C H A P T E R 2 4 A P U S H I S T O RY

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1 INDUSTRY COMES OF AGE C H A P T E R 2 4 A P U S H I S T O RY

2 PERIOD 6 KEY CONCEPTS: Key Concept 6.1: Technological advances, large-scale production methods, and the opening of new markets encouraged the rise of industrial capitalism in the United States. Key Concept 6.2: The migrations that accompanied industrialization transformed both urban and rural areas of the United States and caused dramatic social and cultural changes. Key Concept 6.3: The Gilded Age produced new cultural and intellectual movements, public reform efforts, and political debates over economic and social policies.

3 R E G U L AT I O N O F T H E R O B B E R B A R O N S :

4 Initially, Americans were slow to react to the excesses of the railroad elite. Jeffersonian ideals were hostile to government interference with business. Dedicated to free enterprise and to the principle that competition fuels trade. The "American dream provided hope for millions that in this economic system anyone could become a millionaire! This idea was fostered by Adam Smith: The Wealth of Nations (1776) which became the "bible" of capitalism. How does the Supreme Court impact this era? The depression of 1870s inspired farmers to protest against being forced into bankruptcy by unfair railroad policies. Organized agrarian groups such as the Grange (Patrons of Husbandry) pressured many Midwestern legislatures to regulate the railroad monopoly.

5 GRANGE ADVERTISEMENT FROM THE 19 TH CENTURY

6 SUPREME COURT CASES: Slaughterhouse Cases, 1873: -- molded Court's interpretation of 14th Amendment for decades. Court ruled protection of "labor" was not a federal responsibility under the 14th Amendment but a state responsibility. Significance: Protected businesses from federal regulation if they engaged only in intrastate commerce (within a state). a state may grant business monopolies to some of its citizens but not to others without running afoul of the Constitution. Munn v. Illinois, (1877) -- (One of so-called farmer "Granger Laws") -- Decision: The Court rejected a railroad appeal and upheld an Illinois law setting maximum grain storage rates.

7 Wabash v. Illinois: the Court modified its position by prohibiting states from regulating interstate railroad rates. In effect, overturned Munn v. Illinois. Stimulated push for Interstate Commerce Act of , Court ruled a corporation was a person under the 14 th Amendment Thus, extremely difficult for federal gov't to regulate corporations especially since Court justices and many gov't officials often sided with corporations. Railroad companies in particular hid behind the decision.

8 Interstate Commerce Act passed in 1887 (despite Cleveland s disapproval) Set up Interstate Commerce Commission (ICC)- its most important provision - to enforce and administer the new legislation. Prohibited rebates and pools and required railroads to publish their rates openly. Forbade unfair discrimination against shippers and outlawed charging more for short haul than long haul over the same line. Positive result: provided an orderly forum where competing business interests could resolve their conflicts in peaceful ways. Yet, the ICC did not effectively regulate the railroads; more of a solution to the public. 1st large-scale attempt by the federal government to regulate business in the interest of society. This becomes a precedent for future regulatory commissions in 20th century.

9 INDUSTRIALISM AND MECHANIZATION: Civil War profiteering created huge fortunes and a class of millionaires now eager to invest. Natural resources fed industrial growth. Mesabi Range deposits in Minnesota-Lake Superior region yielded huge tracts of iron ore for steel industry. Unskilled labor, both domestic and foreign, was now cheap and abundant. Whitney s interchangeable parts concept now perfected by industry. Cash register, stock ticker, and typewriter facilitated business operations. Women increasingly entered the workplace to run these machines. Patents increased significantly between Urbanization spurred by the refrigerator car, electric dynamo, and the electric railway.

10 SHOLES-GLIDDEN TYPEWRITER (1874)

11 Alexander Graham Bell s telephone (1876) Telephone network created nation-wide within a few years. Young women (usually middle class) worked as operators. Office positions still within "Cult of Domesticity" parameters Thomas A. Edison Electric light (most famous), phonograph, mimeograph, Dictaphone, moving pictures. "Genius is 1% inspiration and 99% perspiration" Electricity became another cornerstone of the industrial revolution Cities illuminated, electric railcars, etc. T E N N E S S E E C E N T E N N I A L E X P O S I T I O N ( )

12 DESTRUCTION OF COMPETITION: "Vertical integration : controlling every aspect of the production process Pioneered by Andrew Carnegie: steel company mined ore in Mesabi Range (leased from Rockefeller), shipped ore to the Great Lakes, railroaded to steel factories in Pittsburgh. Goal is to improve efficiency by making supplies more reliable, controlling the quality of the product at all stages of production, and eliminate middlemen s fees Not as detrimental as horizontal consolidation.

13 "Horizontal integration : Consolidating with competitors to monopolize a given market. John D. Rockefeller: Pioneered the "trust" in 1882 as a means of controlling his competition through the Standard Oil Company. Trust: Stockholders in various smaller oil companies sold their stock and authority to the board of directors of Rockefeller s Standard Oil Company. Stockholders receive trust certificates and the board of trustees exercises full control of the business. Trust consolidated operations of previously competing enterprises. Standard Oil eventually cornered the world petroleum market. Was worth about $900 million upon his retirement in Incredible considering auto industry not born yet.

14 "Interlocking directorates" mastered by J. P. Morgan Depression of 1890s drove many struggling businessmen into Morgan s arms. Sought to consolidate rival enterprises and ensure future harmony by placing officers of his own banking syndicate on their various boards of directors. Eventually, holding companies, came to thwart anti-trust legislation Bought controlling shares of stock in member companies instead of purchasing companies outright. While the "held" companies remained separate businesses on paper, in reality, the holding company controlled them. Holding Companies made trusts unnecessary and permitted actual mergers. Concentration of financial power enhanced economic growth, paved the way for large-scale mass production, and stimulated new markets.

15 THE STEEL INDUSTRY EMERGES: Cornerstone of the 2 nd American Industrial Revolution Held together skyscrapers, coal scuttles, railroad tracks. Typified "heavy industry" which concentrated on making "capital goods" rather than consumer goods. By 1900, U.S. was producing as much steel as Britain and Germany combined. Bessemer process -1850s Turned iron into steel. Steel could now be readily produced for locomotives, steel rails, and the heavy girders used in building construction.

16 Andrew Carnegie Brought to America from Scotland as a boy by impoverished parents in Disliked monopolistic trusts His organization was a partnership that involved about 40 "Pittsburgh Millionaires" at one point. Henry Clay Frick -- his general manager and business partner By 1890, Carnegie was producing about ¼ of the nation s Bessemer steel Eventually sold his company to J. P. Morgan for over $400 million Spent the rest of life giving money away to the public: libraries, pensions for professors, etc. -- in all, about $350 million.

17 J. Pierpont Morgan Owned a Wall Street banking house which financed the reorganization of railroads, insurance companies, and banks. Reputation for integrity; did not believe "money power" was dangerous unless it was in the wrong hands. In 1901, he launched the enlarged United States Steel Corporation Combination of Carnegie s holdings and others, and stock watering. Corporation capitalized at $1.4 billion making it America s first billion dollar corporation (greater than sum of entire nation in 1800!) However, half of stock s worth was water Elbert H. Gary, a co-leader of USX. Charles Schwab also important in shaping steel industry (Bethlehem Steel Company).

18 PETROLEUM INDUSTRY: 1859: 1 st well in Pennsylvania Drake s Folly produced black gold Oil would dwarf the wealth generated by all the gold extracted in West. Kerosene emerged as standard for lamps, crippling the old whale-oil business. John D. Rockefeller Came from a modest background and became a successful businessman at 19. In 1870, organized the Standard Oil Co. of Ohio. By 1877, Rockefeller controlled 95% of oil refineries in U.S. Pursued a policy of rule or ruin; ruthless in his business tactics Believed he was obeying law of nature -- survival of the fittest. Standard Oil produced a quality product at a cheap price which fueled important economies home and abroad Large-scale methods of production and distribution Consolidation proved more profitable than ruinous price wars.

19 P O L I T I C A L CARTOONS I N T H E G I L D E D A G E : R O C K E F E L L E R A S A N I N D U S T R I A L E M P E R O R, P U C K M A G A Z I N E

20 Gustavus F. Swift & Philip Armour became kings of the meat industry Enormous profits from western herds. Andrew Mellon Financier who became one of America s greatest venture capitalists Expert ability to select, back, and acquire shares of promising business ventures: Aluminum Co. of America Gulf Oil Corporation Pittsburgh Coal Company.

21 NOUVEAU RICHE This is the arrogant class of "new rich" after Civil War. The older American aristocracy of successful merchants and professionals was highly resentful and concerned about the change in the order of society. Patrician families losing power and prestige in the face of the "new rich" Economic liberty and community involvement being overshadowed by monopoly and political machines. Antitrust crusaders generally led by the "best men" -- genteel old-family dogooders who were conservative defenders of their own vanishing influence. -- Roosevelts, Wilson, Mugwumps Despite plutocracy and deep class divisions, the captains of industry provided material progress. Social Darwinism Charles Darwin -- Origin of the Species ("survival of the fittest") Although Darwin s work was rooted in biology, others used his theory as the foundation for promoting the virtues of free-market capitalism.

22 Herbert Spencer -- advocated idea of Social Darwinism Applied Darwin s theory of natural selection to human competition Established sociology as a respected discipline in the U.S. "Millionaires a product of natural selection: "William Graham Sumner -- What Social Classes Owe to Each Other Some argued that Divine Providence was responsible for winners and losers in society God had granted wealth as He had given grace for material and spiritual salvation of the select few. -- John D. Rockefeller: "The good Lord gave me my money" Resembled "Divine Right of Kings" in justifying power Identify of interest idea held that existing hierarchy was just and decreed by God. Those who stayed poor must be lazy and lacking in enterprise. Many of the new rich had succeeded from modest beginnings (Carnegie) Rev. Russell Conwell: "Acres of Diamonds" lectures made him rich. "There is not a poor person in the U.S. who was not made poor by his own shortcomings."

23 The Gospel of Wealth -- justified uneven distribution of wealth by industrialists Andrew Carnegie: The Gospel of Wealth synthesized prevailing attitudes of wealth and survival of the fittest. Wealth was God s will Stated money should be give away for the public good but not to individuals in want (Rockefeller gave away $550 million by his death at age 97). Believed in the long run extreme disparities of wealth were good for the "race," because the wealthy added to civilization. Believed alternative to inequities of wealth was universal squalor. Identity-of-interest argument By 1890, value of all property in U.S. estimated at $65 billion; $25 billion of which was represented in the assets of corporations.

24 THE PROTECTORS OF OUR INDUSTRIES (1883) P U C K M AG A Z I N E

25 THE BOSSES OF THE SENATE, 1889 PUCK MAGAZINE

26 NEXT, 1904 PUCK MAGAZINE

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