Painless Promotion by Jennifer Heinicke, Wichita Public Library. Presentation date: April 1, 2009, 3:40 p.m.
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1 21 standard BookLetters 15 customized BookLetters This Your Library (6), weekly In the News, weekly(ish) Inspirational, twice a month Grab Bag, New CDs, New DVDs, Downloadable Audio, Large Print, monthly Adult Winter Reading Program, seasonal Genealogy & Local History, as materials allow Cost-effective Immediate Links back to catalog/webpage g Reaches your customers where they are Reaches niche audiences Gives your customers control 1
2 On your own 3 rd party solutions Non-library Constant Contact Library-based NextReads On your own 3 rd party solutions Non-library Constant Contact Library-based NextReads Dear Reader BookNews 2
3 On your own 3 rd party solutions Non-library Constant Contact Library-based NextReads Dear Reader BookNews BookLetters 3
4 Standard newsletters Skinned to match your website Awards lists (dynamically y updated) RSS feeds Custom newsletter blanks Creation of newsletters = creation of web pages Check all links no exceptions! 4
5 Check all links no exceptions! Swap in items of local interest Use your headers to promote programs 5
6 Check all links no exceptions! Swap in items of local interest Use your headers to promote programs Make sure to give credit to sponsors Only YOU know your collection and events Generates more activity in other newsletters Customers think you spend hours on it, just for them Less work than a blog, but same effect It s FUN! What s the topic? Who s going to do it? How are you going g to provide access to your newsletter editors? How are you going to promote it? How are you going to judge success? 6
7 Passion Content Attention/time How Wichita does it 21 standard newsletters plus... This Your Library (6), weekly In the News, weekly(ish) New DVDs, Downloadable Audio, Large Print, monthly Adult Winter Reading Program, seasonal Selection assistance Inspirational, twice a month Grab Bag, Original reviews New CDs, monthly Genealogy & Local History, as materials allow Technical problems Use basic web design principles Be independent Avoid the filter 7
8 Delivery problems (ours, not theirs) Make internal deadlines and stick to them Don t make publication promises you can t keep Lack of sustainability Time Staff changes Materials or programming cuts Burnout 8
9 Mismatches between newsletter and audience Audience not users Audience not web site users Audience too segmented Inadequate promotion Don t assume everyone uses your website Don t assume everyone uses your website in the same way Reach out to the reluctant web users Never miss an opportunity to sign up new users 9
10 Offer lots of choices Make it easier on yourself Assume you know best Try it and tweak it Contact Jennifer at (316) Sign up for Wichita Public s BookLetters at 10
11 Sign up for free newsletters! Monthly Bookletters Audio Book Club Choices Book Sizzle Business Children s Chapter Children s Picture Downloadable Audio Fiction Best Sellers Genealogy & Local History Grab Bag Large Print Libros en Español Lifestyles Meet the Author Inspirational In the News All Library locations Central Alford Meet the Illustrator Mystery New CDs New DVDs New Fiction Nonfiction Best Sellers Past & Present Romance Science Fiction & Fantasy Science & Nature Teen Scene The Adult Winter Reading Club (January - March; Sign up year-round!) Biweekly Bookletters Weekly Bookletters This Evergreen Rockwell Westlink Daily Bookletters Sign up for free newsletters! Monthly Bookletters Audio Book Club Choices Book Sizzle Business Children s Chapter Children s Picture Downloadable Audio Fiction Best Sellers Genealogy & Local History Grab Bag Large Print Libros en Español Lifestyles Meet the Author Inspirational In the News All Library locations Central Alford Meet the Illustrator Mystery New CDs New DVDs New Fiction Nonfiction Best Sellers Past & Present Romance Science Fiction & Fantasy Science & Nature Teen Scene The Adult Winter Reading Club (January - March; Sign up year-round!) Biweekly Bookletters Weekly Bookletters This Evergreen Rockwell Westlink Daily Bookletters Sign up for free newsletters! Monthly Bookletters Audio Book Club Choices Book Sizzle Business Children s Chapter Children s Picture Downloadable Audio Fiction Best Sellers Genealogy & Local History Grab Bag Large Print Libros en Español Lifestyles Meet the Author Inspirational In the News All Library locations Central Alford Meet the Illustrator Mystery New CDs New DVDs New Fiction Nonfiction Best Sellers Past & Present Romance Science Fiction & Fantasy Science & Nature Teen Scene The Adult Winter Reading Club (January - March; Sign up year-round!) Biweekly Bookletters Weekly Bookletters This Evergreen Rockwell Westlink Daily Bookletters BookPage Daily Chapter a Day BookPage Daily Chapter a Day BookPage Daily Chapter a Day Made possible by the City of Wichita. Made possible by the City of Wichita. Made possible by the City of Wichita.
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