Use Cases for Digital Innovation Hubs

Transcription

1 Use Cases for Digital Innovation Hubs An end-user approach Contact information: Lina Huertas Head of Technology Strategy for Digital Manufacturing MTC

2 I4MS Digital Innovation Hubs Summer School - MTC 2 Business Model Technology Innovation Strategy Business Development Use Case Definition Digital Innovation Delivery

3 I4MS Digital Innovation Hubs Summer School - MTC 3 WHAT SERVICES DO I PROVIDE TO HAVE MAXIMUM IMPACT IN REGIONAL SMEs IN A FINACIALLY VIABLE WAY?

4 I4MS Digital Innovation Hubs Summer School - MTC 4 DIH Services Digital Innovation delivery Financial support To meet regional industry demands Business Model Technology Innovation Strategy Business Development Use Case Definition Digital Innovation Delivery Training And create a financially viable business Process improvement

5 I4MS Digital Innovation Hubs Summer School - MTC 5 DIH Services Digital Innovation delivery Financial support Business Model Technology Innovation Strategy Business Development Use Case Definition Digital Innovation Delivery Training Process improvement

6 I4MS Digital Innovation Hubs Summer School - MTC 6 HOW DO I KNOW WHAT CAPABILITY TO BUILD (WHO TO RECRUIT, WHAT TRAINING) TO DELIVER MAXIMUM IMPACT THOUGH INNOVATION?

7 I4MS Digital Innovation Hubs Summer School - MTC 7 DIH Technology Focus Business Model Technology Innovation Strategy Business Development Use Case Definition Digital Innovation Delivery CONTROL SYSTEMS INTEGRATION AUTONOMOUS ROBOTS COLLABORATIVE ROBOTS

8 I4MS Digital Innovation Hubs Summer School - MTC 8 DIH Technology Focus Strategy Maps Business Model Technology Innovation Strategy Business Development Use Case Definition Digital Innovation Delivery Roadmaps

9 I4MS Digital Innovation Hubs Summer School - MTC 9 DIH Capability Capability Building Business Model Technology Innovation Strategy Business Development Use Case Definition Digital Innovation Delivery Recruitment Training Strategic Partnerships

10 I4MS Digital Innovation Hubs Summer School - MTC 10 GETTING THE CUSTOMERS TO DELIVER INNOVATION

11 Getting orders Dissemination & Awareness Business Model Technology Innovation Strategy Business Development Use Case Definition Digital Innovation Delivery Building a Network Engaging with Customers I4MS Digital Innovation Hubs Summer School - MTC 11

12 I4MS Digital Innovation Hubs Summer School - MTC 12 WHAT IS MY CUSTOMER S PROBLEM AND WHAT IS THE BEST SOLUTION I CAN OFFER THEM? (VALUE)

13 I4MS Digital Innovation Hubs Summer School - MTC 13 Defining a problem and an approach Business Model Technology Innovation Strategy Business Development Use Case Definition Digital Innovation Delivery

14 I4MS Digital Innovation Hubs Summer School - MTC 14 What is a use case? Could you please clarify to us, in a simple and clear way, what should Use Case contents be based on: 1. A real example of provision of digital innovation services in response to real requirements from an organisation, and the benefits achieved? 2. A hypothetical example of provision of digital innovation services in response to real requirements from an organisation, and the potential benefits to be achieved? 3. A hypothetical example of provision of digital innovation services in response to real requirements representative of the region, and the potential benefits to be achieved?

15 I4MS Digital Innovation Hubs Summer School - MTC 15 What is a use case? Could you please clarify to us, in a simple and clear way, what should Use Case contents be based on: 1. A real example of provision of digital innovation services in response to real requirements from an organisation, and the benefits achieved? 2. A hypothetical example of provision of digital innovation services in response to real requirements from an organisation, and the potential benefits to be achieved? 3. A hypothetical example of provision of digital innovation services in response to real requirements representative of the region, and the potential benefits to be achieved?

16 I4MS Digital Innovation Hubs Summer School - MTC 16 What is a use case? A description of a prospective or real provision of digital innovation services in response to real requirements from an organisation, and the potential benefits to be achieved.

17 I4MS Digital Innovation Hubs Summer School - MTC 17 What is a use case? A description of a prospective or real provision of digital innovation services in response to real requirements from an organisation, and the potential benefits to be achieved?

18 I4MS Digital Innovation Hubs Summer School - MTC 18 What is a use case? A description of a prospective or real provision of digital innovation services in response to real requirements from an organisation, and the potential benefits to be achieved?

19 I4MS Digital Innovation Hubs Summer School - MTC 19 Objectives of Use Case Definition Identify and define the right problem Understand specific customer requirements Define an innovation service that the customer satisfies customer requirements and brings value Describe the delivery of the solution for costing and planning purposes Formalise the use case to close a deal

20 I4MS Digital Innovation Hubs Summer School - MTC 20 I4MS Use Case Template Organisation Information Use Case Description of the Service Costing and Funding Source Expected Benefits / Impact Issues and Challenges

21 I4MS Digital Innovation Hubs Summer School - MTC 21 I4MS Use Case Template Organisation Information Use Case Description of the Service Costing and Funding Source Expected Benefits / Impact Issues and Challenges

22 I4MS Use Case Template I4MS Digital Innovation Hubs Summer School - MTC 22

23 I4MS Digital Innovation Hubs Summer School - MTC 23

24 I4MS Digital Innovation Hubs Summer School - MTC 24

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26 I4MS Digital Innovation Hubs Summer School - MTC 26 Discovery Customer I need an RFID solution to understand where my spare parts are at all times We are RFID experts! I wills show you all the types of RFIDs we work with DIH Rep

27 I4MS Digital Innovation Hubs Summer School - MTC 27 Discovery Solution: RFID system design and installation Customer DIH Rep

28 I4MS Digital Innovation Hubs Summer School - MTC 28 Customer Discovery I need an RFID solution to understand where my spare parts are at all times What for? What are you trying to achieve? I have machines distributed nationally, I need to keep them running. When they fail unexpectedly, I need to find the spare part very quickly to reduce down time! So your job is to keep your machines running and therefore reduce down time. What if you could avoid unexpected failures? DIH Rep

29 I4MS Digital Innovation Hubs Summer School - MTC 29 Discovery Solution: Predictive maintenance system design and installation Customer DIH Rep

30 I4MS Digital Innovation Hubs Summer School - MTC 30 COMPETENCE CENTRES DIGITAL INNOVATION HUBS

31 I4MS Digital Innovation Hubs Summer School - MTC 31 DISCOVERY COMPETENCE CENTRES DIGITAL INNOVATION HUBS

32 XS2I4MS Kick-off meeting poineering stage 32

33 I4MS Digital Innovation Hubs Summer School - MTC 33 Discovery Who is the customer? Customer vs. User Customer segments Customer perspective and requirements Real problem

34 I4MS Digital Innovation Hubs Summer School - MTC 34 Discovery Who is the customer? Customer vs. User Customer segments

35 I4MS Digital Innovation Hubs Summer School - MTC 35 Identifying the customer Business Development Manager Inventory Manager Maintenance Manager Maintenance Operator DIH Rep

36 Customer jobs XS2I4MS Kick-off meeting poineering stage 36

37 I4MS Digital Innovation Hubs Summer School - MTC 37 Customer jobs What is your role in the organisation? What are your objectives? What are your jobs? Customer What are you trying to achieve? DIH Rep

38 Customer pains XS2I4MS Kick-off meeting poineering stage 38

39 I4MS Digital Innovation Hubs Summer School - MTC 39 Customer pains What is stopping you achieving your objectives? What are the barriers? What are the obstacles? Customer Why haven t you been able to do it yet? DIH Rep

40 Customer gains XS2I4MS Kick-off meeting poineering stage 40

41 I4MS Digital Innovation Hubs Summer School - MTC 41 Customer gains What does success looks like? How do you measure success? How would your managers measure success? Customer What are your and your manager s targets? DIH Rep

42 I4MS Digital Innovation Hubs Summer School - MTC 42 Key questions What do you want to achieve? What are your objectives? What are your jobs? What are the barriers? What is stopping you from achieving it? Why haven t you done it so far? What does success looks like? What are your business drivers? What are your metrics. Trigger questions will be provided.

43 I4MS Digital Innovation Hubs Summer School - MTC 43 I4MS Use Case Template Describe the story, what is the real problem, what are the specifics Describe specific objectives, achieving a job to a certain extend, reduce a barrier by a specific amount, increase the value of a gain

44 I4MS Digital Innovation Hubs Summer School - MTC 44 I4MS Use Case Template Organisation Information Use Case Description of the Service Costing and Funding Source Expected Benefits / Impact Issues and Challenges

45 I4MS Digital Innovation Hubs Summer School - MTC 45 I4MS Use Case Template Organisation Information Use Case Description of the Service Costing and Funding Source Expected Benefits / Impact Issues and Challenges

46 I4MS Digital Innovation Hubs Summer School - MTC 46 I4MS Use Case Template Value Proposition

47 XS2I4MS Kick-off meeting poineering stage 47

48 I4MS Digital Innovation Hubs Summer School - MTC 48 CREATIVITY EXPERIENCE KNOWLEDGE

49 I4MS Digital Innovation Hubs Summer School - MTC 49 Match between problem and service and capability portfolio Team DIH Rep

50 TECHNICAL SPECIFICATIONS AND TEST PLAN I4MS Digital Innovation Hubs Summer School - MTC 50

51 I4MS Digital Innovation Hubs Summer School - MTC 51 Team Project objective confirmation Methodology and Implementation plan Resourcing and materials Risk planning Costing DIH Rep

52 I4MS Digital Innovation Hubs Summer School - MTC 52 I4MS Use Case Template Description of the specific service to be provided, including specific tasks, deliverables and success metrics. This should include a high level project plan and costing, accordingly.

53 I4MS Digital Innovation Hubs Summer School - MTC 53 I4MS Use Case Template This section should include the type of funding that you think can realistically cover the project.

54 I4MS Digital Innovation Hubs Summer School - MTC 54 Funding Mechanisms Funding mechanisms depend on the type of the project, the maturity of the technology and the partners; As a rule of thumb consider: H2020: (TRL 3-4 start) for projects that are at lower TRLs, where a strategic priority for EU industry has been identified and you have the right partnership to help develop the capability National and regional government funding: where there is a sector match and a strategic priority for the nation or region. Different government agencies will fund projects at different maturity levels. Significant local funding is usually available for projects in line with SMEs. Industrial funding: (TRL 5-6 start) When you have a mature capability that you can offer readily to a customer for implementation. This requires the project to be strategic to the partner you are dealing with. Demonstrating significant ROI and short ROI periods is key in this case.

55 I4MS Digital Innovation Hubs Summer School - MTC 55 I4MS Use Case Template Organisation Information Use Case Description of the Service Costing and Funding Source Expected Benefits / Impact Issues and Challenges

56 I4MS Digital Innovation Hubs Summer School - MTC 56 I4MS Use Case Template Organisation Information Use Case Description of the Service Costing and Funding Source Expected Benefits / Impact Issues and Challenges

57 I4MS Use Case Template I4MS Digital Innovation Hubs Summer School - MTC 57

58 I4MS Digital Innovation Hubs Summer School - MTC 58 I4MS Use Case Template Provide metrics against the project objectives. Reflect on the potential implications of achieving your objectives, what other metrics will be improved as a result? Also consider potentially negative implications or aspects to be considered by the customer in advance.

59 I4MS Digital Innovation Hubs Summer School - MTC 59 I4MS Use Case Template Organisation Information Use Case Description of the Service Costing and Funding Source Expected Benefits / Impact Issues and Challenges

60 I4MS Digital Innovation Hubs Summer School - MTC 60 I4MS Use Case Template Organisation Information Use Case Description of the Service Costing and Funding Source Expected Benefits / Impact Issues and Challenges

61 I4MS Use Case Template I4MS Digital Innovation Hubs Summer School - MTC 61

62 I4MS Digital Innovation Hubs Summer School - MTC 62 I4MS Use Case Template Pointing out explicitly issues and challenges (risks) that may arise during the project to customers is key for two reasons: They are stakeholders of the risks and can add value to the risk planning process They need to understand the potential impact on the project scope and costing beforehand These risks should be considered when costing the project

63 I4MS Digital Innovation Hubs Summer School - MTC 63 I4MS Use Case Template Organisation Information Use Case Description of the Service Costing and Funding Source Expected Benefits / Impact Issues and Challenges

64 I4MS Digital Innovation Hubs Summer School - MTC 64 Objectives of Use Case Definition Identify and define the right problem Understand specific customer requirements Define an innovation service that the customer satisfies customer requirements and brings value Describe the delivery of the solution for costing and planning purposes Formalise the use case to close a deal

65 I4MS Digital Innovation Hubs Summer School - MTC 65 Defining a problem and an approach Business Model Technology Innovation Strategy Business Development Use Case Definition Digital Innovation Delivery

66 I4MS Digital Innovation Hubs Summer School - MTC 66 Further Reading Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder, Yves Pigneur ( Model-Generation-preview-of-the-book.pdf) Value Proposition Design: How to Create Products and Services Customers Want Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

67 I4MS Digital Innovation Hubs Summer School - MTC 67 THANK YOU FOR LISTENING Contact details: Lina Huertas Head of Technology Strategy for Digital Manufacturing M: +44 (0) E: Lina.Huertas@the-mtc.org