AltiumLive 2017: ANNUAL PCB DESIGN SUMMIT

Transcription

1 AltiumLive 2017: ANNUAL PCB DESIGN SUMMIT The Four Pillars of PCB Design for Creating a Successful IoT Product Presenter Hieu Duong San Diego, CA October 3 rd -4 th, 2017

2 The Four Pillars of PCB Design for Creating a Successful IoT Product

3 About Myself R O L E S : Electrical Engineer Head of Dialexa s Hardware Department R E S P O N S I B I L I T I E S : Hardware Research Technology Evaluation Product Architecture PCB Design Certification & Production Planning

4 About Dialexa Dialexa is the technology research, design, & creation firm, where we design and create custom hardware and software products and platforms. w w w. d i a l exa. c o m

5 The Four Pillars of PCB Design For Creating a Successful IoT Product 1 Form Factor Connectivity Cost Time to Market

6 IoT Devices on the Market Nest Cam Ecobee4 Thermostat Philips Hue Fitbit Smart Watch Ring Smart Video Doorbell

7 Form Factor Challenges for IoT Devices Lightweight Miniaturized Ergonomic Ruggedized AMBER ALERT GPS CHILD TRACKER

8 Best Practices: MCAD & ECAD Collaboration Become best friends with your Mechanical Engineers Verify potential mechanical interferences Ensure enough structural support Perform thermal/airflow simulations Leverage built-in collaboration tools

9 Multiple Board Designs Reduce horizontal footprint Utilize rigid-flex designs Conformal antennas

10 Additional Resources 1. T H E F U T U R E O F E L E C T R O M E C H A N I C A L D E S I G N : Machine Design 2. T H E R E A L C O S T O F FA I L E D D E S I G N C O L L A B O R AT I O N : EDN Network

11 The Four Pillars of PCB Design For Creating a Successful IoT Product Form Factor Connectivity Cost Time to Market

12 Connectivity Challenges Technologies Power Consumption Compatibility Certifications

13 Types of IoT Connectivity

14 Best Practices: Common Layout Practices Power analysis PCB stack-up Grounding Stitching vias Antenna de-tuning

15 Certifications FCC, CE, IC Intentional/Unintentional Radiators Multiple radios Others: PTCRB, WEEE, etc.

16 Additional Resources 1. 5 C H A L L E N G E S O F I N T E R N E T O F T H I N G S C O N N E C T I V I T Y: PubNub 2. T H E 4 S TA G E S O F A N I OT A R C H I T E C T U R E : TechBeacon

17 The Four Pillars of PCB Design For Creating a Successful IoT Product Form Factor Connectivity Cost Time to Market

18 Cost Challenges Research & Development MSRP Production NRE Certifications

19 Hardware Cost Break-Down Research & Development: 9 24 months MSRP: $50 - $200 Production NRE: $30k - $70k Certifications: $20k - $50k

20 Best Practices: Test Early and Often MISTAKES Late mistakes are costly Pick the right architecture & technologies Reduce the design feedback loops $ TIME INTO DEVELOPMENT

21 Design for Manufacturing & Assembly Engage with Contract Manufacturer as early as you can Reduce the number of components Use standard components & common parts among product lines Relax design tolerance Utilize plastics for structural support

22 Design for Certifications Start the certification process early Use pre-cert modules Design & re-used own modules 20cm rules for co-located antennas Perform multiple certifications at the same time

23 Additional Resources 1. C H O O S I N G T H E B E S T H A R D WA R E FOR YO U R N E X T I OT P R OJ E C T: IBM 2. H OW M U C H D O E S I T C O S T TO B U I L D I OT S O LU T I O N : R-Style Lab

24 The Four Pillars of PCB Design For Creating a Successful IoT Product Form Factor Connectivity Cost Time to Market

25 Why Improving Time to Market? Improved operational efficiency Efficient resource management Better market position Increased revenues

26 Time-to-Market Challenges Everyone wants to be the first to markets Few weeks delay can affect market share significantly Rapid-changing markets and technologies

27 Best Practices: Avoid Mistakes Avoid unwanted design cycle due to mistakes Spending more time on planning Engage with vendors and test agencies early Know the market

28 Design for Rapid Prototyping Future-proof designs Modular designs and re-usability Re-used own certified modules Leverage existing IoT platforms

29 Additional Resources 1. T H E I N T E R N E T O F T H I N G S : S I Z I N G U P T H E O P P O R T U N I T Y: McKinsey 2. I M P R OVING TIME TO M A R K E T: Arena

30 Key Take-Aways Pick the right technologies MCAD & ECAD Collaboration DFMA Plan early for certifications & manufacturing Leverage existing platforms and modules Mistakes = time + cost S TAY I N TO U C H Slideshare link: Dialexa.com m a