Press Release. A Revolution in Resolution: Enthusiast-oriented Cyber-shot RX1R Latest 35mm full-frame compact camera delivers sharpest ever detail

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Press Release A Revolution in Resolution: Enthusiast-oriented Cyber-shot RX1R Latest 35mm full-frame compact camera delivers sharpest ever detail Joins the acclaimed Cyber-shot RX1 full-frame compact

3 effective megapixels and Carl Zeiss Sonnar T* F2 lens No optical low-pass filter for uncompromised image resolution Ideal for taking landscapes and other high-detail scenes TRILUMINOS Colour for

1 Press Release A Revolution in Resolution: Enthusiast-oriented Cyber-shot RX1R Latest 35mm full-frame compact camera delivers sharpest ever detail Joins the acclaimed Cyber-shot RX1 full-frame compact camera with 24.3 effective megapixels and Carl Zeiss Sonnar T* F2 lens No optical low-pass filter for uncompromised image resolution Ideal for taking landscapes and other high-detail scenes TRILUMINOS Colour for richer, more natural colours Hong Kong, June 27, 2013 Sony today announced a new sister version of Sony s acclaimed Cyber-shot RX1 full-frame compact camera satisfies the most critical photographer s hunger for sharper, more detailed pictures. Building on the awesome imaging power of the RX1, the RX1R takes pixel-perfect picture quality to new heights. The model s R suffix denotes a further improvement in the pocket-sized camera s already spectacular resolution. Found in many DSLR cameras, the original Cyber-shot RX1 featured an optical low-pass filter (OLPF) in front of the sensor to suppress unwanted moiré and colour artifacts. The enthusiast-oriented RX1R removes this low-pass filter, ensuring flawless capture of fine details without any blurring or dispersion. To compensate for the OLPF s removal, the camera s processing functions have been optimised to maintain image sharpness without compromising lens/sensor performance 1. 1 Moire and/or colour artifacts may be visible in some photographic situations. Colour reproduction performance is the same as the RX1. 1

2 Bringing new levels of realism to landscapes and other finely-detailed subjects, the modified edition RX1R lets photo enthusiasts express their creativity with unprecedented clarity. While weight and dimensions remain the same as the ground-breaking RX1, the modified edition RX1R adds other refinements to suit discerning photographers. In addition, compatibility with TRILUMINOS Colour technology ensures even richer, more natural colours when viewing stills and video on the new generation of BRAVIA televisions featuring TRILUMINOS Display. Videographers can also add an optional stereo microphone, allowing Full HD movie soundtracks to be captured with even greater clarity. Introduced in September 2012, the Cyber-shot DSC-RX1 is world s first compact fixed-lens camera with a 35mm full-frame 24.3 effective megapixel sensor. It s already won several prestigious European accolades, including Best Premium Camera in the 2013 Technical Image Press Association (TIPA) Awards. The Cyber-shot RX1R full-frame digital compact camera from Sony will be available from end of July 2013 at HK$23,990. Sony Premium Services Customers who purchase the latest Cyber-shot digital camera are eligible to purchase optional Sony Premium Services which bring a host of benefits. These include the extension of the product warranty and a 20% discount on Sony Studio services. Additionally customers will get a 50% discount on value-added services which include: system and firmware updates for the cameras, image retrieval service, and delivery service. Premium Services (Cyber-shot digital cameras) provided: An extension of the local warranty 1-year plan at HK$590 and an extension of local warranty 2-year plan at HK$1,060. For details of Premium Services, please visit For customer enquiries, please contact Sony hotline service at (852) About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolizes the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. ### 2

3 Specifications of Cyber-shot Full-frame digital camera DSC-RX1R: Model Image Sensor Image Sensor Number of Pixels Lens Lens Type Focal Length (35mm equivalent) F-number (maximum aperture) Focal Range (from the focal plane) Camera Imaging Processor Total Zoom Magnification DSC-RX1R 35mm full-frame (35.8mm 23.9mm) Exmor CMOS Sensor, aspect ratio 3:2 Without optical low-pass filter [Effective] Approx megapixels [Gross] Approx megapixels Carl Zeiss Sonnar T* (8 elements in 7 groups (3 aspherical elements including AA lens) f=35mm [Still image 3:2] f=35mm [Still image 16:9] f=37mm [Movie 16:9] f=44mm (SteadyShot On), f=37mm (SteadyShot Off) [Movie 4:3] f=48mm (SteadyShot On), f=45mm (SteadyShot Off) F2 AF approx. 24cm to infinity(when the macro switching ring is set to "0,3m- "), approx. 14cm to 29cm(When the macro switching ring is set to "0,2m-0,35m") Maximum magnification: 0.15x(When the macro switching ring is set to "0,3m- "), 0.26x(When the macro switching ring is set to "0,2m-0,35m") "BIONZ" Clear Image Zoom (still image): 2x Digital Zoom (still image): 24M approx. 4x / 10M approx. 6.1x / 4.6M approx. 9.1x Movie: Approx. 4x Main Functions Focus Type Contrast-detection AF Focus Mode Auto Focus (AF) / Direct Manual Focus (DMF) / Manual Focus (MF) Focus Area Multi point AF (25 points) / Center weighted AF / Flexible spot / Flexible spot (tracking focus) / Flexible spot (face tracking) Light Metering Mode Multi Pattern/ Centre weighted / Spot Aperture F2-22 Shutter Speed Program Auto(30"-1/4000*sec.) / Aperture Priority(30"-1/4000*sec.) / Shutter Priority(30"-1/4000*sec.) / Manual Exposure(Bulb, 30"-1/4000*sec.) / iauto(4"-1/4000*sec.) *At F5.6 or greater aperture value. Fastest limit at F2.0 is 1/2000sec. ISO Sensitivity(Still Image) ISO (1/3EV step)(expandable to ISO 50/64/80), AUTO(ISO , selectable with upper / lower limit), Multi Frame NR: ISO (1EV step), AUTO(ISO , selectable with upper / lower limit) ISO Sensitivity (Movie) ISO100Level-ISO6400Level(1/3EV step), 3

4 Exposure Compensation SteadyShot White Balance Shooting Mode (Still Image) AUTO(ISO100Level-3200Level, selectable with upper / lower limit) +/- 3.0EV, 1 / 3EV step EIS (blur reduction) for Movie Auto/Daylight/Shade/Cloudy/Incandescent/Fluor (Warm White)/Fluor (Cool White)/Fluor (Day White)/Fluor (Daylight)/Flash/C. Temp./C.Filter/Custom Program Auto/ Aperture Priority/ Shutter Priority/ Manual/ MR (Memory Recall) 1 / 2 / 3/ Movie Mode(Program Auto/ Aperture Priority/ Shutter Speed Priority/ Manual Exposure)/ Panorama/ Scene Selection/ AUTO(Intelligent Auto/Superior Auto) Scene Selection Portrait / Sports Action/ Landscape/ Sunset/ Night Scene/ Hand-Held Twilight/ Night Portrait Panorama Sweep Panorama Creativity Style Standard / Vivid / Neutral / Clear / Deep / Light / Portrait / Landscape / Sunset / Night Scene / Autumn Leaves / Black & White / Sepia Picture Effect for Still Toy Camera/ Pop Color/ Posterisation/ Retro Photo/ Soft High-key/ Partial Colour (R/G/B/Y)/ High Contrast Monochrome/ Soft Focus/ HDR Painting/ Rich-tone Monochrome/ Miniature/ Watercolor/ Illustration Picture Effect for Movie Toy camera/ Pop Color/ Posterization/ Retro Photo/ Soft High-key/ Partial Color(R/G/B/Y)/ High Contrast Mono. Still Image: Number of [3:2] L: 24M (6000 x 4000) / M: 10M (3936 x 2624) / S: 4.6M (2640 Recorded Pixels(Image Size) x1760) [16:9] L: 20M (6000 x 3376) / M: 8.7M (3936 x 2216) / S: 3.9M (2640 x Dynamic Range Function 1488) [Sweep Panorama] Standard (3872 x 2160/8192 x 1856) / Wide (5536 x 2160/12416 x 1856) Dynamic Range Optimizer (Auto/Level1-5), Auto High Dynamic Range: Off, Auto exposure difference, Exposure difference level ( EV, 1.0 EV step) Flash Mode Flash Off / Autoflash / Fill-flash / Slow Sync. / Rear Sync. / Wireless(with optional compliant flash) Flash Range ISO Auto 0.75m to 21.7m/ ISO up to 43.4m Continuous Shooting Speed Speed Priority Continuous mode: Approx.5 fps, (Maximum) Image Control Monitor LCD Continuous mode: Approx. 2.5 fps (AF-S) Color Mode/ Contrast/ Saturation/ Sharpness/ Creative Style/ Color Space(sRGB / Adobe RGB)/ Quality(RAW / RAW&JPEG / Extra fine / Fine / Standard)/ 14bit RAW/ Long Exposure NR(On /Off)/ High ISO NR(Normal / Low / Off)/ Multi Frame Noise Reduction 7.5cm (3.0 type) (4:3) / 1,228,800 dots / Xtra Fine / TFT LCD Brightness Control: Auto / Manual (5 steps) / Sunny Weather mode Recording Recording Media * w/ Adaptor (not supplied) Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO Duo (High Speed), Memory Stick PRO-HG Duo, Memory Stick Micro*, 4

5 Recording File Format Movie Recording Mode Interface Interface General Battery Memory Stick Micro (Mark2)*, Memory Stick XC-HG Duo SD Memory Card, SDHC Memory Card, SDXC Memory Card, microsd Memory Card*, microsdhc Memory Card* microsdxc Memory Card* Still Image: JPEG, RAW (Sony ARW 2.3 format), Movie: AVCHD Ver.2.0, MP4 PAL/NTSC Selector: [PAL] mode: AVCHD: 28M PS(1,920x1,080/50p) / 24M FX(1,920x1,080/50i) / 17M FH(1,920x1,080/50i) / 24M FX(1,920x1,080/25p) / 17M FH(1,920x1,080/25p) MP4: 12M(1,440x1,080/25p) / 3M(VGA 640x480/25p) [NTSC] mode AVCHD: 28M PS(1,920x1,080/60p) / 24M FX(1,920x1,080/60i) / 17M FH(1,920x1,080/60i) / 24M FX(1,920x1,080/24p) / 17M FH(1,920x1,080/24p) MP4: 12M(1,440x1,080/30p) / 3M(VGA 640x480/30p) Micro USB, Hi-Speed USB(USB2.0), Micro HDMI, Microphone(3.5 mm Stereo minijack), Multi Interface Shoe NP - BX1 (supplied) USB Charge/USB Power Supply: Yes (supplied AC Adaptor) Dimensions (W x H x D) x 65.4 x 69.6mm Weight Approx. 482g (Battery and Memory Stick Duo included) / Approx. 453g (Body only) Print Exif Print, PRINT Image Matching (PIM3) Others Smart Teleconverter (approx. 1.4x / 2x), Face Detection, Face Registration, Smile Shutter, Quick Navi, Grid Line, Digital Level Gauge (pitch and roll), Exposure Bracketing, White Balance Bracketing, DRO Bracketing, Flash Bracketing, Peaking, MF Assist, Auto Portrait Framing Features and specifications are subject to change without notice. 5

Press Release. 1 Among compact digital still cameras. According to Sony research, as of September 12, 2012.

Press Release. 1 Among compact digital still cameras. According to Sony research, as of September 12, 2012. Press Release Cyber-shot DSC-RX1 from Sony is World s First 1 Compact Camera with 35mm Full-Frame 24.3 Effective Megapixel Image Sensor Full Frame Imaging in a Palm Sized Camera Full-frame imaging from