Art as a lever for sustainable development

Transcription

1 Art as a lever for sustainable development by Maud Louvrier-Clerc, artist and researcher maud_louvrier@yahoo.fr First Annual IRCASE Research Workshop September 26, ICN Business School Nancy, France

2 Who I am? A financial expert? YANG ECONOMY FINANCE SRI 2

3 Who I am? A simple artist? YIN IMAGINATION CREATIVITY ART 3

4 Who I am? a discovery I could be both I am EXTRA-FINANCIAL RESEARCH LEADERSHIP ENTREPRENEUR HUMAN CAPITAL 4

5 Research process my pillar : a peaceful reconciliation 1 objective: better understand life generation 5

6 Research process 6

7 Research process 7

8 Research process 8

9 Research process 9

10 Research process 10

11 Research process Today in MILLENIUM RECIPROCITY and tomorrow at LAB SESSION 2 11

12 Culture is an energy and Art works for change 12

13 Does culture contribute to development? ECONOMY Culture elaborates our creativity SOCIAL culture elaborates our way to act with each other ENVIRONMENT culture elaborates our relationship with Nature Culture is not the 4th pillar of sustainable development, it s its pillar stone! 13

14 Art, a way of conscious awareness 14

15 Javier Martin Spanish 15

16 The esthetic power Ahmed Mater / Saoudian Arabian Evolution of man Medium : 5 Silk-screen prints in cloth covered portfolio; Printed with 11 colors on 400GSM Somerset tub paper. 16

17 Art is not just opening our eyes, art touches our heart Camille Cloutier French Deep emotion = the qualitaty factor 17

18 Have you read this reports? No,1, 2, both? 18

19 Have you seen this movies? No,1, 2, both? 19

20 The impacts a numbers story Hollywood movies vs scientific publication Large audience = the quantity factor 20

21 Art, an experimental laboratory to create a new world 21

22 Art invites us to see in an another way places George Rousse / French Millenium Reciprocity Maud Louvrier-Clerc 22

23 Art invites us to see in an another time impacts Nele Azevedo Brazilian Millenium Reciprocity Maud Louvrier-Clerc 23

24 Art imagines /invites us to imagine new uses materials Yong Ho Ji / Korean Robert Bradford / English 24

25 Art imagines /invites us to imagine new uses Concrete imagination = the action factor Steven Rodrig / Cuban 25

26 Art is creating / invites its ecosystem to reinvent itself where we can work together to achieve a lower carbon future for our theatres and cultural buildings? 26

27 Art invites us to developing solutions Yann Arthus Bertrand / French GoodPlanet is a foundation that was created in 2005 to raise public awareness of environmental protection and to bring concrete solutions to the Earth s ecological crisis Ex: since October 2006, the Action Carbone offers to companies, institutions and individuals the possibility of measuring and of reducing their impact on the climate by acting directly on their greenhouse gas (GHG) emissions and by taking part in the voluntary offsetting. 27

28 Art invites us to explore further David Buckland/ Cape Farewell In 2001 the artist David Buckland created the Cape Farewell project to instigate a cultural response to climate change. Working internationally, Cape Farewell bring artists, scientists and communicators together to stimulate the production of art founded in scientific research. 28

29 Art invites us to designing new products Christina Seely / American 29

30 Art is creating / invites us to imagine new approaches Maud LC / French In partnership with the Japonese Ambassy and La Croix Rouge I cocreated an artistic mobilization for 30

31 Art is creating / invites us to imagine new approaches Maud LC / French In 2012, I created the Protocole, a project to instigate the co-creation process itself thanks to an innovative artistic approach. The 1 st protocole Equilibre take place in Nanterre from March to June Results were : a deeper knowledge of conflict sources, an extraordinary sources of solutions, an other look towards society. Students feedbacks and draws 31

32 My message / Your take away! Art = a way of conscious awareness 1. Art touches a large audience = quantity impacts 2. Art touches our emotion, our soul = quality impacts Art = a experimental laboratory to create a new world 3. Artist became actor of the sustainable world as Art itself = innovation role (recycling, designing, education ) 32

33 Conclusion I believe on the power of art to promote awareness, provoke dialogue, and inspire action! Energy = Culture can change / is changing the world! Mass = Art can / is impacting large audience public and in a deepning way Speed of light = products, approaches, solutions created by Art are unlimited 33