COMPETITIVENESS THROUGH DIGITALIZATION From Best Practice to Next Practice Building Sustainable Competitive Advantage

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1 DISSEMINATION AND USE RESTRICTIONS APPLY - DETAILS ON SLIDE 2 COMPETITIVENESS THROUGH DIGITALIZATION From Best Practice to Next Practice Building Sustainable Competitive Advantage Dr. Kjetil Kristensen Kristensen Consulting 2016 RESTRICTIONS APPLY DETAILS ON SLIDE 2 April 2016

2 Copyright and Disclaimer Copyright Copyright of all published material including photographs, charts, drawings and images in this document remains vested in Kristensen Consulting (KC), CBRE and third party contributors as appropriate. Neither the whole nor any part of this document shall be reproduced in any form nor used in any manner without express prior written permission and applicable acknowledgements. No trademark, copyright or other notice shall be altered or removed from any reproduction. Disclaimer The information in this document is provided "as is", and no guarantee or warranty is given that the information is fit for any particular purpose. Kristensen Consulting (KC) shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials subject to any liability which is mandatory due to applicable law. Kristensen Consulting

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7 DISRUPT OR BE DISRUPTED* *Digital disruption: Since 2000, 52 percent of the companies in the Fortune 500 have gone bankrupt, have been acquired, or have ceased to exist, due in large part to the disruption of traditional industry models by digital models Constellation s 2014 Outlook on Dominating Digital Business Disruption, Constellation Research, February 10, 2014 Kristensen Consulting

8 All images CBRE, Kristensen Consulting, Marie Emilie Sonnois & Creative Connections unless otherwise specified

9 CONSIDER THE FOLLOWING Kristensen Consulting

10 Industry 4.0, 4 th Industrial Revolution, Manufuture, Source: Christoph Roser at AllAboutLean.com - Own work, CC BY-SA 4.0 Kristensen Consulting

11 Kristensen Consulting Chart: Frank Diana

12 Kristensen Consulting Image: HP

13 Kristensen Consulting 2016 Image: The Connectivist based on Cisco data

14 Image: YouTube / vbkingofvideo

15 WHAT DOES THIS MEAN? Kristensen Consulting

16 TRENDS OPERATE AT DIFFERENT CLOCKSPEEDS Kristensen Consulting

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18 Image: Kusic and Kusic

19 Kristensen Consulting 2016 Image: ESA 19

20 WHO ARE WORKING ON THIS? MANY! Kristensen Consulting

21 Arenas and Programmes - National Kristensen Consulting

22 Arenas and Programmes - International ICT Innovation for Manufacturing SMEs A research & innovation programme of 80 billion (current prices) Kristensen Consulting

23 WHY IS THIS RELEVANT FOR YOU? Kristensen Consulting

24 Some Perspectives The critical message ( ) is that businesses must think and act differently to succeed in this new environment. A single idea, a single technology or a single organization will no longer be the key to success. High performers of the future will be those who position themselves at the center of the emerging digital ecosystems Pierre Nanterme (Accenture Chairman & CEO), Paul Daugherty (Accenture CTO) Accenture Technology Vision 2015 Digital Business Era: Stretch Your Boundaries ACCENTURE Source: BCG Kristensen Consulting

25 Technology Readiness Level (TRL) TRL 1 basic principles observed TRL 2 technology concept formulated TRL 3 experimental proof of concept TRL 4 technology validated in lab TRL 5 technology validated in relevant environment (industrially relevant environment in the case of KET*) TRL 6 technology demonstrated in relevant environment (industrially relevant environment in the case of KET) TRL 7 system prototype demonstration in operational environment TRL 8 system complete and qualified TRL 9 actual system proven in operational environment (competitive manufacturing in the case of KET; or in space) Source: European Commission *KET = Key Enabling Technologies Kristensen Consulting

26 RECOMMENDATIONS Kristensen Consulting

27 Specific Tips 1. Get on the learning curve 2. Partner with others 3. Think LEAN 4. Start developing a strategy 5. Identify value chain position 6. Use the Business Model Canvas 7. Reflect on your TRL 8. Think reuse 9. Seek public R&D funding Kristensen Consulting

28 Specific Tips Kristensen Consulting

29 Kjetil Kristensen, PhD Kristensen Consulting SoCentral Coworking Space Øvre Slottsgate 3 N-0157 Oslo E-post kc@kristensenconsulting.com Mobile Blog Twitter Slides Web

30 Links / Resources INTERNATIONAL Horizon 2020 Technology Readiness Level (TRL) Manufuture World Manufacturing Forum Intelligent Manufacturing Systems Factories of the Future (FoF) European FoF Research Association (EFFRA) I4MS Factories of the Future 2020': Roadmap Business Model Canvas Value Proposition Canvas HBR Article: Can You Say What Your Strategy Is? NATIONAL NFR - BIA Manufuture-NO SFI Norman SFI Manufacturing Kristensen Consulting