ight at the Point of Sale LEDline We make your goods shine!

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Caren Owen
6 years ago
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1 ight at the Point of Sale We make your goods shine!

Light wakes emotions It depends on the right light! Light wakes emotions Light creates mood Light graps attention Light creates atmosphere Light sells! Low cost high effect!

cost-effective low energy consumption, no servicing Long lasting up to 50.000 hours lifetime Environmentally friendly less energy, no quicksilver, no special waste.

effective product lighting 100% power when turning (no start-up phase) 2 halogen incandescent bulb Warm white (up to ca. 3.300K), neutral white (ca. 3.300K-5.300K) or daylight (=cold white/from 5.

2 Light wakes emotions It depends on the right light! Light wakes emotions Light creates mood Light graps attention Light creates atmosphere Light sells! Low cost high effect! light colour 2700K light colour 5000K Light the art of staging Colour temperature in Kelvin 7000K heavy overcast 6000K afternoon 5000K daylight Use the advantages of LED technology:.cost-effective low energy consumption, no servicing Long lasting up to hours lifetime Environmentally friendly less energy, no quicksilver, no special waste.space saving installation depth small, flexible and relatively shock proof Low heat radiation Protects sensitive goods no UV and infrared radiation No greying of food Homogeneous illumination and effective product lighting 100% power when turning (no start-up phase) 2 halogen incandescent bulb Warm white (up to ca K), neutral white (ca K-5.300K) or daylight (=cold white/from 5.300K) the available spectrum of LED-light colours covers the entire band width. So it is possible to realize the most attractive light colour and thus the most staging one for every product range. To cite science again: Most buying decisions are based on emotional impulses. 2000K 1000K With the right colour temperature LED technology emphasizes especially in the food sector the freshness of goods without the known problems as greying of sausages and swea ting of cheese caused by heat, UV and infrared radiation. Here warm white colours are the choice for fruits, vegetables and baked goods, while cold colours put accents in the fish counter. LED illumination is also scoring in the field of nonfood: Sensitive textiles don t bleach out, colours are reflected purely. A warm colour temperature customers are noticing as exclusivity. Whereas daylight and cold colours associate inexpensive and cheap ambiences. 4000K 3000K Light is more than illumination of products or shops: As emotional design tool it serves as sales promotion. Being used in the right way different product worlds can be staged. As people realize 80 % of their environment with the eyes, light is an essential factor and contributes a lot to a buying decision. candle light Be the director by the art of staging. With the range made by Oechsle. 3

Shelf illumination LED creates mood and atmosphere

Especially in the lower shelves the illumination

meets the requirements of sustainability and helps

significantly because of the low energy consumption

The LED s used in our products have a max.

The currently used light colours are 2700K and

is easy to mount and can be installed afterwards

This is how it works Illuminated advertising and

in a display or at the sales counter: The LED light

rail PRAU-30 SC or PRAU-40 SC illuminates ad - ver

LED light bar slim LED light bar Shelf 1 detail

the optimal lighting angle: 2 possible positions of

your wishes You don t need a complete solution?

special display with our LED technology?

3 Shelf illumination LED creates mood and atmosphere Shelf illumination With you direct light to the goods perfectly accentuated! Only seeing means buying. Especially in the lower shelves the illumination and thus visibility of the products is often unsatisfying. Almost invisibly placed light bars of series eliminate this problem. Electric power is an important cost factor. meets the requirements of sustainability and helps to reduce the cost for energy and maintenance significantly because of the low energy consumption and the long lasting lifetime. The LED s used in our products have a max. consumption of 8W per meter. The currently used light colours are 2700K and 5000K. is easy to mount and can be installed afterwards without any problems. This is how it works Illuminated advertising and price information: Wherever placed if on the shelf, in a display or at the sales counter: The LED light bar in combination with the clear front scanner rail PRAU-30 SC or PRAU-40 SC illuminates ad - ver tising, branding and price information. LED light bar slim LED light bar Shelf 1 detail view power clamp scanner rail LS39 with LED To find the optimal lighting angle: 2 possible positions of the LED light bar in the rail plus According to your wishes You don t need a complete solution? You only want to light a part of your shelf or a special display with our LED technology? No problem: Here we offer a slim solution with micro plug and mains adaptor. Please contact us! We gladly will submit you an individual offer! scanner rail 2 possible angles to fix the rail on the shelf. PRAU 30-SC power rail with connector to scanner rail mains adaptor PRAU 40-SC The LED light bars let glass shelves shine! LED mains adaptor 24 Volt / 240W, 10A for 2 shelves 4 5

Light divider Spotlight Light indicates and sales LED displays and LED snap frames More

setting in scene your products in shelves or displays and additionally take care of an

If in the sales room or the shop window, by day or night your advertising message is going to

The last divider in each shelf leads the power via cable to the mains adaptor.

displays and snap frames suitable for everyday use.

to handle: With power cable, mains adaptor and of course with CE identification ready to use!

Foils in different colours can be used for special effects.

Our partner werba display prints produces the required backlight foils based on your demand.

4 Light divider Spotlight Light indicates and sales LED displays and LED snap frames More attention with light effects Your advertisement - a shiny eye-catcher dividers spotlight are setting in scene your products in shelves or displays and additionally take care of an orderly arrangement of goods. With LED displays you set a course to any time of day. If in the sales room or the shop window, by day or night your advertising message is going to be a real eye-catcher in every ambience. That s how it works: As usual, dividers spotlight will be clipped in the desired profile rail at the front of the shelf. At the rear, dividers are fixed with a special contact rail. The last divider in each shelf leads the power via cable to the mains adaptor. Up to 6 shelves can be operated with one distributor and one mains adaptor. displays and snap frames suitable for everyday use. Produced by Oechsle in solid, manual quality, long-lasting, with low running costs and easy to handle: With power cable, mains adaptor and of course with CE identification ready to use! 2 threaded inserts on short and long side for suspension with adjustable wires. snap frames, profile 25 in sizes A1 A4. LED colour cold white, frame depth 19mm only. Other sizes are available on request. Now it s getting coloured! Foils in different colours can be used for special effects. So your product introduction is the shining focus. Our partner werba display prints produces the required backlight foils based on your demand. On modern high performance printers and thanks of long-standing know how, pictures in brilliant colours and first-class quality are being produced. RGB snap frame in size A1 with colour-changing LED 6 everything from one source ask for it! You will receive products that are standing for high-quality processing, long-life cycle, energy efficiency and a fair cost-benefit factor. 7

5 If standard products are only a compromise solution: Individual LED solutions made by Oechsle Together we form an unbeatable team! L Oechsle Display Systeme GmbH Bubesheimer Straße D Leipheim Phone +49 (0) / Fax +49 (0) / werba print und display gmbh & co.kg Am Froschbächle 23 D Bühl (Baden) Phone +49 (0) / Fax +49 (0) / /2013 Oechsle Display Systeme GmbH

FASTENERS FOR ELECTRONIC SHELF LABELS (ESL)

FASTENERS FOR ELECTRONIC SHELF LABELS (ESL) Advantages of OEK fasteners: quick and easy to assemble flexible to mark special promotions or add additional information easy to read, no covers countless possibilities