MAYA Design, Inc. Taming Complexity
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1 MAYA Design, Inc. Taming Complexity
2 Hello
3
4 Field research: The nitty gritty of the real world Photos: Paul Gould
5
6
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8 Photo: Cuahtémoc Moctezuma Brewery
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10 Photo: Cuahtémoc Moctezuma Brewery
11 Most people start out as designers... before unlearning that awesomeness Photos: Paul Gould
12 Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. HERB SIMON
13 Survival of the Fittest How the Science of Design Can Save Your Neck
14 Evolution
15 Connected
16 Diagram: Marc Smith (CC by 2.0)
17
18
19 Fast
20 1990 Shanghai 2010
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22
23 Massive
24 According to Applied Materials, Inc., in quintillion transistors were produced, which was x the grains of rice consumed in the world. 1 grain or 125,000 transistors
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26 2007 There is no chance that the iphone is going to get any significant market share. No chance. Steve Ballmer, CEO: Microsoft 2012 iphone sales exceeded all revenue of Coca-Cola and McDonalds combined. Source: Bloomberg Businessweek, 9 September 2013
27
28 Complex
29 Photo: Mark Liyanage (CC by SA 2.0)
30 1900 Technology used to be: Expensive Rare For experts Source: Wikipedia
31 Source: Wikipedia
32
33 Source: Apple
34
35 Source: Core77
36
37
38 TRACY JAN BOSTON GLOBE STAFF JOURNALIST
39 Photo: Paul Gould
40 Humans cope by putting things in boxes (and by hoping for magic bullets)
41
42
43 Photos: Paul Gould and Ed Massery. Used with permission.
44 Photo: Ed Massery. Used with permission.
45 Photos: Ed Massery. Used with permission.
46
47 Interdisciplinary teams bring fresh perspectives and break down barriers Information Design Interaction Design Animation/Filmmaking Architecture DESIGN Collaborative Innovation HUMAN SCIENCES Human/Computer Interaction Ethnography Anthropology Cognitive Psychology ENGINEERING Software Engineering Electrical/Mechanical Engineering Computer Science Mathematics
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49
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51 EASE OF USE Westinghouse Science Honors Institute: February 2014 Taming complexity Hammer Apollo Landing POWER
52 EASE OF USE Westinghouse Science Honors Institute: February 2014 Taming complexity Hammer Human Vision Apollo Landing POWER
53 $3 billion
54 Applying Human-Centered Design Innovating for People LUMA Institute and its licensors
55 CHARACTERSTICS OF INNOVATIVE PEOPLE (KEY BEHAVIOR TRAITS) SKILLSET OF INNOVATIVE PEOPLE (THE DISCIPLINE OF HUMAN-CENTERED DESIGN) Empathetic Persistent Curious Experimental Humble A-ha! Risk Enthusiast Imaginative Problem Framer Collaborative Pattern Finder Networker
56
57 PAUL S THREE KEYS TO DOING AWESOME THINGS: GET ENGAGED DON T BE AN IDIOT PLACE MANY SMALL BETS
58 YOU DON T KNOW EVERYTHING
59 GET ENGAGED (INVOLVE AND UNDERSTAND DIVERSE PEOPLE)
60 Photo: Paul Gould
61 Understanding users in context helps identify user needs even if unspoken
62 What s going through their minds?
63 Prototypes evolve through testing with users
64 We create information-centric interfaces that allow for direct-manipulation of information, polymorphic presentation of information, and fluid collaboration the greatest advance in technology for command and control in the past 30 years. Gen. Paul F. Gorman, US Army (Ret.)
65 SILOS AND ONE-OFF PRODUCTS ARE BRITTLE
66 DON T BE AN IDIOT (WORK ARCHITECTURALLY)
67 Photo: Internet
68 The system should not be what you re delivering System Architecture Information Architecture User Interface Architecture
69 The system should not be what you re delivering Stuff Oooo! System Architecture Information Architecture User Interface Architecture
70 The system should not be what you re delivering How To Think System Architecture Information Architecture User Interface Architecture
71 Make rough and ready prototyping to test concepts
72 IT S NOT GOING TO BE RIGHT THE FIRST TIME
73 PLACE MANY SMALL BETS (APPROXIMATE THE EXPERIENCE EARLY)
74
75 Name that dude:
76
77
78 IT S GOING TO COST YOU SOMEWHERE, SOMETIME... RELATIVE COST TO REPAIR TYPICAL STAKEHOLDER TOUCH-POINTS IDEAL STAKEHOLDER TOUCH-POINTS Research Concept Spec. Alpha Beta Launch Support 1x 10x 100x
79
80
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82 We build simple prototypes as quickly and as early as possible to test thinking and hypotheses
83 Usability testing with paper prototypes
84 GD TAUNTON EDGE Vehicle C4ISR Innovation Photo: General Dynamics. Used with permission.
85 GD TAUNTON EDGE Vehicle C4ISR Innovation Photo: General Dynamics. Used with permission.
86 GD TAUNTON EDGE Vehicle C4ISR Innovation Photo: General Dynamics. Used with permission.
87 GD TAUNTON EDGE Vehicle C4ISR Innovation Photo: General Dynamics. Used with permission.
88
89 Photo: General Dynamics. Used with permission.
90 Before After Photo: General Dynamics. Used with permission.
91 How about you?
92 Competent
93
94 70%
95
96 Engaged Competent
97 Engaged Dropout Competent
98 Engaged Dropout Automaton Competent
99 Entertained Engaged Dropout Automaton Competent
100 Entertained Engaged Dropout Automaton Competent
101 Entertained Useful Engaged Dropout Automaton Competent
102 Photo: Snuggie
103 Photo: Jeff Nebelkopf. Used with permission.
104
105 THREE KEYS TO DOING AWESOME THINGS: GET ENGAGED DON T BE AN IDIOT PLACE MANY SMALL BETS
106 That s larger than me... That s me! Exploratory Experimental Expressive Empathetic Engaged
107
108 MAYA (blank)
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