WELCOME THE DIGITAL DAWN. India s TV ecosystem is stepping it up on digitalization September 2012 The Lalit Golf & Spa Resort, Goa, India

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1 20-22 September 2012 The Lalit Golf & Spa Resort, Goa, India WELCOME It s that time of the year again when we get together for one of the premier annual gatherings of the Indian digital broadcasting and pay-tv industries. With the recent shift in the TV ecosystem in India brought on by the official mandate to fully digitize the four metros and the subsequent postponement of the July deadline, we decided to expand the scope of IDPS (India Digital Pay-TV Summit) and refocus our attention to the operator community. As a result, we are proud to announce the India Digital Operators Summit (IDOS) Following the change in name is a change in venue also. IDOS 2012 is being held in Goa - the land of beaches, feni and fun at The Lalit between the 20th and 22nd of September. In keeping with the subject of change, our theme for the Summit is The Digital Dawn. Participants include leaders from the regulatory, cable distribution, DTH, broadcast, TV distribution and technology segments along with content providers and investors of the broadcasting and pay-tv industries. At the dawn of this emerging digital ecosystem, IDOS 2012 will not only bring to light the pertinent issues faced by the industry but delegates will also gain insight into how other key Asian markets have succeeded in their digital transitions. In short, the Summit aims to bring together the market leaders of innovation in the digital space in an attempt to ensure a bright and successful future.

2 September 20th, pm Onwards - WELCOME COCKTAILS & NETWORKING September 21 - Day 1 08:30-09:30 - REGISTRATION 09:30-09:40 - INTRODUCTION The inspiration and thinking behind IDOS 2012 and the shared vision of ITV and MPA for a landmark event. Anil Wanvari, Founder & CEO, Indiantelevision.com Group 09:40-10:00 - KEY PERSPECTIVES What will be the key drivers of value in India s digital TV ecosystem and the key strategies in tiering, product, sales and marketing to unlock value? What are the lessons from other global emerging markets? Vivek Couto, Executive Director, Media Partners Asia 10:00-10:30 - TAKING STOCK, FORGING THE FUTURE What is the role of the regulator in the emerging digital TV industry? MIB Representative N. Parameswaran, Principal Advisor, TRAI Followed by Q&A: Chaired by Anil Wanvari & Vivek Couto

3 10:30-11:50 - FIRST & FUTURE STEPS ON THE DIGITAL HIGHWAY Leaders across key stakeholders in India s US$8 billion television industry share visions and insights into the key challenges that will shape the first year of digitalization, as well as evaluate the future opportunities for key industry segments, from full addressability and the growth of digital pay-tv. Powered by Speakers S N Sharma, CEO, DEN Networks Limited Man Jit Singh, CEO, Multi Screen Media Sanjay Jain, President & CFO, Star India Anil Khera, CEO, Videocon d2h Yogita Limaye, Presenter & Correspondent, BBC World News S N Sharma, CEO, DEN Networks Limited Raman Kalra, Head, Media & Entertainment, IBM India/South Asia Jagi Mangat Panda, Co-founder & MD, Ortel Communications Ltd. Ashok Mansukhani, Director, IndusInd Media & President, MSO Alliance Man Jit Singh, CEO, Multi Screen Media Sanjay Jain, President & CFO, Star India Anil Khera, CEO, Videocon d2h 11:50-12:10 - TEA & COFFEE 12:10-13:10 - A DIGITAL ECOSYSTEM A perfectly functioning digital TV ecosystem incorporates the push and pull of distribution, content, technology and finance in relatively perfect harmony. How realistic is this in India as there is a headlong rush to meet short-term deadlines, sometimes at the expense of long-term goals and value? Where does the industry need to move in terms of differentiated content, technology and financing to make digitalization truly the next big consumer transformation play for Indian media?

4 s Anil Wanvari & Vivek Couto Jagjit Singh Kohli, MD & CEO, Digicable Network India Pvt. Ltd. Rahul Johri, SVP & GM, South Asia, Discovery Networks Asia Pacific Nikhil Vora, MD and Head of Research, IDFC Securities Ltd. Ankur Jain, MD, JAINHITS Ajmair Heer, Senior Director - Business Development, Asia Pacific, NDS Deepak Mathur, Senior VP, Commercial, Asia-Pacific and Middle East, SES Anil Khera, CEO, Videocon d2h 13:10-14:30 - LUNCH Courtesy 14:30-15:30 - RE-CALIBRATING VALUE It s all about execution and adapting to a new set of B2C needs in India s digitalization story. This means we have to think beyond the basic tier in terms of long-term strategies that deliver value to the consumer and true ROI for operators. How are we going to achieve these goals? Rahul Sood, Head-Affiliate Sales & Network Distribution,NDTV Ltd. S N Sharma, CEO, DEN Networks Limited Tony D Silva, President, Hinduja Ventures Anuj Gandhi, Group CEO, India Cast Media Distribution Yogesh Radhakrishnan, MD and CEO, Media Network & Distribution (India) Ltd. Gurjeev Singh Kapoor, COO, Media Pro Enterprise India Rohit Jain, Deputy CEO, Videocon d2h 15:30-15:50 - TEA & COFFEE Courtesy

5 15:50-16:30 - A CABLE OPERATOR'S LIFE CASE STUDY Who wants to be a cable operator? Plenty of firms still do, but it s a tough road ahead as cable operators manage content costs and the demands of technological upgrades. Still, theoretically, a cable operator could have the most competitive and superior television product offering in the marketplace a year from now. How will this become a practicable reality? Speaker Anil Dattatray Parab, Advisor, Cable Operators and Distributors Association Followed by a discussion with Anil Wanvari 16:30-17:15 - ROUNDTABLE: Chaired by Anil Wanvari & Vivek Couto The roundtable will comprise of panelists from all the sessions and also other industry leaders. 17:15-17:30 - CLOSING REMARKS 19:30 - CELEBRATION PARTY Host September 22 - DAY 2 09:30-10:00 - BREAKFAST 10:00-11:00 - TAKING ADVANTAGE OF THE DIGITAL ECOSYSTEM How does a cable/satellite operator benefit across the various segments of the digital ecosystem, from set-top boxes, CAS and middleware to billing, SMS, advertising solutions, addressable software and next-generation home gateways?

6 Vynsley Fernandes,Director, Castle Media Pvt. Ltd. Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media Pankaj Kedia, Country Manager, Dolby Laboratories, India Ankur Jain, MD, JAINHITS Jayant Changrani, Country Head & GM-India, NDS India 11:00-11:40 - MANAGING DIGITAL TRANSITION IN ASIA - CASE STUDIES How has the value chain evolved in digitalized television markets both mature and emerging? What were the challenges, logistics and impact? Vivek Couto, Executive Director, Media Partners Asia 11:40-12:00 - TEA & COFFEE 12:00-13:00 - MARKETS FOR MEDIA: VALUE, VOLATILITY AND THE CAPITAL EQUATION The Indian cabinet recently permitted FDI of up to 74 per cent in cable and DTH companies. Will this open up the floodgates to foreign investment in these capital intensive sectors? Vivek Couto Neeraj Bhatia, Principal, Exponentia Capital G Subramaniam, CFO, Hathway Cable & Datacom Ltd. Rahul Sood, Head-Affiliate Sales & Network Distribution, NDTV Ltd. Sumeet Jaisinghani, Director, Private Equity, Saban Capital Group Preet Dhupar, Director, Finance and Operations, BBC 13:00-14:00 - LUNCH

7 14:00-15:00 - MANAGING EXECUTION AND ROI Moving from a B2B business has its own set of challenges. How do cable operators manage execution and partnerships in an entirely new ecosystem while also delivering returns to shareholders? Vynsley Fernandes,Director, Castle Media Pvt. Ltd. P. Kailasam, President, ACT Suresh Sethiya, Director, Indian Cable Net Company Limited Ashok Mansukhani, Director, IndusInd Media & President, MSO Alliance B. Murugesh, GM (Operations), Tamil Nadu Arasu Cable TV Corporation Ltd. 15:00-15:20 - TEA & COFFEE Courtesy 15:20-16:10 - GETTING AGGRESSIVE TO GET CUSTOMERS DTH has led the way in aggressive sales and marketing to gain customers; MSOs have responded encouragingly with joint marketing campaigns. How can cable operators further ramp this up and also build on their strength of locality? Chairperson Raman Kalra, Head, Media & Entertainment, IBM India/South Asia Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media Subhashish Mazumdar, SVP-Marketing & Customer Relations, IndusInd Media & Communications Ltd. Neeraj Sanan, CMO, MCCS Vinay Deshmukh, COO, 6DegreesIT 16:10-17:30 - ROUNDTABLE: Chaired by Anil Wanvari & Vivek Couto The roundtable will comprise of panelists from all the sessions (Day 1 & Day 2) and also other industry leaders. 17:30-17:45 - CLOSING REMARKS 18:30 onwards - NETWORKING AND PARTY

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