The mapping of tangible and intangible resources

Transcription

1 Regional development to still exist in twenty years Henri Dou Professeur des Universités, Directeur d ATELIS Strategic Intelligence Workroom (France Business School) 1 rue Léo Delibes, BP 0535, Tours Cedex 3 douhenri@yahoo.fr May 24th 2013 In this talk we are going to speak of Competitive Intelligence: to gather and analyzed information (formal and informal),to determined its impac on the strategies of a region, a company an university, etc. Encompas the concepts of defece of the national and local interests but also to create Competitive Advantages. Regional Observatory: who is going what, where, when, with what competences plus all kind of physical data (entreprises, population, education, etc. Ecosystems of Innovation: mix all the stakeholders of innovation at he regional level Information and patents: the cycle of intelligence The world in 2030 In 2030, many changes will occur and this will change the global geopolitics Less power of the central states: finance, security, health Fragmentation of countries, possible conflicts, maffia Weather changes: need for more food, mignation, climatic incident Energy: diminution of carbon energy (petroleum and gaz) Transports Industrie safety Not all places may be suitable for nuclear energy Coal introduces a lot of pollution Emergence of a middle class which will like to benefit of a better life Increase of bio behavior Regional health care systems Eat in a better way Waste recycling Taking care of the environment Education University and research engaged deeply in pubic and Private Partnership Continuing education for local industries Industry Valorisation of the local resources Green technologies links with research The mapping of tangible and intangible resources Most advanced regions develop OBSERVATORIIES (most of the time with Geolocalisation) to make the inventory of the tangibles (which are real) and intangible (immaterial) capital of the region. This live inventory will be the base upon which ECO INNOVATIVE SYSTEMS will be developed A co innovative system is done by the synergie between between the local actors: innovative enterprises, actors of the education, research loboratories; know how, risk capital, strategic think tanks. Yj synergy between these stakeholders must be organized. Thinking the future Mental models have strong links with your environment, your education and your culture. These models are your key to interpret the information and the world. When you are prisoner of a mental model you may ignore fundamental issues and may becomes blind. Platoo, in «The Republic» the cave s allegory BC Thinking out of the box Competitive Intelligence: a question of information and mental models Innovation and scientific partnership Elias Zerhouni, Director of the National Institutes of Health (NIH) presented in Décember 2006 during the congress organised by the American Society of Hematology. In les Echos Quel modèle pour la recherche publique française, Mercredi 10 Janvier , Alain Perez The success of American scientific research depends on the existing implicit partnership between academic research, the government and industry. The research institutions have the responsibility to develop the scientific capital. The Government finances the best teams by a transparent system of selection. Industry holds the critical role to develop robust products intended for the public. This strategy is the key of American competitiveness and must be maintained. 1

2 Innovation a must for all nations Innovation is one of the keys to maintain or to develop competitve advantages., Many reports (USA, England, France, Autralia, Canada ) pin pointed it. It is important to show what is innovation and what is its main mechanism. It will follow from this mechanism the different parts of this presentation. Innovation and Regional Development Competitive Intelligence is applied in various enterprises Competitive Intelligence is appled in clusters (poles of Competitiveness) Both are vertical: same business, vertical specialization most of the time Now, the problem to solve is: to move from vertical to horizontal How to take enterprises of different businesses to create new products different, from the various knowledge, expertise and products of these different enterprises? This is the key of the regional development: to develop an actionable knowledge not only in one enterprise, in one especialized cluster but in enterprises of different activities to create together new products of services which do not exist. (Collective Intelligence > Innovation) The mechanism of Innovation Triple Helix and PPP To move from vertical specialization to horizontal innovation Cost effort From the work of the InterregIII EC program. Link to the the work of: The Holland school (Triple Helix) Michael Porter (clusters) The competitive advantage of Nations In many countries such as the latin countries, people take for granted that the first step is the only one, and they do not go any further. (Research) The Innovation, which is the transformation of research competences to money is at least also important than the first one. especialization Chocolate woods Furniture Household appliances Weather Tourism Wine Italian migation Films and stories Global innovation Global innovation should be done not only in one firm but in a group of firms of very different activities. New unexpected products Example: Caxias do Sul Region Green technology Environmental concerns Bio way of life University Eco industries Story telling management Co opetition IT facilities Weather change What to do? with these competencies and incentives to create new products or services This view of the innovation development calls for Public and Private Partnerships (PPP) Building up road mapping for products or services which do not yet exist The PPP takestheirrootsto the work of Michael Porter (The Competitive Advantage of Nations): to be alone makes the task more complicated. The work on the Triple Helix concept developed by the Dutch School. Academy Industry Government Partnerships for Innovation Henry Etzkowitz and Marina Ranga Business School University of Newcastle upon Tyne Concerning different enterprises of different sectors to develop together future new products or services 2

3 The creation of a regional Governance through the strategic regional think tanks The future of the region must be shaped. This is the role of the strategic innovatin think tanks. They are in a limited number and they deals with the main areas f the regional activities and actions: Energy, Regional Resources, Industry, Agricukture, Education, Health, Employment. The work of the think tank can be seconded by various DELPHI questionnaires. Exemple South Korea Information Sources analysis Strategies for Information collection Vision, Strategy and questions from the decision makers (Institutions, Companies, Policy makers ) Information Management The Intelligence cycle Platform of cooperative work Processes to create Actionable knowledge We need an information which will bridge the gap between research and industry Recommendations provided to the decisions makers Experts Information analysis ad understanding SWOT We need Stratégic Think tanks Creating knowledge is a mixture of human skill and workflow technology Brain Storming Mind Mapping Most of the former answers will fit into Looking for information able to catalyze the creation of an actionable knowledge between companies of different activities This information will be used in the triple helix system to catalyzed a regional consciousness between potential partners of very different activities. Facts: Porter s five forces Today competition New potential entrants Customer needs Impact of raw materials prices Technology trends enterprises, and more especifically SMEs, are not able to understand and apply fundamental academics research results in their business. academics most of the time are not really concerned by the regional development, but most of the time by their promotion PATENT INFORMATION will provide a link between R&D, economy and regional policy makers Information and actionable knowledge What may strongly relates science and technology? Patents can provide a lot more than a simple protection! Patent information is unique since it is most of the time not published elsewhere. The access to the main patent databases is free (EPO Worldpatent database, and USPTO databases of granted patents and patents on demand, see also Google Patent for the US patents) Key Step The worldpatent database which covers 90 countries and contains more than 65 millions of references, is a unique living encyclopedia which increases every year and which is free. Extract from a presentation of Cypher Corporation Patent information can be understood by companies and researchers, although the researchers do not cite or use patents most of the time. Patent information is a good way to attract the attention of enterprises since it shows what competitors, often unknow, are doing. 3

4 Patents will show to academics and SMEs various applications of their potential knowledge To prepare the expert s analysis, strategic information related to SMEs are extracted from the patent mapping The problem to solve is to be able to retrieve a large amount of patents, to build up a local database and with the APA (Automatic Patent Analysis) to create a new information to: Show to academics various fields of application of their competences Show to SME what is going on in their field of activity and what they could develop with their competences Thailand, Strategic patent analysis Coconut 2005 Extract from เอกสารประกอบการเสวนาทางว ชาการ เร อง การแปรร ปและการใช ประโยชน จากมะพร าว 2 ม ถ นายน 2548 การว เคราะห แนวโน มเทคโนโลย เก ยวก บมะพร าว จากเอกสารส ทธ บ ตร ได ท าการส บค นข อม ลส ทธ บ ตรนานาชาต จากส าน กส ทธ บ ตรย โรป ท และส าน กส ทธ บ ตรอเมร กา ท ด วยระบบการส บค นและท าแผนท เทคโนโลย ด วยโปรแกรม Matheo-Patent ( พบว า ต งแต ป 1905 ถ งป จจ บ น ม ส ทธ บ ตรท ส มพ นธ ก บค าส บค น Coconut ในส วนช อเร องของส ทธ บ ตร (Title) จ านวน 532 เร อง ม ผลการว เคราะห ข อม ลส ทธ บ ตร ด งน Another example coconut coir Coir is a natural fibre extracted from the husk of coconut and used in products such as floor mats, doormats, brushes, mattresses, etc. Material and method Information source: world patent databse (European Patent Office) Software Matheo Patent Cost: patent database access free Matheo Patent : 690 per year (unique subscription) Query; (from Manado Quality Hotel, MaY 24th 23 hrs) In titles coconut and (coir or fibre or fiber) Answer 81 patents downloaded in 15 seconds Data from Internet - Bred data were indicated in English in he paper การว เคราะห แนวโน มการพ ฒนาของเทคโนโลย (Technology s Growth Trend) ภาพแสดง แนวโน มการพ ฒนาของเทคโนโลย (Technology s Growth Trend) The same graph was made using the IPC instead of the dates Partial view 4

5 An opportunity for Corsica, to develop a new model Think in terms of 2030 Economy (sustainable development, eco conception,, international, local roots, energy, Health, NTIC, Immaterial economy, BUT uncertainty cartigraphy and regional strategy Favior the development of ecosystems of innovation The region plays a fundamental role in the innovation policy Development of an operational governance Reinforce the university research in the priority domains Défined in the regional strategy of innovation Reinforce the tranfer mechanism (research industry) Chairs applications (time to analyze 5 seconds) Development of strategic thin tanks at the regional level to gather the strategic information handle it and create Through its analysis an actionable knowledge Follow and encourage the development of start up Applications domain of Horticulture (5 seconds) Britany Regional Chamber of Commerce promotion of canned see food Various different canned sardines 5

6 This is not the big ones which will eat the small ones, but the fastest which will eat the slow ones! Géopolitique #121 L Europe en 2020 The mechanisms of innovation and development should be show to youngsters The sooner the better! Education system must change! Conclusion All the methods, tools, and facilities to develop a regional strategy of innovation exist. The most important is the will, the continuity, the right methodology. Think to the future by looking to the past or the present is a wrong mistake.think different. Know your region, promote an observatory Promote experiments and debrief Develop links between research and industry Develop regional strategic think tanks Begin by the development of your regional resource Use information, scientific, patents, economic For together and get the consensus 6