DEPLOYING ARTIST EXPERIENCE (ALBUM ART) VIA HD RADIO. Alan Jurison Clear Channel Media + Entertainment
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1 DEPLOYING ARTIST EXPERIENCE (ALBUM ART) VIA HD RADIO Alan Jurison Clear Channel Media + Entertainment
2 Part One: Introduction to Artist Experience
3 Introduction HD Radio In the US, many broadcasters have employed HD Radio, an In-Band On Channel (IBOC) digital transmission technology from ibiquity Digital Corporation as a method to provide digital transmission alongside analog transmission on the FM and AM bands. Initial focus of many broadcasters implementing HD Radio was to provide digital audio delivery to consumers. Emphasis on this has changed in recent years.
4 Introduction HD Radio Flexible to use portions of the digital spectrum for data instead of audio. The audio channels on HD Radio use adjustable bitrate codecs. The bitrate of the audio channel can be reduced to accommodate data services. FM data bandwidth: 96 kb/s in MP1 mode 124 kb/s in MP3 mode Extended hybrid: 149 kb/s in MP11 mode All digital mode: MP6 mode + MS4 and have 253.7kb/s AM HD Radio system does not currently offer the framework for data services. MA1 Core Only 20 kb/s, MA1 Full Hybrid 37kb/s, and MA3 All Digital mode offers nearly 40kb/s.
5 Introduction Data Services via HD Radio An exciting and growing development in the industry. Artist Experience Defined Concept dates back to the inception of Advanced Application Services (1999). Using data bandwidth to deliver graphical images synchronized with the audio. Sending relevant images of the current song on the air, such as album cover art. Currently one of the most visible applications of data delivery via HD Radio.
6 Artist Experience Development Clear Channel Media and Entertainment worked with ibiquity on initial commercial efforts of this service. First implementations of Artist Experience in June Companies worked together to provide a proof of concept and an initial development of this new feature. End result of that effort included a commercial implementation offered by ibiquity to all broadcasters which became available in May 2011.
7 Artist Experience Development CCME initial rollout took time, only offered on a limited number of stations so that development could be focused. Planning was needed to develop an internal solution for providing album art to many stations concurrently. Design needed to consider approximately 390 HD radio stations running Artist Experience. When coupled with HD2 formats, meant that the system had to simultaneously support approximately 780 individual audio channels. Needed to be scalable for any additional stations we decide to convert to HD Radio in the future. To date, there are no products on the market that scale to this level.
8 Artist Experience Development CCME completed nationwide rollout of Artist Experience in September We have learned quite a bit in the process and continue to refine our implementation. Our hope to share this information with the industry to help assist other broadcasters and vendors in this endeavor. We feel AE is a good development for the radio broadcast industry.
9 Receivers with Artist Experience support are being released to the marketplace. Portable Tabletop Aftermarket Automotive Original Equipment Manufacturer (OEM) Automotive Factory Installed Car Radios
10 OEM Automotive BMW Buick Chevrolet GMC Lexus Toyota Volkswagen The number of receivers supporting AE continues to grow, and there is interest from most automotive manufacturers in implementing this feature.
11 OEM Automotive Consumers are used to the smartphone devices with interactivity and apps. United States Department of Transportation mandating backup cameras in all vehicles starting in (timeline TBD). Most implementations require an LCD screen in the center stack of the dashboard where the radio typically is. Automotive Artist Experience offers a great listener benefit. It also gives terrestrial radio a visual element to help compete with so many other digital audio products, such as portable audio players, streaming websites and smartphone apps.
12 OEM Automotive: GMC Acadia Chevrolet Traverse Buick Enclave
13 OEM Automotive: Lexus
14 OEM Automotive: Toyota Photo courtesy ibiquity Digital
15 OEM Automotive: Volkswagen
16 OEM Automotive: BMW
17 Aftermarket Automotive: JVC (Upper) Kenwood (Lower)
18 Aftermarket Automotive: Pioneer
19 Aftermarket Automotive: Sony
20 Aftermarket Automotive: Alpine
21 Portable Insignia Tabletop Insignia
22 Acknowledgements Special thanks to Jeff Detweiler, et. al. ibiquity Digital Corporation for providing additional details on Artist Experience to help further the education and understanding of this technology in the industry. Opinions contained in this presentation are not necessarily those of my employer, Clear Channel Media + Entertainment, ibiquity Digital, or the Society of Broadcast Engineers (SBE).
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