Dr. Louis Kaye Falk. The University of Texas Rio Grande Valley Department of Communication (956)

Transcription

1 Dr. Louis Kaye Falk The University of Texas Rio Grande Valley Department of Communication (956) EDUCATION PhD, The University of Southern Mississippi, 1991 Major: Communication Dissertation Title: Automobile Advertising and Agenda Setting: An Empirical Study of Magazines MA, University of New Orleans, 1989 Major: Drama and Communications BA, University of New Orleans, 1987 EMPLOYMENT Academic - Post-Secondary Military Professor, The University of Texas Rio Grande Valley (September 2015) Professor, The University of Texas at Brownsville and Texas Southmost College (October August 2015) Professor, The University of Texas at Brownsville and Texas Southmost College (September September 2013) Associate Professor, The University of Texas at Brownsville and Texas Southmost College (June August 2011) Associate Professor, Youngstown State University (August May 2005) Assistant Professor, Florida International University (August May 2000) Assistant Professor, University of Texas at El Paso (August May 1996) E-4 - Specialist 4, U.S. Army (August August 1985) PUBLICATIONS Book Chapters Hy Sockel and Louis Falk. "Reprint - Online Privacy, Vulnerabilities and Threats: A Manager s Perspective." Cyber Crime: Concepts, Methodologies, Tools and Applications. Cyber Crime: Concepts, Methodologies, Tools and Applications (IGI Global), 2011: Generated on Jan 12, 2019 Page 1 of 19

2 Hy Sockel and Louis Falk. "Online Privacy, Vulnerabilities and Threats: A Manager s Perspective." Online Consumer Protection: Theories of Human Relativism. Online Consumer Protection: Theories of Human Relativism (IGI Global), 2009: Louis Falk, Hy Sockel, and Kuanchin Chen. "An Examination of Website Usability." Encyclopedia of Multimedia Technology and Networking 2nd ed. Encyclopedia of Multimedia Technology and Networking 2nd ed (IGI Global), 2009: Ex-Nth ed., vol. II, Hy Sockel, Kuanchin Chen, and Louis Falk. "Online Privacy Issues." Encyclopedia of Multimedia Technology and Networking 2nd ed. Encyclopedia of Multimedia Technology and Networking 2nd ed (IGI Global), 2009: O-Zth ed., vol. III, Kuanchin Chen, Hy Sockel, and Louis Falk. "Usability in Mobile Computing and Commerce." Encyclopedia of Multimedia Technology and Networking 2nd ed. Encyclopedia of Multimedia Technology and Networking 2nd ed (IGI Global), 2009: O-Zth ed., vol. III, Kuanchin Chen, Hy Sockel, and Louis Falk. "Usability Assessment in Mobile Computing and Commerce." Encyclopedia of Multimedia Technology and Networking. Encyclopedia of Multimedia Technology and Networking, 2005: Louis Falk. "Web Site Usability." Encyclopedia of Multimedia Technology and Networking. Encyclopedia of Multimedia Technology and Networking, 2005: Conference Proceedings Louis Falk, Hy Sockel, Homer Warren, and Kuanchin Chen. Atmospherics in the Cyber World. Proceedings - Association for Business Communication (October (4th Quarter/Autumn) 2006): Louis Falk, Hy Sockel, and Kuanchin Chen. The Relationship of Video Gaming as it Relates to Online and Offline Play.. Decision Sciences Institute 2003 Proceedings. no. submission # (July (3rd Quarter/Summer) 2003): 1-6. Louis Falk, Hy Sockel, and Kuanchin Chen. E-commerce Back to Business Basics. Hawaii International Conference on Business 2002 Proceedings. (June 2002): Louis Falk. Agenda Setting and Advertising: An Empirical Study. International Academy of Business Disciplines Proceedings. 1, (April (2nd Quarter/Spring) 1993): Journal Articles Robert Page and Louis Falk. Business Schools, Brand Innovation and Archetypal Tradeoffs. Margaret Goralski (Ed.) Quarterly Review of Business Disciplines. 5, no. 1 (May 2018) Margaret Goralski and Louis Falk. Online vs. Brick and Mortar Learning: Competition or Complementary. Competition Forum: A Global Business Journal. 15, no. 2 (November 2017): Jennifer Lemanski, Louis Falk, and David Hinojosa. McDonald s and Its Menu What are the Implications.. Ahmad Tootoonchi (Ed.) International Journal of Interdisciplinary Research. 6, no. 1 (August 2017): ijir.net Louis Falk and Tom Prinsen. Decisions, Decisions: Factors that Influence a Patient s Medical Tourism Choices. Margaret Goralski (Ed.) Quarterly Review of Business Disciplines. (November 2016) Tom Prinsen, Louis Falk, and Javier Martinez. Medical Tourism: How Far are You Willing to go to Save Money?. Margaret Goralski (Ed.) Quarterly Review of Business Disciplines. 2, no. 3 Generated on Jan 12, 2019 Page 2 of 19

3 (November 2015) Louis Falk and Hy Sockel. Website and Mobile Usability. Margaret Goralski (Ed.) Quarterly Review of Business Disciplines. 1, no. 1 (May 2014): Louis Falk, Hy Sockel, and Kuanchin Chen. Website Usability: A Re-Examination Through the Lenses of ISO Standards. International Journal of Wireless Networks and Broadband Technologies. 3, no. 2 (April (2nd Quarter/Spring) 2014): Louis Falk and Hy Sockel. Business 101: Using Social Media.. Lanham, Maryland: Business Research Yearbook: The Importance of Research in the Global Community. 20, (April (2nd Quarter/Spring) 2013): Hy Sockel and Louis Falk. Social Media: Are the Positive Aspects Overwhelmed by the Negative?. International Journal of Interdisciplinary Research. 1, no. 2 (December 2012): Louis Falk and Hy Sockel. GIGO Data Good In, Garbage Out. Business Research Yearbook Business and Global Social Responsibility. 19, no. 1 (April (2nd Quarter/Spring) 2012): Hy Sockel and Louis Falk. Social Networks - The Dark Side. Business Research Yearbook: Balancing Profitability and Sustainability: Shaping the Future of Business. 18, no. 1 (April (2nd Quarter/Spring) 2011): Hy Sockel and Louis Falk. The Company Factor in Social Networking. Business Research Yearbook: Global Business Perspectives. 17, no. 1 (April (2nd Quarter/Spring) 2010): Hy Sockel, Louis Falk, and Homer Warren. Minimizing Shopping Cart Abandonment. Business Research Yearbook: Global Business Perspectives. 16, no. 1 (April (2nd Quarter/Spring) 2009): Hy Sockel, Louis Falk, and Homer Warren. E-commerce & Business - to - Consumer Atmospherics. 7-34: Journal of Business Management and Change. 3, no. 2 (September 2008) Louis Falk and Hy Sockel. Communication: The Failings of Malware Protection. Business Research Yearbook: Global Business Perspectives. 15, no. 2 (April (2nd Quarter/Spring) 2008): Louis Falk, Hy Sockel, and Homer Warren. A Holistic View of Internet Marketing. Competition Forum. 5, no. 1 (November 2007): Hy Sockel, Louis Falk, Homer Warren, and Kuanchin Chen. A Mental Model to Capture ecommerce Atmospherics. Journal of International Business Disciplines. 1, no. 2 (May 2007): Louis Falk and Hy Sockel. Shadow Day By The Numbers. Business Research Yearbook: Global Business Perspectives. 14, no. 2 (April (2nd Quarter/Spring) 2007): Teresa Murden and Louis Falk. Teaching and Learning Online/On-Campus: Making the Transition to Hybrid Courses. Business Research Yearbook: Global Business Perspectives. 14, no. 2 (April (2nd Quarter/Spring) 2007): Louis Falk, Hy Sockel, and John Cook. Does Charity Truly Begin At Home?. Business Research Yearbook: Global Business Perspectives. 13, (April (2nd Quarter/Spring) 2006): Louis Falk. Reactions to Integrated Store Environments: The Atmospheric Matrix Model in the Virtual World. Journal of Website Promotion. 1, no. 4 (December 2005): Stephen Taraszewski, Hy Sockel, and Louis Falk. ecommerce and Privacy. Business Research Yearbook: Global Business Perspectives. 12, no. 1 (April (2nd Quarter/Spring) 2005): Generated on Jan 12, 2019 Page 3 of 19

4 Louis Falk, Hy Sockel, and Kaunchin Chen. E-Commerce and Consumer's Expectations: What Makes A Website Work?. Journal of Website Promotion. 1, no. 1 (January (1st Quarter/Winter) 2005): Sharaf Rehman and Louis Falk. Marketing Indian Movies. International Management Development Research Yearbook. 13, (July (3rd Quarter/Summer) 2004): Hy Sockel, Louis Falk, and Frank Sole. Critical Usability Features of Hotel Web Sites. Business Research Yearbook: Global Business Perspectives. 11, (April (2nd Quarter/Spring) 2004): Kuanchin Chen, Hy Sockel, and Louis Falk. How are Internet Experience Frequency, Usage-Years, and Diversity Related?. Journal of E-Business. 3, no. 1 (June 2003): Kuanchin Chen, Hy Sockel, and Louis Falk. Intention to Shop Online Compared to Frequency and Longitudinal Experience. Business Research Yearbook Global Business Perspectives. 10, (April (2nd Quarter/Spring) 2003): Carroll Nardone, Louis Falk, and Hy Sockel. Look to the Margins: Seeking User Input in e-marketing Strategies.. Business Research Yearbook: Global Business Perspectives. 10, (April (2nd Quarter/Spring) 2003): Louis Falk and Hy Sockel. Gripe Web Sites: Using the Internet as a Forum for Attack and Change. Journal of Promotion Management. 9, no. 1/2 (March 2003): Kuanchin Chen, Louis Falk, and Hy Sockel. Attracting and Engagement: The Web Basics.. Business Research Yearbook: Global Business Perspectives. 9, (April (2nd Quarter/Spring) 2002): Louis Falk, Sharaf Rehman, and Carroll Nardone. The Global Impact of . Business Research Yearbook: Global Business Perspectives. 9, (April (2nd Quarter/Spring) 2002): Louis Falk, Dawn Foster, and Sharaf Rehman. Rogue Web Sites and the Changing Nature of Consumer Complaints.. Business Research Yearbook: Global Business Perspectives. 8, (April (2nd Quarter/Spring) 2001): Louis Falk and Dawn Foster. The internet - Information and Communication Overload?. Business Research Yearbook: Global Business Perspectives. 7, (April (2nd Quarter/Spring) 2000): Louis Falk, Robert Jones, Dawn Foster, and Sharaf Rehman. Comparative Analysis of Advertising Information in a U.S. and Mexico Editions of a Men s Magazine. International Journal of Commerce and Management. 9, no. 3 & 4 (September 1999): Louis Falk, Sharaf Rehman, and Dawn Foster. Distance Learning and the Web: Are Advertising Programs Missing the Target?. International Journal of Instructional Media. 26, no. 1 (September 1999): Louis Falk, Robert Jones, and Dawn Foster. Advertising and Public Relations Programs and Internet Based Courses.. Research Yearbook: Global Business Perspectives. 6, (April (2nd Quarter/Spring) 1999): Louis Falk, Robert Jones, and Dawn Foster. Electronic Mail in Organizations: Legal Implications for Cross-border Communication. International Business and Ecology Research. (September 1998): Louis Falk and Robert Jones. Societal Stress and the Advertising of Addictive Products. American Association of Behavioral and Social Sciences Perspectives Journal. (September 1998): Louis Falk, Robert Jones, Margo Berman, and Dawn Foster. Advertising and Public Relations Programs and the Web.. Business Research Yearbook: Global Business Perspectives. 5, (April (2nd Generated on Jan 12, 2019 Page 4 of 19

5 Other Quarter/Spring) 1998): Louis Falk and Robert Jones. Defense Industry Advertising and the Space Race: A Content Analysis. Journal of Business and Behavioral Sciences. 3, no. 3 (September 1997): Louis Falk, Dawn Foster, and Sharaf Rehman. Advertising and the Web: Are Advertising Programs Missing the Target?. Business Research Yearbook: Global Business Perspectives. 4, (April (2nd Quarter/Spring) 1997): Sharaf Rehman, Louis Falk, and William Kennan. International Students, Effective Communication and Ethnocentrism. Business Research Yearbook: Global Business Perspectives. 4, (April (2nd Quarter/Spring) 1997): Robert Jones and Louis Falk. Caro Brown and the Duke of Duval: A Woman Wins the Pulitzer Prize for Reporting,. American Journalism. 14, no. 1 (January (1st Quarter/Winter) 1997): Louis Falk. Electronic Mail Policies of the University of Texas System Higher Education Institution Members. Business Research Yearbook: Global Business Perspectives. 3, (April (2nd Quarter/Spring) 1996): Louis Falk and Robert Jones. Psychological Stress in the Public Agenda and the Uses of Alcohol and Tobacco Advertising. Business Research Yearbook: Global Business Perspectives. 2, (April (2nd Quarter/Spring) 1995): Robert Jones and Louis Falk. Information Could be Hazardous to Your Health: A Mandatory Disclosure Statement and Corporate Political Speech. Communications and the Law. 17, no. 4 (January (1st Quarter/Winter) 1995): Louis Falk. Automobile Advertising and Agenda Setting. Business Research Yearbook: Global Business Perspectives. 1, (April (2nd Quarter/Spring) 1994): Louis Falk and Robert Jones. Consumable Product Advertising and the Public Agenda: A Content Analysis. Journal of Communication Media Arts. 2, no. 1-2 (April (2nd Quarter/Spring) 1993): Louis Falk. A Day at the Range. Brownsville, TX: Hooked Magazine. (March 2014): 35. Louis Falk. An Organzational Approach to Selecting An Internet Service Provider. Catalyst. no. March / April 2007 (April (2nd Quarter/Spring) 2007): Anthony Kos, Hy Sockel, and Louis Falk. Corporate Resource and Risk Management. Ohio CPA Journal. 60, no. 1 (January (1st Quarter/Winter) 2001): Louis Falk and Dawn Foster. The ABC s of Online Protection. Public Relations Tactics. (November 2000): 24. Louis Falk. Creating a Winning Web Site. The Public Relations Strategist. 5, no. 4 (January (1st Quarter/Winter) 2000): AWARDS AND HONORS Excellence in Online Teaching - Instructor of the Year, Center for Online Learning Teaching & Technology (COLTT) (March 2018) PRESENTATIONS Generated on Jan 12, 2019 Page 5 of 19

6 Robert Page and Louis Falk. "Business Schools and Brand Archetype Tradeoffs," International Academy of Business Disciplines, IABD, (April 2018) Louis Falk and Jennifer Lemanski. "Factors Contributing to the Most Popular Sports in the Most Populous Counties," International Academy of Business Disciplines, IABD, (April 2018) Margaret Goralski, Louis Falk, and John Fisher. "Online vs. On Campus: Evaluations & Additional Pressures," International Academy of Business Disciplines, IABD, (April 2018) Margaret Goralski and Louis Falk. "Online vs. Brick & Mortar Learning: Competition or Complementary," American Society of Competitiveness, Indiana University of Pennsylvania, Tysons Corner, VA. (October 2017) Louis Falk, Margaret Goralski, and Ahmad Tootoonchi. "The Pleasures and Pitfalls of Teaching Online," International Academy of Business Disciplines, IABD, New Orleans. (April 2017) Louis Falk, Jennifer Lemanski, and David Hinojosa. "McDonald s and Its Menu What Are The Implications.," International Academy of Business Disciplines, IABD, New Orleans. (March 2017) Louis Falk and Tom Prinsen. "Decisions, Decisions: Factors that Influence a Patient s Medical Tourism Choices," International Academy of Business Disciplines, IABD, Las Vegas. (March 2016) Louis Falk, Tom Prinsen, and Javier Martinez. "Medical Tourism: How Far Are You Willing To Go To Save Money?," International Academy of Business Disciplines, IABD, Orlando, FL. (March 2015) Louis Falk and Hy Sockel. "Website & mobile usability," International Academy of Business Disciplines, IABD, San Diego, CA. (April 2014) Louis Falk and Hy Sockel. "Using Social Media to Expand Your Business," International Academy of Business Disciplines, IABD, Atlanta, GA. (April 2013) Louis Falk. " Should Calories Count? Is It Ethical to Include Calorie Counts On Menus," International Academy of Business Disciplines, IABD, Atlanta, GA. (April 2013) Louis Falk. "GIGO data Good In, garbage out," International Academy of Business Disciplines, IABD, Long Beach, CA. (April 2012) Louis Falk. "Consulting Faculty," International Acedemy of Business Disciplines, IABD, Long Beach, CA. (April 2012) Louis Falk and Hy Sockel. "Data degradation (AKA Data Rot): Who s mining the Warehouse.." American Society of Competitiveness, Orlando, FL. (October 2011) Louis Falk and Hy Sockel. "Social networks - the dark side." International Academy of Business Disciplines, New Orleans. (April 2011) Louis Falk and Hy Sockel. "The dark side of social networking." American Society of Competitiveness, Washington, DC. (October 2010) Louis Falk and Hy Sockel. "The company factor in social networking." International Academy of Business Disciplines, Las Vegas, NV. (April 2010) Louis Falk and Hy Sockel. "What s in it for me social networking?." American Society of Competitiveness, Washington, DC. (October 2009) Louis Falk and Hy Sockel. "Minimizing shopping cart abandonment." International Academy of Business Disciplines, St. Louis, MO. (April 2009) Generated on Jan 12, 2019 Page 6 of 19

7 Louis Falk and Hy Sockel. "Using common sense to minimize shopping cart abandonment." American Society of Competitiveness, Orlando, FL. (October 2008) Louis Falk and Hy Sockel. "Crisis communication: The failing of malware protection." International Academy of Business Disciplines, Houston, TX. (April 2008) Louis Falk, Hy Sockel, and Homer Warren. "A holistic view of internet marketing." American Society of Competitiveness, Tulsa, OK. (October 2007) Louis Falk and Hy Sockel. "Shadow day by the numbers." International Academy of Business Disciplines, Orlando, FL. (April 2007) Louis Falk and Teresa Murden. "Teaching and learning online/on-campus: making the transition to hybrid courses." International Academy of Business Disciplines, Orlando, FL. (April 2007) Louis Falk, Hy Sockel, Homer Warren, and Kuanchin Chen. "Atmospherics in the cyber world." Association for Business Communication, San Antonio, TX. (April 2006) Louis Falk, Hy Sockel, and John Cook. "Does charity truly begin at home?." International Academy of Business Disciplines, San Diego, CA. (April 2006) Louis Falk, Hy Sockel, Homer Warren, and Kuanchin Chen. "Atmospherics in the cyber world." UTB - College of Liberal Arts Speaker Series, Brownsville, TX. (February 2006) TEACHING Courses Taught Applied Communication Business & Tech Comm Comm Internship (3 credits) Communication Campaign Development Communication Campaigns Communication Internship Film Appreciation First Year Seminar Intro to Communication Introduction to Communication Introduction to Mass Media Mass Comm in Society Mass Communication and Society PR: Theory & Practice Public Relations Public Speaking Special Topics in Communication Generated on Jan 12, 2019 Page 7 of 19

8 Non-Credit Instruction Workshop, Center for Online Teaching and Technology Presentation, (July 27, 2018) Guest Lecture, (March March 2015) Workshop, Center for Teach and Learning, (September December 2014) Workshop, New Faculty Orientation - Center for Teaching and Learning Presentation, (September September 2014) Workshop, Center for Teach and Learning, (September August 2014) Workshop, New Faculty Orientation - Center for Teaching and Learning Presentation, (September September 2013) Workshop, Center for Teach and Learning, (September August 2013) Workshop, Employee Help Center - Resume Writing Workshop, (September May 2013) Workshop, New Faculty Orientation - Center for Teaching and Learning Presentation, (September September 2012) Workshop, Center for Teach and Learning, (September August 2012) Workshop, Employee Help Center - Resume Writing Workshop, (September August 2012) Workshop, Employee Help Center - Resume Writing Workshop, (January August 2011) Workshop, Center for Teach and Learning, (September August 2011) Directed Student Learning Master's Thesis Committee Member. Priscilla Florez, "SOCIAL MEDIA S INFLUENCE ON POLITICAL COMMUNICATION: A CONTENT ANALYSIS OF DONALD TRUMP S TWEETS IN THE FIRST 100 DAYS OF HIS PRESIDENCY.", Communication (UTPA). (October April 2018) SERVICE Department Service Faculty Mentor (September August 2018) Committee Chair, Search Committee Chair for Adjuncts (Communication/CLA). (May July 2018) Committee Member, Comm 1315 Standardization. (December June 2018) Committee Member, Comm 1311 Standardization. (August June 2018) Committee Member, Comm 3313 Standardization. (August June 2018) Committee Chair, Search Committee Chair for the 3 Year Lecturer I (Communication/CLA) 2 positions. (October May 2018) Committee Chair, Department of Communication Annual Review Lecturer. (September November 2017) Generated on Jan 12, 2019 Page 8 of 19

9 Committee Chair, Department of Communication Annual Review Tenure & Tenure Track. (September November 2017) Committee Chair, Search Committee Chair for the One-Year Appointment: Lecturer I (Communication/CLA) position. (June August 2017) Committee Member, Department of Communication Annual Review Policy Creation. (September August 2017) Faculty Mentor (September August 2017) Committee Chair, Tenure and Promotion Guidelines Committee. (September August 2017) Committee Member, Comm 1311 Standardization. (December June 2017) Committee Member, Comm 3313 Standardization. (December June 2017) Committee Member, Full Professor Annual Review. (October December 2016) Committee Member, Full Professor Promotion. (October December 2016) Committee Member, Department of Communication Annual Review Policy Creation. (September August 2016) Committee Chair, Department of Communication Tenure and Promotion Policy Creation. (September August 2016) Committee Chair, Search Committee Chair for the One-Year Appointment: Lecturer I (Communication/CLA) position. (February May 2016) Committee Member, Full Professor Annual Review. (October December 2015) Committee Member, Post Tenure Review. (October December 2015) Committee Member, Assessment Committee for Common Core. (August September 2015) Committee Chair, Department of Communication Tenure and Promotion Policy Creation. (January August 2015) Committee Member, Academic Senate. (September August 2015) Faculty Advisor, Department of Communication Orientation. (June July 2015) Committee Chair, Department of Communication Lecturer Search Committee. (January May 2015) Committee Member, Academic Senate. (September August 2014) Faculty Advisor, Department of Communication Orientation Presenter. (June July 2014) Committee Chair, Department of Communication Personal Committee. (August May 2014) Committee Member, Academic Senate. (September August 2013) Committee Chair, Communication Department's Graduate Committee. (August May 2013) Committee Member, Department of Communication Personal Committee. (August May 2013) Committee Member, Academic Senate. (September August 2012) Generated on Jan 12, 2019 Page 9 of 19

10 Faculty Advisor, Scorpiantation Presenter. (June July 2012) Committee Member, Communication Department's Reduction in Force Committee. (September April 2012) Committee Member, Academic Senate. (September August 2011) Committee Member, Communication Faculty Search Committee. (August May 2011) Committee Member, Communication Program Curriculum Committee. (August May 2010) Committee Member, Communication Program Assessment Committee. (August May 2010) Committee Chair, Communication Department Scholarship Committee. (August May 2010) Committee Member, Communication Program Technology Committee. (August May 2009) Other, Communication Department Internship Program. (August May 2008) Other, Communication Shadow Day. (August December 2007) College Service Committee Member, College of Liberal Arts Associate Deans Review Committee. (July July 2018) Committee Member, Equity & Diversity Advocate for Criminal Justice Search Committee. (August March 2018) Committee Member, Annual Review Committee - Public Affairs and Security Studies Department. (September October 2017) Committee Member, Full Prof. Promotion Committee - Criminal Justice Department. (September September 2017) Committee Member, Full Prof. Promotion Committee - Public Affairs and Security Studies Department. (September September 2017) Committee Member, College of Liberal Arts Tenure and Promotion Committee - Department of Communication Representative. (September August 2017) Committee Member, Equity & Diversity Advocate for Criminal Justice Search Committee. (August March 2017) Committee Member, Full Prof. Promotion Committee - Public Affairs and Security Studies Department. (September September 2016) Committee Member, College of Liberal Arts Tenure and Promotion Committee - Department of Communication Representative. (September August 2016) Committee Member, Equity & Diversity Advocate for Criminal Justice Search Committee. (August March 2016) Committee Member, Equity & Diversity Advocate for Criminal Justice Search Committee. (April August 2015) Committee Member, College of Liberal Arts Tenure and Promotion - Department of Communication Representative (before Merger). (February August 2015) Committee Member, College of Liberal Arts Student Media Board College Representative. Generated on Jan 12, 2019 Page 10 of 19

11 (September August 2015) Committee Member, Affirmative Action Advocate for Psychology Search Committee. (October May 2015) Student Placement, College of Liberal Arts Shadow Day. (April April 2015) Committee Member, College of Liberal Arts Student Media Board - College Representative. (September August 2014) Committee Member, College of Liberal Arts Personnel Committee. (September May 2014) Other, College of Liberal Arts Shadow Day. (April April 2014) Other, College of Liberal Arts Research Day (March 26, 2014) Committee Member, College of Liberal Arts Student Media Board College Representative. (September August 2013) Other, Orientation College of Liberal Arts - Led. (June June 2013) Other, College of Liberal Arts Shadow Day. (April April 2013) Committee Member, College of Liberal Arts Student Media Board. (September August 2012) Committee Member, Student Media Board. (September August 2011) Committee Member, College of Liberal Arts Anniversary. (August May 2007) Other, New Student Orientation Presentation. (February May 2006) University Service Committee Member, University Athletic Council. (September August 2018) Committee Member, University Athletic Council. (September August 2017) Committee Member, University Athletic Council. (September August 2016) Faculty Senate, Academic Senate. (September August 2015) Committee Member, Academic Suspension Appeal Committee. (September August 2015) Committee Member, Faculty Senate Grievance Appeal Committee. (October May 2015) Committee Member, University Computer and Technology Committee. (September May 2015) Committee Member, University Compliance Committee. (August May 2015) Committee Member, University Hurricane Emergency Response Team (ERT). (August May 2015) Committee Member, University Wellness Committee. (August May 2015) Committee Member, University Hurricane Emergency Response Team (ERT). (August September 2014) Faculty Senate, Academic Senate. (September August 2014) Committee Member, Academic Suspension Appeal Committee. (September August 2014) Generated on Jan 12, 2019 Page 11 of 19

12 Committee Member, University Assessment for the Common Core. (September August 2014) Committee Member, University Computer and Technology Committee. (September August 2014) Task Force Member, Community and Public Service Project South Texas Academic Program Consolidation Committee. (September May 2014) Committee Member, University Compliance Committee. (August May 2014) Committee Member, University Student Evaluation of Faculty Instruction Committee. (August May 2014) Committee Member, University Wellness Committee. (August May 2014) Committee Member, Veteran's Advisory Committee. (August May 2014) Committee Member, University Hurricane Emergency Response Team (ERT). (August September 2013) Faculty Senate, Academic Senate. (September August 2013) Committee Member, Academic Suspension Appeal Committee. (September August 2013) Committee Member, University Computer and Technology Committee. (September August 2013) Other, Freshman Convocation. (August August 2013) Committee Member, University Student Evaluation of Faculty Instruction Committee. (August May 2013) Committee Member, University Wellness Committee. (August May 2013) Committee Member, Veteran's Advisory Committee. (August May 2013) Committee Member, University Student Evaluation of Faculty Instruction Committee. (August May 2013) Committee Member, University Hurricane Emergency Response Team (ERT). (August September 2012) Faculty Senate, Academic Senate. (September August 2012) Other, Freshman Convocation. (August August 2012) Committee Member, University Wellness Committee. (August May 2012) Committee Member, Veteran's Advisory Committee. (August May 2012) Committee Member, University Hurricane Emergency Response Team (ERT). (August September 2011) Faculty Senate, Academic Senate. (September August 2011) Other, Freshman Convocation. (August August 2011) Chairperson, Academic Senate - Faculty Welfare Committee. (August July 2011) Committee Chair, Foundation of Excellence (Co-Chair) Alll Students. (August May 2011) Generated on Jan 12, 2019 Page 12 of 19

13 Committee Member, Veteran's Advisory Committee. (August May 2011) Committee Member, University Hurricane Emergency Response Team (ERT). (August September 2010) Committee Member, Veteran's Advisory Committee. (August May 2010) Other, University Judicial Hearing Officer. (August May 2010) Committee Member, University Hurricane Emergency Response Team (ERT). (August September 2009) Other, Power of Two. (July July 2009) Committee Member, University Search Committee Member for Advising. (January May 2009) Committee Member, First Year Experience Task Force. (August May 2009) Committee Member, University Hurricane Emergency Response Team (ERT). (August September 2008) Committee Member, University Scorpion Leadership Ring Selection Committee. (January May 2008) Committee Member, University Hurricane Emergency Response Team (ERT). (August September 2007) Committee Member, University Search Committee Member for Coordinator of Judicial Affairs. (January May 2006) Other, University Advertising Consultant. (August May 2006) Committee Member, University Telephony Committee Member. (August May 2006) Development Activities Attended Seminar, "CPR Certification," UTRGV. (May May 2018) Conference Attendance, "Online vs. On Campus: Evaluations & Additional Pressures," International Academy of Business Disciplines. (April April 2018) Conference Attendance, "Excellence in Online Learning Conference," COLTT - UTRGV. (March March 2018) Workshop, "Pre-Conference Excellence in Online Learning Workshops," COLTT - UTRGV. (March March 2018) Continuing Education Program, "UTRGV Teaching Excellence Symposium," UTRGV Center for Teaching Excellence. (February February 2018) Continuing Education Program, "Search Committee Training," UTRGV. (November November 2017) Workshop, "Equity Diversity Advocate," UTRGV. (November November 2017) "Online Learning Faculty Road Table," COLTT - UTRGV. (August August 2017) Continuing Education Program, "Hybrid Academy," UTRGV - Center for Online Teaching and Generated on Jan 12, 2019 Page 13 of 19

14 Technology. (March June 2017) Conference Attendance, "The Pleasures and Pitfalls of Teaching Online," International Academy of Business Disciplines. (April April 2017) Conference Attendance, "Excellence in Online Learning Conference," COLTT - UTRGV. (March March 2017) Workshop, "Online Certification," COLTT - UTRGV. (August August 2016) Workshop, "CIVILIAN RESPONSE TO ACTIVE SHOOTER EVENTS," UTRGV. (January January 2016) Workshop, "Affirmative Action Advocate," UTRGV. (February February 2015) Seminar, "Project Sin Fronteras," UT Pan Am. (April May 2014) Seminar, "Integrating Emergency Management Education into Your Institution," FEMA. (January January 2014) Continuing Education Program, "Faculty Leadership Institute," UTB. (September December 2010) Workshop, "Paragraph Writing," UTB. (September December 2009) Professional Service Board Member, International Academy of Business Disciplines (September August 2018) Officer, Vice President, International Academy of Business Disciplines (September August 2018) Editorial Review Board Member, Journal of International Business Disciplines (September August 2018) Reviewer, Ad Hoc Reviewer, American Society of Competitiveness (July July 2018) Track Organizer, International Academy of Business Disciplines (August July 2018) Board Member, International Academy of Business Disciplines (September August 2017) Officer, Vice President, International Academy of Business Disciplines (September August 2017) Editorial Review Board Member, Journal of International Business Disciplines (September August 2017) Reviewer, Ad Hoc Reviewer, American Society of Competitiveness (July July 2017) Track Organizer, International Academy of Business Disciplines (August July 2017) Board Member, International Academy of Business Disciplines (September August 2016) Officer, Vice President, International Academy of Business Disciplines (September August 2016) Editorial Review Board Member, Journal of International Business Disciplines (September August 2016) Editorial Review Board Member, Journal of International Business Disciplines (September Generated on Jan 12, 2019 Page 14 of 19

15 August 2016) Track Organizer, International Academy of Business Disciplines (August July 2016) Board Member, International Academy of Business Disciplines (September August 2015) Officer, Vice President, International Academy of Business Disciplines (September August 2015) Editorial Review Board Member, Journal of International Business Disciplines (September August 2015) Reviewer, Ad Hoc Reviewer, American Society of Competitiveness (July July 2015) Track Organizer, International Academy of Business Disciplines (August July 2015) Editorial Review Board Member, International Journal of Integrated Marketing Communication (August May 2015) Editorial Review Board Member, Journal of Business Management and Change (May May 2015) Editorial Review Board Member, Competitiveness Review (September August 2014) Board Member, International Academy of Business Disciplines (September August 2014) Officer, Vice President, International Academy of Business Disciplines (September August 2014) Editorial Review Board Member, Journal of International Business Disciplines (September August 2014) Reviewer, Ad Hoc Reviewer, American Society of Competitiveness (July July 2014) Track Organizer, International Academy of Business Disciplines (August July 2014) Editorial Review Board Member, International Journal of Integrated Marketing Communication (August July 2014) Editorial Review Board Member, Journal of Business Management and Change (May May 2014) Reviewer, Ad Hoc Reviewer, American Society of Competitiveness (August December 2013) Editorial Review Board Member, Competitiveness Review (September August 2013) Board Member, International Academy of Business Disciplines (September August 2013) Officer, Vice President, International Academy of Business Disciplines (September August 2013) Editorial Review Board Member, Journal of International Business Disciplines (September August 2013) Reviewer, Ad Hoc Reviewer, American Society of Competitiveness (July July 2013) Editorial Review Board Member, American Society of Competitiveness Review (August July 2013) Advisory Board Member, American Society of Competitiveness (August July 2013) Generated on Jan 12, 2019 Page 15 of 19

16 Track Organizer, International Academy of Business Disciplines (August July 2013) Editorial Review Board Member, International Journal of Integrated Marketing Communication (August July 2013) Editorial Review Board Member, Journal of Business Management and Change (May April 2013) Editorial Review Board Member, Competition Forum (October December 2012) Board Member, International Academy of Business Disciplines (September August 2012) Officer, Vice President, International Academy of Business Disciplines (September August 2012) Editorial Review Board Member, Journal of International Business Disciplines (September August 2012) Reviewer, Ad Hoc Reviewer, American Society of Competitiveness (July July 2012) Advisory Board Member, American Society of Competitiveness (August July 2012) Editorial Review Board Member, Competitiveness Review (August July 2012) Track Organizer, International Academy of Business Disciplines (August July 2012) Editorial Review Board Member, International Journal of Integrated Marketing Communication (August July 2012) Editorial Review Board Member, Journal of Business Management and Change (May April 2012) Editorial Review Board Member, Competition Forum (October September 2011) Board Member, International Academy of Business Disciplines (September August 2011) Officer, Vice President, International Academy of Business Disciplines (September August 2011) Editorial Review Board Member, Journal of International Business Disciplines (September August 2011) Advisory Board Member, American Society of Competitiveness (August July 2011) Editorial Review Board Member, Competitiveness Review (August July 2011) Track Organizer, International Academy of Business Disciplines (August July 2011) Editorial Review Board Member, Journal of Business Management and Change (May April 2011) Editorial Review Board Member, Competition Forum (October September 2010) Board Member, International Academy of Business Disciplines (September August 2010) Officer, Vice President, International Academy of Business Disciplines (September August 2010) Editorial Review Board Member, Journal of International Business Disciplines (September August 2010) Advisory Board Member, American Society of Competitiveness (August July 2010) Generated on Jan 12, 2019 Page 16 of 19

17 Editorial Review Board Member, Competitiveness Review (August July 2010) Track Organizer, International Academy of Business Disciplines (August July 2010) Editorial Review Board Member, Journal of Business Management and Change (May April 2010) Editor, Journal Editor, Journal of Business Management and Change (February November 2009) Editorial Review Board Member, Competition Forum (October September 2009) Board Member, International Academy of Business Disciplines (September August 2009) Officer, Vice President, International Academy of Business Disciplines (September August 2009) Editorial Review Board Member, Journal of International Business Disciplines (September August 2009) Track Organizer, International Academy of Business Disciplines (August July 2009) Editorial Review Board Member, Journal of Business Management and Change (May April 2009) Editorial Review Board Member, Competition Forum (October September 2008) Officer, Vice President, International Academy of Business Disciplines (April August 2008) Board Member, International Academy of Business Disciplines (September August 2008) Editorial Review Board Member, Journal of International Business Disciplines (September August 2008) Track Organizer, International Academy of Business Disciplines (August July 2008) Editorial Review Board Member, Competition Forum (October September 2007) Board Member, International Academy of Business Disciplines (April August 2007) Editorial Review Board Member, Journal of International Business Disciplines (September August 2007) Track Organizer, International Academy of Business Disciplines (August July 2007) Editorial Review Board Member, Competition Forum (October September 2006) Track Organizer, International Academy of Business Disciplines (August July 2006) Track Organizer, International Academy of Business Disciplines (April 1, April 30, 2005) Track Organizer, International Academy of Business Disciplines (August July 2004) Track Organizer, International Academy of Business Disciplines (August July 2003) Track Organizer, International Academy of Business Disciplines (August July 2002) Track Organizer, International Academy of Business Disciplines (August July 2001) Track Organizer, International Academy of Business Disciplines (April 1, April 30, 2000) Track Organizer, International Academy of Business Disciplines (April 1, April 30, 1999) Generated on Jan 12, 2019 Page 17 of 19

18 Track Organizer, International Academy of Business Disciplines (April 1, April 30, 1998) Track Organizer, International Academy of Business Disciplines (April 1, April 30, 1997) Track Organizer, International Academy of Business Disciplines (April 1, April 30, 1996) Track Organizer, International Academy of Business Disciplines (April 1, April 30, 1995) Professional Memberships International Academy of Business Disciplines (IABD) (April 2009) International Academy of Business Disciplines (IABD) (April 2007) International Academy of Business Disciplines (IABD) (April 1994) American Society of Competitiveness (ASC) (August July 2014) Public Service Officer, Vice President, Havenwood Homeowners Association. (August July 2018) Officer, Vice President, Havenwood Homeowners Association. (August July 2017) Officer, Vice President, Havenwood Homeowners Association. (August July 2016) Officer, Vice President, Havenwood Homeowners Association. (August July 2015) Board Member, Brownsville Film Commission. (August July 2014) Officer, Vice President, Havenwood Homeowners Association. (August July 2014) Board Member, Brownsville Film Commission. (August July 2013) Officer, Vice President, Havenwood Homeowners Association. (August July 2013) Program Coordinator, Friends of Animals (October April 2013) Board Member, Brownsville Film Commission. (August July 2012) Officer, Vice President, Havenwood Homeowners Association. (August July 2012) Program Coordinator, City of Brownsville (August November 2011) Board Member, Brownsville Film Commission. (August July 2011) Officer, Vice President, Havenwood Homeowners Association. (August July 2011) Board Member, Brownsville Film Commission. (August July 2010) Officer, Vice President, Havenwood Homeowners Association. (August July 2010) Board Member, Brownsville Film Commission. (August July 2009) Officer, Vice President, Havenwood Homeowners Association. (August July 2009) Board Member, Brownsville Film Commission. (August July 2008) Officer, Vice President, Havenwood Homeowners Association. (August July 2008) Officer, Vice President, Havenwood Homeowners Association. (August July 2007) Generated on Jan 12, 2019 Page 18 of 19

19 Officer, Vice President, Havenwood Homeowners Association. (August July 2006) Generated on Jan 12, 2019 Page 19 of 19