A CRISIS IN CONFIDENCE CREATING A BETTER, MORE SUSTAINABLE FOOD WORLD WE CAN TRUST

Transcription

1 A CRISIS IN CONFIDENCE CREATING A BETTER, MORE SUSTAINABLE FOOD WORLD WE CAN TRUST OCTOBER 17 AND 18, 2012 Executive Conference Center, Hearst Tower, 300 West 57th Street, 44th Floor, New York City CONFERENCE OBJECTIVES > To increase understanding of what drives individual and collective trust in the food system > To increase trust in each other as actors in the food system based on new understanding and new relationships we co-create > To provide exposure to advances being made by people and organizations improving the trustworthiness of the food we eat > To introduce potential new ways to improve trustworthiness by working in partnership with other actors > To inspire and instill people with the resources to go back to their lives and work on trust in food in a new way > To position the James Beard Foundation as a trusted convener of important conversations about the future of food 1

2 AGENDA DAY 1 / WEDNESDAY, OCTOBER 17 8:30 AM REGISTRATION AND REFRESHMENTS 9:00 WELCOME Rosemary Ellis, Editor-in-Chief, Good Housekeeping Susan Ungaro, President, The James Beard Foundation 9:10 CONTEXT Mitchell Davis, Executive Vice President, The James Beard Foundation 9:20 TABLE DIALOGUE Introductions Joseph McIntyre, Founder and President, Ag Innovations Network Conference Facilitator 9:40 KEYNOTE ADDRESS Food and Trust Rick Bayless, JBF Award Winner, Chef/Co-Owner, Frontera Grill 10:00 VIDEO CLIP Corn Syrup 10:05 FRAMEWORK 10:40 BREAK Reading the Trust Barometer Jennifer Pfahler, Executive Vice President, Consumer Health/Wellness 360, Edelman New York CASE 1: GOT TRUST? OUR FAITH IN MILK 11:10 PANEL Culture, Industry, Scale, and Milk Anne Mendelson, Historian, Author of Milk Jim Mulhern, Partner, Watson/Mulhern, Advisor, National Dairy Council 2

3 Audrey Donahoe, New York State Dairy Farmer, ATRASS Farm Allison Aubrey, Health Correspondent, NPR (Panel Moderator) 12:15 PM NARRATIVE INTERLUDE Trust in Identity Simran Sethi, Emmy Award Winning Journalist 12:30 LUNCH CASE 2: GMOs AND THE SCIENCE OF DISTRUST 1:30 VIDEO CLIP OMG GMOs! 1:35 NARRATIVE INTERLUDE Suing Our Way to Trust Daniel B. Ravicher, Executive Director, Public Patent Foundation 1:50 CONVERSATION Food and Technology, or That Organic, Free-Range Chicken Was Engineered by Man Jason Clay, JBF Leadership Award Honoree, Senior Vice President, Market Transformation, World Wildlife Fund Fred Kaufman, Contributing Editor, Harper s, Author of Bet the Farm: How Food Stopped Being Food 2:15 TABLE DIALOGUE What Foods Do You Trust? 2:45 BREAK (MOVE DOWNSTAIRS TO AUDITORIUM) CASE 3: SEEING THROUGH TRANSPARENCY 3:25 NARRATIVE INTERLUDE Good Housekeeping: 100+ Years of Advocating for a Trustworthy Food System Miriam Arond, Director, The Good Housekeeping Research Institute 3

4 3:45 VIDEO CLIP Is It Local? 3:50 PANEL Certifying Trust Tensie Whelan, JBF Leadership Award Honoree, President, Rainforest Alliance Dennis Treacy, EVP and Chief Sustainability Officer, Smithfield Foods, Inc. Shauna Sadowski, Director of Sustainability, Annie s, Inc. Hal Hamilton, Founder and Co-Director, Sustainable Food Lab (Panel Moderator) 4:35 CLOSING SYNTHESIS Adam Gopnik, Staff Writer, The New Yorker, Author of The Table Comes First 5:00 ADJOURNMENT TOUR THE GOOD HOUSEKEEPING RESEARCH INSTITUTE 4

5 DAY 2 / THURSDAY, OCTOBER 18 8:30 AM RECEPTION AND REFRESHMENTS CASE 4: INSPIRATION AND SOLUTIONS 9:00 READING Selections from Wendell Berry Dan Barber, JBF Award Winner, Chef/Co-Owner, Blue Hill at Stone Barns 9:10 LEADERSHIP AWARDS RECAP John Besh, JBF Award Winner, Chef/Owner, August 9:20 PANEL Leadership and Trust in the Public Sector Eric Goldstein, Chief Executive of School Support Service, NYC Department of Education Sam Kass, White House Assistant Chef and Senior Policy Advisor for Healthy Food Initiatives Jonathan Halperin, Founder, Designing Sustainability (Panel Moderator) 9:50 TABLE DIALOGUE What is the Role of Government in Creating a Trustworthy Food System? 10:05 VIDEO CLIP Soda Tax 10:10 CONVERSATION Trust, A Community Approach Marcus Samuelsson, JBF Award Winner, Chef/Owner, Red Rooster Jane Black, Journalist 10:30 BREAK 11:00 PANEL Dining on Trust, Restaurant Solutions Emmanuel Verstraeten, Founder and President, SPE Certified, Owner, Rouge Tomate Patrick Martins, Founder and President, Heritage Foods USA Maricel Presilla, JBF Award Winner, Chef/Co-Owner, Cucharamama and Zafra Corby Kummer, Senior Editor, The Atlantic (Panel Moderator) 5

6 11:50 NARRATIVE INTERLUDE Oceans of Trust 12:00 PM LUNCH Sheila Bowman, Manager of Culinary and Strategic Initiatives, Monterey Bay Aquarium Seafood Watch 1:00 SOLUTIONS A Fifty-Year Farm Bill Wendell Berry, JBF Leadership Award Honoree, Author, Poet, and Farmer 1:40 SOLUTIONS Big Ideas from the Ground Up Sid Lerner, Grace Communications Foundation, Founder, The Monday Campaigns Janet Poppendieck, JBF Leadership Award Honoree, Author, and Professor Malik Yakini, JBF Leadership Award Honoree, Founder, The Detroit Black Community Food Security Network Will Allen, JBF Leadership Award Honoree, Founder, Growing Power Debra Eschmeyer, JBF Leadership Award Honoree, Founder, Food Corps 2:10 TOWN HALL Trust in the Food System: What Can We Do? 2:55 CONCLUSION Next Steps 3:00 ADJOURNMENT TOUR THE GOOD HOUSEKEEPING RESEARCH INSTITUTE 6