Festool Abrasives Merchandiser Concepts

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Gerard Pitts
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Festool Abrasives Merchandiser Concepts February 2012 v01 2012 Pratt.

1 Festool Abrasives Merchandiser Concepts February 2012 v Pratt. The text, drawings, images, renderings, representations, ideas and disclosures contained in this document are the exclusive property of Pratt. All rights reserved North Shadeland Avenue Indianapolis, Indiana toll free fax pratt.com

2 Concept Summary The challenge Our solution Wall display Current cubby display Improve the existing merchandiser Heighten the experience: store-in-a-store The current wall display proposes some design challenges: A very limited number of abrasives fit on the setup Planogramming demands maximum flexibility due to types, grits, and packaging size of abrasives Display organization is unpredictable through more than 500 dealers in the US There are some shortcomings in the current cubby display: Modularity is limited Only one box fits per cubby as a result, holes are left when it s removed Bottom row product is placed too low for comfortable selection It s missing the flexibility needed for products other than boxed adhesive discs Not easily moved no casters, etc. to ease the transition from wall unit to floor unit Serves as a generic fixture, with no Festool brand equity built into the display Our main point of focus is to address the shortcomings of the existing merchandisers: Create a gravity-fed system for dispensing product, better utilizing the space through angled delivery Create modular nodes within each short run to maximize spacing and product mix within the Festool area Work with Festool s branded appeal: clean, industrial, use of metal & wire in construction, contemporary, high end Create experiential areas for customer to see the brand in action and what they can expect for the higher price of Festool products Create a fully-realized destination for the Festool brand within the retail space a store in a store Here the customer can see the products in action, immerse themselves in the experience of owning the product, and find advanced education on Festool product and related services Bring in technology: video, internet links (QR codes), etc. to boost excitement around the brand and the product and the community built around it 1

Abrasives Merchandiser 3 Base Unit Overview Base Unit The purpose of this unit is to provide modularity to accommodate the space alotted for Festool products in

The unit s multi-purpose functionality offers solutions for storage, self-dispensing product, large quantity display, educational information, and merchandising

30"w x 72"h x 30"d Several functional-differentiated modules are available for merchandising product: Gravity-fed shelves Units in a run Peghook wall Open-face

3 Abrasives Merchandiser 3 Base Unit Overview Base Unit The purpose of this unit is to provide modularity to accommodate the space alotted for Festool products in hardware stores. The unit s multi-purpose functionality offers solutions for storage, self-dispensing product, large quantity display, educational information, and merchandising flexibility. It also offers a stylistic environment that creates a visual separation from other products and areas in the store. 30"w x 72"h x 30"d Several functional-differentiated modules are available for merchandising product: Gravity-fed shelves Units in a run Peghook wall Open-face trays Drawer storage Modules can be mixed as needed shelves and drawers, peghooks and open-face trays, etc. Attachable product information / graphics Casters for easy relocation Can be used in a run or with current Festool display units NOTE: Actual materials and construction to be determined upon concept approval. Used with current displays 2

4 Abrasives Merchandiser 3 Modular Unit: Abrasives Configurations Gravity-Fed Unit Gravity-fed unit holds "w x 5"h x 6.5"d boxes Base drawer for overstock Decorative casters for mobility Area for product information and color code Open-Face Tray Unit Open-face tray unit holds "w x 5"h x 6.5"d boxes Base drawer for overstock Decorative casters for mobility Area for product information and color code 3

Abrasives Merchandiser 3 Modular Unit: Other Configurations Peghook Unit Mixed Product Display Unit Multiple rows of products The flexibility of the base unit allows for many different types of

5 Abrasives Merchandiser 3 Modular Unit: Other Configurations Peghook Unit Mixed Product Display Unit Multiple rows of products The flexibility of the base unit allows for many different types of packaging on one display. Displays up to 3 products per unit. Product trays attached to perf wall to maximize placement options Integrates with current displays Base drawer for overstock Decorative casters for mobility Room for additional accessories open-face trays, shelves, etc. Display Unit with Storage at Bottom By removing the bottom sets of modules, large power tool containers, etc. can be stacked below as a shelving option. Decorative casters for mobility Area for descriptive graphic 4

6 Abrasives Merchandiser 3 Modular Units: Gravity-Fed Gravity-Fed Unit 30"w x 72"h x 30"d Gravity-fed shelving can hold 72 large abrasives boxes Base drawer for overstock Decorative casters for mobility Gravity-Fed Shelf Holds 12 largest size abrasives boxes Gravity-fed angled construction Dividers within each shelf can be repositioned to accommodate smaller boxes Color-coded info tag is inserted into channel system Can be removed from unit 5

Abrasives Merchandiser 3 Modular Units: Open-Face Tray Option Open-Face Tray Unit Open-face tray unit can hold 80 large abrasive boxes Base drawer for overstock Decorative casters for mobility Front

7 Abrasives Merchandiser 3 Modular Units: Open-Face Tray Option Open-Face Tray Unit Open-face tray unit can hold 80 large abrasive boxes Base drawer for overstock Decorative casters for mobility Front edge area for color-coded info tag Open-Face Tray Holds 16 largest size abrasive boxes Dividers within each tray can be repositioned to accommodate smaller boxes Color-coded info tag is inserted into channel system Product is viewable from front 6

8 Abrasives Merchandiser 3 Floor Merchandisers Floor Merchandiser Unit 20"w x 48"h x 24"d Peghook wall option available Small unit with double-sided merchandising Displays actual product at point-of-purchase Decorative casters for mobility 7

9 Abrasives Merchandiser 3 Modular Unit Placement Units can be displayed in a single run against the wall, or placed back-to-back out on the floor, or in any combination 8

10 Abrasives Merchandiser 3 Modular Units: Graphic Considerations Abrasive Shelf / Open-Face Tray Color-Coded Info Tags Granat Abrasive 5 inch/100pcs P280 Grit Item# Compatible with: ES 125 ETS 125 Rotex RO 125 and other 5 inch sanders 1 w x 1.75 h SAMPLE AREA 6.5"w x 2"h Utilizes Festool color-code system Channel system for easy changeability A back pocket insert sleeve contains small sample of the abrasive. A hole cut in the tag allows sample to show through Rubin Abrasive 6 inch/50pcs P36 Grit Item# Compatible with: ETS 150 RO 150 LEX 150 and other 6 inch sanders 1 w x 1.75 h SAMPLE AREA Note: Actual size when printed on 11 x 17 at 100% 9

Abrasives Merchandiser 3 Modular Units: Graphic Considerations Product Info Graphics Approximately 9.

Festool invented the guide rail/saw over 45 years ago, and has continuously set new and higher standards for laser-straight precisioncutting with the TS plunge-cut saws.

With the introduction of the all-new Carvex, Festool has built on this success, delivering a feature-packed solution that is lighter, more powerful, and exceedingly comfortable to use.

With a base system that allows it to work just as well horizontally as it does vertically, the MFK 700 is a true standout in a market filled with one-trick-ponies. Faster. Easier. Smarter.

11 Abrasives Merchandiser 3 Modular Units: Graphic Considerations Product Info Graphics Approximately 9.5"w x 27"h Lists features and benefits Easily changeable with channel insert system Layout can be adapted to different sizes TS 75 EQ Plunge-Cut Saw Pendulum Jigsaws The OF 1010 EQ Router Setting the standard for precision. Festool TS Plunge Cut Saws deliver the capabilities of a table saw, a miter saw, a radial arm saw, and even a panel saw, all with unmatched precision in a compact, portable design. Festool invented the guide rail/saw over 45 years ago, and has continuously set new and higher standards for laser-straight precisioncutting with the TS plunge-cut saws. For years, Festool Trion Jigsaws have served as the benchmark for innovation and performance, delivering tearout-free cuts that are straighter and truer than most users would believe possible. With the introduction of the all-new Carvex, Festool has built on this success, delivering a feature-packed solution that is lighter, more powerful, and exceedingly comfortable to use. With its router lineup, Festool has established benchmarks for precision and versatility at every level. Trim routing is easier and more precise than ever with the MFK 700. With a base system that allows it to work just as well horizontally as it does vertically, the MFK 700 is a true standout in a market filled with one-trick-ponies. Faster. Easier. Smarter. Faster. Easier. Smarter. Faster. Easier. Smarter. Set up precision cuts of any length in seconds with the guide rails zero clearance splinterguard. Do the work of a radial arm saw, miter saw, and table saw with panel saw-precision all in one saw. Deliver ﬁnish-quality cuts the ﬁrst time with the guide rail, eliminating rework and material waste. Set up precision cuts of any length in seconds with the guide rails zero clearance splinterguard. Do the work of a radial arm saw, miter saw, and table saw with panel saw-precision all in one saw. Deliver ﬁnish-quality cuts the ﬁrst time with the guide rail, eliminating rework and material waste. Set up precision cuts of any length in seconds with the guide rails zero clearance splinterguard. Do the work of a radial arm saw, miter saw, and table saw with panel saw-precision all in one saw. Deliver ﬁnish-quality cuts the ﬁrst time with the guide rail, eliminating rework and material waste. Change the FastFix saw blade in just a few simple steps. MMC electronics offer soft start, constant speed under load, variable speed, temperature and overload protection. Achieve cleaner cuts with no tearout with the splinterguard. Change the FastFix saw blade in just a few simple steps. Achieve cleaner cuts with no tearout with the splinterguard. Change the FastFix saw blade in just a few simple steps. Reduce clean-up time and maintain a healthier work environment with integrated dust extraction design. Triple motor bearing extends service life three bearings take the load. Reduce clean-up time and maintain a healthier work environment with integrated dust extraction design. MMC electronics offer soft start, constant speed under load, variable speed, temperature and overload protection. Achieve cleaner cuts with no tearout with the splinterguard. Triple motor bearing extends service life three bearings take the load. MMC electronics offer soft start, constant speed under load, variable speed, temperature and overload protection. Reduce clean-up time and maintain a healthier work environment with integrated dust extraction design. Cut more accurately with easy depth adjustment in mm increments. Features Specifications Guide rail guidance Combined with Festool guide rails, you have ultimate control over the TS saw for perfectly straight cuts. Add the replaceable splinterguard, and a splinter-free cut is achievable on both sides of the blade. Scribe line = cut line Set the guide rail to the scribe marks and know that it will cut right on the line, regardless of the angle. TS 75 EQ High-quality carbide blade 4 8-tooth ( ) Guide rail included 55" (1400 mm) Slipclutch Limit stop Plug-it Power Cord Systainer SYS 4 TL Specifications 1200 watts / 10 amps 120 v AC Power consumption Saw blade speed Plunge-cutting action Simple depth adjustment allows only the part of the blade necessary for the cut to be exposed. The plungeaction allows placement anywhere on the cut line for straight cuts or cut-outs into material. Features Model name Item Standard package includes Splinterguard Sliding Compound Miter Saw Item# Model name TS 75 EQ Item Standard package includes High-quality carbide blade 4 8-tooth ( ) Guide rail included 55" (1400 mm) 2,000-5,200 rpm Systainer SYS 4 TL Specifications Saw blade speed 6-1/4" (160 mm) 0-45 Cutting depth on guide rail 1-15/16" (50 mm) straight down and 1-7/16" (37 mm) at 45 Cutting depth on guide rail 1-15/16" (50 mm) straight down and 1-7/16" (37 mm) at 45 Cutting depth without guide rail 2-1/8" (55mm) s.787" (20 mm) 9.92 lbs (4.5 kg) Pendulum Jigsaw Item# Kapex KS 120 EB Sliding Compound Miter Saw Item# Guide rail included 55" (1400 mm) Micro-adjustability 1/256 (1/10 mm) ﬁne adjustment for precision trimming applications. Cutting depth without guide rail 2-1/8" (55mm) s Plug-it Power Cord Systainer SYS 4 TL Specifications 1200 watts / 10 amps 120 v AC Power consumption Saw blade speed Dust extraction Above and below-base dust extraction for edge forming or other standard routing operations. 2,000-5,200 rpm Saw blade diameter 6-1/4" (160 mm) Bevel cuts 0-45 Cutting depth on guide rail 1-15/16" (50 mm) straight down and 1-7/16" (37 mm) at 45 Cutting depth without guide rail 2-1/8" (55mm) s Arbor size.787" (20 mm) Arbor size.787" (20 mm) Weight 9.92 lbs (4.5 kg) Weight 9.92 lbs (4.5 kg) You may also like... You may also like... The Trion PS 300 EQ 4 8-tooth ( ) Limit stop 2,000-5,200 rpm Saw blade diameter Bevel cuts Arbor size TS 75 EQ High-quality carbide blade Splinterguard 1200 watts / 10 amps 120 v AC Power consumption 6-1/4" (160 mm) 0-45 Weight Model name Item Standard package includes Slipclutch Limit stop Plug-it Power Cord Saw blade diameter 4-LED Stroboscopic light Illuminate the cut line in-synch with the blade for effortless and improved visibility for precise cuts and less re-work. Specifications Modular One motor, multiple bases, and tool-less change. Vertical and horizontal bases are wide for greater stability.1 Slipclutch Splinterguard Tool-free base changing Change from the standard base to the angle base quickly and easily. Or change the baseplate inserts to protect the work surface or for reduced friction across work surfaces. Triple motor bearing extends service life three bearings take the load. Cut more accurately with easy depth adjustment in mm increments. Features Specifications Automatic guidance system Triple blade reinforcement with rigid support rod and carbide jaws automatically adjust to reduce blade wander and drift. This helps to eliminate cutting errors, spoiled workpieces, or need for rework. Bevel cuts You may also like... Kapex KS 120 EB Cut more accurately with easy depth adjustment in mm increments. Can be placed wherever product is located The Trion PS 300 EQ Pendulum Jigsaw Item# Kapex KS 120 EB Sliding Compound Miter Saw Item# The Trion PS 300 EQ Pendulum Jigsaw Item#

12 Abrasives Merchandiser 3 Modular Units: Headers Changeable Signage Headers Vertically falls in line with current Festool translite headers Useful for a large variety of product and brand communication: color-coding, pricing, product info, lifestyle graphics, etc. Translite Signage Headers Matches placement height of current Festool translite headers Utilize for brand reinforcement or as a generic header 11

This became evident when speaking with the in-store staff, but when shopping the product there was a disconnect.

13 The Festool Perfection Shop Festool products are sold in the US throughout a growing network of dealers. These dealers are experts about the product and help to deliver an interactive and meaningful experience when learning about Festool. This became evident when speaking with the in-store staff, but when shopping the product there was a disconnect. Undoubtedly, Festool is a high-end premium brand that provides consumers with an extraordinary system of tools and a one of a kind experience. Consumers feel a strong sense of loyalty to the Festool brand and their expectations are high we think this should be reflected through the in-store experience. We have created the Festool Perfection Shop to illuminate the Festool area and to strengthen the brand presence within the retail space. This elevates the in-store experience and draws consumers in. Being conscious of limited floor space these concepts integrate with existing Festool fixtures and work within small or large store footprints. 12

14 The Perfection Shop 3 Overview The Festool brand experience area A self-contained Festool store providing the customer with: The experience of using Festool s high end products first-hand Samples of materials treated with Festool products the end result A large offering of graphic information, product photography, and excitement around the brand 13

The Perfection Shop 3 Floorplan and Features Overview N E W N E W O R I G I N A L O R I G I N A L N E W N E W F L O O R M E R C H F L O O R M E R C H D E M O W O R K T A B L E H E A D E R D E M O W O

15 The Perfection Shop 3 Floorplan and Features Overview N E W N E W O R I G I N A L O R I G I N A L N E W N E W F L O O R M E R C H F L O O R M E R C H D E M O W O R K T A B L E H E A D E R D E M O W O R K T A B L E Features Overview 22 FT. WIDE X 15 FT. DEPTH The innovation table : a large demo and sample table, built out from the back wall Monitor built into front end cap of the innovation table displays Festool experience video Curved feature product wall at the back of the innovation table displays large product shots and information Innovation table flanked on either side by wall units Product benches and floor units are placed at either side of the innovate table Hanging overhead fabricated Perfection Shop sign 14

The Perfection Shop 3 Innovation Table Innovation Table Two-sided table plus a rounded end cap Demo side: tools with power drops, allowing customer hands-on

/ pricing Product sample unit: a miniature version of the floor/wall unit with changeable cascading shelves that hold different materials finished using Festool

16 The Perfection Shop 3 Innovation Table Innovation Table Two-sided table plus a rounded end cap Demo side: tools with power drops, allowing customer hands-on experience of using Festool products Product and sample side: products displayed on angled platforms, allowing for greater visual delivery of tools and product info / pricing Product sample unit: a miniature version of the floor/wall unit with changeable cascading shelves that hold different materials finished using Festool abrasive products delivering a high wow factor Table legs and center separator wall styling matches wall and floor unit, adding to the Festool brand equity at the fixture level 15

The Perfection Shop 3 End Cap End Cap Monitor built into the vertical back portion of the end cap for a finished display unit feel Video content: more advanced application and use of

17 The Perfection Shop 3 End Cap End Cap Monitor built into the vertical back portion of the end cap for a finished display unit feel Video content: more advanced application and use of Festool products heightening the wow factor of Festool high end tools, abrasives and accessories Space on either side for literature and / or table units Abrasive Finish Sample Unit 16

The Perfection Shop 3 Curved Feature Product Wall Curved Feature Product Wall 4-face feature product wall shows perfection visuals of Festool products, adhesives, and accessories Large backlit

18 The Perfection Shop 3 Curved Feature Product Wall Curved Feature Product Wall 4-face feature product wall shows perfection visuals of Festool products, adhesives, and accessories Large backlit product graphics Matted (non-backlit) product information or marketing information at the bottom of each graphic Each product wall insert area is changeable at both the product shot channel and info channel 17

The Perfection Shop Simplified 3 Overview A more simplified experience area A reduced feature experience area option for the Perfection Shop: Separator structure to section off the

19 The Perfection Shop Simplified 3 Overview A more simplified experience area A reduced feature experience area option for the Perfection Shop: Separator structure to section off the Festool Perfection Shop from the remainder of the store Allows for small to large footprint, fits into a variety of store floorplans Wall-mounted Festool Perfection Shop dimensional letters 18

20 The Perfection Shop Simplified 3 Floorplan N E W N E W N E W O R I G I N A L O R I G I N A L N E W N E W N E W D E M O W O R K T A B L E F L O O R M E R C H F L O O R M E R C H 22 FT. WIDE X 12 FT. DEPTH Small department floorplan D E M O W O R K T A B L E O R I G I N A L S N E W S F L O O R M E R C H A N D I S E R S N E W S D E P A R T M E N T S E P A R A T O R S D E M O W O R K T A B L E D E M O W O R K T A B L E 30 FT. WIDE X 24 FT. DEPTH Larger department floorplan 19

The Perfection Shop Simplified 3 Department Separator Department Separator Low-rise department separator sections off the Festool Perfection Shop from the remainder

21 The Perfection Shop Simplified 3 Department Separator Department Separator Low-rise department separator sections off the Festool Perfection Shop from the remainder of the store Banner material hanging from fabricated upright and horizontal bar structure Modular expansion / reduction of separator piece for a variety of layouts 20

Special Savings Inside. Faster. Easier. Smarter. 2008PROMOTIONS. Fall Edition. Limited Time Offers New Products Power Guide

Special Savings Inside. Faster. Easier. Smarter. 2008PROMOTIONS. Fall Edition. Limited Time Offers New Products Power Guide Special Savings Inside Faster. Easier. Smarter. 2008PROMOTIONS Fall Edition Limited Time Offers New Products Power Guide Limited Time Offers 5 and 6 Abrasives Packs Assorted sandpaper in custom systainer.