Creative Placemaking as Economic Development

Transcription

1 Creative Placemaking as Economic Development Ann Markusen Humphrey School of Public Affairs University of Minnesota Principal, Markusen Economic Research Wisconsin Economic Development Association Chula Vista Resort Wisconsin Dells September 25, 2015 Rocko Landesman Broadway Producer Chair, National Endowment for the Arts Rocco Landesman, Photo Chicago Tribune Joan Shigekawa Arts Program Director Rockefeller Foundation NEA Vice Chair and now Acting Chair 2009 present Joan Shigekawa 1

2 White Paper, Our Town Initiative Must do research Conditions: Deadlines Must cover every type of city, all art disciplines, diverse missions Scan by phone, large matrix of efforts Chose 15 finished cases to profile Drew inferences from these cases Right Brain Creative Industries: Powerful Dynamic Underappreciated 2

3 Table 4. US Gross National Product by Industry Accounts, 2007 Selected Cultural Industries billions $ Publishing 303 Motion picture and sound recording 99 Broadcasting and telecommunications 800 Performing arts, museums, spectator sports 99 Amusements, gambling, and recreation 109 Professional, scientific, and technical services 2697 Total, Selected Cultural Industries 4108 All Private industries % Total, Selected Cultural Industries 18% Source: Ann Markusen and Anne Gadwa, Creative Placemaking. Washington, DC: National Endowment for the Arts. Data from Bureau of Economic Analysis, Department of Commerce, 2010 Table 5. US Cultural and Other Industry Exports, 2008 (Millions of dollars) Exports Cultural Industries Broadcasting and telecommunications 6,321 Motion picture and sound recording industries 11,989 Performing arts, spectator sports, museums, and related 376 Printing and related support activities 2,447 Publishing industries (includes software) 24,597 Total, Selected Cultural Industries 45,730 Other Major Exporting Industries Computer systems design and related services 9,725 Electrical equipment, appliances, and components 28,489 Air transportation 35,559 Securities, commodity contracts, and investments 37,044 Farms 45,568 Motor vehicles, bodies and trailers, and parts 87,389 Computer and electronic products 117,607 Source: Ann Markusen and Anne Gadwa, Creative Placemaking. Washington, DC: National Endowment for the Arts, October

4 The intersection of industries with place: Case of Seattle 4

5 Figure 1. The Music Industry: From Musician to Consumer Source: Bill Beyers, Christopher Fowler, and Derik Andreoli The Economic Impact of Music in Seattle and King County. Seattle, WA: Mayor s Office of Film and Music. The Economic Impact of Music in Seattle and King County William B. Beyers, Christopher Fowler, Derik Andreoli Department of Geography University of Washington November 2008, A report prepared for the Mayor s Office of Film and Music City of Seattle music industry jobs: 11,155 jobs, total jobs supported: 22,391 Annual music industry sales: $1.2 billion in sales and $487 million in earnings Major supplier industries: construction, manufacturing, wholesaling, retailing, consumer services, public sector Largest employer industries in music: music and dance, education, broadcasting, software and custom computer 5

6 Creative Placemaking: at the intersection of People: artists, managers, participants, researchers, entrepreneurs Organizations: private, non profit, public, community Place: cities, small towns, states Creative placemaking: partners from public, private, nonprofit, and community sectors strategically shape the physical and social character of a neighborhood, town, reservationr, city, or region around arts and cultural activities 6

7 Potential Partners Economic developers Artists/designers/cultural industry workers Arts educators Arts and cultural organization leaders Cultural industry entrepreneurs Community arts and cultural advocates Community developers City, State arts staffers Arts funders Researchers Students Creative placemaking: *animates public and private spaces *rejuvenates structures and streetscapes *improves local business viability and public safety *brings diverse people together to celebrate, inspire, and be inspired 7

8 Creative Placemaking Ingredients Prompted by an initiator with vision and drive Tailors strategy to distinctive features of place Mobilizes public will Attracts private sector buy in Garners support of local arts and cultural leaders Builds partnerships across sectors, missions, and levels of government Cleveland, Ohio 8

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11 Gordon Square Arts District, Cleveland, Sources of Funding, 1997-present Source of Funds, Loans, In-Kind Contributions Contributions, Loans ($) Planning, marketing, feasibility studies Local Initiative Support Corporation 50,000 City of Cleveland Community Development Block Grants 25,000 Streetscape and arts district Neighborhood Progress Inc 6000 City of Cleveland % for the Arts 1,900,000 Northeast Ohio Area Coordinating Agency 1,500,000 Greater Cleveland Regional Transit Authority 25,000 Cleveland Public Power in kind wiring donations Theatre renovations State of Ohio capital grant (Capitol, Public Theatres) 1,900,000 Cuyahoga County capital grant (Capitol Theatre) 360,000 City of Cleveland loan (Capitol Theatre) 30 years at 2% 1,500,000 Gund Foundation 1,200,000 Cleveland Foundation (Capital Theatre) capital grant 500,000 Philanthropic contributions: Cleveland Public, Near West 1,700,000 New Market, federal and state Historic Preservation tax credits 4,000,000 Finance Fund, statewide (Capitol Theatre) 120,000 TOTAL 14,786,000 11

12 Gordon Square Arts District Photo Detroit Shoreway Community Development Capitol Theatre, Gordon Square Arts District Photo Marous brothers Construction/Frank Salle Photography 12

13 Cleveland Public Theater, Gordon Square Arts District Photo Cleveland Public Theatre 13

14 Summer Performance Series, Cleveland Public Theater Photo Cleveland Public Theatre Arnaudville, Louisiana 14

15 Weekly fiddle jam Photo Tom Pierce,

16 Musician Joe Hall Photo Lorrae Lantier Monthly French Table at the Deux Bayous Gallery Photo George Marks 16

17 Fond du Lac Ojibwe Reservation Cloquet, Minnesota Art as Healing Traditional Dance, Music 17

18 Karen Savage Blue, Fond du Lac artist, art teacher, community leader 18

19 Liz Jaakola, Fond du Lac Community College music teacher, opera singer, and leader, Women s Drum Group Fond du Lac Veteran s Powwow, Sawyer, MN

20 Fond du Lac Veteran s Powwow, Sawyer, MN 2012 Ideas on how communities, parks, museums, schools, galleries, recreational spaces, can help promote Native artists and their work 20

21 NEA Our Town Grants: $25,000 to $200,000 for projects that contribute to the livability of communities and place the arts at their core : $21 million in Our Town projects in all 50 states and the District of Columbia * 11 major national and regional foundations six of the nation s largest banks eight federal agencies, including the NEA, HUD, Health and Human Services, Transportation, and Agriculture To date: $57 million in projects where artmaking improves community or place Several foundations, e.g. Kresge, have made this a priority for their own funding 21

22 Space for Artists: Live/work buildings Artist studio buildings Artists Centers Northern Warehouse and Tilsner, Artspace Projects, Artist live work space, nonprofit developed and managed, Lowertown, Saint Paul, MN 22

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27 The California Building Minneapolis, MN 80+ artist studios since 1991 Coffee shop 27

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29 Sea Garden, SC48PX Gamma Suite, Hoag Hospital Newport Beach, California 29

30 Evidence from case studies: Seattle City of Music San Jose Creative Entrepreneur Project Minneapolis/St. Paul Artists Centers 30

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35 Ann Markusen Director, Arts Economy Initiative Humphrey School of Public Affairs University of Minnesota Principal, Markusen Economic Research Creative Placemaking Arts.gov 35