INTERNATIONAL PATENT F O R U M A P R I L , L O N D O N

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Christiana Miles
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2 THE EVENT DEVELOPING THE PROGRAMME TO ENSURE UTMOST RELEVANCE TO STRATEGIC CONCERNS. Managing IP is delighted to announce that it will be holding the 3rd annual International Patent Forum in London during April This forum will represent a development from our previous International Patent events, based upon the most up-to-date research and consultation conducted within the industry. Thus an emphasis will be placed upon practical guidance to promoting the monetisation of IP and utilising intellectual assets as a significant driver of profits. In order to create a forum for optimum ideas sharing on practical approaches, we shall strive to deliver an impressive set of names from leading European corporations, both as speakers and as attendees. This year we will also be taking particular note of the fundamental role played by China and Chinese IP practice within the running and management of IP in European companies. Thus an Asian perspective will be incorporated into a variety of the vital discussions at hand. Furthermore, discussions will be held to address the various complexities faced by pharmaceutical companies today and for the future. THE OPPORTUNITY Limited exclusive sponsorship positions are available. These will be divided into key overview topic sessions. All sessions will offer firms an exceptional opportunity to position themselves as leading experts in front of a high-level audience of established and growing market leaders. This event will provide sponsoring firms with an unrivalled opportunity and scope for highly valuable networking. As in previous events, Managing IP will be working with international and local associations, corporations and IP offices to ensure this Forum is of the highest quality and a great success. Sponsoring firms will be given highly visible spaces to exhibit where, during networking breaks, they will be surrounded by delegates. Sponsors may also choose to sponsor the closing cocktail reception. TARGET ATTENDEES Heads of legal departments IP counsel and General counsel Patent and trade mark attorneys Patent engineers Judges and IP Officials Licensing and technology professionals IP agents Inventors and academics R&D managers Decision makers in the vast range of US IP intensive companies A SELECTION OF LAST YEAR S DELEGATES Alcatel-Lucent ENFIELD ArjoHuntleigh Article One Partners Astrazeneca Atos Healthcare Audi BNDES British American Tobacco British High Commission British Sky Broadcasting Limited BT BTG International Cambridge Display Technology Ltd Ceravision Limited Chimar Hellas SA Cipla Ltd. Diageo e2v Technologies Edwards Limited EFL Element Six Limited Enterprise Ireland KL Ericsson Ltd European Patent Office France Telecom Orange GE Healthcare Huntsman Advanced Materials Husqvarna AB ICAP Ocean Tomo Iddex Intelligent Energy IPO Irdeto JA Kemp Jaguar Land Rover JETRO Düsseldorf Centre Kraft Foods Legal Aid Department Liu Shen & Associates Max Planck Institute for Intellectual Property and Competition Law Medecins Sans Frontieres MetaSwitch Networks Continued overleaf

3 LIST OF SUGGESTED TOPICS TO SPONSOR How to maximise the monetisation of your IP and ensure that it constitutes a thriving profit centre A practical guide to outsourcing as a means of streamlining the IP department An overview of the main challenges faced by the pharmaceutical and biotech companies today- and visions for overcoming the obstacles. An industry perspective on patenting in Europe: Critiquing the unified patent and the question of location Forum shopping for European companies Business best strategies for international patent portfolio management Managing your IP portfolio in Asia: Taxation, holding companies and enhanced corporate structure A guide to the ITC Managing risk and defending against NPE s Licensing and tech transfer: making the most out of your patent Scrutiny of the latest issues pertaining to IT and Software patents Emerging markets overview COUNTRY FOCUS SESSIONS AFRICA AUSTRALIA BRAZIL CHINA INDIA JAPAN RUSSIA SPONSORSHIP OPTIONS Sponsorship packages can be tailored to reflect specific firm requests. The following is an example structure: 1) One speaking slot on the panel session of your choice 2) One moderating slot on the same panel 3) One display stand at the conference venue. 4) 5 delegate places for your firm attendees on a complimentary basis 5) 5 complimentary delegate places for firm guests 6) A full page colour advert in the June edition of Managing IP magazine. 7) The firm s logo displayed on all promotional material including event brochure, signage at the event and all event advertising. 8) A full page colour advert, plus speaker biographies and photos within the Forum programme. 9) The firm s logo featured in the post conference article in Managing IP and on managingip.com. 10) The contact list of delegates at the event (subject to data protection restrictions). SPONSORSHIP ENQUIRIES MELANIE PETCH mpetch@euromoneyplc.com A SELECTION OF LAST YEAR S DELEGATES Mexican Association of Pharmaceutical Research MSD National Institute of Immunology NDS Limited NEC Corporation Netcall NEUTEC R&D Industry and Trade Inc NewSouth Innovations Pty Limited (UNSW) NI Group Limited Nokia GmbH Nokia Siemens Networks UK Nokia UK Ltd Oclaro Oxis Energy Patent Office of the Republic of Poland Patentica Petrowell Limited Queen Mary University of London Richemont International SCA Hygiene Products AB SCEE Siemens Plc Singh & Singh Skype Smartmatic Limited Sony Europe Limited Telecommunication Planning Research Institute of MIIT P.R.China Tetra Pak TMI Associates UBM TechInsights UCL UK Intellectual Property Office Unilever United States Patent and Trademark Office University of Cambridge University of Technology US Embassy, London Vectura Ltd Vestas Technology UK Vivien Chan & Co WIPO WIPR Zydus Research Centre

4 2012 PROGRAMME DAY Registration and coffee 9.00 Opening remarks: James Nurton, managing editor, Managing IP, UK 9.10 Benoît Battistelli, President, EPO 9.30 European patent reform breakthrough in 2012? Update on the latest developments on the EU unitary patent The new language regime practical considerations for European companies Assessing the latest proposals for the EU patent litigation system The unified patent court implications for your enforcement strategy The Rt Hon Professor Sir Robin Jacob, UCL Richard Vary, director of european litigation, Nokia Bertram Huber, Principal, IP*SEVA Benoît Battistelli, President, EPO David Rosenberg, vice president, corporate IP policy, GlaxoSmithKline Coffee Industry focus: high tech, electronics and software patent protection: US, Europe and Asia compared Patentability post-bilski Standards and competition issues within the sector: Smartphone Wars Dealing with the rise of non-practising entities (NPEs) Sonia Cooper, senior patent attorney, Skype Vincent Couteau, head of legal IPR, Atos Virginia Driver, patent attorney, Page White and Farrer Kevin Cordina, patent attorney, Olswang Yoshiyuki Inaba, co-founding partner, TMI Associates How to succeed in patent litigation in China Latest trends in patent enforcement in China A guide to patent infringement and invalidation Assessing the alternatives to litigation Lessons learnt from recent cases Kai Brandt, head of patents electric/ electronics, Audi AG Qing Ge, partner, Liu, Shen & Associates Emma Barraclough, group editor and former Asia editor, Managing IP Lunch Keynote address: David Kappos, under secretary of commerce for intellectual property and director of the USPTO, US US patent reform practical implications for international patent owners The new first-inventor-to-file system how to adapt your IP strategy accordingly Understanding the new definition of prior art under the revised Act Post-grant review (PGR) tips for preparing a successful PGR Litigation strategies after the America Invents Act Bryan Diner, partner, Finnegan Anthony Tridico, partner, Finnegan David Kappos, undersecretary of commerce for intellectual property and director of the USPTO Andy Bartlett, deputy director of the patents directorate, UK IPO Coffee Managing your international patent portfolio How to align your patent portfolio with your company s business strategies Valuing your IP assets How to effectively audit your portfolio Determining the freedom to operate within your business Maintain a competitive edge: useful tips for monitoring the competition Matthew Goodwin, vice president, global head of patents, Unilever Maaike van Velzen, senior director IP portfolio management business group healthcare, Philips Douglas Graham, CEO, IDDEX Colin Hunsley, commercialisation director, Clearview IP Patents and IP in the context of the media and public perception Strategies for combating the messages and activities of IP opponents How do we effectively address false information and public ignorance? Messaging and promoting the image of IP and Patenting through the use of online media Oswald Schroeder, principal director of communications, EPO John Tarpey, director of communications, WIPO Peter Pappas, chief of staff, USPTO Hiroshi Kawamata, senior director for intellectual property, JETRO Düsseldorf Centre/JPO James Nurton, managing editor, Managing IP Close of day one and cocktail reception

5 2012 PROGRAMME DAY Registration and coffee 9.00 Opening remarks: Andrew Hammond, European Patent Attorney, Valea AB 9.10 Keynote address: James Pooley, deputy director general, innovation and technology sector, WIPO, Switzerland 9.30 Industry focus: Notable changes and desirable advances in the system Where are we now? Taking into account recent reforms in the US and Europe Implications of recent changes upon patent filing Identifying and employing appropriate metrics for enhanced patent quality Global harmonisation: What we d like to see and why Catriona Hammer, senior counsel intellectual property, GE Healthcare Simon Roberts, head of patents division, BT legal Douglas Graham, CEO, IDDEX Coffee Outsourcing options examined Understanding the outsourcing options available Deciding when to outsource IP management and when to keep it internal Using confidentiality agreements to protect your company s assets Tips for managing the outsourcing process effectively Patrice Durand, CEO, Valipat Andrew Hammond, European patent attorney, Valea AB Maria Engstrand, European patent attorney, Valea AB Maria Mellgren, patent manager, SCA Hygiene Products AB Industry focus: hot topics in life sciences Overview of key cases and recent legal developments in the last 12 months Competitive patent filing how to use SPCs to your advantage Partnering with universities and research organisations through tech transfer Dealing with competition law issues in pharmaceutical patents Richard Willoughby, partner, Rouse Tim Powell, partner, Powell Gilbert Lunch Japan Focus: What the reforms to the Patent Act will mean in a global context: Implications for international jurisdiction in Japan, Europe and the US What are Japan s new systems of patent right licensing, litigation and prosecution? How can one prepare for and utilise this new system? Patent Rights for joint R&D: Will Japan s reforms lead to enhanced protection for license agreements? Hiroshi Nemoto, TMI Associates Ayako Kobayashi, biotech and pharmaceuticals patent attorney, TMI Associates India and the patent system: challenges and opportunities Working with Indian courts and regulators to protect your IP rights How is the Indian Patent Office interpreting the Patents Act? India and its industries: sources of future filing growth Lalit Mahajan, inventor and CEO, J Mitra and Co Andy Bartlett, deputy director of the patents directorate, UK IPO Prathiba M Singh, managing attorney, Singh & Singh Coffee Risk management strategies Insuring the risk Defensive aggregation and patent pools The open source conundrum Stefano Nappo, executive director, legal counsel global IP lead, UBS Amédée Turner QC Close of conference

INTERNATIONAL PATENT F O R U M A P R I L , L O N D O N S H E R A T O N P A R K L A N E H O T E L S P E A K E R S I N C L U D E

INTERNATIONAL PATENT F O R U M A P R I L , L O N D O N S H E R A T O N P A R K L A N E H O T E L S P E A K E R S I N C L U D E A P R I L 1 6-1 7 2 0 1 3, S H E R A T O N P A R K L A N E H O T E L L E A D S P O N S O R S P O N S O R S S U P P O R T E D B Y S P E A K E R S I N C L U D E Frédéric Caillaud, L Oréal Vincent Couteau,