The Senses. Kevin Dutcher Kurt Klaft

Transcription

1 The Senses Kevin Dutcher Kurt Klaft

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9 The Way to the Brain is Through the Senses The Outside World Touch Taste Hearing Vision Smell Internal Senses Pain Balance Thirst Hunger

10 Sensory Input can drive responses from rage to pleasure

11 Senses are Part of Control Feedback Systems Sense Decide Act Smell Food Determine it s Rotten Don t Eat It Consumer Encounters the Design Assess the Perceived Quality Act

12 Torture

13 Or Pleasure

14 Did you hug your child today?

15 Range of Touch Knife Penetrate Human Skin Pressure Damage Ligaments, Muscles, and Bones Can Opener Below Detection Levels Force

16 Touch - Perception vs Reality Short Term Previous Inputs All Past Life Experiences

17 An Engineering View of Controlling Touch Material Decisions Roughness (micro) Thermal mass Texture (mini) Thermal conductivity Feature (local) Hardness Concept Decisions Passive or Active Static or Dynamic Tuning Contour Shape Coefficient of friction Stickiness Temperature Stiffness (Hand) Viscosity Force Pressure Movement Humidity

18 An Engineering View of Controlling Touch

19 Those who do not hear the music think the dancer is mad.

20 Range of Hearing

21 Range of Hearing

22 Hearing - Perception vs Reality Short Term Previous Inputs All Past Life Experiences

23 An Engineering View of Controlling Hearing Sound Decisions Amplitude Frequency Concept Decisions Passive or Active Resonance Propagation Paths Attack Sustain Decay Absorption Background Noise Direction

24 Designing for Impaired Hearing Background noises Frequency Enunciation Amplitude Speed Lip Reading Interpreters Lights Motion

25 Out of sight is out of mind.

26 Aspects of Sight Resolution Contrast Color

27 Sight - Perception vs Reality Short Term Previous Inputs All Past Life Experiences

28 Sight - Perception vs Reality

29 Sight - Perception vs Reality

30 Designing for Impaired Sight

31 Designs for Impaired Sight

32 An Engineering View of Sight Sight acts on reflected light, both the light source, the medium, and the reflecting surface are important. Light Source Color (frequency) Intensity (amplitude) Direction Reflected Surface Rough Roughness (micro) Texture (mini) Feature Contour Shape Medium Material Thickness Rough Roughness (micro) Texture (mini) Feature Contour Shape

33 Whenever I smell raspberries I think of my Grandfather... I think of my Grandfather s raspberry-flavored tobacco smelling outhouse.

34 Smell NASA uses human smell-testers to evaluate materials for the Space Shuttle. How would you like to be trapped in space with your own socks for a week? Electronic noses and dogs can sense the odors, but can t interpret if they would be offensive to people. Musky Floral Etheral Camphoraceous Minty Pungent Putrid

35 Smell - Perception vs Reality

36 A man s palate can, in time, become accustomed to anything.

37 Let You Choose Instead of Measure

38 Taste - Perception vs Reality Schematic of smell Short Term Previous Inputs All Past Life Experiences

39 Kano Model

40 Quality Quality - Suitability for Purpose Engineering Quality - Conformance to Requirements Perceived Quality is in the Eyes of the Beholder Perceived Quality is based on expectations Expectations are based on direct past experience and indirect knowledge (word of mouth, marketing, etc.)

41 Who Are You Designing For?

42 Who Are You Designing For?

43 Product Areas that are Capitalizing on the Senses

44 Product Areas that are Capitalizing on the Senses

45 Product Areas that are Capitalizing on the Senses

46 Product Areas that are Capitalizing on the Senses

47 Product Areas that are Capitalizing on the Senses

48 Product Areas that are Capitalizing on the Senses

49 Product Areas that are Capitalizing on the Senses

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51 Lexus LS430 Sedan The Passionate Pursuit of Perfection

52 The Passionate Pursuit of Perfection Birds-Eye Maple Upper Portion of Str g Wheel open to see Gages Smooth Contour Transitions

53 The Passionate Pursuit of Perfection Gages Partially Blocked Out Gages Partially Blocked Out Step-not Flush Variable Gaps Gaps not Parallel

54 The Passionate Pursuit of Perfection Wiper, Cruise, Lights & Tilt Mechanisms Partially blocked Buttons were Large & Legible

55 The Passionate Pursuit of Perfection Diameter & Circumference of Wheel Comfortable Wiper, Cruise, & Lights Mechanisms easily Reachable Leather & Wood Transition was Noticeable in the Hands Tilt Mech. Required a Minor Reach Buttons were Large & Easy to Push Fingers Could Rest on Leather & be Positioned at 10:00 & 2:00

56 Lexus LS430 - Seat / Seat Belts Seams at Transition Points Perforated Leather for Breathability All Stitching Hidden

57 Lexus LS430 - Seat / Seat Belt Standard Seat Belt Wide Seat Back & Bottom Seat Belt Lock Easily Detectable

58 Lexus LS430 - Seat / Seat Belt Seat Belt Adjustment for Up/Down Position Trim Piece Fully Overlaps Adjustment Feature

59 Seat Adjustments All Buttons are Different Shapes Lexus LS430 - Seat / Seat Belt

60 Lexus LS430 - Seat / Seat Belt Perforated Leather Non -Perforated Leather

61 Channels in the Seat to distribute the Warm and Cool Air Lexus LS430 - Seat / Seat Belt

62 Lexus LS430 - Seat / Seat Belt Channels in the Seat to distribute the Warm and Cool Air Multiple Densities of Foam to Eliminate Pressure Points

63 Foam Padding Lexus LS430 - Seat / Seat Belt

64 Foam Padding Various Densities Lexus LS430 - Seat / Seat Belt

65 Foam Padding Sewn inside of Leather Cover Lexus LS430 - Seat / Seat Belt

66 Lexus LS430 - Seat / Seat Belt Electronic Drive Mech. For the Head Rest Dual Lumbar Adjust

67 Lexus LS430 - Seat / Seat Belt Seat Position Controls Blower Motor for Temperature Controlled Air

68 Lexus LS430 - Seat / Seat Belt Seat Belt Adjuster Electronic Up/Down Adjustment

69 Lexus LS430 - Accelerator/Brake Brake Pedal Pivots from Mtg Brkt Above Accelerator Pivots from the Floor Vinyl Pad

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71 Thank You! Questions or Comments?