MASTER CATALOGUE 2017/18

Transcription

1 MASTER CATALOGUE 2017/18

2

3 TABLE OF CONTENT About SWISS MILITARY HANOWA 4 5 General Information 6 11 Collection Overview Pictogram Table Gents Collection Ladies Collection Recommendation for couple watches POS and Merchandising Advertising Visuals Master Catalogue 2017/18 3

4 BRAND HISTORY Hanowa has been pushing the rugged aesthetic since 1963, when it was founded in Bienne, Switzerland, by Hans Noll. In 1990, the brand made this look its signature style with the founding of SWISS MILITARY HANOWA, with an emphasis on robust sports watches at accessible prices. Since then, the brand, which emanated from Hanowa, has combined Swiss Made quality with sporty design. The addition of Swiss Military highlights the values of the Swiss armed forces: robustness, endurance and high precision as, well as the ability to function in extreme conditions. Today, SWISS MILITARY HANOWA is well established, OFFICIALLY LICENSED BY THE SWISS CONFEDERATION, and has a great expertise in the field of sports, performance and lifestyle watches. High-quality materials as well as a stylish variety of colours and shapes make these Swiss Made timepieces uniquely special and ideally suited for individualistic, qualityconscious lifestyles. Combining Swiss craftsmanship with sporty design, remarkable functions and military precision at a competitive cost/performance ratio has forged the brand s identity and reputation Foundation of HANOWA in Biel-Bienne, Switzerland by Hans Noll The brand establishes an excellent reputation for Swiss watch making including with an impressive collection of wrist watches, ring watches, pendant watches and clip watches HANOWA quickly gained a reputation for combining outstanding Swiss quality and precision with distinctive designs Hanowa focuses on sporty watches with practical functions. 4

5 BRAND HISTORY 1990 The expertise of the brand in the field of sports, performance and lifestyle watches leads to the launch of SWISS MILITARY HANOWA SWISS MILITARY HANOWA has grown into a renowned watch brand with global recognition, available in more than 50 countries Swiss Military Hanowa is officially licensed by the Swiss Confederation. This significant milestone is honouring the high standards of quality upheld by the brand and already represented by the Swiss cross in the logo and will considerably contribute to reinforce the brand power SWISS MILITARY HANOWA proudly celebrates its 50th anniversary. Today, Swiss Military Hanowa is a well established Swiss watch brand with global recognition and available in more than 72 countries. The watches produced based on the brands great expertise in the field of sports, performance and lifestyle, appeal to consumers across generations, who appreciate and value Swiss quality at a very competitive and reasonable price. MULTIMISSION

6 BRAND WORLD/CUSTOMER PROFILE High-quality materials, and a dynamic vocabulary of colours and shapes, make these timepieces uniquely special and ideally suited for individualistic, qualityconscious lifestyles. The Swiss cross logo bears witness to the lofty standards of quality upheld by SWISS MILITARY HANOWA. Combining Swiss craftsmanship with sporty design, remarkable functions and military precision at a competitive cost/ performance ratio has forged the brand s identity and reputation. SWISS MILITARY HANOWA is an energetic, dynamic and aesthetically attractive brand that continues to appeal to consumers across generations offering a value for money timepiece with a distinct personality. The brand is committed to defending its position as an international leader in sporty, elegant lifestyle accessories Adding a sporty component to the daily routine is clearly influencing consumers who have a desire to show their sportier side through their choice of clothing and accessories. The SWISS MILITARY HANOWA watch collection is attracting consumers worldwide. The customer profile for SWISS MILITARY HANOWA watches is predominantly male, with a distinct female following as well. These women are not only potential customers but also a style advisors on male purchases. THE WORLD OF 6

7 WHAT MAKES THE DIFFERENCE SWISS MILITARY HANOWA watch collection reflects a lifestyle which is both sporty and sophisticated. These traits make our watches aspirational, must-have timepieces. The quality and design of SWISS MILITARY HANOWA watches set the stage for the dynamic, classic look found in designs throughout the entire collection. From traditional to modern to sporty, SWISS MILITARY HANOWA watches have it all for the independent consumer. Primary designed for male consumers, now with a growing range of models that are geared toward both men and women. SWISS MILITARY HANOWA watches are currently distributed and developed at a rapid and growing pace through the following channels: Domestic distribution in over 72 countries through extensive retail networks, as well as swiftly expanding shop-in-shop corners especially in the Far East and European countries. Travel retail networks including ground duty free shops and in-flight (airline) sales. SWISS MILITARY HANOWA enjoys an identity marked by robustness, sportiness and high performance; an enduring brand in the midmarket segment gaining a more dominant position around the globe. SWISS MILITARY HANOWA 7

8 SELLING FEATURES SWISS MILITARY HANOWA watches offer the following unique selling features: A long established Swiss watch brand with more than 50 years of brand history. Strong and reliable in design and manufacturing. Officially licensed by the Swiss Confederation. Functional for day and night, work and sport. A world renowned name in Swiss watch making. Night time readability. Sporty, sophisticated and classic collections for gents and ladies. High precision elapsed time measurements (chronograph functions). A combination of modern design and military precision. Long-life quartz movements or battery-free mechanical movements. The Swiss cross logo signifying Best in Class. A two year international warranty. Top cost, quality and performance ratio. World wide service assistance. 8

9 THE SWISS MADE QUALITY SWISS MILITARY HANOWA watches incorporate today s latest lifestyle and technical trends, taking timekeeping well beyond the limits of the moment. THE CASE The steel cases and metal bracelets are made of stainless steel. SWISS MILITARY HANOWA uses the leading IP (ion plating) technology to coat the watch surface in yellow or rose gold, or in black or gun. THE MOVEMENT SWISS MILITARY HANOWA uses only Swiss made quartz or mechanical movements from leading manufacturers in Switzerland. All mechanical watches are equipped with a transparent glass case back, which displays the heart of the watch: the movement. WATER RESISTANCE The majority of our watches, with the exception of our extra flat models, are fitted with a screw back, assuring perfect water resistance down to 10 ATM. SAPPHIRE CRYSTAL The majority of our watches feature scratch resistant sapphire crystals. Sapphire is one of the hardest substances, registering 9 on the Mohs scale of rating the relative scratch resistance of materials (diamond measures 10). THE DIAL, THE HANDS Luminescent hands and/or hour markers on the dial are a standard feature on our watches. SWISS MILITARY HANOWA uses safe material, allowing for perfect readability and timekeeping even at night. THE BRACELET Each metal bracelet is fitted with security clasp that is easy to adjust to the desired length. All bracelets are made of stainless steel, ceramic or titanium. THE LEATHER STRAP SWISS MILITARY HANOWA leather straps are made of refined, high quality leather, carefully crafted and specially treated for water resistance. 9

10 PRODUCTION Setting the dial Computer-integrated case back setting Setting the hands First vacuum/pressure check with electronic devices Accurate final check for every single SWISS MILITARY HANOWA timepiece Second leak test with pressure simulated real water immersion 10

11 WATCH CARE SWISS MILITARY HANOWA watches are crafted to provide excellent performance and unwavering accuracy. We offer the following advice to keep our timepieces functioning optimally: HANDLING Direct contact with any chemical products, as well as extreme shocks and extreme temperatures should be avoided. Pushbuttons and crown should never be turned or operated under water. Doing so may allow water to enter the watch mechanisms. CLEANING All materials used for the production of the SWISS MILITARY HANOWA watches are very durable. They can be cleaned and rinsed if desired with a mild soap and water, and a soft cloth for drying. After immersion in salt water, rinse the watch in warm freshwater. SERVICE Each SWISS MILITARY HANOWA watch has been tested using the most technologically up to date equipment on water resistance. The water resistant property is ensured by different gaskets within the timepiece. These gaskets are liable to a natural aging process and have to be renewed after a certain length of time. Shocks and disruptions to the crown can also affect the water resistance. As a result, the airtight quality of the timepiece cannot be guaranteed for the lifetime of the watch. A regular check on the timepiece will help to maintain the gaskets and the water resistance. When a battery change is required, make certain the gaskets are inspected properly to ensure the integrity of the timepiece to guarantee water resistance. LEATHER STRAP Contact with water and dampness, prolonged exposure to sunlight and contact with grassy substances should be avoided to prevent discoloration and deformation of the leather strap. 11

12 GENTS COLLECTION 2017/18 New ACE CHRONO / ARROW CHRONO / BERMUDA BLACK CARBON CHAMP Page Page Page Page Page New CHRONO CLASSIC / CRUSADER CHRONO / FLAGSHIP CHRONO / FLAGSHIP / HELVETUS AUTOMATIC / Page Page Page Page Page New New New MAJOR Page MULTIMISSION Page NAUTILA GENTS Page NAVALUS Page NAVALUS MULTIF Page New New OBSERVER OPPORTUNITY CHRONO SET PATRIOT CHRONO / PATROL CHRONO / 4305 PATROL / 4306 Page Page Page Page Page

13 SEA LION SEA LION SET SWISS CORPORAL / SWISS SOLDIER CHR. PRIME /6-5142/ SWISS RECRUIT CHR. PRIME Page Page Page Page Page 81 New SWISS SOLDIER PRIME /6-4231/ SWISS RECRUIT PRIME / SWISS RECRUIT PRIME SET TOUCHDOWN CHRONO / TRITON AUTOMATIC Page Page 84 Page 85 Page Page New Add-Ons New TWILIGHT TWILIGHT II UNDERCOVER UNDERCOVER MULTIF WORLDTIMER Page Page Page Page Page LADIES COLLECTION 2017/18 FLAGSHIP LADY NAUTILA LADY NAVALUS MULTIF. LADY SWISS SOLDIER LADY PRIME / SWISS RECRUIT LADY PRIME / Page Page Page Page Page 116 SWISS RECRUIT LADY PRIME GIFT SET / Page

14 PICTOGRAM TABLE Stainless steel Scratch resistant sapphire crystal Titan Sapphire coated mineral glass Nylon Mineral glass Stainless steel with Ion Plating (PVD) treatment Fiberglass Sapphire coated mineral crystal Swiss Precision quartz movement 3 ATM water resistant Swiss automatic (self-winding) mechanical movement 5 ATM water resistant Chronograph 10 ATM water resistant Date indication 14

15 PICTOGRAM TABLE Extra flat case and movement Silicone strap Unidirectional revolving bezel PU (Polyurethane) strap Glass caseback PC (Polycarbonate) World Time (24 Hours) Leather strap Case diameter (without winding crown) in xx millimeters Mother of Pearl Textile strap Carbon Tachymeter Stones 15

16 GENTS COLLECTION 16

17 17

18 ACE CHRONO KEY FACTS Racing-theme inspired chronograph with centre stop second (1/5 sec), intermediate timing, accumulated timing, 3 sub-dials: 30 minutes, small second and weekday indicator Swiss precision quartz movement ISA 8172A Scratch resistant sapphire crystal 10 ATM water resistant Day- and date display Stainless steel bracelet or genuine leather strap

19 44mm

20 ARROW CHRONO KEY FACTS Military chronograph with centre stop second (1/5 sec), intermediate timing, accumulated timing, 30 minutes counter, small second Swiss precision quartz movement ISA 8171E 10 ATM water resistant Scratch resistant sapphire crystal Date display Genuine leather strap

21 46mm

22 ARROW CHRONO KEY FACTS Chronograph for discoveries travel and adventure with centre stop second (1/5 sec), intermediate timing, accumulated timing, 30 minutes counter, small second Swiss precision quartz movement ISA 8171E 10 ATM water resistant Scratch resistant sapphire crystal Date display Stainless steel bracelet

23 43mm

24 BERMUDA KEY FACTS Dynamic, big and bold gents watch Swiss precision quartz movement RONDA ATM water resistant Mineral glass Date display at 3 o clock Silicone strap Fixed top ring with aluminium inserts Extra resistant stainless steel container inside the case

25 47mm

26 BLACK CARBON KEY FACTS Impressive timepiece made of hightech Carbon with a sporty dynamic design Swiss precision quartz movement RONDA ATM water resistant Mineral Crystal Date display at 3 o clock Genuine silicone strap with an innovative stitched textile top-layer NEW

27 44mm NEW NEW NEW

28 CHAMP KEY FACTS Dynamic gents watch with eye-catching fixed top ring Swiss precision quartz movement RONDA 505 AIG 2 10 ATM water resistant Scratch resistant sapphire crystal Date display at 6 o clock Genuine leather strap with white stitching

29 42mm

30 CHRONO CLASSIC KEY FACTS Classical elegant chronograph gents watch Centre stop second (1/5 sec), Intermediate timing, accumlated timing, 30 minutes counter, small second Swiss precision quartz movement ISA 8172A 10 ATM water resistant Scratch resistant sapphire crystal Date display at 4 o clock Genuine leather strap NEW

31 44mm NEW NEW NEW

32 CHRONO CLASSIC KEY FACTS Classical elegant chronograph gents watch Centre stop second (1/5 sec), Intermediate timing, accumlated timing, 30 minutes counter, small second Swiss precision quartz movement ISA 8172A 10 ATM water resistant Scratch resistant sapphire crystal Date display at 4 o clock Stainless steel bracelet NEW

33 44mm NEW NEW NEW

34 CRUSADER CHRONO KEY FACTS Robust chronograph with centre stop second (1/5 sec), Intermediate timing, accumlated timing, 30 minutes counter, small second Swiss precision quartz movement ISA 8172A 10 ATM water resistant Scratch resistant sapphire crystal Day and date display Stainless steel bracelet or genuine leather strap

35 43mm

36 CRUSADER CHRONO KEY FACTS Robust chronograph with centre stop second (1/5 sec), Intermediate timing, accumlated timing, 30 minutes counter, small second Swiss precision quartz movement ISA 8172A 10 ATM water resistant Scratch resistant sapphire crystal Day and date display Stainless steel bracelet or genuine leather strap

37 43mm

38 FLAGSHIP CHRONO KEY FACTS Sports chronograph with great price-performance relation Centre stop second (1/5 sec, intermediate timing, accumulated timing, 30 minutes counter, small second Swiss precision quartz movement ISA 8171E 10 ATM water resistant Scratch resistant sapphire crystal Date display Stainless steel bracelet or genuine leather strap

39 42mm

40 FLAGSHIP CHRONO 42mm

41 FLAGSHIP CHRONO

42 FLAGSHIP KEY FACTS Sports line with great price- performance relation Swiss precision quartz movement RONDA ATM water resistant Date display Scratch resistant sapphire crystal Stainless steel bracelet or genuine leather strap Ideal as combined ladies/gents couple gift-set Ladies version on page

43 42mm Page

44 FLAGSHIP 42mm Page

45 FLAGSHIP Gents Collection 45

46 HELVETUS AUTOMATIC KEY FACTS Classical timepiece Swiss precision mechanical movement STP1-11 with automatic winding, 26 jewels, 44-hour power reserve when fully wound Accurate to -0/+15 seconds per day Screwed case back with round see-trough glass window 5 ATM water resistant Scratch resistant sapphire crystal Date display at 3 o clock Genuine leather strap or solid metal bracelet Backsite

47 40mm

48 MAJOR KEY FACTS Unbeatable value for money timepiece Swiss precision quartz movement RONDA ATM water resistant Scratch resistant sapphire crystal Date display at 3 o clock Genuine leather strap NEW

49 40mm NEW NEW NEW NEW NEW NEW

50 MULTIMISSION KEY FACTS Robust ana-digit gents watch with Swiss precision movement ISA 9516/ ATM water resistant Scratch resistant sapphire crystal Genuine silicone strap DIGITAL FUNCTIONS Standby mode Alarm, easy switch on/off 2nd time zone and 12/24 hour mode Chronograph, 100 hours (1/100 sec. the 1st hour) Perpetual calendar Electro Luminescent (EL) backlight End of battery life signal (EOL) NEW

51 44mm NEW NEW NEW

52 NAUTILA GENTS KEY FACTS Sporty, elegant timepiece Swiss precision quartz movement RONDA 515 AIG 2 10 ATM water resistant Scratch resistant sapphire crystal Date display at 3 o clock Unidirectional rotating bezel Solid metal bracelet NEW 52

53 44mm NEW NEW NEW NEW NEW NEW

54 NAVALUS KEY FACTS Sporty, elegant timepiece Swiss precision quartz movement RONDA 515 AIG 2 10 ATM water resistant Scratch resistant sapphire crystal Date display at 3 o clock Case trimmed genuine leather strap

55 42mm

56 NAVALUS MULTIFUNCTION KEY FACTS Classical-dynamic multifunctional gents watch with three sub-dials: 24 hour, day of the week, date Swiss precision quartz movement ISA 9239A2 10 ATM water resistant Scratch resistant sapphire crystal Genuine case trimmed leather strap

57 44mm Page

58 OBSERVER KEY FACTS Classic watch with easy readable dial Swiss precision quartz movement RONDA 515 AIG 2 10 ATM water resistant Date Display Scratch resistant sapphire crystal Stainless steel bracelet or genuine leather strap

59 40mm

60 OPPORTUNITY CHRONO SET KEY FACTS All inclusive Gents chronograph set Centre stop second (1/5 sec), intermediate timing, accumulated timing, 30 minutes counter, small second Swiss precision quartz movement ISA 8171E 10 ATM water resistant Scratch resistant sapphire crystal Date display Stainless steel bracelet Including spare leather strap, spare PU strap, tool and gift-box Set 60

61 42mm Set Set Set 61

62 PATRIOT CHRONO KEY FACTS Gents chronograph with centre stop second (1/10 sec), intermediate timing, accumulated timing, 12 hours counter, 30 minutes counter, small second Swiss precision quartz movement RONDA 5030.D Scratch resistant sapphire crystal 10 ATM water resistant Date display Stainless steel bracelet or genuine leather strap

63 43mm

64 PATROL CHRONO KEY FACTS Dynamic gents watch with eye-catching rotating top ring Centre stop second, 1/10 sec counter, 60 minutes counter, intermediate timing, accumulated timing, small second Swiss precision quartz movement ETA G AP 10 ATM water resistant Scratch resistant sapphire crystal Date display at 4 o clock Stainless steel bracelet NEW

65 44mm NEW NEW NEW

66 PATROL CHRONO KEY FACTS Dynamic gents watch with eye-catching rotating top ring Centre stop second, 1/10 sec counter, 60 minutes counter, intermediate timing, accumulated timing, small second Swiss precision quartz movement ETA G AP 10 ATM water resistant Scratch resistant sapphire crystal Date display at 4 o clock Genuine silicone strap NEW

67 44mm NEW NEW NEW

68 68

69 PATROL CHRONO

70 PATROL KEY FACTS Dynamic gents watch with eye-catching rotating top ring Swiss precision quartz movement RONDA 515 AIG 2 10 ATM water resistant Scratch resistant sapphire crystal Date display at 3 o clock Stainless steel bracelet NEW

71 44mm NEW NEW NEW

72 PATROL KEY FACTS Dynamic gents watch with eye-catching rotating top ring Swiss precision quartz movement RONDA 515 AIG 2 10 ATM water resistant Scratch resistant sapphire crystal Date display at 3 o clock Genuine silicone strap NEW

73 44mm NEW NEW NEW NEW

74 SEA LION KEY FACTS Robust Navy Line gents watch Swiss precision quartz movement RONDA 505 AIG 2 10 ATM water resistant Sapphire coated mineral glass Date display at 3 o clock Military-style nylon strap Unidirectional revolving bezel

75 44mm

76 SEA LION SET KEY FACTS Including spare leather strap, spare silicone strap, tool and gift-box SET 76

77 44mm SET SET SET SET 77

78 SWISS CORPORAL KEY FACTS Unbeatable value for money timepiece Swiss precision quartz movement Ref. RONDA 515 Scratch resistant sapphire crystal 5 ATM water resistant Stainless steel bracelet or genuine leather strap

79 39mm

80 SWISS SOLDIER CHRONO PRIME & SWISS RECRUIT CHRONO PRIME KEY FACTS Unbeatable value for money chronograph available in two dial versions with centre stop second (1/5 sec), intermediate timing, accumulated timing, 30 minutes counter, small second Swiss precision quartz movement ISA 8172A Scratch resistant sapphire crystal 5 ATM water resistant Day- and date display Stainless steel bracelet or genuine leather strap

81 39mm

82 SWISS SOLDIER PRIME & SWISS RECRUIT PRIME KEY FACTS Unbeatable value for money timepiece available in two dial versions Swiss precision quartz movement RONDA 515 Scratch resistant sapphire crystal 5 ATM water resistant Date display Ideal as combined ladies/gents couple gift-set Stainless steel bracelet or genuine leather strap

83 SWISS SOLDIER PRIME 39mm Page

84 SWISS RECRUIT PRIME 39mm Page

85 SWISS RECRUIT PRIME GIFT SET SWISS RECRUIT PRIME GIFT SET KEY FACTS Watch Ref as per page 84 Together with a ballpoint pen from the current collection. Pen execution subject to availability Including gift-box

86 TOUCHDOWN CHRONO KEY FACTS Gents chronograph with centre stop second (1/10 sec), intermediate timing, accumulated timing, 12 hours counter, 30 minutes counter, small second Swiss precision quartz movement RONDA 5030.D 10 ATM water resistant Scratch resistant sapphire crystal Date display at 6 o clock Stainless steel bracelet NEW

87 44mm NEW NEW NEW

88 TOUCHDOWN CHRONO KEY FACTS Gents chronograph with centre stop second (1/10 sec), intermediate timing, accumulated timing, 12 hours counter, 30 minutes counter, small second Swiss precision quartz movement RONDA 5030.D 10 ATM water resistant Scratch resistant sapphire crystal Date display at 6 o clock Genuine leather strap with grey stitching NEW

89 44mm NEW NEW NEW NEW

90 TRITON AUTOMATIC KEY FACTS Impressive timepiece made of titanium with a sporty-classical design Swiss precision mechanical movement STP1-11 with automatic winding, 26 jewels, 44-hour power reserve when fully wound Accurate to -0/+15 seconds per day Screw-down crown Screwed case back with round see-trough glass window 10 ATM water resistant Scratch resistant sapphire crystal Date display at 3 o clock Case trimmed silicone strap Backsite

91 47mm

92 TWILIGHT KEY FACTS Dynamic, big sized, ultralight gents watch Swiss precision quartz movement RONDA 517 AIG 2 10 ATM water resistant Mineral glass Day and Date display Case trimmed silicone strap

93 47mm

94 TWILIGHT II KEY FACTS Dynamic, big sized, ultralight gents watch Swiss precision quartz movement RONDA 515 AIG 2 10 ATM water resistant Mineral glass Date display at 3 o clock Case trimmed silicone strap NEW

95 47mm NEW NEW NEW NEW

96 UNDERCOVER KEY FACTS Timeless military design watch with easy readable dial Swiss precision quartz movement RONDA 515 AIG 2 10 ATM water resistant Scratch resistant sapphire crystal Date display at 3 o clock Genuine leather strap with two metal rivets

97 42mm

98 UNDERCOVER KEY FACTS Timeless military design watch with easy readable dial Swiss precision quartz movement RONDA 515 AIG 2 10 ATM water resistant Scratch resistant sapphire crystal Date display at 3 o clock Genuine leather strap with two metal rivets Add-On CH 98

99 42mm Add-On Add-On CH CH Add-On Add-On CH CH 99

100 UNDERCOVER KEY FACTS Timeless military design watch with easy readable dial Swiss precision quartz movement RONDA 515 AIG 2 10 ATM water resistant Scratch resistant sapphire crystal Date display at 3 o clock Genuine leather strap with beige/grey stitching and two metal rivets Add-On CH 100

101 42mm Add-On Add-On CH CH Add-On CH 101

102 UNDERCOVER MULTIFUNCTION KEY FACTS Dynamic evolution of the excisting UNDERCOVER Models with eye-catching color combinations Multifunctional gents watch with two sub-dials: day of the week, date Swiss precision quartz movement RONDA ATM water resistant Scratch resistant sapphire crystal Genuine leather strap with beige/grey stitching and two metal rivets NEW

103 44mm NEW NEW NEW NEW

104 WORLDTIMER KEY FACTS Impressive timepiece for global adventures 24 hours indication by hand and GMT function Swiss precision quartz movement RONDA H 5 ATM water resistant Scratch resistant sapphire crystal Date display at 4 o clock Genuine leather strap with contrasting stitching

105 44mm WORLDTIMER Gents Collection 105

106 106 LADIES COLLECTION

107 107

108 FLAGSHIP LADY KEY FACTS Sports line with great price- performance relation Swiss precision quartz movement RONDA ATM water resistant Date display Scratch resistant sapphire crystal Some models with mother of pearl dial Stainless steel bracelet Ideal as combined ladies/gents couple gift-set Gents version on page

109 32mm Page

110 NAUTILA LADY KEY FACTS Sporty, elegant timepiece Swiss precision quartz movement RONDA 585 AIG 2 10 ATM water resistant Scratch resistant sapphire crystal Date display at 3 o clock Unidirectional rotating bezel Solid metal bracelet Gents version on page

111 34mm Page

112 NAVALUS MULTIFUNCTION LADY KEY FACTS Classical-dynamic multifunctional ladies watch with three sub-dials: 24 hour, day of the week, date Mother-of-pearl dial Swiss precision quartz movement ISA 9238A2 10 ATM water resistant Scratch resistant sapphire crystal Genuine case trimmed leather strap Gents version on page

113 36mm Page

114 SWISS SOLDIER LADY PRIME & SWISS RECRUIT LADY PRIME KEY FACTS Unbeatable value for money timepiece available in two dial versions Swiss precision quartz movement RONDA 585 Scratch resistant sapphire crystal 5 ATM water resistant Date display Stainless steel bracelet Ideal as combined ladies/gents couple gift-set Gents versions on page

115 SWISS SOLDIER LADY PRIME 32mm Page

116 SWISS RECRUIT LADY PRIME 32mm Page

117 SWISS RECRUIT LADY PRIME GIFT SET KEY FACTS Watch Ref as per page 116 Together with a ballpoint pen from the current collection. Pen execution subject to availability Including gift-box Gents Gift Set on page

118 118 RECOMMENDATION FOR COUPLE WATCHES

119 FLAGSHIP / FLAGSHIP LADY NAVALUS MULTIFUNCTION / NAVALUS MULTIFUNCTION LADY

120 SWISS RECRUIT PRIME / SWISS RECRUIT LADY PRIME / SWISS SOLDIER PRIME / SWISS SOLDIER LADY PRIME

121 NAUTILA / NAUTILA LADY

122 MERCHANDISING GUIDELINES (POS MATERIALS / SIS CONCEPT) 122

123 123

124 Merchandising and Maintenance Guidelines To group the watches according to product families: Ladies Sport & Functional Classic To set watches to local time and date Place the price tags (pricing) facing outward Make sure the crown is facing upwards when using C-rings 45 degree (horizontal) Every Point of Sales MUST carry an Official Agent plate to identify that they are an authorized Agent / Retailer of the brand Ladies or smaller size watches to be displayed in the front / gents or bigger watches at the back Maximize the use of C-rings onto display groove lines instead of overcrowding the display with watch stands Always replace the visuals according to the latest advertising campaign SWISS MILITARY HANOWA displays have strictly to be used only for SWISS MILITARY HANOWA watches and not for other brands Maintenance Always use gloves and a polishing cloth while displaying the watches in order to avoid finger-prints on the watches A regularly cleaning is very important to prevent dust settling on the displays and watches 124

125 POS Materials & Accessories Displays S SMH Window Display (40cm) Dimension: Closed Opened 445 (W) x 400 (D) x 400 (H) mm 820 (W) x 400 (D) x 400 (H) mm Accessories: 18 x Vertical C-rings 5 x Horizontal C-rings 2 sets of Watch Stand (6 pcs) 2 x Pillow Total number of watches: 31 S SMH Window Display (50cm) Dimension: Closed Opened 445 (W) x 400 (D) x 500 (H) mm 820 (W) x 400 (D) x 500 (H) mm Accessories: 18 x Vertical C-rings 5 x Horizontal C-rings 2 sets of Watch Stand (6 pcs) 2 x Pillow Total number of watches: 31 S SMH Window Display (60cm) Dimension: Closed Opened 580 (W) x 460 (D) x 600 (H) mm 1000 (W) x 460 (D) x 600 (H) mm Accessories: 32 x Vertical C-rings 6 x Horizontal C-rings 3 sets of Watch Stand (9 pcs) 3 x Pillow Total number of watches:

126 POS Materials & Accessories Displays S SMH Incounter Display (20cm) Dimension: Closed Opened 445 (W) x 420 (D) x 206 (H) mm 820 (W) x 420 (D) x 206 (H) mm Accessories: 18 x Vertical C-rings 5 x Horizontal C-rings 2 sets of Watch Stand (6 pcs) 2 x Pillow Total number of watches: 31 S SMH C-ring Vertical Packing size: 10 pcs per pack S SMH C-ring Horizontal Packing size: 10 pcs per pack 126

127 POS Materials & Accessories Displays S SMH Watch Stand Dimension: 45 (W) x 45 (D) x 35 / 45 / 65 (H) mm Packing size: Set of 3 S SMH Pillow Dimension: 80 (W) x 80 (D) x 35 (H) mm Packing size: Single S SMH Presentation Tray Dimension: 375 (W) x 297 (D) x 17 (H) mm Packing size: Single 127

128 POS Materials & Accessories S SMH 3D-Plate on Official Agent Plate Dimension: 85 (W) X 45 (D) X 100 (H) Packing size: Single S SMH Polishing Cloth Red Trimming Dimension: 145 (L) x 140 (B) mm Packing size: Single (S SMH Polishing Cloth-Red Trimming will be replaced once current stock deplete) S (S) / S (M) / S (L) SMH Gloves Packing size: Small / Medium / Large 128

129 POS Materials & Accessories SMH Paper Bag Dimension: 200 (W) x 120 (D) x 300 (H) mm Packing size: Single SM Watch Box Dimension: 115 (W) x 138 (D) x 85 (H) mm Packing size: Single 129

130 Shop in Shop Concept The new SHOP-IN-SHOP and Display concept provides customers with a strong visual and emotional connection to the SWISS MILITARY HANOWA brand: It has been elaborated to enhance the core values of the brand such as Swiss Made, top quality, reliability and robustness. As basic color, a unique combination of anthracite and metallic in matt finish has been selected to emphasize the dynamic character of the brand. Highlights in the red color of the Swiss cross have been implemented to underline the Swissness fact and decorative metal nubs are used as part of the design to accentuate the performance and top quality attributes of SWISS MILITARY HANOWA. The cut out and illuminated logos are an important, eye-catching element to enhance the brand awareness. Special attention has also been given to the lighting inside the vitrines and tested previously to be in the right power to make the watches standing out. Customization of SWISS MILITARY HANOWA Shop-in- Shop furniture in accordance to the brand concept for local production: To ensure a coherent Corporate Identity / Corporate Design globally, please provide the technical or elevations drawings for approval before fabricating the unit. A material sample board is available on request. For more details and information, please contact us by mail: info@hanowa.ch 130

131 Shop in Shop Concept Layout of SIS Options 1 2 S SMH SIS Backwall-Lightbox S SMH SIS Main Backwall S SMH SIS Main Backwall-Showcase 4 S SMH SIS Counter S SMH Promo Tower S SMH Standalone Tower

132 Shop in Shop Concept Layout Options Complete SIS Concept Option A Dimension: 1550 (W) x 550 (D) x 2200 (H) Lightbox can either be placed on the left or the right side of the main backwall. H W D Option B Dimension: 1550 (W) x 550 (D) x 2200 (H) Showcase can either be placed on the left or the right side of the main backwall. H W D 132

133 Shop in Shop Concept Layout of SIS Options Option C Dimension: 2100 (W) x 550 (D) x 2200 (H) Lightbox / Showcase can be placed either on the left or the right side of the main backwall, depending on the positioning / facing direction within the retailer s shop. H W D 133

134 Shop in Shop Concept Furniture Units S SMH SIS Main Backwall Recommended display to be used: S SMH Window Display (50 cm) x 2pcs H Dimension: 1000 (W) x 550 (D) x 2200 (H) mm W D S SMH SIS Backwall - Lightbox H Recommended display to be used: None required Dimension: 550 (W) x 550 (D) x 2200 (H) mm W D S SMH SIS Backwall - Showcase H Recommended display to be used: S SMH Window Display (40 cm) x 2pcs S SMH Incounter Display x 1pc (middle level) Dimension: 550 (W) x 550 (D) x 2200 (H) mm 134 W D

135 Shop in Shop Concept Furniture Units S SMH SIS Counter Recommended display to be used: S SMH Incounter Display H Dimension: 1000 (W) x 520 (D) x 1000 (H) mm W D S SMH SIS Promo Tower Recommended display to be used: S SMH Watch Stand x 1set H Dimension: 350 (W) x 350 (D) x 1350 (H) mm D W S SMH Standalone Tower Recommended display to be used: S SMH Window Display (40 cm) x 2pcs S SMH Incounter Display x 1pc (middle level) H Dimension: 550 (W) x 550 (D) x 2000 (H) mm W D 135

136 Give Away S SMH PEN Black-Carbon 141 (W) X 13 (D) mm S SMH MINI TORCH 60 (W) x 16 (D) S SM OFFICIAL LICENSED PRODUCT KEY RING Polyester 130 (L) x 30(B) mm 136

137 Give Away SM LONG SLEEVES POLO TEE (S SIZE) SM LONG SLEEVES POLO TEE (M SIZE) SM LONG SLEEVES POLO TEE (L SIZE) SM LONG SLEEVES POLO TEE (XL SIZE) 85% Cotton / 15% Viscose S SMH MINI CAMPING TORCH 96(W) x 33(D) mm S SMH STICKY NOTES IN A HARDCOVER 110(W) x 80(D) x 19(H) mm 137

138 Give Away S SMH ROLLING SET BAG 148mm (W) 60mm Ø S SMH ROTATING KEY RING SS - OFFICIAL TAG 35 x 107 mm S SMH ROTATING KEY RING IP GUN - OFFICIAL TAG 35 x 107 mm 138

139 S SMH SPORTS BAG High quality tear- and water resistant Cordura nylon with PU backing (Volume: 40 l) 230 (W) x 130 (D) x 160 (H) mm S SMH TABLET SLEEVE High quality neoprene material 195 (W) x 255 (L) S SMH MULTIFUNCTION CARABINER Stainless steel multifunction carabiner 35 x 107 mm 139

140 Advertising Visuals 2017 / 18 HighRes OpenLayer Visuals are available in horizontal & vertical Format ACE CHRONO ACE CHRONO ARROW CHRONO ARROW CHRONO ARROW CHRONO BERMUDA CHAMP CHAMP CHRONO CLASSIC CRUSADER CHRONO FLAGSHIP CHRONO FLAGSHIP CHRONO FLAGSHIP CHRONO FLAGSHIP FLAGSHIP HELVETUS AUTOMATIC 140

141 Advertising Visuals 2017 / 18 HighRes OpenLayer Visuals are available in horizontal & vertical Format MULTIMISSION NAUTILA NAVALUS MULTIFUNCTION OBSERVER PATRIOT CHRONO PATROL CHRONO PATROL SWISS SOLDIER CHRONO PRIME TOUCHDOWN CHRONO TOUCHDOWN CHRONO TRITON AUTOMATIC TWILIGHT TWILIGHT UNDERCOVER (NEW) UNDERCOVER MULTIFUNCTION WORLDTIMER 141

142 Hanowa Ltd reserves the right to modify the features of the watches, which may differ from the pictures/drawings shown in this booklet. HANOWA Ltd Industriestrasse 5, 4313 Möhlin / Switzerland info@hanowa.ch 04/

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