Founder. SeeFront founder and CEO Christoph Grossmann at CeBIT 2010 Next Level 3D. SeeFront

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2 Founder SeeFront founder and CEO Christoph Grossmann at CeBIT 2010 Next Level 3D SeeFront

3 Track record and milestones 1995 Christoph Grossmann files his first 3D patent application, German patent granted in Second patent application, US Patent granted in 2001, with other countries to follow 2002 Hamburg s Innovation Fund grants EUR to Christoph Grossmann for R&D activities 2002 First functional 3D display prototype exhibited at SIGGRAPH in San Antonio, TX, StartUp Park 2004 Keynote speech at 3D Symposium hosted by Fraunhofer IOF in Jena 2004 Start of perpetual collaboration with DLR (German Aerospace Institute) 2006 SeeFront founded in Hamburg 2007 First market activities together with Spatial View Inc, Toronto 2008 SeeFront showcases 3D video player on Nvidia Tegra platform at NVISION conference in San Jose 2008 SeeFront invited as a member to MiroSurge consortium to provide glasses-free 3D display 2010 SeeFront unveils glasses-free 3D notebook (based on MacBook Pro 17) at SD&A conference in San Jose, CA 2011 Sony launches 3D Panel for Vaio S notebooks at IFA, Berlin and receives CEATEC Japan Innovation Award one month later 2011 Daimler unveils research car Mercedes-Benz F 125! with 3D instrument cluster based on SeeFront 3D at IAA, Frankfurt 2012 SeeFront receives Innovation Award IT (Entertainment/3D category) and Selected Landmark 2012 Award Ongoing R&D and continuous technology improvements with Internal Staff Cooperation Partners External Consultants

4 SeeFront patents and patent applications Method and Device for Autostereoscopy (Tri-D) Priority date June 10, 1998 Patents granted and under effect in Europe: DE, GB, IT, ES, SE, FR USA Japan Pixelshader Priority date July 24, 2006 Patents granted and under effect in USA Japan Patents filed and pending in Europe: PCT China

5 Evolution of 3D viewing SeeFront glasses-free 3D displays with freedom of movement Glasses-free 3D multi-view displays Tech 3D glasses (shutter, polarizer, band-filter) View Master Red-green glasses

6 3D market status D seems to be taking off Avatar seems to have cut the Gordian Knot for 3D 3D is a standard in new TV sets 3D prime content is being released on Blu-ray discs 3D computer gaming is gaining momentum 3D content 2.0 is evolving (YouTube, Fuji 3D camera) but with some challenges of an early market 3D glasses are still needed (shutter, polarizer) 3D has taken off so far only in cinema theatres 3D home entertainment is still lacking content and distribution channels How to enable mobile devices for (glasses-free) 3D?

7 Key principles of SeeFront Deliver the benefits of glasses-free 3D in a variety of shapes and sizes applications environments Allow for various modifications to fit dedicated market requirements Optimize together with our customers to meet their individual demands Provide cutting-edge 3D technology for a great 3D viewing experience Keep strong focus on our core competencies rather than engaging in multiple productization processes

8 Business model License SeeFront s unique 3D technology rather than creating own products Identify 3D innovation leaders in dedicated markets Analyse market impact of 3D in favor of licensee Assist customers in developing prototypes and achieving proof of concept by Internal Team External partners for Tooling< S/W- Dev H/W- Dev Rapid Prototyping Eye- Tracking Consulting H/W- Production

9 Customer is key to joint success The right customer is a leader in their market is strongly dedicated to innovation is capable to ensure seamless technical integration Contribution of SeeFront Flexibility to fit into customer s scenario Fast path to market Low cost of incremental 3D product First mover advantage Scalability of 3D solution

10 Principles of glasses-free 3D Multi-view 3D displays SeeFront are passive deliver glasses-free 3D experience with low resolution for a group of viewers allow freedom of movement, but provide only inconsistent 3D need 5 to 12 (or more) views as input

11 Principles of SeeFront s glasses-free 3D SeeFront 3D displays SeeFront are active deliver glasses-free, consistent 3D with high resolution for a single viewer provide freedom of movement over a wide volume of space need only 2 views as input

12 Principles of SeeFront s glasses-free 3D

13 Principles of SeeFront s glasses-free 3D determines the position of the viewer in in real time in relation to the display screen (in x,y,z-coordinates) passes the coordinates to the algorithm which renders the image for the current viewer position

14 Principles of glasses-free 3D acts as Encoder takes in 2 images, one for the left and one for the right eye from any source, video or still content, live or stored, gaming or professional merges them in real time into one image and displays them on the display screen

15 Principles of SeeFront s glasses-free 3D The acts as a decoder on the combined image created by the algorithm SeeFront is an optical element that is located on top of the TFT surface reconstructs the two original images and sends them to the respective eyes according to the position of the viewer

16 Principles of SeeFront s glasses-free 3D

17 Principles of SeeFront s glasses-free 3D SeeFront

18 Principles of SeeFront s glasses-free 3D SeeFront

19 Principles of SeeFront s glasses-free 3D SeeFront 3D 27 Display SeeFront 3D Sony 3D Panel 15,5 and 13,3 Prototype shown at CeBIT 2011 in Hannover Product launched at IFA Consumer Electronics Show 2011 in Berlin SeeFront 3D Sony PSP SeeFront 3D Mobile Internet Device 2007 fictitious study SeeFront Fully functional 3D video player based on Nvidia Tegra DevKit, shown at NVISION 2008 in San Jose

20 SeeFront USPs

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