five years working and living in San Francisco, CA. Most recently, she served as Events Manager for the Rochester Area Chamber of Commerce. Meghann became immersed in the vibrancy of Downtown Rochester and quickly invested in fostering the social and economic development of the business community. She holds a B.A. in Mass Communication from Concordia College in Moorhead, MN, and enjoys downtown coffee dates with her son, Declan.

PARTNERSHIP OPPORTUNITIES Thursdays on First & 3rd Lunchtime Partner - $7,000 Limited to 1 Partner or $3,500 for 2 Partners Band Partner - $2,000 Limited to 8 Partners Promotional Partner Open to

10 PARTNERSHIP OPPORTUNITIES Thursdays on First & 3rd Lunchtime Partner - $7,000 Limited to 1 Partner or $3,500 for 2 Partners Band Partner - $2,000 Limited to 8 Partners Promotional Partner Open to Discussion Historic 3rd Street Range of $3,000 to $10,000 Limited to 3 Partners Social ICE Presenting Partner - $20,000 Limited to 1 Partner Premier Partner - $10,000 Limited to 2 Partners Supporting Partner - $5,000 Limited to 2 Partners Photo Station - $2,500 Limited to 4 Partners Wall of Ice - $300 Limited to 30 Partners Dogs Downtown Presenting Partner - $7,000 Limited to 1 Partner Premier Partner - $3,000 Limited to 1 Partner Supporting Partner - $1,000 Limited to 2 Partners Fall Fest Presenting Partner - $6,000 Limited to 1 Partner Premier Partner - $3,000 Limited to 2 Partners Activity Partner - $1,500 Limited to 3 Partners Here Comes Santa Claus Presenting Partner - $6,000 Limited to 1 Partner Supporting Partner - $3,000 Limited to 2 Partners Activity Partner - $1,500 Limited to 3 Partners Movies in the Park Presenting Partner - $3,000 Limited to 1 Partner Activity Partner - $2,000 Limited to 1 Partners Quarterly Print Newsletter Opportunity 1/4 Back Page Ad Annually - $395 - Limited to 4 Partners Interested in Partnering with Us for Another Event? Contact: Sarah Oslund soslund@rdowntownalliance.com

ATTENDANCE - EST. 10,737 ECONOMIC IMPACT - EST. $189,763

ATTENDANCE - EST. 10,737 ECONOMIC IMPACT - EST. $189,763 Fall Fest presented by the Rochester Downtown Alliance (RDA) was held on the Peace Plaza for its third year on Saturday, October 6, 2018. The event broke an attendance record as an estimated 10,737 attendees