HOW TO HIRE A DIGITAL MARKETING AGENCY YOUR GO-TO WORKSHEET & GUIDE.

Transcription

1 HOW TO HIRE A DIGITAL MARKETING AGENCY YOUR GO-TO WORKSHEET & GUIDE.

2 ABOUT US Powered by Search is the go-to digital marketing partner for North America s largest enterprises like FedEx USA, RE/MAX, Rogers, Valvoline, Kijiji, Public Storage, BMO, and many more. We are accredited as a Google Partner, Better Business Bureau member, and have been featured in the Branham 300, PROFIT HOT 50, the Globe & Mail, Financial Post, Toronto Star and CTV. Our Clients Covered by Media Toroto Star Globe & Mail Financial Post CBC Industry Certified

3 CHOOSING THE RIGHT AGENCY FOR YOUR NEEDS Partnering with the right digital agency can grow your company far beyond your needs and goals, but partnering with the wrong one could be ruinous to your entire brand. During your consultation with an agency, make sure to ask the questions below in order to determine if they re a good fit for your business. 1. What results do you guarantee? This one is a trick question- no agency can truly guarantee results, despite what they might claim. Think of it this way: the best athletes don t always win, but they re more likely to do so due to their training and skills. 2. Which services does your agency offer and specialize in? Ensure that your needs and their services meet, familiarize yourself with the agency s offerings. 3. Can you provide case studies and testimonials from previous or current clients? Ensure that your needs and their services meet, familiarize yourself with the agency s offerings. 3 How To Hire a Digital Marketing Agency - Powered by Search

4 4. Do you offer any free audits or consultations? A free consultation will help kickstart the company-agency relationship and will give you a chance to re-evaluate your current marketing efforts. 5. Would our partnership be exclusive? What happens if competitors want to work with you? For professional agencies, non-exclusive partnerships should not negatively affect the performance of your campaigns. Despite this, it s good to discuss the partnership in advance to avoid surprising and uncomfortable scenarios. 6. What kind of experience does your team have? Where have individuals worked before? Learning what the agency s staff has to offer can put your mind at ease or reveal dangerous red flags. 7. Will campaigns be managed by tools or real people? Some aspects of marketing can be automated successfully, but ultimately, a dedicated Account Manager is irreplaceable. 4 How To Hire a Digital Marketing Agency - Powered by Search

5 8. How much of your work is outsourced and how do you maintain its quality? Many agencies offer a multitude of services, but not all of them will be produced in-house. Make sure that you know what you re signing up for. 9. Who owns all of the marketing assets you will be generating? You don t want any nasty surprises if you choose to end your partnership, ask this question before creating any agreements. 10. Who would be my point of contact and how will we communicate? Work out a preferred method of communication (e.g. vs. monthly calls) in order to maximize the effectiveness of your campaigns and client-agency partnership. 11. Can you provide me with me examples of clients who delivered mediocre results for but are loyal to you? Every company goes through rough patches, so ask this question to help you determine if your agency of choice is able to dig deep and pull themselves out of any gutters. 5 How To Hire a Digital Marketing Agency - Powered by Search

6 12. Can you provide me examples of clients you delivered stellar results for but who quit? Why did they leave? When it comes to your marketing campaigns, great results are obviously crucial. However, other unforeseen factors can influence the agencycompany partnership, so ask this question and look out for any red flags. 13. What KPIs do you track and how do you measure them? It s important to be on the same page about the performance of your campaigns and to align your needs and goals. Without alignment, both parties will try to steer in different directions. 14. Which tools does your agency use and why? While you don t need to be an expert on the tools your agency works with, it s a good idea to have basic familiarity with them. This can help you understand how your campaigns actually operate. 15. What are the biggest successes and failures your agency has had? No company is perfect, but understanding how your agency deals and learns from bumpy campaigns will help future-proof your marketing efforts. 6 How To Hire a Digital Marketing Agency - Powered by Search

7 16. How do you determine what you will charge me? Help me understand if this is based on hours, cost plus model, or value based. It s important to be on the same page about the performance of your campaigns and to align your needs and goals. Without alignment, both parties will try to steer in different directions. 17. What s going to happen in the next 30 to 90 days? Your agency of choice should have a streamlined onboarding process which will audit your company s current marketing efforts, and set carefully set up for future campaigns. 18. If you had to offer only 1 of your many services/ solutions which one would that be? You wouldn t expect a cobbler to build your house, right? The same logic applies to agencies. It s important to understand your agency s specialties since this will help shape the focus of your campaigns and the most out of them. 7 How To Hire a Digital Marketing Agency - Powered by Search

8 Need an Agency That Can Answer All of These Questions? Click the button below to talk with us about growing your business. RESERVE YOUR FREE CONSULTATION 8 How To Hire a Digital Marketing Agency - Powered by Search