On-line Digital Campaign Latam

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Griselda Nicholson
5 years ago
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1 On-line Digital Campaign Latam February 26th 2010

2 Campaign s Objectives Generate pre-release awareness and buzz of Dear John Reach the target F 13-24, using the MSN Messenger. Reach the movie goers at Female and Google Sites at Brazil and also with a Feature Love Letters (Version Portuguese and Spanish).

However, on a whirlwind trip to Rome, she impulsively steals some coins from a reputed fountain of love, and is then aggressively pursued by a band

3 Competitive : When In Rome Territories : Brazil Genre : Comedy, Drama, Romance Synopsis : Beth (Bell) is a young, ambitious New Yorker who is completely unlucky in love. However, on a whirlwind trip to Rome, she impulsively steals some coins from a reputed fountain of love, and is then aggressively pursued by a band of suitors. Competitive : Furry Vengeance Territories : Brazil Genre : Comedy; Family Synopsis : In the Oregon wilderness, a real estate developer's new housing subdivision faces a unique group of protesters, local woodland creatures who don't want their homes disturbed.

Competitive : Date Night Territories : Brazil Genre : Comedy; Romance, Action Synopsis : In New York City, a case of

4 Competitive : Robin Hood Territories : Chile Genre : Action, Drama Synopsis : The story of an archer in the army of Richard Coeur de Lion who fights against the Norman invaders and becomes the legendary hero known as Robin Hood. Competitive : Date Night Territories : Brazil Genre : Comedy; Romance, Action Synopsis : In New York City, a case of mistaken identity turns a bored married couple's attempt at a glamorous and romantic evening into something more thrilling and dangerous.

5 Competitive : Burning Plain Territories : Mexico Genre : Drama, Crime, Romance Synopsis : A drama with a two-tiered storyline concerning a mother (Basinger) and daughter (Theron) who try to form a bond after the young woman's difficult childhood.. Competitive : Ponyo Territories : Brazil Genre : Animation, Adventure, Family, Fantasy Synopsis : An animated adventure centered on a 5-year-old boy and his relationship with a goldfish princess who longs to become human

wife and employees who want to take advantage of him.

6 Competitive : Extract Territories : Brazil Territories : Central America, Ecuador Genre : Comedy, Crime, Romance Synopsis : Joel, the owner of an Extract plant, tries to contend with myriad personal and professional problems, such as his potentially unfaithful wife and employees who want to take advantage of him. Competitive : The Losers Genre : Action, Adventure, Drama, Mystery, Thriller Synopsis : After being betrayed and left for dead, members of a CIA black ops team root out those who targeted them for assassination.

gives its audience much more than they were expecting.

7 Competitive : The Imaginarium of Dr. Parnassus Territories : Ecuador Genre : Adventure, Fantasy, Mystery Synopsis : A traveling theater company gives its audience much more than they were expecting. Competitive : Green Zone Territories : Brazil Genre : Drama, War Synopsis : Discovering covert and faulty intelligence causes a U.S. Army officer (Damon) to go rogue as he hunts for Weapons on Mass Destruction in an unstable region.

8 Tactical Strategy Online Media Plan Rich media banners at MSN Messenger, Google and Female Sites. All countries during 07 Days will have 20% of coverage of Female internet users. For Brazil we are buying media at Google and Female Sites besides MSN. The ad frequency by user will be 3-5 in all countries.

9 Campaign - Viral Feature Love Letters - Idea The objective of this feature is to promote the movie Dear John and encourage the users to write a Love Letter just like happens in story of the movie. Will be available some samples of letter papers using the same layout of the poster to allow the users to choose and write their love story. Each letter can be sent by or embed in blogs or social networks. Also we will have a gallery with all the Love Letters received. We will have a team to read and approve each letter before publishing them. This feature will be linked to the Dear John Site (Brazil and LAS Version). Cost for building and moderate the feature during 90 days US$

10 Halfbanner Exp With Video Campaign - MSN / examples

11 Campaign - Brazil / examples Videolayer

12 Brazil audience / Campaign Information Total Brazil Internet Users 64 millions / Monthly Total Brazil Internet Movie Target Female millions / Monthly Internet Media Campaign Female thousand / 07 Days Campaign 20%Target Reach in 07 Days Internet World Stats IPSOS 9 Mercados

Regent Student Film Showcase Submission Manual Contact: Phone:

SUBMISSION GUIDELINES Regent Student Film Showcase Submission Manual Contact: festivals@regent.edu Phone: 757.352.4102 Table of Contents Showcase Submission Agreement Submission Application Biographies