Korean Wave (Hallyu) of Knowledge through Content Curation, Infographics, and Digital Storytelling

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1 , pp Korean Wave (Hallyu) of Knowledge through Content Curation, Infographics, and Digital Storytelling Seong Hui Park 1, Kyoung Hee Kim 2 1, 2 Graduate School, Dept. of Global Cultural Contents, Hankuk University of Foreign Studies, 107 Imun-ro, Dongdaemun-gu, Seoul, Korea 1 psh21c@gmail.com, 2 andantina@hanmail.net Abstract. We examined curation as a response to the information overload of the digital age, starting with a contemplation of the role of human beings and society in the face of the fourth industrial revolution. We also examined the production and educational use of Korean knowledge information content through the cultivation of digital literacy, using, for example, infographics and storytelling. Specifically, we explain the making of and meaning behind an infographic about Yi Sun-sin, the most respected figure in Korea, who is also internationally recognized for his leadership and tactics. The purpose of this paper is to demonstrate some unique abilities of human beings such as comprehensive thinking, insight, and creativity, which are obtained through abundant knowledge and experience, and to initiate a Korean Wave (hallyu) of knowledge by actively producing and sharing material about Korean history and culture in various forms. Keywords: Korean Wave of knowledge, digital, storytelling, content, curation, Yi Sun-sin, infographics(information design), instructional tool 1 Introduction This paper aims to focus on the phenomenon of the digital and knowledge information society, and promote the Korean Wave of knowledge by simultaneously spreading throughout the world information about Korean history and culture as a whole and inducing the reproduction of knowledge through active use of information and communication technology. It is a study on the process of creatively reconstructing and providing overflowing information and content through curation, thereby enabling users to produce self-expression and better content. At the same time, it discusses the task of creating Korean knowledge information content by utilizing content curation, infographics (information design), and digital storytelling techniques to produce knowledge information contents about the history and culture of Korea a type of content that is scarce compared to the Korean popular culture content that has attracted global interest and reaction. ISSN: ASTL Copyright 2017 SERSC

2 2 Content Curation, Infographics, and Digital Storytelling 2.1 Content Curation Content curation is a series of processes that collect, classify, and organize a wide variety of information and content according to a particular topic or interest. The ability to create information by assigning meaning to the countless individual data floating on the Internet, organizing them into valuable knowledge, and applying them in our lives to demonstrate wisdom, is unique to humans. It requires the abundant knowledge and experience, insight and creativity, and communication of humans. On the other hand, human beings, who can no longer live apart from various media and computers, must cultivate digital literacy, the ability to utilize these digital technologies. Content curation basically aims at providing usable information of a new viewpoint by collecting, saving and processing large amount of data. Thus, data mining, filtering, analysis algorithm, and information graphics in content curation are the technological elements that collect and analyze data to construct information. 2.2 Infographics We can intuitively and easily understand complex content through infographics. Through this visual pleasure, it is possible to engage people s interest and convey dry but necessary information in a fun way. Infographics are also useful for spreading information quickly, as they are easy to share via social media. In addition, infographics in the curriculum can foster comprehensive thinking skills, literacy, analytical ability, expressive power, and more in students that enable them to view and interpret problems from various perspectives. Infographics do not just visually convey information, but also help people understand and explore it. Infographics make it easy to learn and remember things. Fig. 1. Infographic process and effects High quality infographics are 30 times more likely to be read than text articles. Publishers that feature infographics grow traffic 12% faster than publishers that don t Copyright 2017 SERSC 7

3 feature infographics. Infographic are 40 times more likely to be share on social networks. 2.3 Digital Storytelling Digital storytelling is a type of storytelling in a hypermedia environment called the Web; hyperlink provides the enjoyment and convenience of browsing abundant yet relevant information and content through navigating the Web. Digital storytelling is an effective instructional tool for teachers and an effective learning tool for students. There are numerous ways that digital storytelling can be used in education. One of them is infographics. A growing number of teachers are interested in exploring ways to engage their students by using multimedia in their instruction. When students are able to participate in the multiple steps of designing, creating and presenting their own digital stories, they increase a full complement of literacy and skills, including: digital literacy, visual literacy, information literacy, organization skills, technology skills, presentation skills, interpersonal skills, etc. Here, we intend to produce infographics portraying the story of Yi Sun-sin, the most respected figure in Korean history. This is a way to arouse interest about this figure and provide information through the Yi Sun-sin infographic design while enabling people to find deeper knowledge through hyperlinks. We intend to initiate a Korean Wave of knowledge by spreading information about Yi Sun-sin overseas. This constitutes both a story and a process related to the acquisition and reproduction of knowledge in the digital environment. 3 Digital Content Development and the Korean Wave of Knowledge 3.1 The Greatest Admiral, Yi Sun-sin In 2014, the Korea Gallup research agency conducted a survey on people whom Koreans love. The survey was administered to 1,700 men and women over the age of 13 (open answer), and Yi Sun-sin (13%), who is known as the greatest admiral in the history of Korea, had the highest response rate. Thus, Admiral Yi Sun-sin is the most respected figure in Korea and an internationally recognized global leader. Yet he is not well known compared to great historical figures from other countries. This is because there is a lack of knowledge information contents about Korea s culture and history. That is, there is no content appropriate to the digital environment, society and cultural communication where Korea has a reputation for having the world s fastest internet connection speed and the best information and communication technology. Based on these issues, we created an infographic that can efficiently convey information and content about Admiral Yi Sun-sin. 8 Copyright 2017 SERSC

4 3.2 Production of Yi Sun-sin Infographic Through Digital Storytelling Fig. 2. Yi Sun-sin Infographic The features and functions of these infographics include the information s visuality and sense of clarity, interactivity with users, information sharing, empathy-oriented education and publicity tools, and more. By using these effectively, knowledge information about Korea can be efficiently spread through Internet platforms. 3.3 Digital Content and the Korean Wave of Knowledge Infographics constitute only a single format and content, and there are a myriad of people with various talents in the world. Each can exercise his or her respective abilities and create content in a variety of formats and ways, including Wikipedia, websites, videos, and webtoons. It is our view that these works can be accumulated and shared to improve the Korean Wave of knowledge in the world. Copyright 2017 SERSC 9

5 Fig. 3. The Korean Wave of Knowledge 4 Conclusion In the era of information overload, the ability to efficiently acquire the information one needs and turn it into one s own knowledge will be useful for living in a knowledge information society. Information design content, such as infographics, is a visual representation of complex or unstructured data that clearly and distinctly communicates its meaning, making it easier for people to understand the information. Furthermore, when information that started from a simple visual interest and builds, leading to a desire for greater knowledge that in turn leads to more information is utilized, it becomes knowledge. If we can achieve the quantitative increase and qualitative improvement of Korean knowledge information contents through various digital communication tools such as curation, storytelling, and information design, or go even further and give people all over the world the opportunity to freely produce and share Korean knowledge and information in a digital environment, we are confident that the sustainability of the Korean Wave and the spread of Korean studies will come naturally. Acknowledgments This work was supported by the Research Fund from Hankuk University of Foreign Studies. *Corresponding author: Kyoung Hee Kim (andantina@hanmail.net) References 1. Steven Rosenbaum., Translation by Si-eun Lee., Curation Nation : How to Win in a World Where Consumers are Creators, p. 29. MyungJin Publication, Korea (2011) 2. Hong-kyu Choi., Content Curation, p.3. Communication Books, Korea (2015) 3. Bernard R. Robin, The Educational Uses of Digital Storytelling, pp Proceedings of Society for Information Technology & Teacher Education International Conference (2006) 4. The Man who Transforms KOREA, 10 Copyright 2017 SERSC