Develop a Power Statement About Your Business

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Mervin Goodman
6 years ago
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1 Develop a Power Statement About Your Business When you speak to people about your business, do they: Ask no further questions? Show no interest? Have a glazed look in their eye? Even if you have people show an interest in what you have to offer, but you have that nagging feeling that it could be better, then you need to develop a power statement. This material is from the book New Sales. Simplified by Mike Weinberg, and is simply the best way to speak to people about what you do, and attract them to you offer over anything else I ve ever heard. Ever. It s brilliant. It was recommended to me by a good friend who got his major in Marketing, and brought his father s piano business from the garage to an international restorer of Steinways. In a matter of a few years. (Just search Piano Restoration, and if you re in the United States, probably the first link on the home page of a Google Search is Lindeblad Piano Restoration.) My friend at Lindeblad Piano says this, and one other book (which I ll mention later in this report) gave him more information than he got the four years he spent getting his Marketing degree! Let s get going and develop your Power Statement.

2 1. Headline Your headline should be a simple, 1-2 sentence statement that provides context. Don t launch into your statement about what you do; that comes later. You simply want to help the listener get focused on what you re saying next. An example used in New Sales. Simplified is: I am a sales coach, consultant, and speaker. I specialize in new business development and turning around sales teams for midsize organizations. (That s the author s headline that he uses.) 2. Transitional Phrase Use a brief phrase to grab the listener s attention. Use this for network marketing: (Types of People) turn to (Your Products or Services) when they The nice thing about this transitional phrase is that it states the next section as if it s spoken by a 3 rd party it s not you, bragging. 3. Client Issues Being speaking by discussing what s on your client s mind, not your own. Everything you say here needs to be laser-focused on your client s issues that matter deeply to them. What are your client s pain points? What problems do your clients face? Do your clients have fears? Why did your best clients initially come to you?

3 Brainstorm, and get a minimum of 5 issues, preferably more. Speak to some of your best clients. Speak to your upline, sideline, and downline. Then pick out your best three to seven issues, and use emotionally charged language to convey them. For example, the author lists out these emotionally charged phrases: Exhausted from Frustrated with Challenged by Have had it with Are fearful of Pressured to You get the idea. Start each of your client issues with one of these phrases, or a similar phrase. And communicate this list in a conversational tone. 4. Offerings This small middle section is where we actually sell ourselves, being careful not to exaggerate or embellish what we re offering. Simply describe your offerings in a few sentences. For example, the author uses this as his offering: I provide sales and sales leadership coaching to sales teams and sales managers, sales force consulting to senior executives, and speak on a variety of topics pertaining to succeeding at new business development. I am typically hired by companies, but in the right circumstances work with individuals.

4 5. What s Different About You? First, transition from your offerings to what makes you different that the rest of what s out there by this simple, yet powerful statement: (Your company) continues to grow (or dominate our space) because we are very different from what you will find in the marketplace. Then list out as many things that differentiate you from the competition as you cn think of. Select the best three to five reasons, and use those. Rough Draft Write your Power Statement rough draft out and live with it for a bit. Read it over and over, and keep editing and tweaking, until it excites you every. time. you. read. it. Try it out on a few friends, or on your upline, sideline, or downline. The process may take anywhere from a week to a month. Just keep working at it until your Power Statement is nothing short of inspirational! Your final Power Statement should be Powerful. Want More Details? Want more details for developing your Power Statement, and how to use it in your prospecting activities? New Sales. Simplified by Mike Weinberg is fantastic. The other book that pairs perfectly with New Sales. Simplified is Fanatical Prospecting by Jeff Blount.

5 Remember, my friend with the Marketing degree said these two books taught him more about marketing than his four year degree! (And these two books cost quite a bit less than a Marketing degree does.) I always did like a good deal. I hope this report really helps you to bring your business to the next level and beyond! More useful information like this will follow in the s from Success with Nutrition blog. And be sure to check out your . I sent you a surprise gift as a thank you for signing up for s. Ruthanne

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