Draft document: D.C.1.1. Communication strategy Prepared by partner TP-LJ, Technology park Ljubljana, ltd asking for partner comments

Transcription

1 Project Strategy SMART-SPACE SMART SPACE PROJECT Activity A.C.1. Start-up activities including strategy Draft document: D.C.1.1. strategy Prepared by partner TP-LJ, Technology park Ljubljana, ltd asking for partner comments SCOPE OF THIS TEMPLATE Partners are asked to comment and contribute to the D.C1.1. THE CONTEXT The D.C1.1. strategy is elaborated with the scope to coordinate activities and achieve the objectives with the target users selected. The strategy defines the messages, the methods, the activities and the evaluation measures. CONCEPT and APPROACH This strategy is based on the SMART-SPACE application form and the Alpine Space programme rules. The strategy is conceptualized in a way to deliver clear tools for specific project thematic activities, as well as a process of defining key messages to be delivered to the target groups. CONTRIBUTION BY THE PROJECT PARTNERS Partners are asked to contribute in terms of: Review of assigned tasks for Thematic workpackages responsibles connected with deliverables and deliverable responsible partners. Comment on the strategy. 1

2 Contents 1. INTRODUCTION Target groups of a project The strategic role of within the project SMART-SPACE Involvement of project partners in indicators COMMUNICATION ROADMAP COMMUNICATION STRATEGY Implementation workpackages Activity A.T1.1: Digital Innovation to meet Alpine societal challenges and strengthen the modernization of the AS industry Activity A.T1.2: Smart Technologies to improve AS SMEs competitiveness Activity A.T1.3: Intermediaries to strengthen the digitization of AS SMEs Activity A. T1.4: The Digital Single Market and smart technologies for AS growth Activity A.T2.1: Alpine Digital Innovation HUB Activity A.T2.2: Alpine DIH: Toolset to strengthen the cooperation among AS Innovation stakeholders for the SMEs smart innovation Activity A.T2.4: Alpine DIH: toolset to strengthen the AS SMEs digitization processes Activity A.T3.1: Capacity building and awareness actions addressed to the Alpine Intermediaries innovation networks Activity A.T3.3: Actions addressed to SMEs to strengthen their innovation processes with industry 4.0 and smart technologies Activity A.T3.4: Strengthening the cooperation among Alpine policy makers and innovation stakeholders to set-up the Strategic Partnership Activity A.T4.1: Evaluation of the Pilot Action addressed to SMEs and Policy makers Activity A.T4.2: Elaboration of the SMART-SPACE strategy Activity A.T4.3: Setting-up of the AS strategic partnership to promote AS SMEs digitization Activity A.T4.5: Transferability Actions Activity A.C.1: Start-up activities including strategy Activity A.C.2: Publication(s) Activity A.C.3 PUBLIC EVENTS Activity A.C.4 Digital activities

3 4. COMMUNICATION ACTIVITIES IN

4 1. INTRODUCTION Nowadays the contribution of digital technologies is crucial, as they are changing the world of industrial production with the so-called Fourth Industrial Revolution. The purpose of SMART-SPACE project is to improve the framework conditions for innovation in the Alpine Space area. The project intends to strengthen the cooperation within the innovation system to promote smart digital solutions in traditional industrial sectors. An Alpine strategic partnership will be set up to implement a common action plan to be supported by a Digital Innovation Hub, a competence center to assist all innovation actors to trigger Alpine growth and wellness through digitalization processes and efforts Target groups of a project SMART-SPACE is not about project partners, it is about promotion of digitization, awareness of importance of digitization processes as well as an increase in digitization capacities in the following target groups: - business support organizations, - local public authorities, - regional public authorities, - national public authorities, - sectoral agencies (Technology transfer and Innovation agencies, Technology Parks...), - higher education and research, - SME (from textile, chemical and mechanical sectors, digital and media sectors, agro-food and green-tech sectors), - education/training centers and schools The strategic role of This strategy is developed to support the project partners and activities in reaching the project objectives and to support the management and cooperation within the partnership in principle to maximize project impacts. also supports the transfer of outputs and developed results to target groups not directly involved in the project. With the, we optimize the results and outputs of SMART-SPACE. In SMART-SPACE activities are seen as a vital basis for the success of the project, as they help in building strong relationships with target groups and stakeholders; as well as support the achievement of the project and Programme objectives. The objectives of SMART-SPACE activities are: - To increase cooperation and participation of Alpine innovation stakeholders on smart manufacturing processes. - To address policy makers, SMEs and other innovation stakeholders by awareness and actions on smart technologies and related digitization topics. 4

5 - To develop intermediaries competences to assist SMEs in their efforts related to digital technologies and smart solutions is also an objective of the project. - To promote smart manufacturing innovation processes in Alpine Space SMEs and during the project several awareness actions, events, workshops and publications will be addressed to them within the project SMART-SPACE The present document is designed to support the overall and specific and visibility objectives of the project, as we know that the success and sustainability of the project depend also on the widespread awareness and dissemination of results e.g. activities that inform target groups. The should be strong among the partners, relevant stakeholders and target groups. activities are aimed at detailing the structure and the goals of the two main levels of the project strategy: - Internal within the SMART-SPACE project team to communicate effectively with all project partners on general project related issues, to inform partners about the actual status and activities and share the information between the partners. - External with interested project target groups, stakeholders, end-users and general public to promote effective dissemination of results and information relative to the development of the project to all target groups, to encourage active participation of stakeholders, policy makers and other parties and to support and enlarge the network of end users Involvement of project partners in All partners are involved in the efforts of the project. Based on prepared templates and guidelines, project partners will be assigned project tasks on a yearly basis and will verify and communicate implementation of those tasks to the WP leader. Groups of partners will be assigned and verified at project meetings for joint efforts. The following table highlights the project partners: ROLE NAME ABBREVATION LP Camera di Commercio Industria Artigianato e Agricoltura di Venezia CCIAADL Rovigo Delta-Lagunare PP Alsace Innovation AI PP Agence Regionale pour l Innovation ARII PACA PP Tehnološki park Ljubljana d.o.o. TPLJ PP bwcon GmbH bwcon PP Innovations- und Technologietransfer Salzburg GmbH ITG Salzburg 5

6 PP AFIL Associazione Fabbrica Intelligente Lombardia AFIL PP Hochschule fur angewandte Wissenschaften, Fachhochschule UASRo Rosenheim PP CSP INNOVAZIONE NELLE ICT s.c.a.r.l. CSP PP Agence Regionale du Développement et de l Innovation ARDI Rhône- Alpes PP Austria Wirtschaftsservice Gesellschaft Aws PP Regione Veneto VENETO Table 1: Project partners of SMART-SPACE Partner budget: budget is mainly concentrated in the WP, which totals at ,75 EUR. However, as activities are not only included in the WP also budget from thematic workpackages directly affects efforts of SMART-SPACE indicators Application form of SMART-SPACE defines indicators measuring the immediate results of information and activities. Indicators can be deliverable indicators measures in terms of published articles or newsletters, the number of attendees to events, numbers of publications printed, number of reports and similar, but also in terms of impact indicators as SMART-SPACE is affecting change in digitization processes in SMEs as well as involvement of target groups. Publications printed DIH AND ROADMAP Roll up and posters to support activities Events Digital activities Table 2: deliverable indicators. DELIVERABLE INDICATORS 4 (DIH and Roadmap, Success cases brochure, Project results brochure, Leaflet on the project) (Regional events for innovation stakeholders, Participation to sectoral events at regional and EU and EUSALP level, Final event, Promotional activities at local level, Event in Bruxelles) 55 (Social networks plan, Set-up of social profiles, Maintenance and updates reports, Newsletter, Press Releases and press conference, Articles) 6

7 NUMBER OF PARTICIPANTS BUSINESS SUPPORT ORGANIZATIONS REGIONAL PUBLIC AUTHORITY LOCAL PUBLIC AUTHORITY NATIONAL PUBLIC AUTHORITY SECTORAL AGENCY SMEs Regional workshops Sectoral events Final event 5 Promotional activities at local level Events in Bruxelles Table 3: Target group involvement impact indicators involvement. 7

8 2. COMMUNICATION ROADMAP GENERAL OBJECTIVE KEYWORDS SPECIFIC OBJECTIVES KEYWORDS COMM. OBJECTIVES TARGET GROUPS FRAMEWORK CONDITIONS, INNOVATION, GROWTH IN FOF COOPERATION IN FOF PARTICIPATION IN FOF DEVELOPMENT OF COMPETENCIES FOR FOF Raise awareness, Raise awareness, Increase knowledge, Increase knowledge Increase knowledge Influence attitude Local public authority Local public authority Local public authority Regional public authority Regional public authority Regional public authority National public authority National public authority National public authority Sectoral agency Sectoral agency Sectoral agency Higher education and research Higher education and research Higher education and research SME SME SME Education/training center and school Education/training center and Education/training center and school school PROMOTE FOF PROCESSES Raise awareness, Increase knowledge Local public authority Regional public authority National public authority Sectoral agency Higher education and research SME Education/training center and school APPROACH To raise awareness and increase knowledge we will specifically target sectoral agency, higher education and research SME, education / training center and school. The remaining target groups will of course be included but are not in focus of efforts as they are less considered as islands of knowledge. To raise awareness and increase knowledge for participation in FoF we will specifically target sectoral agency, higher education and research SME, education / training center and school. The remaining target groups will of course be included but are not in focus of To develop the competences for FOF we will specifically target Local public authority Regional public authority National public authority Sectoral agency Higher education and research SME Education/training center and school. The remaining target groups will again be included To raise awareness and increase knowledge we will specifically target sectoral agency, higher education and research SME, education / training center and school. The remaining target groups will of course be included but are not in focus of efforts as they 8

9 ACTIVITIES SUPPORTING OBJECTIVES efforts as they are less considered as islands of knowledge. but will not be in focus of efforts. are less considered as islands of knowledge. Internal plan and rules supporting general and specific objectives of SMART-SPACE Project meetings (skype and physical meetings) Quality monitoring periodical reports resulting in press releases after each report supporting achievement of objectives as well as FOF Processes (raising awareness?) - ALLTIME INTERNAL COMMUNICATION - COMMUNICATION DURING DEVELOPMENT PHASE - COMMUNICATION OF RESULTS D.T1.1.3 Project workshop (public invitation, stakeholders participation and input) D.T1.1.4 Report resulting in infographics summarizing the potential of FOF for Alpine space D.T1.3.2 Thematic workshops for intermediaries D.T1.4.1 Benchmarking report D.T1.4.2 PUBLIC CONSULTATION D.T1.2.2 Regional events addressed to SMEs D.T1.2.3 Survey of at least 300 SMEs invitation to SMEs to participate D.T1.3.2 Policy Makers and Networks representatives, public consultation (promotion and roundtable) D.T2.1.1 AS Digital Innovation HUB platform promoted A.T3.3 and deliverables underneath it Actions addressed to SMEs to strengthen their innovation processes in FOF (pitches, D.T3.1.2 Train the trainers course A.T3.1 and deliverables underneath it -Training and cross fertilization actions addressed to intermediaries D.T1.2.4 Summary report resulting in Infographics in video lectures D.T2.2.1 Expert meeting report (press conference, video ) D.T2.4.2 Smart Manufacturing Synergic Platform promote for inclusion A.T4.1. and deliverables underneath it Evaluation of pilot actions addressed to SMEs and policy makers resulting in video clips and similar 9

10 SMEs inclusion, B2B, workshops, thematic events, joint applications, ) D.T1.4.3 Summary report resulting in Infographics or video lectures D.T3.1.1 Report on 2 study visits (social media) D.T3.1.2 Report on the trainers course D.T3.13 D.T Training and crossfertilization actions A.T3.4 and deliverables underneath it Strengthening the cooperation among AS policy makers and innovation stakeholders (workshops, discussions, roundtables D.T4.3.3 SMART-SPACE agreement to set-up a durable network solemn signature with a press conference D.T4.5.2 National transferability actions report D.T4.5.3 Transnational transferability actions report D.C.1.1 strategy D.C.1.2 Project website on the program portal d.c.1.3 Project graphic image D.C.1.4 Roll up and posters to support activities D.C.1.5 Newsletter templates and templates D.C.2.1 Leaflet on the project D.C.2.2 Results brochure D.C.2.3 Success cases brochure D.C.2.4 Strategic cluster partnership and Digital innovation HUB presentation and roadmap D.C.3.1 Regional workshops for inno. Stakeholders D.C.3.3 Final event D.T4.2.3 National events to present the strategy D.C.3.2 Participation to sectoral events at regional, EU and EUSALP level 10

11 D.C.3.5 Event in Bruxelles D.C.4.1 Social networks action plan D.C.4.2 Set up of social profiles D.C.4.3 Maintenance and updates reports D.C.4.4 Newsletter D.C.4.5 Press releases and press conference D.C.4.6 Articles Table 4: roadmap D.C.3.4 Promotional activities at local level 11

12 3. COMMUNICATION STRATEGY 3.1. Implementation workpackages The activities will raise the awareness of the project and will have the potential to impact positively on different kind of policies and media. Thanks to the transnational approach and the involvement of stakeholders from 5 different countries and 11 project partners, the strategy will guarantee the transferability of the results to other target groups Activity A.T1.1: Digital Innovation to meet Alpine societal challenges and strengthen the modernization of the AS industry D.T1.1.3 PROJECT WORKSHOP Time plan 6/2017 LP, CSP ICT + PPS Targeted Regional and national public authority, Sectoral agency, SME and business support organization To promote digitization as an important process and factor in Objective competitiveness of AS and promote the project to target groups. Each partner should inform its target groups directly as well as activities through press releases to media. It is crucial to post news about the t 1 st workshop on social media. PR release will be about the conclusions and benchmarking findings of the workshop. D.T REPORT: DIGITAL TECHNOLOGIES, SOCIAL CHALLENGES AND ENTERPRENEURSHIP IN ALPINE SPACE Time plan 7/2017 Targeted Objective activities LP + PPs Local, regional and national public authority, Sectoral agency, higher education and research, SME and business support organization The report will be communicated in order to highlight needs and opportunities of SMEs in the Alpine space thus to create buzz and interest in the topic. Pursuant to collected inputs of SMEs needs, TPLJ manager will prepare an infographic, which will be published on 12

13 project website, websites of PPs and social media and sent to all potential Activity A.T1.2: Smart Technologies to improve AS SMEs competitiveness D.T1.2.2 REGIONAL EVENTS Time plan 6/2017 Targeted Objective activities LP + PPS SMEs and business support organization SMEs need to be more aware of the potentials and needs of usage of digital technologies in their operations and manufacturing. SMEs will be invited through cooperation with sectoral clusters via newsletters and partners social profiles, as well as publication on websites and project website. Each partner will organize a 2-hour event, attended by at least 10 SME's. The event will be organized in the form of a round table. We will communicate the event results and main points through newsletter, publish on websites (project and official sites of LP and PPs), social media and each partner should release an interview via local, national TV, Radio or social media. D.T1.2.3 SURVEY TO COLLECT INPUTS Time plan 5/2017 Targeted Objective activities UASRo, PPs SMEs To gather sufficient information on the needs and opportunities of SMEs in the digitalization field, as well as to spike interest concerning SMEs needs and knowledge through all project partners and SMEs in all regions. An on-line survey on SMEs needs, knowledge and attitude to use digital technologies will be posted on project website and also websites of each partner. Each partner will post it on available social 13

14 media and send it to SMEs. The aim is that at least 300 SMEs complete the survey. D.T1.2.4 SUMMARY REPORT Time plan 7/2017 Targeted Objective activities UASRo + PPs Local, regional and national public authority, sectoral agency, higher education and research, business support organizations To inform targeted about SMEs needs to reach the aim strengthening their digitalization processes. To commence dialogue and increase knowledge. The report will be published on the project website, whereas at least one article will come out of the report to be published on partners websites as well. Summary of the report will be included in the newsletter Activity A.T1.3: Intermediaries to strengthen the digitization of AS SMEs D.T1.3.2 THEMATIC WORKSHOP Time plan 6/2017 Targeted objective PPs Local, regional and national public authority, sectoral agency and business support organization With the workshop we want to promote awareness on digital technologies and their potential. With communicating the workshop we want to gather interest and involvement of the intermediaries to ensure their cooperation and ultimately sustainability of SMART-SPACE provided tools and solutions. 14

15 activities Each partner will organize a minimum 2-hour event, attended by at least 10 representatives of intermediaries (local, regional or public authority, business support organizations, sectoral agencies). The event will be organized in the form of a world café (round tables) and will be communicated through press release, social media, websites and newsletter Activity A. T1.4: The Digital Single Market and smart technologies for AS growth D.T1.4.1 BENCHMARKING REPORT Time plan 6/2017 Targeted objective activities LP + PPs Local, regional and national public authority, sectoral agency and business support organization, SMEs Through the report we will inform target about common topics and networks of area in the field of the digitization industry to get all the stakeholders involved. Project partner P12 will prepare a benchmarking report and will spread it to all PPs through Trello. TPLJ will prepare an article-news to be posted on website of the project and through social media. D.T1.4.2 PUBLIC CONSULTATION Time plan 6/2017 Targeted objective comm. activities LP + PPs Local, regional and national public authority, sectoral agency. Public consultation will be initiated in order to further check needs, expectations and opportunities for cooperation with policy makers and networks, but also to develop a joint approach to digitization thus consequently to ensure the visibility and sustainability of SMART-SPACE. Regional round-tables - an open discussion about identifying stakeholders needs, expectations and opportunities will be communicated to all stakeholders through media (press release to 15

16 media) and newsletters, sent directly to SMEs. Through the website we will post news about the consultation and aim to involve as many stakeholders as possible. D.T1.4.3 SUMMARY REPORT Time plan 8/2017 Targeted objective activities UASRo Local, regional and national public authority, sectoral agency, higher education and research, SME and business support organization To introduce clear and concrete methods, references, synergies and networks to strengthen SMEs digitization to stakeholders thus to develop a systematic approach to increasing opportunities and changing awareness. Summary report, made by UASRO, will display concrete methods. It will be published on the project website. An Infographic will be made by TPLJ and the partners will publish it on their own website and send it to target groups policymakers and intermediaries Activity A.T2.1: Alpine Digital Innovation HUB D.T2.1.1 SETTING UP AS DIGITAL INNOVATION HUB PLATFORM (DIH) Time plan 9/2018 Targeted objective bwcon SME and business support organization. To spread knowledge about DIH and to attract SMEs, intermediaries and policy makers or other stakeholders towards the use of toolsets and suport. Through promotional activities we will involve stakeholders outside of the project as well as SMEs to participate and use the platform. 16

17 activities A big promotional campaign through a short video clip (1 minute, made by P4), that will be posted on you tube channel, on social media, websites of partners and a project website. A press release about the platform will be sent to media and the e-newsletter to SMEs Activity A.T2.2: Alpine DIH: Toolset to strengthen the cooperation among AS Innovation stakeholders for the SMEs smart innovation D.T2.2.1 EXPERT MEETING REPORT Time plan 4/2018 Targeted objective activities LP + PPs + OBSERVERS Local, regional and national public authority, sectoral agency, SME and business support organization The report based on a thematic workshop aims to increase knowledge and spread awareness on the needs for digitalization in SMEs in the Alpine Space area. A report of the meeting will consist of inputs for the development of the complete set of tools to strengthen the cooperation among AS innovation stakeholders for the SMEs smart innovation. A report will be communicated to target through press release and through publishing on the project website and the organizations websites. A short video will be taped with main conclusions of the workshop Activity A.T2.4: Alpine DIH: toolset to strengthen the AS SMEs digitization processes D.T2.4.2 SMART MANUFACTURING SYNERGIC PLATFORM: Matching and pitching methods to promote digital technologies Time plan 10/2017 Targeted LP + PPs SMEs and business support organization 17

18 Objective activities objectives are aimed at sharing information, and improving awareness on the provided tools, thus checking their quality through implementation of pilot projects, and ultimately ensuring sustainability. A platform will be communicated through newsletter, addressed to target groups and through press release, sent to media. The link to the platform will be posted on project website, as well as on partners websites. Efforts will be made to post the link also to intermediaries sites Activity A.T3.1: Capacity building and awareness actions addressed to the Alpine Intermediaries innovation networks D.T3.1.1 REPORT ON 2 STUDY VISITS Time plan 6/2019 Targeted Objective activities LP + PPs SMEs To spread information and increase awareness about exchanging examples of good practices among SMEs and clusters. This information will be delivered to SMEs and other stakeholders through press release sent to media, e-newsletter sent to policy makers and SMEs and posting on websites. Relevant stakeholders and SMEs will be invited to the visits through public invitations. D.T3.1.2 REPORT ON THE TRAINERS COURSE Time plan 11/2017 Targeted Objective LP + PPs SMEs To increase knowledge of PPs on digital technologies and innovation, methodologies and tools to support local training for digital support operators and cross fertilization with cluster managers. 18

19 activities This information about providing regional coaches with basic knowledge on digital technologies and innovation, methodologies and tools to support local training, will be spread to SMEs through newsletter and posting on social media. After the completion of the course SMEs will be invited to take advantage of the obtained knowledge of PPs providing them with support, consultancy and matchmaking opportunities. The licensed trainers will be published on the project website and partners websites. Partners will make a short intro of each of the trainers. s D.T D.T TRAINING AND CROSS-FERTILIZATION ACTIONS Time plan 8/2018 Targeted All partners BSOs, intermediaries such as local, regional, national authority, intermediary and sectoral organization, including clusters Objective activities To increase knowledge of operators involved in TT&R activities as well as cluster managers. For the promotion of the training possibilities, each PP will organize a press conference, where a trainer will be also presented and send newsletters to operators, intermediaries and cluster managers, training will be published, with possible livestreaming on you tube, social media promotion as well as publishing on the project website. Short interviews and videoclips will capture the trainees experience Activity A.T3.3: Actions addressed to SMEs to strengthen their innovation processes with industry 4.0 and smart technologies D.T D.T PILOT ACTIONS ADDRESSED TO SMEs Time plan 4/2019 Targeted All partners SMEs 19

20 Objective activities To increase knowledge and awareness of SMEs and stimulate their inclusion in digitalization processes. Events on smart manufacturing processes and fast prototyping and also new generated ideas will be posted on websites and social media and promoted also through newsletters. Workshops will be widely promoted, as well as the results of pilots and the testimonials Activity A.T3.4: Strengthening the cooperation among Alpine policy makers and innovation stakeholders to set-up the Strategic Partnership DELIVERABLE D.T D.T3.4.5 Pilot actions in Italy, France, Austria, Germany and Slovenia addressed to policy makers and innovation stakeholders Time plan 6/2019 Targeted Objective activities LP COORD; P12+P3+P11+P5+P4 INVOLVED Local public authority, Regional public authority, National public authority, Sectoral agency Increase awareness and creation of common understanding, defining joint approach. Each PP will record a short interview with at least one stakeholder. Pilot actions in each region will be communicated through that video and e-newsletter, sent to all targeted. Wide promotion of the pilot will be executed inviting policymakers and stakeholders to participate through local, regional and national channels Activity A.T4.1: Evaluation of the Pilot Action addressed to SMEs and Policy makers D.T4.1.2 PARTNERS AND OBSERVERS MEETING REPORT Time plan 2/2019 LP + PPs 20

21 Targeted Local public authority, Regional public authority, National public authority, Sectoral agency, SME Objective activities To spread awareness and develop joint recommendations and to improve the outputs. The recommendations - summary of the report will be spread through a project website and a press release Activity A.T4.2: Elaboration of the SMART-SPACE strategy D.T4.2.3 NATIONAL EVENTS TO PRESENT THE STRATEGY Time plan 4/2019 Targeted ALL PROJECT PARTNERS Local, regional and national public authority, Sectoral agency, business support organizations Objective activities Presentation of the strategy to Policy makers and SMEs through national evednts press conferences in each region. The aim is to share knowledge and improve awareness. The strategy will be presented in each country through press conference, that will be promoted through press releases, e- mail invitations to journalists, policy makers and stakeholders. Livestreaming on social media to highlight the most relevant points of the strategy Activity A.T4.3: Setting-up of the AS strategic partnership to promote AS SMEs digitization D.T4.3.3 SMART-SPACE AGREEMENT Time plan 5/2019 LP + PPs 21

22 Targeted Objective activities Local, regional and national public authority, Sectoral agency, higher education and research, business support organization To spread the information about a SMART-SPACE agreement to promote Alpine space smart solution and digitization processes to sparkle interest among stakeholders. SMART-SPACE agreement will be promoted through press release, newsletter, posting on website and social media Activity A.T4.5: Transferability Actions D.T4.5.2 NATIONAL TRANSFERABILITY ACTIONS REPORT Time plan 6/2019 Targeted Objective activities LP + PPS Local, regional and national public authority, Sectoral agency, higher education and research, SME and business support organization To inform large group of users about SMART SPACE network and DIH and participation to the Strategic Partnership, to provide sustainability, increase awareness and spread knowledge. Report on events will be communicated in newsletter and sent to target groups and published on a project website and social media. Events will be promoted through the project website and partner social media as well as through specialized magazines and channels. D.T4.5.3 TRANSNATIONAL TRANSFERABILITY ACTIONS REPORT Time plan 9/2019 Targeted LP + PPS Local, regional and national public authority, sectoral agency, higher education and research, SME and business support organization 22

23 Objective activities To inform large group of users about SMART SPACE network and DIH and participation to the Strategic Partnership, to provide sustainability, increase awareness and spread knowledge. Focus on other Alpine Space regions. Individual transnational events will be promoted through project website and reports will be published in a form of a news at least The activities in SMART-SPACE will serve as a horizontal support to all SMART- SPACE thematic actions. The following preparatory activities are to be done: guidelines for each WPC activity will be written on time, before each activity. The guideline will consist of needed information. P4 with the LP of each WP will prepare guidelines for activities. Publications, that will be prepared by P4, will be delivered in a digital version to all PPs Activity A.C.1: Start-up activities including strategy ACTIVITY DESCRIPTION TIMEPLAN D.C.1.1. strategy Prepared strategy defining activities, time plan and necessary sources and results of each activity as well as objectives. 4/2017 D.C.1.2. Project website on the program portal D.C.1.3. Project graphic image Based on program rules, the website will be integrated on the Interreg Alpine Space platform. As such the website, will utilize the capabilities of the Program and is formatted based on provisions stipulated by the program. The website will be updated on a weekly basis by the manager, P4. The website will be constantly maintained at least until projects completion. All partners will provide news and contribute to website development. The website consists of various contents: video clips, PPT presentations, final documents, news, and similar. In order to achieve a project visibility of the general public, project and graphic image with specific content 4/2017 2/

24 will be generated for partners to use for and visibility purposes. D.C.1.4. Roll-up and posters to support activities D.C.1.5. Newsletter template and others templates In order to achieve a project visibility, increase awareness and stimulate interest of target groups roll-up and posters with specific content will be generated for partners to use at public events. Partners will receive digital versions of posters to be printed according to their needs, and translated into the local languages. Based on a graphic design of the project templates will be templates, for and visibility purposes.. 3/2017 6/2017 Target group P4 as the manager will provide all start-up activities to be coordinated with LP and other PPs. All PPs will contribute contents to all activities. Project partners are the main target of this activities Activity A.C.2: Publication(s) D.C.2.1 Leaflet of the A general presentation of the project for all target project groups. The leaflet will be available in both, online and printed version. 4/2017 D.C.2.2 Project results brochure D.C.2.3 Success cases brochure A brochure will present project results based on implemented pilots, the available toolsets for smart solutions. The brochure will be available in both, online and printed version. Generally the project brochure represents a relevant tool that can be used due to its high visibility and versatility as a wise promotion tool of the project towards a larger audience during all the type of public events organized within the project and also not strictly related to the implementation of project activities. Thus the brochure will have relevant results promoted and will stem towards promotion of DIH and sustainability of the project results. A brochure for SMEs, displaying success stories focusing towards raising awareness about including Digital Technologies within their innovation processes will be used as a promotional tool in the first two 10/2018 1/

25 D.C.2.4 Digital Innovation Hub Presentation and Roadmap Target group years of the project visualizing the digitalization potential. The presentation of the overall follow-up SMART- 10/2019 SPACE project and the invitation to join the network will be available online. Furthermore, the roadmap will outline future activities and sustainability plans. Responsible partner TP LJ. SMEs, intermediaries, authorities and Innovation stakeholders and policy makers Activity A.C.3 PUBLIC EVENTS D.C.3.1. Regional Each area organizes 1 regional event to promote the workshops for toolsets for SMEs. innovation stakeholders 6/2017 D.C.3.2. Participation to sectoral events at regional and EU and EUSALP level 10 sectoral events of PPs to promote the project. 9/2018 D.C.3.3. Final event D.C.3.4. Promotional activities at local level D.C events in Bruxelles, linked to the Factory of the future, S3 and EU digital 1 public event open to all target groups to promote project results. 2 local workshops in each region addressed to the targets users. 1 event to create bridges and relationships, 1 to present the project results. All 9/2019 9/2018 9/2019 Target group Short Description SMEs, intermediaries and Innovation stakeholders and policy makers. Events will be communicated through press releases, posting on project website and on the websites of all partners. For all events will be sent information in newsletters and for some of them will be livestreaming. The purpose of these events is to obtain best practices. 25

26 Activity A.C.4 Digital activities D.C.4.1. Social networks action plan D.C.4.2. Set-up of social profiles D.C.4.3 Maintenance and updates reports Each partner will monthly send one news to P9, who is responsible for this deliverable and who will publish it on social profiles. FB and LinkedIn profile to promote and coordinate the SMART- SPACE project. CSP will feed general social profiles. WP leaders will provide contents on their activities and all PPs will contribute in their own languages, convey local and national contents, translate and adapt general contents. Involved partner P9 will take care of publishing all documentation about the project with support of all the project partners, all other PPs are included. All other partners are responsible for sending all relevant project documents, pictures, videos, brochure, etc., to P4 and P9. P9 is responsible, all other PPs are included with sending news. TIMEPLAN 6/2017 6/2017 6/2018 9/2019 D.C.4.4 Newsletter 9 newsletter issues CSP is responsible for this deliverable and will select contents from social media 6/2018-9/

27 D.C.4.5 Press releases and press conference D.C.4.6 Articles Target group Each partner will organize 3 press conference, round tables or open fora to promote the project based on guidelines. 6 articles will be written by partners and published. They will guarantee the necessary approaches to specific topics linked to smart manufacturing according to Alpine SMEs and convey them in periodic newsletters, that will be elaborated and issued in strict cooperation with all PPs and will be in English. P4 will develop the newsletter outline together with P9. All partners 9/2019 All partners 9/2019 characteristics. Responsible partner P4, all PPs are involved and provide content. P9 assures the international and general purpose coverage in English. All the partners will be involved in feeding into. is present in all sections of the project work plan! All the partners, involved in the project must spread all the news! 27

28 4. COMMUNICATION ACTIVITIES IN