WSC WORLD SPORTS World Sports Council COUNCIL

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2 WORLD SPORTS COUNCIL WSC is an exclusive and unique event designed to bring together all sports industry stakeholders. Our unique platform inspires the development of long- lasting relationships to ensure the sustainability in the industry. We are here to make industry leaders share their experiences with the participants while developing enduring sports business connections. World Sports Council intersects with three disciplines of sports: the sports itself (the game), the business of sport, and its impacts on society.

3 CONFERENCE OBJECTIVES Pre-scheduled sports appointments. Learn from your peers in unique, open-format educational sessions and vision meetings. Networking. Sharing the world sports vision with the professionals from other countries. Ensuring international promotion of sports events. Increasing Turkey s market share in sports industry. Presenting industry-specific global technology trends to the participants. Sharing the international marketing vision with local enterprises.

4 Directors of Corporations Industry Investors WHAT WILL Public Institutions Technology Experts DIGITAL Political Authorities EXHIBITOR PROFILES Non-governmental Organizations Sports Authorities of the Countries, all of which steer the sports industry. Notable athletes TECHNOLOGY BRING TO SPORTS INDUSTRY? MASTERING THE DIGITAL REVOLUTION Technological innovations are effecting everything in our daily lives. Use of different types of technology also makes impacts on sports in today s world. Wearable technology, mobile fitness and the quantified self-movement add varieties of possibilities and innovations to the industry.

5 LIVING IN THE CITY OF THE SPORTS FACILITIES BEING ACTIVE IN CITY LIFE: As the perception level in the society changes, sports and sports facilities development have improved rapidly over the past years. There are several developing countries spending big amounts of money on sports facilities, since it is very important to provide public health for upcoming generations. In order to ensure large scale developments in the cities, new features need to be added sports facilities. Governments are going on discussions to use their money effectively for sports facilities developments. Sports facilities and their ability to affect cities depend on a wide range of factors, including location, context, and usage of the facilities, as well as the culture of sports among people.

6 HOW WILL BE SPORTS MEDICINE IN 20 YEARS? 30 years ago in sports medicine, almost every injury was performed via open surgical techniques. Fast-forward to the present, and arthroscopic surgery is the standard of care in sports medicine, undoubtedly having revolutionized and positively impacted the way we understand our patient s injuries, and return our patients and athletes to the playing field. A second example of innovation in sports medicine is the suture anchor, which was introduced in the 1980s, as a simple and effective way of attaching soft tissue to bone. Traditionally, these procedures were much more invasive with the use of bone tunnels and additional fixation and required a longer operating room time. Despite positive innovations such as arthroscopy and the suture anchor, there are also examples of innovative treatments, often promoted by industry with good results and minimal risks demonstrated in short-term follow-up, that ultimately proved to be less effective or associated with more adverse results than prior treatments. Surgeons and scientists continue to strive for advancements in clinical care.

7 SPORTS AND CULTURE In recent decades a great deal of attention has been paid to cities sport and cultural offerings. The prestige of hosting an international sporting event or building an architecturally stunning art gallery is naturally attractive to city leaders. Great public spectacles like the 2012 Olympics are often hugely popular at the time. On the other hand, the cost and delivery challenges for such mega-events and major facilities often make these projects complex, expensive and controversial. For example, London 2012 s budget famously doubled from the initial bid. A variety of economic and social gains are claimed by proponents of sports and culture. For example, The British Olympic Association s evidence to Parliament supporting London s 2012 Olympics set out a huge range of potential benefits.

8 SPORTS AS THE ENGINE OF INCLUSIVITY AND SOCIAL CHANGE THE TRANS- FORMATIVE IMPACT OF SPORTS Today s presence of sport in the everyday lives of the majority of the world population has recently led development actors to promote sports as a potential vehicle for social change. At the forefront of this new discourse is the notion of sports as a universal language that unites people across the globe. Whereas sport organizations in the developing countries apply participation in sports as a tool for individual and community development. It is becoming more and more evident that the pursuit of sports, both actively and passively, occupies an important place in the lives of the majority of the world population. Whereas many participate in sports to stay fit, others make a living from it. Some experience sports as part of their culture, while others dedicate their time to just watching it. Many studies state that sports have become an important part of the social and cultural profiles of many societies around the world Due to the changing political and economic environments within which sports organizations operate, sport nowadays has acquired a rather universal character that is argued to unite people across the world more than ever before.

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