Innovative Experiences that evolves your Business

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1 UX RESEARCH + UI DESIGN + DEVELOPMENT Innovative Experiences that evolves your Business We're BeeReal. A User Experience-driven software firm specialising in beautifully sleek web & mobile apps for today's market demands. We build powerful applications to help you evolve and rapidly shape your business for digital transformation.

2 UX Lab USER RESEARCH We do User Research. We measure scientifically to obtain key indicators that allow us to detect early problems and then compare with the improvements applied to a digital product. We work with real users to observe, analyze and document their relationship with an interactive medium. We study their culture, manners, habits and emotions to carry out an iterative process of User-Centered Design (DCU). Ethnographic Research & Personas Cognitive Walkthrough & Journey Maps Heuristic Evaluation Information Architecture & Card Sorting Web Accesibility & Inclusive Design Iterative Prototyping & Usability Testing Lean UX Methodology & ISO Standars ROI & UX Metrics

3 UI Design USER INTERFACE DESIGN We design user-friendly and accessible interfaces based on prototypes obtained in the user research, defining flows, screens and components that allow them to master the interface. Craft a satisfying digital experience is finding symmetry between our client s message and the target audience. Based on navigation standards and user behavior, we provide design solutions that improve the performance of your business. Interactive Prototypes Adaptative & Responsive Design UI Guidelines Mobile Apps UI UI Frameworks Iconic Fonts CSS ToolKit Open Source Fonts

4 Development SOFTWARE DEVELOPMENT We develop web & mobile applications by tuning the latest market technologies oriented to customer satisfaction. We focus on architecture, scalability and performance of each application, with the help of proven revision control systems that allow us to deliver accurate results and optimize your business. Angular & Ionic Javascript & Node React & React Native Java (Spring, Hibernate, Maven & Struts) RESTful APIs PHP (CodeIgniter & Laravel) HTML5 & CSS3 Bootstrap, Sass/Less & jquery

5 Methodology VALIDATE UX RESEARCH CONTENT STRATEGY INFORMATION ARCHITECTURE VISUAL DESIGN USER INTERFACE DESIGN USABILITY TESTING A/B TESTING IDEATE PLAN DESIGN + BUILD + TEST RELEASE MEASURE 24 HOURS DAILY SCRUM 2-4 WEEKS SPRINT BACKLOG ITEMS SPRINT REVIEW MVP SPRINT BACKLOG { PRODUCT INCREMENT GROOM PRODUCT BACKLOG

6 Roles PROJECT MANAGER Through teamwork and decision-making, we create an agile, collaborative and synchronized environment to enhance capabilities of each person and deliver every project on estimated time. #Planning #Coordination #Transparency #Manage #Report #Agile #Scrum #Kanban UX RESEARCHER We analyze how your clients use your digital product to find opportunities for improvement. Based on UX standards, we propose innovative solutions to create positive experiences for your customers. #User #Research #Usability #Iterative #Prototyping #Accesibility #MobileUX UI DESIGNER We are passionate about design. We create user-friendly and creative interfaces aligned with business goals. We define each element of the UI to cover client & user's expectations. #Wireframing #UI #Design #MobileUI #Guidelines #MaterialDesign #Flat UI DEVELOPER We create interfaces based on standards and good practices using development frameworks. We work with the latest open-source technologies on the market and agile development techniques. #React #Angular #Javascript #jquery #Bootstrap #HTML5 #CSS3 WEB DEVELOPER We develop projects focusing on architecture, flexibility, scalability and system performance to reach optimal solutions that allow us to achieve customers needs. #NodeJS #Java #Spring #Hibernate #Maven #Struts #PHP #RESTfulAPIs FULL STACK DEV We know and dominate each layer of the system, from the database to the user interface, assuming tasks of different nature and aligning with the needs that arise during the project. #FrontEndCode #BackEndCode #Database #Frameworks #Languages

7 Why Argentina? EDUCATION & DIVERSITY Many high school students around Latin America choose Buenos Aires for their university studies. There are more than a hundred thousand undergraduate and post graduate students in the city, the majority of whom stays in the capital to work in professional roles after graduating. ATTITUDE & EXPERIENCE +70% of graduates get out of university with a top-level degree and a solid experience by the time they finish their studies thanks to having worked through their education. In addition, Argentina boasts Latin America s best speakers of English which makes its professionals the best skilled in international markets. MATURE MARKET Argentina has been catering local and multinational firms oriented to managed services for more than 25 years. It started then with a few players serving the US market and it has now become a mature outsourcing destination for many domestic and global companies. US TIMEZONE The whole of the Argentina is one hour ahead of New York. Only one time zone for the entire country. As a result many outsourcing companies adjust their working times with those of their customers in the US to better serve their needs. ARGENTINE CULTURE As most Argentines are of European descent, professionals in Argentina are seamlessly in line with the needs of their clients. The misunderstandings that come up from the culture gap in other parts of the world will notexist with Argentinian providers. VALUE FOR MONEY Argentina leads in total solutions ownership costs. Prices are lower than many US firms. On time deliveries. No overruns, reworks and unbudgeted support costs. Value for money is where Argentina excels

8 METHOD OF CONTRACTING Time & Materials BUSINESS IDEA If you have a business idea and do not Great business idea! know where to start, we can help you shape it together, from defining the scope of the project to prioritizing the key functionalities. INCREMENTAL CYCLES You can hire Sprints, incremental cycles of Incremental 2-week cycle Where to start? 2-week work, where the functionalities are defined and prioritized together. Progress & future steps Features defined and prioritized together. We can help you shape it! FLEXIBLE CHANGES As the scope is defined in each Sprint, we can include new ideas that will arise throughout the project. MVP DESIGN Chance for success! Custom-made plan We suggest a minimum contracting of 6 Sprints, to design an MVP together that will allow our client to validate the business idea in the market and attract new investors.

9 METHOD OF CONTRACTING Staff Augmentation INTEGRATION We integrate your work team to deliver experience & know-how to your projects. COLLABORATIVE TEAMS Our professionals create a healthy climate of collaboration between teams to obtain the best results together. LEADERSHIP AND MANAGEMENT We have PM profiles, with extensive experience in the management and coordination of remote teams. TRANSPARENCY After the end of the month, the team will deliver a monthly report of hours detailing the hours performed.

10 Case Studies

11 Tandil, BA. Argentina. 879 Mitre St /beerealit

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