Monday, April 25, 16

Transcription

1

2 During the 1970s, the relevance of Modernism is challenged. Designers emerged who weren t afraid to reference historical movements within their design work.

3 Postmodern graphic design is brought about by: Swiss designers who broke away from the Traditional International Style New Wave Typography (Wolfgang Weingart) The 1980s look from the Memphis Group in Milan The San Francisco group (The Michaels) and most of all... The arrival of the MacIntosh in the late 80s!

4

5

6 Rosemarie Tissi ad for Lutz & Company 1964

7 Seigfried Odermatt ad for Union Wall Safes 1968

8 Rosemarie Tissi ad for Englersatz AG 1980

9 Rosemarie Tissi ad for Englersatz AG 1980

10 Bruno Monguzzi poster for an exhibition of The Photogram in 20th Century Art 1990

11 In the 60s, designers like Tissi were expanding the boundaries of the International Style without rebelling against it. That would change in the 70s with an approach that would be known as New Wave Typography

12 Wolfgang Weingart portion of German typesetter s exam, 1963

13 Weingart was able to break the typographic rules masterfully, because he knew them and understood them. He believed in the Gutenberg approach, in that students should understand printing processes as well as design principles

14 Wolfgang Weingart taught at the Basel School of Design and breathed new spirit into the typography of order and neatness set by the Swiss masters of the International Style.

15 Wolfgang Weingart experimental text setting, 1969

16 Wolfgang Weingart typographic experiments, 1971

17 Wolfgang Weingart announcement from typographic magazine, 1974

18 Wolfgang Weingart, exhibition posters, 1977, 1982

19 Wolfgang Weingart exhibition poster 1982

20 v=wa5cyrrd8qo#t=16

21 Dan Friedman typographic magazine cover 1971

22 Dan Friedman, another student of Weingart s, taught at Yale and gave his students extensive typographic exercises.

23 Dan Friedman (instructor) Rosalie Hanson (student) typographic permutations, 1970

24 Dan Friedman Bonwit Teller gift packaging proposal 1977

25 April Greiman, who studied with Weingart in Switzerland, opened a studio in Los Angeles in the early 70s.

26 April Greiman masthead for Luxe magazine 1978

27 April Greiman China Club advertisement 1980

28 April Greiman poster for California Institute of the Arts 1979

29 Willi Kunz pages from 12 typographic interpretations 1975

30 Willi Kunz, photography exhibition poster, 1978

31 Willi Kunz Typographic workshop poster 1974

32 Christoph Radl and Valentina Grego Memphis logo designs early 1980s

33 The Memphis aesthetic was about bright color, exaggerated geometric forms and references to classical culture. Their work set the tone for a decade of highly decorative design.

34 Wm. Longhauser, poster for Michael Graves exhibit, 1983

35 The San Francisco style or The Michaels of the early 80s: Michael Vanderbyl Michael Cronin Michael Manwaring

36 Michael Vanderbyl California Public Radio poster 1979

37 Michael Vanderbyl promotional mailer for Simpson Paper company, 1985

38 Michael Vanderbyl cover for HBF Furniture catalog 1985

39 Michael Vanderbyl postmodern architecture poster 1984

40 Michael Manwaring retail display poster for Santa Cruz 1984

41 Michael Manwaring brochure cover for Barr Exhibits 1984

42 Michael Cronin and Shannon Terry Beethoven Festival poster 1983

43

44 Retro (or backward-looking) design revisited historical design from the era between the two world wars. Vernacular design is a reference to earlier commonplace graphic forms like baseball cards, old-time packaging or naive illustration styles.

45 Paula Scher poster for Swatch Watches 1985

46 Herbert Matter, Swiss Tourism poster

47 Paula Scher poster for CBS Records 1979

48 Paula Scher, Great Beginnings spread from Koppel & Scher brochure, 1984

49 Paula Scher poster for MTV s Free Your Mind campaign 1994

50

51 Paula Scher, Louise Fili and Carin Goldberg initiated the Retro Style in New York City.

52 Louise Fili book cover for The Lover 1985

53 Carin Goldberg and Frank Metz book cover for The Sonnets to Orpheus 1987

54 Daniel Pelavin and Judith Loeser cover for The Notebooks of Malte Laurids Brigge 1985

55 Inspired by this Gustav Klimt poster

56 Charles S. Anderson Marine Midland Automotive Financing Division trademark 1985

57 A hugely successful design firm in Minneapolis, Duffy Design Group was inspired by old clip art from the 20s, 30s and 40s.

58 Joe Duffy and Charles S. Anderson identity program for line of Chaps/ Ralph Lauren clothing 1987

59 Charles S. Anderson (designer and illustrator) and Lynne Schulte (illustrator) packaging for Classico Pasta Sauce 1985

60 Charles S. Anderson Design Co. watches & packaging 1992

61 Charles S. Anderson Design Co. cover for CSA Archive Catalog of Stock Art 1995

62 Neville Brody record album cover design for Parliament 1985

63 Neville Brody, contents page logos from The Face, nos. 49, 52 & 55, the word contents deconstructed into changing icon

64 Neville Brody reused a graphic design element from one of his earlier designs in a story about Andy Warhol.

65 Neville Brody, spread from The Face, no. 59, 1985

66

67

68 This era of design saw the beginning of the computer-assisted graphic design age. Working with historical forms would be changed forever by the greatest visual communication technology since Gutenberg s moveable type and printing press.