IPPSA 15th Annual Conference. March 8-10, The Fairmont Banff Springs, Banff, Alberta

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1 IPPSA 15th Annual Conference March 8-10, 2009 The Fairmont Banff Springs, Banff, Alberta

Sunday March 8, 2009 17:00 Registration Desk Open Conference Centre, The Fairmont Banff Springs 17:00 19:00 Welcome Reception sponsored by Fasken Martineau Conference Centre, The Fairmont Banff

2 Sunday March 8, :00 Registration Desk Open Conference Centre, The Fairmont Banff Springs 17:00 19:00 Welcome Reception sponsored by Fasken Martineau Conference Centre, The Fairmont Banff Springs Host Bar until 18:00 The Conference will kick off with a reception in the trade show area. Don t miss this excellent opportunity to network and view the trade show booths. General Sponsors Blake, Cassels & Graydon LLP TransAlta Corporation Monday March 9, :00 08:00 Registration Continental Breakfast sponsored by EPCOR Coffee sponsored by Canadian Hydro Developers Inc 08:00 08:10 OPENING REMARKS Evan Bahry, Executive Director, IPPSA 08:10 08:30 KEYNOTE SPEAKER: Q1: Is Electricity a Commodity? Q2: What is the Government s Vision for Electricity in the Next 15 Years? Even after 15 years, electricity remains a politically charged commodity. Minister Knight will kick off our conference by commenting on our market s evolution to date and sharing the government s vision for the industry going forward. The Honourable Mel Knight, Minister of Energy, Government of Alberta and MLA Grande Prairie/Smoky (invited) 08:30 10:00 SESSION 1 15 Years in Review Q3: Has Alberta got it Right? Q4: What Lessons do the past 15 Years bring from Alberta and Restructured Markets Elsewhere? IPPSA brings together two eminent observers of restructuring s history for a rapid fire discussion of our market s successes, shortcomings, minefields and future hopes. Moderator: Cheryl Terry, Joseph Doucet, Enbridge Professor, Energy Policy, School of Business, University of Alberta Craig Roach, President, Boston Pacific Company Inc 10:00 10:45 Coffee, trade show, networking sponsored by Suncor Energy Products Inc In Alberta in the last 15 years: Independent Power Producers Society of Alberta MW of new generation built 50% increase in installed capacity Load grown from 6300 MW to 10,000MW Met the fastest growth of demand in North America Returned nearly $3 billion in residual value to consumers Shifted investment risk to generators from consumers From 3 vertically integrated utilities to 200+ market participants Customer choice introduced at all levels Home to Canada s leading IPP industry Dress code for the Conference and social events is business casual

10:45 12:00 SESSION 2 The Climate Change Question 14:30 16:00 SESSION 3 The Transmission Question Tuesday March 1 07:30 08:30 Registration Continental Breakfast sponsored by Direct Energy Marketing

3 10:45 12:00 SESSION 2 The Climate Change Question 14:30 16:00 SESSION 3 The Transmission Question Tuesday March 1 07:30 08:30 Registration Continental Breakfast sponsored by Direct Energy Marketing Limited Coffee sponsored by Powerex Q5: How will Alberta s Market accommodate the Cost of Climate Change Compliance? Q6: Where is U.S. Cap and Trade Policy Going? Climate change policy will have dramatic impacts on Alberta s market. In addition to reviewing the impact of the intensity approach on Alberta s generation fleet, this panel will examine how a future U.S. Cap and Trade regime will impact the industry. Moderator: Don Wharton, Vice President, Sustainable Development, TransAlta Corporation Duane Reid-Carlson, President, EDC Associates Ltd Janet Peace, Vice President, Markets and Business Strategy, Pew Center on Global Climate Change 12:00 13:20 Lunch, networking, trade show sponsored by FortisAlberta and AltaLink 13:30 14:00 KEYNOTE SPEAKER: Q7: What does the BC Energy Plan mean for Alberta? Q8: What is the Importance of Increased Interconnection Options for the Alberta Market? Significant differences between Alberta and British Columbia s approach to electricity remain, in spite of the obvious complementarities and proximity of their systems. Our keynote speaker will explore what these differences mean in terms of generation opportunities, access to U.S. markets, and implications for consumers on both sides of the border. Dawn Farrell, Executive Vice President, Commercial Operations, TransAlta Corporation Q9: How do we get Transmission Built? Transmission development remains a North American challenge. We have assembled a panel with experience in attempting to build major new transmission facilities. Each will speak to their experiences in trying to get transmission lines built and share their assessment of the pace at which the expansion will occur. Moderator: Bob Williams, Vice President, Regulatory, Montana Alberta Tie Ltd Hank Petranik, Vice President, Power Transmission, TransCanada Dick Way, Senior Director, Strategic Projects, 16:00 16:15 IPPSA AGM 18:00 23:00 Conference Dinner Sponsored by TransCanada and the Law Firm of Gowling Lafleur Henderson LLP Casino Sponsored by Nexen Marketing (see back page for details) 08:30 10:00 SESSION 4 The Demand Participation Question Q10: What are the Barriers to more Demand Side Participation in the Wholesale Electricity Market? Q11: Will Government Policy Change create a New Impetus? This panel will examine the challenges related to increased demand participation in Alberta's market across all load sectors. Climate change policy and public awareness may be significant drivers of interest, but how can this interest best be enabled through technology, choice, policy and markets. 5 min Introduction: Moderator: Bill McAlpine, Mayor, Town of Okotoks Gary Holden, President and CEO, ENMAX Corporation Sheldon Fulton, Executive Director, Industrial Power Consumers Association of Alberta (IPCAA) 10:00-10:45 Coffee, trade show, networking sponsored by EnCana 14:00 14:30 Coffee, trade show, networking sponsored by PricewaterhouseCoopers LLP

10, 2009 10:45 12:00 SESSION 5 The Market Question Q12: Is Alberta ready to lift the Price Cap and to what Level? Alberta s price cap has remained fixed at 1996 levels.

4 10, :45 12:00 SESSION 5 The Market Question Q12: Is Alberta ready to lift the Price Cap and to what Level? Alberta s price cap has remained fixed at 1996 levels. A host of other markets such as Texas, Australia and even California have raised their caps while FERC has recently approved such an increase for operating reserves markets. Alberta s market would benefit from understanding what drove these changes and how these markets are responding. Moderator: Willie Grieve, Chair, Alberta Utilities Commission Kevin Kelly, Director, Division of Policy Analysis and Rule Making, FERC Bray Dohrwardt, Senior Director, North American Government and Regulatory Affairs Direct Energy 12:00 13:20 Lunch, networking, trade show sponsored by ATCO Power Ltd and Simpson & Associates Executive Search Inc 13:30 14:15 KEYNOTE SPEAKER: The Guy on the Fairway Q13: Who am I? And why am I Here? David Feherty s long, interesting journey in professional golf, including 10 titles world-wide, 5 European titles and a spot on the 1991 European Ryder Cup Team, came to an abrupt end in After seeing Tiger Woods hit one shot, he decided immediately that he had to find a different job. He became CBS s Guy on the Fairway and is now one of the most insightful and funniest announcers in golf. IPPSA welcomes Mr Feherty to bring some comic relief to our event. 14:15 15:30 SESSION 6 The Next 15 Years Q14: Will Electricity Restructuring proceed in North America, or will Forms of Re-Regulation take Hold? Q15: What will Alberta s Market look like in 15 Years? This panel will look forward into our industry s future and discuss how electricity markets in North America can be expected to change, addressing the significant issues facing Alberta s market from the view of the key players within it. The panel will review how open markets can compete for investment dollars compared to regulated ones and examine the future constraints for IPPs including transmission, GHGs, policy, capital and other technologies yet to come. Moderator: Jeff Collins, Host, The Calgary Homestretch CBC Radio Karl Johannson, Senior Vice President, Power Commercial, TransCanada Tim Grant, Assistant Deputy Minister, Electricity and Alternative Energy, Government of Alberta Dale McMaster, President and CEO, Brett Gellner, Vice President, Commercial Operations, TransAlta Corporation About the Conference IPPSA's milestone 15th Anniversary Conference - 15 Years: 15 Questions - reviews how far our market has come and seeks to answer 15 residual questions facing our industry. These questions include: Is electricity a commodity? How do we get transmission built? Is it time to lift the price cap? and what can we learn from other markets? among others. IPPSA invites you to join us for this special event March 8-10, 2009! About IPPSA Independent Power Producers Society of Alberta Founded in 1993, IPPSA represent Alberta's power suppliers, power marketers and their supporting industries in the province's competitive power market. IPPSA s vision is to promote an open, fair market for power suppliers in Alberta s competitive electricity industry. Please contact evan.bahry@ippsa.com for membership information. Speaker Materials All speaker materials (summaries and biographies) will be available on the IPPSA website from March 10, 2009 onwards. The password to access this information will be released on-site at the Conference. Supporting Organizations TransAlta Corporation TransCanada Twenty-Two Holdings Inc David Feherty, CBS Sports Analyst and former European Tour, PGA Tour and Ryder Cup Player

5 Registration Form 15 Years: 15 Questions March 8 10, 2009, The Fairmont Banff Springs, Banff, Alberta Register online at or Please complete and fax/mail this form to: IPPSA 2009 Annual Conference c/o Capitol Conferences Inc PO Box 61350, RPO Brentwood Calgary, Alberta, Canada, T2L 2K6 First Name Title Address Fax: (403) Tel: (403) capitol@shaw.ca Last Name Company City Province Postal Code Tel: The Conference Registration Fee includes Dinner at The Fairmont Banff Springs on Monday March 9, Please check the relevant box to indicate whether or not you require a ticket. Fax: Yes, I would like a ticket No, I do not want a ticket I would like to purchase an additional ticket for my accompanying guest: cost $89.25 ($ % GST) Registration Fee (please check the correct box)* $ ($ % GST) for all staff of IPPSA Power Members $ ($ % GST) for all staff of IPPSA Corporate Members $ ($ % GST) for all staff of IPPSA Associate Members $ ($ % GST) for non members Total Amount Submitted $ GST # * Please confirm your company s membership status before sending in your registration form. This can be done by calling Evan Bahry at (403) Please also contact Evan if you wish to purchase or upgrade your membership. Registration Information Register early to ensure your place! How to Register Online Visit and follow the links Fax Complete this registration form and fax with credit card payment to (403) Mail Complete this registration form and mail with cheque made payable to IPPSA to: IPPSA 2009 Annual Conference c/o Capitol Conferences Inc PO Box 61350, RPO Brentwood Calgary, Alberta, Canada, T2L 2K6 A confirmation of registration and receipt will be sent to you on receipt of a completed registration form and full payment. Registration Fees All fees are in Canadian dollars. The registration fee includes entrance to all Conference sessions and the trade show, access to speaker materials, Sunday evening reception, dinner on Monday evening, continental breakfast, coffee breaks and lunches on Monday and Tuesday. NB REGISTRATION FEES DO NOT INCLUDE HOTEL ACCOMMODATION. Book Your Hotel Room A block of rooms has been reserved for IPPSA delegates at the Conference Hotel, The Fairmont Banff Springs. To book your room please call or and mention that you are with the IPPSA Conference to ensure that you receive the special group rate. Be sure to register for the Conference and book your hotel room before January 22, 2009 for the chance to win a free upgrade to the outstanding President's Suite during the Conference. Location The Fairmont Banff Springs 405 Spray Avenue Banff, Alberta, Canada, T1L 1J4 Date March 8, 9, 10, 2009 Time The registration desk will open at 17:00 on Sunday March 8, 2009 and at 07:00 on Monday March 9, The Conference will finish at approximately 15:30 on Tuesday March 10, Payment Method I enclose a cheque made payable to IPPSA for the amount above. I will pay by: Visa Mastercard (sorry no Amex) Card Number Cardholder s Name Cardholder s Signature Please photocopy for additional copies. Expiry Date Cancellation Policy A full refund (less a $50 cancellation fee) will be issued for cancellations received in writing (fax or suggested) no later than February 9, We regret we cannot give refunds after this date, however, delegate substitution is permitted up to and including the dates of the Conference. With the submission of this registration form your order is considered firm and the cancellation policy applies. IPPSA Membership Information Please confirm your company's membership status before completing your registration form. This can be done by calling Evan Bahry at (403) Please also contact Evan if you would like to purchase or renew your IPPSA membership.

Social Events Sunday, March 8, 2009 17:00 19:00 Welcome Reception Sponsored by Fasken Martineau 2nd Floor, Conference Centre, The Fairmont Banff Springs The Conference will kick off with drinks and

Dress: business casual Monday, March 9, 2009 18:00 23:00 Conference Dinner Sponsored by TransCanada and The Law Firm of Gowling Lafleur Henderson LLP Casino Sponsored by Nexen Marketing Alberta/New

As well as a wonderful buffet dinner and casino, there will be a variety of interactive games to engage your competitive spirit.

6 Social Events Sunday, March 8, :00 19:00 Welcome Reception Sponsored by Fasken Martineau 2nd Floor, Conference Centre, The Fairmont Banff Springs The Conference will kick off with drinks and snacks in the trade show area. Don't miss this excellent opportunity to network and view the trade show booths. Dress: business casual Monday, March 9, :00 23:00 Conference Dinner Sponsored by TransCanada and The Law Firm of Gowling Lafleur Henderson LLP Casino Sponsored by Nexen Marketing Alberta/New Brunswick Rooms, Mezzanine 2, Main Building, The Fairmont Banff Springs Enjoy a relaxing evening of fine food, fun and mingling. As well as a wonderful buffet dinner and casino, there will be a variety of interactive games to engage your competitive spirit. Cash Bar Dress: business casual One ticket for the evening is included in the conference registration fee. An additional ticket for an accompanying guest may be purchased by completing the relevant section on the registration form. Trade Show The trade show will display the latest technology, products and services Participants: AltaGas Canadian Hydro Developers Inc Golder Associates Ltd NRGSTREAM TransCanada Victaulic Wellons Canada Corp ZE PowerGroup Inc Please call (403) or capitol@shaw.ca if you would like information about booking a booth. Scholarship In lieu of speaker gifts IPPSA will provide a scholarship for a student to attend the Faculty of Electrical Engineering at the University of Calgary. Activities in Banff Sponsors This Conference is possible thanks to the generosity of the following sponsors:

TransAlta welcomes you to the 2 nd Annual. PowerTalk Series. The State of Canada s Energy Economy

TransAlta welcomes you to the 2 nd Annual PowerTalk Series. The State of Canada s Energy Economy Tuesday, November 1, 2011 Back by popular demand, TransAlta is hosting its 2 nd annual PowerTalk Series