2018 Corporate Communication LEADERS FORUM

Transcription

1 2018 Corporate Communication LEADERS FORUM Monday, January 8 Friday, January 12, 2018 Baruch College/CUNY Newman Vertical Campus 55 Lexington Avenue New York, NY CORPORATE COMMUNICATION LEADERS FORUM FACULTY CHRIS ATKINS Communication Consultant, Author & Speaker Former Managing Director, US Public Relations and Internal Communications PwC Chris Atkins is an independent public relations consultant with 35 years of PR agency and in-house experience. Chris was Managing Director of PR and Internal Communications at PricewaterhouseCoopers for several years. Before that, he was Vice President of Communications at Standard & Poor s. For more than two decades, Chris was a senior executive in several of the world s largest and most respected PR agencies, including Ogilvy, Ketchum, Burson-Marsteller and Hill and Knowlton. Chris has had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades, and has handled almost every type of crisis imaginable, from plane crashes to corporate scandals to a memorial service for the world's wealthiest black entrepreneur. His experiences are recounted in "An Honest Day's Work: True Tales of a Life in PR," published in His stories are as funny as they are instructive for people entering the field, and will strike a chord with any seasoned professional services practitioner. Chris is a member of the Arthur W. Page Society; the Advisory Board of the MA in Corporate Communications program at Baruch College; and a past trustee of the Institute for Public Relations. MICHAEL BENNETT VP Communications, Honeywell As Vice President, Communications, Mike Bennett oversees global internal, external and executive communications for Honeywell and serves as President of Honeywell Hometown Solutions, the company s philanthropic and community relations initiative. He is based in Morris Plains, N.J., and serves on the company s Human Resources Leadership Council. Prior to his current role, Mike held a series of progressively larger assignments within Honeywell over the past 19 years. Most recently, he was Vice President, Marketing Communications, for Honeywell Automation and Control Solutions, where he was responsible for integrating a global Marcom team for a $15.5 billion business group serving 1

2 numerous industries worldwide. Prior to that, Mike was Vice President, Communications, for Honeywell Performance Materials and Technologies, a $10 billion advanced technologies business group. Mike has also served as corporate Director of Internal Communications and as a Communications Manager with Honeywell Aerospace in Phoenix. In addition to Honeywell, Mike has held communications leadership positions at Marsh & McLennan, a financial services company, and WorldatWork, a not-for-profit education association serving Human Resources professionals. Mike began his career as a reporter for the Times Herald daily newspaper in Port Huron, Mich. He received a master s degree in journalism at the University of Maryland and a bachelor s degree in physics at the University of Michigan. Mike and his wife Pamela live in Randolph, N.J.; they have two children. Mike is a graduate of the San Francisco Academy and 2011 recipient of the Honeywell Human Resources Leadership Award. In 1992, he won the Associated Press writing award for a mid-size newspaper Matt Cherry Vice President, Investor Relations and Communications Brookfield Matt Cherry is Vice President, Investor Relations and Communications, responsible for coordinating all interactions and communications between Brookfield s property group and the public equity investment community. Mr. Cherry joined Brookfield in 2007 and has held a number of roles across the organization, including media relations, internal and executive communications, copywriting, and oversight of the company s internal and external digital platforms. He has held his current position since 2014 when Brookfield consolidated its real estate holdings within its flagship listed public vehicle, Brookfield Property Partners L.P. (NYSE: BPY; TSX: BPY.UN) Mr. Cherry holds a master s degree in corporate communications from Baruch College and a bachelor s degree from SUNY Geneseo. He is a member of the National Investor Relations Institute and serves on the Advisory Board for the Masters in Corporate Communication program at Baruch College. JOHN GILFEATHER Executive Vice President Koski Research Inc. John Gilfeather is an expert in corporate reputation measurement, public affairs research and B2B marketing. In November 2011, he was appointed Executive Vice President of Koski Research Inc. Koski Research is an independent, custom research firm focused on having better conversations with key stakeholders customers/clients, influencers, business peers and the general public to produce better business results. John was Managing Partner at Yankelovich and was responsible for all the custom research of the firm. After 30 years at Yankelovich, he joined Roper Starch Worldwide where he was Vice Chairman and head of Roper Public Affairs and Media. Following this, he was Executive Vice President in charge of Stakeholder Management research for TNS in the North America. John also founded his own firm, John Gilfeather & Associates, which provided independent and objective research and management advice to research firms, research departments and corporate communicators. 2

3 He has conducted groundbreaking research in corporate reputation for Time Magazine on the 1970s, for Brouillard Communications in the 1980 s and for Fortune Magazine in the 1990s. In the last decade, he created the Roper Corporate Reputation Scorecard and the TNS Corporate Social Responsibility Report Card. He is a frequent speaker on reputation matters at important conferences, including the PR Leadership Forum, the CCI Leaders Forum, PR News seminars, the Fortune Corporate Marketing Forum and the Fortune Global Marketing Forum. John is a Past Chair of the Council of American Survey Research Organizations (CASRO) and served on its Board for nine years. He is a founding member of the Institute for Public Relations Commission on Measurement and Evaluation. He also is Past President of the Market Research Council. He is a graduate of the University of Notre Dame with a degree in Sociology. He attended graduate school at Columbia University. He served for 20 years on the Board of Advisors for The University of Georgia Master in Marketing Research program. MICHAEL B. GOODMAN, PH.D. Director, CCI Corporate Communication International Director, MA in Corporate Communication Baruch College/CUNY Michael Goodman is Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York. He is the founder and director of CCI - Corporate Communication International. He is Visiting Professor of Corporate Communication at Aarhus School of Business (Denmark), Bangkok University, Hong Kong Polytechnic University, IICS Instituto International de Ciências Sociais (Brazil), and Università IULM (Italy). Also, he is Adjunct Professor of Corporate Communication at Fairleigh Dickinson University, where he was professor and director of the Graduate Program in Corporate and Organizational Communication. He directed the graduate and undergraduate business communication programs at Northeastern University in Boston, and he has taught business communication courses at New York University, New York Institute of Technology, University of Alaska Fairbanks, and SUNY at Stony Brook. He is the founder of the annual Conference on Corporate Communication. Michael has published widely, including with Peter B. Hirsch: Corporate Communication: Critical Business Asset for Strategic Global Change; Corporate Communication: Strategic Adaptation for Global Practice; and Corporate Communication: Tactical Guidelines for Strategic Practice. Additionally, he has published Intercultural Communication for Managers, Corporate Communication for Executives; Work with Anyone Anywhere: A Guide to Global Business; Working in a Global Environment: Understanding, Communicating, and Managing Transnationally; Corporate Communication: Theory and Practice; and Write to the Point: Effective Communication in the Workplace. He has also published Corporate Communication in Wiley Encyclopedia of EE; and a section on consulting in the Handbook of Executive Communication; and Today s Corporate Communication Function in Handbook of Corporate Communication and Public Relations. He has edited a Special Issue of the Journal of Business Strategy on The Role of Business in Public Diplomacy. He is on the Editorial Advisory Board and Associate Editor for North America of Corporate Communication (UK) and for ten years was Associate Editor for Corporate and Organizational Communication of the IEEE Transactions on Professional Communication. He has presented numerous scholarly papers at international conferences. Michael is a member of the Arthur W. Page Society; a Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce), London; a Fellow of The Society for Technical Communication. He is VP Eastern Region and Member of the Board of Directors of the Association for Business Communication; as well as International Member of the Academic Board of the Center for International Business Chinese Education at the University of International Business and Economics (Beijing). He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture. 3

4 Michael received his Ph.D. and M.A. degrees from the State University of New York at Stony Brook, and his BA from the University of Texas at Austin. PETER B. HIRSCH EVP and Director, Reputation Risk Ogilvy & Mather Peter Hirsch is Executive Vice President and Director, Reputation Risk at Ogilvy Public Relations Worldwide. He specializes in corporate reputation, crisis and issues management, and corporate digital strategy with more than 25 years of experience in counseling global corporations. He has counseled clients on a variety of issues, including junk bonds in the 1980s, the savings & loan crisis of the 1990s, and the fall-out from Enron Andersen. He has also worked with foreign governments including the governments of Greece, Colombia and the Philippines. Previously, Peter was a partner at Porter Novelli where he established the corporate communication practice and served as global practice leader for corporate affairs. Before joining Porter Novelli, he was executive vice president at Edelman Public Relations. At Edelman he was also managing director of Edelman Germany and executive vice president of public affairs. In this capacity, he helped pioneer the specialty of litigation public relations. He has also been principal of his own firm, Peter Hirsch Strategies, LLC. As adjunct faculty, he teaches courses on a range of corporate communication topics at Baruch College/City University of New York, Columbia University and Fordham University. He has also lectured at Fairleigh Dickinson University and New York University. Peter is the co-author with Michael B. Goodman, Ph.D. of Corporate Communication: Critical Business Asset for the Challenge of Global Change; Corporate Communication: Strategic Adaptation for Global Practice; and Corporate Communication: Tactical Guidelines for Strategic Practice. He has written numerous articles, including The Ulysses Project, in the Journal of Business Strategy and My Country is Different, in Corporate Communication, An International Journal (UK). He is a member of the advisory board of Corporate Communication International and a member of the Public Relations Society of America. He is a graduate of Magdalen College, Oxford, with a degree in history and modern languages. He speaks fluent German and French. DICK MARTIN Business Writer Executive Vice President of Public Relations, Employee Communications and Brand Management, AT&T (retired) Dick Martin writes about public relations and marketing. He has authored four books for the American Management Association and articles for such publications as the Harvard Business Review, Chief Executive, and the Journal of Business Strategy. From 1997 to 2003, he was Chairman of the AT&T Foundation and executive vice president responsible for the company s public relations, employee communications and brand management. The Holmes Report called his first book, Tough Calls, one of the 5 best PR books of the decade and by far the best book about the realities of working in corporate communications for a large American corporation. He is a frequent speaker to business groups and has conducted ethics workshops for the Institute of Public Relations, the Arthur Page Society, Rutgers University, and other organizations. Most recently, he co-authored Public Relations 4

5 Ethics: How To Practice PR Without Losing Your Soul, with Donald K. Wright, chair of the public relations department of Boston University s College of Communications. Martin is on the Board of Advisors of both Corporate Communications International and the Museum of Public Relations. EILEEN M. MURPHY Vice President, Corporate Communications The New York Times Company Eileen Murphy has served as vice president of corporate communications for The New York Times Company since December, In this role, she is The Times senior communications official and chief spokesperson, charged with developing and overseeing the communications strategy for the news, editorial and business operations of The New York Times. She has responsibility for message development, media relations and crisis, financial, executive and employee communications. Prior to joining The Times, Eileen served as the chief spokesperson and senior communications official for a number of media organizations including ABC News and Gemstar-TV Guide International, Inc. In addition, she managed the press office of the New York City Department of Education and served as a corporate communications and management consultant. She began her career at NBC News in New York. She is a graduate of St. John s University. Marco Suazo Head of Office, UNITAR upcoming... 5

6 Peter A. Peyser Peter is an innovative strategist who designs solutions to the financial and procedural challenges to implementing projects and programs. He employs his network of contacts in the federal government, in statehouses and city halls, in the financial sector and in industry to help clients in each of these areas interact successfully with one another to achieve mutual goals. Peter began his professional career as a staff member to three Members of the U.S. House of Representatives: Peter H. Kostmayer (D-PA), James J. Delaney (D-NY) and Geraldine A. Ferraro (D-NY). (He later reunited professionally with Ms. Ferraro when he recruited her to join him at Blank Rome Government Relations in 2006.) Following his service on Capitol Hill, Peter served in the Office of the Mayor of the City of New York under Mayor Edward I. Koch (D). He was the Assistant Director of the city s Washington office and was the city s lead lobbyist on transportation, housing and economic development issues. In 1982, Peter formed the public affairs and lobbying firm Peyser Associates, Inc. From that platform he and his colleagues represented numerous public and private sector clients in their relationships with each other and the federal government. Clients he served at Peyser Associates, Inc. included state and local governments, regional transportation agencies, non-profits and clients in the transportation and financial industries. In 2005, Peyser Associates Inc. merged into Blank Rome Government Relations LLC, a subsidiary of the law firm Blank Rome LLP. Peter joined the firm as a Senior Principal and was made Practice Group Leader in 2006 and Managing Principal in In his positions at Blank Rome he led a group of up to 26 professionals with both a domestic and international government relations practice. Seeking opportunities to expand his practice into more innovative approaches to financing and developing major initiatives, Peter opened Peyser Associates LLC in June Peter is married to Lisa Jared Daniels, and is the father of Kim Peyser. He serves as Chairman Emeritus of the US Fellows of the Royal Society for the Encouragement of the Arts, Manufactures and Commerce ( ), a UK-based non-profit. Peter received a Bachelor of Arts degree in history from Williams College and a Master of Arts in Legislative Affairs from The George Washington University. JOHN SANTORO Executive Speechwriter Pfizer Inc John Santoro is Pfizer's Executive Speechwriter. In his 24 years with Pfizer, he has served many of the company's leaders as a speechwriter and communications counselor. He was also head of employee communications for the company from 2005 to Currently, he works most frequently with Pfizer's Chief Medical Officer, Dr. Freda Lewis-Hall, who is the "face of the company" to the general public. In this role, he helps develop communications strategy as well as engaging content, ranging from high-level speeches to opinion leaders to scripts for guest appearances on television shows such as "The Doctors" and "Rachel Ray." 6

7 John began his career in 1975 with the communications consulting firm Brecker & Merryman, where his clients included Merck, Honeywell, Chevron, Ford, Caltex Pacific Indonesia, and the New York City Police Department. In 1990, he joined Warner-Lambert as head of HR communication and then became principal speechwriter for two CEOs there. In 2000, he joined Pfizer with that company's acquisition of Warner-Lambert. He has been widely acknowledged as one of the nation's best corporate speechwriters and has won a number of Cicero Awards for his work. He is a speaker and writer on corporate communications issues, as well as an Adjunct Professor at Seton Hall University's graduate program in Strategic Communications Leadership. He holds a BA in Political Science from Dickinson College and a master's degree in Corporate and Public Communications from Seton Hall. He serves as a trustee for The Compassionate Friends Foundation, which addresses the needs of families dealing with the loss of a child, and is on the board of the Paula Rosina Santoro Foundation, which funds research into pediatric Cushing's Syndrome, along with a variety of other charitable endeavors. STEVE CODY Co-Founder and CEO Pepercomm I'm a climber, comedian and dog lover. But not necessarily in that order. Steve is responsible for overall agency direction and management, new business development, new product development and agency marketing. Most recently, Steve pioneered the creation of the agency s strategy and insights group, an internal consultancy at Peppercomm that bridges proprietary research and program activation to serve both current accounts and business development initiatives. He s also been instrumental in shaping the culture that inspired Crain s New York Business and was a finalist for EY s Entrepreneur of the Year Award with co-founder Ed Moed. A prolific writer, Steve pens a weekly column for lnc.com and was named the PRNews Blogger of the Year in 2011 and was a finalist for the same award in He was named one of Northeastern University s 100 most successful alumni, and his podcast, RepChatter, has won a Silver SABRE from Holmes. Steve is co-author of What s Keeping Your Customers Up at Night? He is a member of the PRSA Counselors Academy s executive committee, the Corporate Communication Advisory Board of Baruch College, the Civilian Corporate Affairs Committee at West Point, the Arthur W. Page Society, The Northeastern University Corporation, the College of Charleston s Department of Communication Advisory Council, and the Institute for Public Relations. The agency was named after his family dog, Pepper. 7

8 Corporate Communication Leaders Forum Coordination MELODIE CARLI Assistant Director CCI Corporate Communication International Baruch College/CUNY At CCI Melodie manages initiatives to further the CCI mission: including cultivating corporate sponsors/members/academic partners and developing corporate communication programs, events, forums and conferences. She also supports CCI s research efforts and manages global relationships with its stakeholders. Prior to CCI, Melodie enjoyed over 6 years of experience in international business and diplomacy and became a passionate intercultural expert with a blend of experience in business, consulting, public relations, office management, corporate communication, diplomatic exchange, public speaking and management in international settings. With an international background in public relation and communications, Melodie Carli has a broad experience in business and diplomacy. After moving from France at the age of 18, Melodie studied international business and corporate communication earning Bachelor s and Master s degrees. Melodie entered the international diplomatic world and became Managing Director of a UN accredited publication. Later on, Melodie joined American Television News as Director of Communications and reporter at the United Nations and managed teams and edited internal UN affiliated publications, conducted interviews with Ambassadors of various UN Missions and Consulates, wrote articles and created press releases. Melodie is an alumnus of Baruch College and holds B.A. and M.A degrees in Corporate Communication. Corporate Communication Leaders Forum Program Assistants Communications that allows him to combine his creative skills with a data-driven strategic approach. Miquel currently serves as a Graduate Assistant at Baruch and CCI Corporate Communication International 8

9 2018 CCI CORPORATE SPONSORS APCO Worldwide Honeywell The J.M. Smucker Company Johnson & Johnson Pfizer Inc. CORPORATE COMMUNICATON INTERNATIONAL at Baruch College/CUNY A global center for information and knowledge on corporate communication 55 Lexington Avenue, B New York, New York Phone cci@corporatecomm.org 9