Fidelity & Guaranty Life Des Moines, Iowa Art Consultant TJ Moberg Interior Designer Nicole Boyington of Workspace, Inc.

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1 Fidelity & Guaranty Life Des Moines, Iowa Art Consultant TJ Moberg Interior Designer Nicole Boyington of Workspace, Inc.

2 Moberg Gallery art consultant, TJ Moberg worked with the client and interior designer, Nicole Boyington from Workspace, Inc. during the design process to choose areas for art that would be the most impactful. The team focused on works by Iowa artists that incorporated the Des Moines skyline and the city s culture along with bright abstract works vivid colors and digital imagery. The design team intended to find the right mix of artistic media and included digitally manipulated photography printed on canvas, images on aluminum and screen prints on wood panels. Moberg says It was our initial design intent to add color to the space through the artwork selected. He added, The use of Iowa artists and Iowa as the subject of many of the pieces was the request of the client. We were able to successfully brighten up the space with the colorful art choices made and we added some civic pride through the use of Des Moines imagery. The following slides show images of the artwork that were chosen and the process involved in creating them.

3 Initial Consultation Moberg art consultant, TJ Moberg visited with the client and interior designer to understand their values, vision and aesthetical preference before photographing the specific areas in need of art.

4 Design Process The client was given many art options for each area using digital renderings showing the size, price and specific works that fit their aesthetic and vision.

5 The Café The café was a very important space and the client wanted to see lively abstract works with vivid colors to juxtapose the cityscapes through-out the remaining office.

6 Design Process for Café Digital renderings were used to help the client visualize their specific art options.

7 Design Process for Café Digital renderings continued

8 Futile Gestures # x 22 screenprint on wood panel by Midwest Pressed Aaron Wilson & Tim Dooley Futile Gestures #2,3,4 22 x 22 screenprint on wood panel by Midwest Pressed Aaron Wilson & Tim Dooley

9 Futile Gestures # x 22 screenprint on wood panel by Midwest Pressed Aaron Wilson & Tim Dooley

10 In The Street 32 x 32 digital image on canvas by Bill Luchsinger Green Light 32 x 32 digital image on canvas by Bill Luchsinger

11 Over The River 36 x 54 digital photography on canvas by Jacob Sharp View From 3 rd Street 32 x 32 digital image on canvas by Bill Luchsinger

12 Jones Beach 48 x 48 digital image on high-gloss aluminum by David Rose Stacks 2 30 x 60 digital image on canvas by David Rose

13 Cave 48 x 48 digital image on high-gloss aluminum by David Rose Spokes 48 x 48 digital image on high-gloss aluminum by David Rose

14 Des Moines Twilight 40 x 50 digital image on canvas by David Rose Umbrella 32 x 32 digital image on canvas by Bill Luchsinger East Village 32 x 32 giclee print on canvas by Robert Reeves

15 Coffee on 5 th 40 x 50 giclee print on canvas by Robert Reeves 4 Trees 32 x 32 digital image on canvas by Bill Luchsinger View from MLK 32 x 32 digital image on canvas by Bill Luchsinger

16 Green Light 32 x 32 digital image on canvas by Bill Luchsinger Umbrella 32 x 32 digital image on canvas by Bill Luchsinger Grand Ave. 36 x 36 giclee print on canvas by Robert Reeves

17 About Us Moberg Gallery is a fine art gallery that specializes in contemporary art from over 50 professional artists from Iowa and across the nation. For over a decade, Moberg Gallery has contributed to the changing visual art culture of the Midwest and beyond by hosting more than 100 solo and group shows exhibiting a variety of the highest quality artworks. The gallery has procured artwork for museums, corporate collections, private collections and public art projects across the nation. Moberg Gallery continues to set the standard for modern art in the Midwest. Moberg Art Consultation works with professional artists and national galleries to create timeless and impactful environments for corporate, private, health care, hospitality and institutional clients. We work with the client through the design process providing services including budget analysis, design concepts using graphic representations, artwork selection, fabrication and installation. We use our experience, knowledge and partnerships in the modern art market to incorporate unique artworks in a variety of mediums tailored to the building s architecture and the client s values and vision. Recent clients include: Mercy Health Systems, The Mayo Clinic, The World Food Prize, Moberg Gallery 2921 Ingersoll Ave. Des Moines, IA (515) info@moberggallery.com Iowa State University, Nationwide Insurance, and Aviva USA. Links VIEW RECENT CONSULTATION PROJECTS VIEW COMMISSION PROCESS EXAMPLES ADDITIONAL WORKS BY TOM MOBERG ADDITIONAL WORKS BY CHRIS VANCE ADDITIONAL WORKS BY STROHBEEN & LUCHSINGER MOBERG GALLERY WEBSITE