HOW TO SHOOT, EDIT, AND EMBED VIDEO ON YOUR WEBSITE OR EBOOK. Brian Felsen, President, BookBaby

Transcription

1 HOW TO SHOOT, EDIT, AND EMBED VIDEO ON YOUR WEBSITE OR EBOOK Brian Felsen, President, BookBaby

2 WHY INCLUDE ENHANCED CONTENT IN YOUR EBOOK OR ON YOUR WEBSITE? Brian Felsen, President, BookBaby

3 Expand your reader base Distribute your work everywhere New channel of Youtube Own search ecosystem SEO Ad revenue ( You must bring own platform anyway Brian defiore agent s job is to demonstrate to publishers that you don t need them

4 Fan engagement and conversion Differentiate your product Many websites are amateurish Many online communities allow for links Most authors on Facebook don t have them "Open up the process -> Conversion Contests Fan videos Interact with fans Continual messaging Replies

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7 Reasons to self-publish in addition to traditional publishing It won t hurt you Grisham, Celestine, Elements of Style, Joy of Cooking, Tom Watson It ll speed your time to market It ll get you into smaller niches, if that s right for your book Hybrid model Bob Mayer, James Rollins short stories And

8 Take advantage of the medium Internet is immersive Ebook/tablet features ipad, Nook, Fire Improved user experience Explain Illustrate Eye candy

9 EQUIPMENT Brian Felsen, President, BookBaby

10 Camcorder ~$300: Canon Vixia R20; Panasonic 80S/K Best form factor, sound possibilities It helps to have XLR inputs

11 Camera <$600: Canon Rebel, Nikon 3100 Pros: Multipurpose; amazing pictures Cons: Steadiness; hot chip; form factor; need lenses; sound

12 Phone Pros: You probably have one Cons: Low-light video; sound; stability

13 Webcam Pros: very inexpensive, comes with many laptops, convenience; need computer to edit Cons: quality of audio/video; eye contact; mobility

14 Tripod Great for filming others; outdoors; standing; readings Should be lightweight, strong, portable, extendable, and cheap I love my Davis & Sanford Vista Voyager Lite 3 lbs. Extends to 63 inches, folds to 21 Ball head $50 including shipping

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16 Or, a Gorillapod for digital cam

17 Microphone - onboard Best for indoors camcorder (where quality is good) and webcam/isight (where you don t have much of a choice) Tips on getting good sound Know that it matters more than you think Get close Get loud without distorting

18 Microphone - lavaliers Pros: Great for interviews You can get good sound close Cons: Wired tethers you Wireless is pricey/interference Cheap ones may not improve on onboard mic

19 Microphone cardioid handheld Shure SM58

20 Unidirectional vs. omnidirectional

21 Cardioid microphones - pros Quality Price Durability Transparency

22 Cardioid microphones - cons You look like an interviewer You need accessories Cable Windscreen To really capitalize on better sound, you may need an XLR adapter/preamp if your camcorder doesn t have one

23 Other equipment Battery tester SD cards, hard drive Cheap headphones

24 FILMING Brian Felsen, President, BookBaby

25 Positioning the shot What does your setting convey about you, about your brand? What s in the shot without the subject? Anything ugly, stripy, distracting?

26 Shoot it straight-on

27 Get closer than you think It should look good small (embedded from YouTube or on smartphones)

28 Lighting Available lighting may or may not be helpful Use as much as possible, but more isn t always better Equipment is becoming more forgiving Examples:

29 Lighting problems Windows can make it backlit

30 Lighting problems A sunny day isn t always a good thing

31 Lighting problems Harsh lighting Diffusing light, fill light, or bouncing against neutral color (ceiling) will be like a fountain of youth

32 Use 3-point lighting

33 Key light Shines directly upon the subject and serves as its principal illuminator In outdoor daytime shots, the Sun often serves as the key light. Usually degrees to the side and higher than subject

34 Cheap key light sources Goose neck allows for good positioning.

35 Fill light Balances the key by illuminating shaded surfaces, such as the shadow cast by a person's nose upon the rest of the face. Usually softer and less bright than the key light (up to half) Can use a reflector or even a wall as a fill light instead of an actual lamp Generally opposite angle than the Key - if the Key is on the left, the Fill should be on the right The Fill can be raised to the subject's height, but should be lower than the Key.

36 Without fill light

37 Back light (rim light) Shines on the subject from behind Separates the subject from the background Highlights contours. Can create a rim of light around the top or side of your subject

38 BASIC EDITING IN IMOVIE Brian Felsen, President, BookBaby

39 Importing from webcam

40 Importing from camera Turn AirPort off, and don t mess with the file structure

41 Importing from camera

42 Choose the footage

43 Import it as large

44 Create a new project

45 Give it a title

46 Drag the footage to the Project library

47 Open the clip trimmer

48 Drag the front and end to trim

49 Open the transitions

50 Drag in cross-dissolve to fade

51 One on the head to fade in

52 One on the tail to fade out

53 Open the title menu

54 Drag in a title template

55 Edit the title

56 Give it a 5-second duration

57 Add a call-to-action at the end

58 Here, I used the centered title

59 Add another cross-dissolve to fade out

60 If you have a logo or cover, put it at the beginning

61 Right-click to add a Ken Burns effect

62 Goes from small

63 to big.

64 Export the movie

65 Use the large setting

66 UPLOADING TO YOUTUBE Brian Felsen, President, BookBaby

67 Select file

68 Give it a title

69 Add tags which people will search

70 Literary Agent

71 Choose a thumbnail

72 Add annotations and links

73 Monetize

74 Become a YouTube Partner

75 Get embed code to put on website and blogs

76 YouTube crawls and links people to your blog

77 PREPARING VIDEO FOR ENHANCED EBOOKS Brian Felsen, President, BookBaby

78 Options for preserving formatting Separate fixed-layout conversion Requires a separate conversion for each format Compatibility with various platforms Deliver book as image files May not continue to be supported May look fuzzy on Kindle A note on children s books Text within the images/pictures will not be searchable. Include that same text below the picture as well.

79 Enhanced ebooks Device compatibility: ipad, Nook, Fire Costs: could be up to $2/page if combining with fixed-layout Benefit: enhanced elements can be embedded within the text/image elements. In some cases javascript is used as well. Maximum filesize: 2GB

80 Value your time as an artist There s more to life than technology and marketing: creating, reading, traveling, family

81 DIY conversion It s like changing the oil in your car Many different formats and flavors of epub,.mobi,.azw epub check, unmanifest file check Accounting with multiple retailers Retailers who won t accept individual authors Cover design matters

82 Filenames No spaces in the file name myreallycoolillustration.jpg not my really cool illustration.jpg

83 Audio and video Video Specs: H.264 video compression AAC Compressed audio.mov or.m4v extension Bit rate between kbps Audio Specs: AAC Encoded.m4a extension (.mp3 is also acceptable)

84 Export using QuickTime

85 Click on Options

86 Check Video Settings

87 Make sure Video is H.264 codec

88 Change audio settings to.aac

89 Indicating placement of enhanced elements Add simple tags in red within their word document. Example: [Insert Video dogandcat.m4v ] If using PDF, use the above method or use the comments tool in Adobe to add notes on what placement you would like

90 Don t forget print! In the real world, people still buy print It should look good Right size Not outsourced Guarantees Phone support G7 certified color Forest Stewardship Council certified paper

91 Follow us for interviews, blogs, and advice: Brian Felsen, President, blog.bookbaby.com