Outsourcing. Secrets Revealed. 25 Proven Job Descriptions and Work Orders You Can Copy! By James Martell

Transcription

1 Outsourcing Secrets Revealed 25 Proven Job Descriptions and Work Orders You Can Copy! By James Martell

2 Outsourcing Secrets Revealed Copyright Clearbrook Web Services Inc. All Rights Reserved. Published by James Martell Cover & Interior Design by Erdie Tadeo All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

3 Outsourcing Secrets Revealed 25 Proven Job Descriptions and Work Orders You Can Copy! By James Martell 3

4 Table of Contents My Story and Outsourcing Experience... 6 Why Are Some So Resistant to Outsourcing?... 8 Research Is the Key... 9 Social Media Scenario... 9 Job Description & Work Order Fill-in-the-Blank Templates Insert Descriptive Job Title Outsourcing Secrets Revealed - The BIG Google Google My Business Set-up Google Analytics Set-up Google Search Console - Correct Errors Google PageSpeed Tools - Correct Problems Outsourcing Secrets Revealed - Analysis Tools & Reporting Local Search Rank Checker - Correct Issues Local SEO Check-up Correct Issues Google Local Wizard Correct Issues Outsourcing Secrets Revealed - Website Evaluation Responsive Web Design - Correct Problems Blog 12 Part Article Series Duplicate Content - Comprehensive Rewrite Needed [Backlinks] Virtual Assistant to Send s Outsourcing Secrets Revealed SEO Optimization Worksheets SEO Optimization Home Page SEO Optimizations 5 Pages

5 Table of Contents Outsourcing Secrets Revealed Facebook Business Page Facebook Marketing Expert - Long-term Project How to Structure a Follow-up Series Set-up & Integrate AWeber with Website Customize HTML Newsletter Website Development Set-up a WordPress Theme Graphics for Website/Social Media/ Podcast Written Content for Website/Social Media/ Podcast Social Media Social Media Cover Images Miscellaneous Data Entry for Local Businesses Website Hacked - Assistance Needed Ebook Design Needed - Cover & Interior Design

6 My Story and Outsourcing Experience James Martell 15 Year Outsourcing Expert So what s my story with respect to outsourcing? Let me take you back to At the time, I was running an online publishing company up in Vancouver, Canada, and we were hiring local freelancers to do much of our work. We needed writers, editors, and a variety of people to support our business efforts. Around the same time, I was invited to Santa Barbara, California to do a talk at CJ University, and part of the talk covered how we went about hiring local people and local talent to assist us with the development of our business. At the end of that talk, I was approached by a student of one of my books. He simply came up to me and said: I just use Elance. I had spent 20 minutes during the talking about how we ran ads in the local newspaper, developed job descriptions and work orders, interview prospective candidates, and everything we had to do, to hire talent successfully. And this student of mine comes up to me and says: I just use Elance. I had no idea what he was talking about, so I asked: What is Elance? He explained Elance was a website where thousands of talented individuals from all over the world were looking for work. All you had to do was post your project, and people would actually bid on the job you needed done. You could then search through the applicants, and hire the best person to do the work for you! And I thought, That s interesting. I ll check that out. When I got home, I signed up for a free account at Elance (recently rebranded to Upwork) and started posting projects. At that time, I had a small office and a few staff members, mainly writers and researchers. So I started outsourcing projects to others through the Elance system simultaneously and before you knew it, we were not only more productive (because of the interface 6

7 Elance was providing to us to build our freelance team), but our costs were dramatically less than what we were spending locally upwards of 60-70% less! This was possible because these freelancers are located all over the world, often living in countries where the cost of living is far less. In addition, I didn t have to treat them as staff, meaning: I didn t have to remit payroll I didn t have to do the government remittances There was no worker s compensation There was no need to provide a desk, computer, Internet connection, or even an office (they had their own) There was no need for training or training programs (freelancers are already professionals in their fields) I also found out that we had a near unlimited talent pool to choose from, was able to hire them on demand, and still maintain the high quality of work. It didn t take long only about 45 days before I decided to shut the office down and move everything into the Elance system. And we have never looked back! That was in Fast-forward to today. It s now I ve had the opportunity to build a tremendous online business and gain a lot of personal and family freedom, and I ve done it all through outsourcing. I ve outsourced about 1,500+ projects to date, and there s no sign of letting up. Outsourcing has had a profound impact on my business, and if you re looking to trim back, maybe do a little less work, or maybe increase the quality of the work that you re outputting, I think you ll find the job descriptions and work orders in this guidebook will have a have a profound impact on your business too! 7

8 Why Are Some So Resistant to Outsourcing? Now before we get talking about the importance of research and using the job descriptions and work orders shared within this guidebook, let s talk a little bit about why some are so resistant to outsourcing. Over the years I ve run a number of courses on a variety of topics and, without fail, all of those courses always have an outsourcing component. That s because it doesn t mater what you re doing, you can always improve the quality of work being done by getting freelance professionals involved. So, why the resistance? I found many students of my trainings would say when asked why are you not outsourcing, they would simply say, I don t know what to say. That statement I don t know what to say is why put together Outsourcing Secrets Revealed 25 Proven Job Descriptions and Work Orders You Can Copy!, to share with you exactly what I have been saying to freelancers for years to get the best talent, best results, and at the best prices. And knowing what to say, starts with research. 8

9 Research Is the Key I sometimes find myself staring at my computer screen wondering what to say when writing a job description. I have learned when this happens that I have skipped an important step the research. I have also learned that if it takes me 5 minutes to write the job description, it would have taken me 15 minutes to do the research. A good rule of thumb is 3 parts research to 1 part writing. Social Media Scenario I ll share a quick scenario to illustrate. Let s say you are looking to have the grapics created for your social media accounts including Facebook, Twitter, Google+, LinkedIn and YouTube. This sounds simple enough, but how many graphics? I would say there will be cover art and probably a thumbnail image for each. This means you need a total of 10 graphics, being 2 for each of the five social media accounts. That s a good start, but now what are we going to include on the graphics? It could be your logo, list of your products and services, a head shot of yourself, photos from the company, contact information or any number of things. I think you can see it s time to probably do a little research to determine what these graphics are going to look like, and have on them. I ll use Google to look for some examples to model. I did a Google search for what to put on social media cover art and instantly found an infographic from HubSpot called The Ultimate Cheat Sheet of Social Media Photo & Image Sizes. This is not exactly what I am looking for at this point, but I ll make note of it because I ll need to list the dimensions for each of the graphics when I put together the companion work order for this project. I head back to Google to do another search. This time I decide to do a more specific search so I tried awesome twitter headers for business to see if I can find some ideas. I instantly stumble upon one of my favorite sites GraphicRiver.net, which offers a wealth of templates and ideas. I do a search within the GraphicRiver.net for corporate twitter header and see there are 144 examples to choose from within their library. I also see that I can purchase a fully customizable template starting at $3 each. Here s an example: 9

10 This is great, and a real deal at $3, plus it comes in a variety of colors, and everything from the images, colors and the text is fully customizable. There s also another advantage to using a template. You can see in the example above how much text you need to provide to the graphic designer. It seems like a simple thing, but it is really helpful to know. I was also so impressed with what I was finding at GraphicRiver.net that I decided to do another search, this time for social media covers to see if I could find a complete set that included Facebook, Twitter, Google+, LinkedIn and YouTube, and sure enough I find a ton of them. Go check them out by heading over to and doing a search for social media covers. You will not be disappointed. Now, let s get back to developing the job description. As I dug through GraphicRiver, I did find a template that I would like to use. This makes my life much easier because I now know what the images are going to look like. I also know what I need to provide to the graphic designer including: The.zip file from GraphicRiver My headshot for the thumbnail image The text for the headline, sub-headline and the three bullet points My phone number and address A link to my website so they can change the colors of the images to match the colors of my website A new photo for the left-hand side of the image It is all pretty simple now. The research is done, so I went ahead and wrote the job description for this project. It is called Social Media Cover Images and you will find it and the work order near the back of this guide. 10

11 Job Description & Work Order Fill-in-the-Blank Templates I have included a fill-in-the-blank job description and work order for your convenience. You will notice these templates follow the same outline as the other job descriptions and work orders contained within this document. I would suggest before attempting to use these templates that you first study the job descriptions and work orders contained within this guidebook.

12 Job Description [Template] Insert Descriptive Job Title Hi it s here. Thank you for bidding on my project. I am looking to (clearly explain what you want created) : I am looking for I am looking for I am looking for I am looking for I am looking for I am looking for someone who is detail oriented, and who can set-up everything mentioned above in a professional manner. I am not sure what a fair price is for this work, so I just set it to $. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. 12

13 Interview Questions [Samples] Why do you feel you are a good candidate for this job? Have you shared a link to similar jobs you have completed? Are you able to meet our timeline? If I contract you for this project, what will you do on the first day? How quickly can you get started once the project has been awarded??? 13

14 Insert Work Order [Template] Thanks for accepting my project, and look forward to working with you. Again, (restate the third paragraph from job description). It is important that you refer to the original job posting for the details of exactly what we need done. I have attached the files you will need to complete the project. You will also find the usernames and passwords you will need. Login Details WordPress Login URL: U: P: Hosting Login URL: U: P: Login URL: U: P: If you have any additional questions, please message me. 14

15 Outsourcing Secrets Revealed The BIG Google

16 Job Description Google My Business Set-up Hi it s here. Thank you for bidding on my project. I am looking to have Google My Business fully set-up and verified. As you know, Google My Business connects Google search, maps, Google +, as well as Insights, Reviews, and Google Analytics into a one convenient application. I am looking for someone who is experienced to set this up. I will share with you all of the details for the account including business description, contact information, hours of operation, photos, etc. I am not sure what a fair price is for this work, so I just set it to $. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions What experience do you have in this area? How much time do you need to complete once this is awarded? When can you get started? 16

17 Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking to have Google My Business fully set-up and verified. As you know, Google My Business connects Google search, maps, Google +, as well as Insights, Reviews, and Google Analytics into a one convenient application. I am looking for someone who is experienced to set this up. I will set-up you up as Admin for the page. I ll need your address, preferably Gmail address, so I can do that for you. I have attached for you my profile photo, photos and videos for the account. I have included our business name, mailing address and phone number. Please be sure to spell it **exactly** as shared below. Business Details Business Name: Business Description: Phone #: ( ) - Website URL: www. Mailing Address: 17

18 Job Description Google Analytics Set-up Hi it s here. Thank you for bidding on my project. I am looking to have Google Analytics set-up and added to my WordPress-based website. You may need to add a free plugin. I am not sure what a fair price is for this work, so I just set it to $. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions How much time do you need to complete once this is awarded? When can you get started? 18

19 Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking to have Google Analytics set-up and added to my WordPressbased website. You may need to add a free plugin. I will set-up you up as Admin for the page. I ll need your address, preferably Gmail address, so I can do that for you. Login Details WordPress Login URL: U: P: Hosting Login URL: U: P: 19

20 Job Description Google Search Console Correct Errors Hi it s here. Thank you for bidding on my project. I am looking to have my Google Search Console set-up and to Add a Property (our website), and then to verify it. I would then like you to correct any errors. I am not sure what a fair price is for this work, so I just set it to $. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions How much time do you need to complete once this is awarded? When can you get started? Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking to have my Google Search Console set-up and to Add a Property (our website), and then to verify it. I would then like you to correct any errors. 20

21 I will set-up you up as Admin for the page. I ll need your address, preferably Gmail address, so I can do that for you. Login Details WordPress Login URL: U: P: Hosting Login URL: U: P: 21

22 Job Description Google PageSpeed Tools Correct Problems Hi it s here. Thank you for bidding on my project. I am looking to have someone to use Google Speed Tools to identify any issues, and then to correct them for Google Speed Tools I am not sure what a fair price is for this work, so I just set it to $. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions Why do you feel you are a suitable candidate for this job? Do you feel you are detail oriented? When can you get started? How much time do you need to complete this job once awarded? 22

23 Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking to have someone to use Google Speed Tools to identify any issues, and then to correct them for Google Speed Tools Login Details WordPress Login URL: U: P: Hosting Login URL: U: P: P: 23

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25 Outsourcing Secrets Revealed Analysis Tools & Reporting

26 Job Description Local Search Rank Checker Correct Issues Hi it s here. Thank you for bidding on my project. I am looking for an SEO expert to help correct a number of issues with our website. These issues include: 1. (pull highlights from BrightLocal report) I have **attached** the full SEO report for you that shows these issues. I am looking for someone with experience, and who can take care of all of these issues. I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. 26

27 Interview Questions How experienced do you have specifically with the types of issues outlined in the attached report? How much time do you need from the time this project is awarded until you can complete the correction of these issues? Are you confident you can take care of all of the issues outlined in the report? How quickly can you get started once the project has been award? Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking for an SEO expert to help correct a number of issues with our website, as outlined in the report attached to the original job posting. I have included attached the report for you here for your convenience, and included for you below the required logins so you can get started. If you have any questions, just let me know. Login Details Website Login URL: U: P: Login Hosting: Login URL: U: P: P: 27

28 Job Description Local SEO Check-up Correct Issues Hi it s here. Thank you for bidding on my project. I am looking for an SEO expert to help correct a number of issues with our website. These issues include: 1. (pull highlights from BrightLocal report) I have **attached** the full SEO report for you that shows these issues. I am looking for someone with experience, and who can take care of all of these issues. I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. 28

29 Interview Questions How experienced do you have specifically with the types of issues outlined in the attached report? How much time do you need from the time this project is awarded until you can complete the correction of these issues? Are you confident you can take care of all of the issues outlined in the report? How quickly can you get started once the project has been award? Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking for an SEO expert to help correct a number of issues with our website, as outlined in the report attached to the original job posting. I have included attached the report for you here for your convenience, and included for you below the required logins so you can get started. If you have any questions, just let me know. Login Details Website Login URL: U: P: Login Hosting: Login URL: U: P: P: 29

30 Job Description Google Local Wizard Correct Issues Hi it s here. Thank you for bidding on my project. I am looking for a Google Local expert to assist with correcting a number of issues within Google. These issues include: 1. (pull highlights from BrightLocal report) I have **attached** the full report for you that shows these issues. I am looking for someone with experience, and who can take care of all of these issues. I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. 30

31 Interview Questions How experienced do you have specifically with the types of issues outlined in the attached report? How much time do you need from the time this project is awarded until you can complete the correction of these issues? Are you confident you can take care of all of the issues outlined in the report? How quickly can you get started once the project has been award? Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking for a Google Local expert to assist with correcting a number of issues within Google. I have included attached the report for you here for your convenience, and I have set you up as a Google admin for the page so you can get started. If you have any questions, just let me know. 31

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33 Outsourcing Secrets Revealed Website Evaluation

34 Job Description Responsive Web Design Correct Problems Hi it s here. Thank you for bidding on my project. I am looking for a graphic designer experienced in responsive web design. I am using to view the website in various devices and can see the website has a number of problems that need attention. I am not sure how to best tackle these issues. I need someone who can look at the website, and offer up solutions so it looks good on the various devices. I would like each page of the website to be mobile responsive I would like the content on each page to look good on a mobile device I would like the logo, photos, and other elements to be properly centered when viewed on mobile devices I would like the menus to be converted into a drop-down menu when clicked on by the visitor I would like this site to be corrected so we do not need to build a new one Once awarded, I ll first need you to provide me with a list of what needs to be done prior to getting started. I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. 34

35 Interview Questions What is your experience with responsive web design? Can you correct the issues so the site looks proper on mobile devices? How much time do you need to complete this job once awarded? When can you get started? Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking for a graphic designer experienced with responsive web design. I am using to view the website in various devices, and can see the website has a number of problems that need attention. I need for you to first provide me with a list of what needs to be done prior to getting started. I have included the login details for you below. If there is anything else you need, just let me know. I ll be standing by for the list. Login Details Website Login URL: U: P: Login Hosting: Login URL: U: P: 35

36 Job Description Blog 12 Part Article Series Hi it s here. Thank you for bidding on my project. I am looking for a professional writer to craft for me a 12-part series of articles for our blog. These articles will range between 500 and 700 words and include: I would like each article to include a powerful eye grabbing headline I would like each article to include a few sub-headlines and one bullet point list to help break things up, and for easier reading I would like each article to lean towards shorter paragraphs for easier reading, and because these articles will also be published in our newsletter I would like each article to include our primary keyword 3 times within the article body, and In one sub-headline I would like each article to be as interesting as possible, but to also get to the point, as I am not looking for a lot of blah, blah, blah I would like each article to include our secondary keywords, each 1 time I would like each article to include an enticing title that begins with the primary keyword, and doesn t exceed 64 characters in length (including spaces) I would like each article to include an accurate description that includes the primary keyword, and doesn t exceed 164 characters in length (including spaces) I would like each article to conclude with a strong call to action I would like each article to be checked for spelling and grammar I would like each article to be added as a blog post in our WordPress-based site, and properly formatted with Heading 2, proper bullet points, etc. I am looking for a writer that has a real creative flair for writing interesting and intriguing content. 36

37 I will provide you with the topic of each article, along with some basic research, and the details for the call to action. I am not sure what a fair price is for this work, so I just set it to $. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions Have you provided a few samples of your work? Do you have a creative flair for writing interesting and intriguing content? Do you have a writing style that can get to the point? Do you have the knack for writing great headlines? Do you understand that shorter paragraphs make for easier reading? Why do you think I should hire you? 37

38 Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking for a professional writer to craft for me a 12-part series of articles for our blog. These articles will range between 500 and 700 words. I have included for you below the details for each of the articles, plus the login for the backend of our WordPress-based site. If you have any questions, just let me know. Login Details Website Login URL: U: P: 38

39 Article #1 Overall Topic Content to Include Call to Action Primary Keyword The primary keyword should be used three times in page body, once as a sub-headline, once in the title (at the beginning) and once in the description. Secondary Keywords The secondary keyword should be used once each within page body text. 39

40 Article #2 Overall Topic Content to Include Call to Action Primary Keyword The primary keyword should be used three times in page body, once as a sub-headline, once in the title (at the beginning) and once in the description. Secondary Keywords The secondary keyword should be used once each within page body text. 40

41 Article #3 Overall Topic Content to Include Call to Action Primary Keyword The primary keyword should be used three times in page body, once as a sub-headline, once in the title (at the beginning) and once in the description. Secondary Keywords The secondary keyword should be used once each within page body text. 41

42 Article #4 Overall Topic Content to Include Call to Action Primary Keyword The primary keyword should be used three times in page body, once as a sub-headline, once in the title (at the beginning) and once in the description. Secondary Keywords The secondary keyword should be used once each within page body text. 42

43 Article #5 Overall Topic Content to Include Call to Action Primary Keyword The primary keyword should be used three times in page body, once as a sub-headline, once in the title (at the beginning) and once in the description. Secondary Keywords The secondary keyword should be used once each within page body text. 43

44 Article #6 Overall Topic Content to Include Call to Action Primary Keyword The primary keyword should be used three times in page body, once as a sub-headline, once in the title (at the beginning) and once in the description. Secondary Keywords The secondary keyword should be used once each within page body text. 44

45 Article #7 Overall Topic Content to Include Call to Action Primary Keyword The primary keyword should be used three times in page body, once as a sub-headline, once in the title (at the beginning) and once in the description. Secondary Keywords The secondary keyword should be used once each within page body text. 45

46 Article #8 Overall Topic Content to Include Call to Action Primary Keyword The primary keyword should be used three times in page body, once as a sub-headline, once in the title (at the beginning) and once in the description. Secondary Keywords The secondary keyword should be used once each within page body text. 46

47 Article #9 Overall Topic Content to Include Call to Action Primary Keyword The primary keyword should be used three times in page body, once as a sub-headline, once in the title (at the beginning) and once in the description. Secondary Keywords The secondary keyword should be used once each within page body text. 47

48 Article #1 0 Overall Topic Content to Include Call to Action Primary Keyword The primary keyword should be used three times in page body, once as a sub-headline, once in the title (at the beginning) and once in the description. Secondary Keywords The secondary keyword should be used once each within page body text. 48

49 Job Description Duplicate Content Comprehensive Rewrite Needed Hi it s here. Thank you for bidding on my project. I am looking for a writer to work with the attached content to provide me a refreshed and improved version. Once complete, this content will replace the existing content on A few things to note: I would like the subject matter of this content to remain the same I would like the content to be very close to the same length (unless otherwise noted in the attached document) I would like you to include selected keywords within the refreshed content (as noted in the attached document) I would like you to lean towards shorter sentences and paragraphs for easier reading I am looking for a creative writer who has a flair for developing web copy that reads and flows well. I am not sure what a fair price is for this work, so I just set it to $. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. 49

50 Interview Questions Why do you feel you are a good candidate for this job? Have you included any samples of similar work you have completed? How much time do you need once the project has been awarded? Can you get started right away? Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking for a writer to work with the attached content to provide me a refreshed and improved version. Once complete, this content will replace the existing content on The specifics for this project, and the attachment, are included in the original job description, so be sure to keep it handy so you can refer to it. 50

51 [Backlinks] Virtual Assistant to Send s Hi it s here. Thank you for bidding on my project. I am looking for a virtual assistant to twenty (20) blog owners in our hometown. You will be ing them to offer a professionally written article that s relevant and of interest to their audience for their site. I will provide you with a total of six (6) professionally written articles, and a list of 20-suitable sites, however it is up to you to locate their contact . Your job is to get each of the 6 articles placed successfully on individual sites, with the link that is contained within each article intact. Your job is to research the 20 websites to locate their address Your job is to reach out to these 20 sites with an message provided by us, and a follow-up for those who do not respond to the first one Your job is to send one article to candidates who said yes, and then to fol low-up to make sure it gets published correctly Your job is to send me a list of the 6 sites where the articles reside, along with a link to each of the articles I am not sure what a fair price for this is so I just set it to $300, however I would like you to please **ignore** that price, and just go ahead and bid what you feel is fair (higher or lower). I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, 51

52 PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions Why do you feel you are a good candidate for this job? Do you have good communication skills? Do you have good follow-up skills? Can you get started right away? Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking for a virtual assistant to twenty (20) blog owners in our hometown. You will be ing them to offer a professionally written article that s relevant and of interest to their audience for their site. The specifics for this project are included in the original job description, so be sure to keep it handy so you can refer to it. I have attached a list of the twenty (20) websites for you to contact. I have attached all 6 articles for distribution. I have attached the initial contact , follow-up , and the to send out to those who say yes. 52

53 Outsourcing Secrets Revealed SEO Optimization Worksheets

54 Job Description SEO Optimization Home Page Hi it s here. Thank you for bidding on my project. I am looking for someone with basic on-page SEO experience to optimize our home page for the search engines. You can see the home page on the link below: Your job is to: add the search engine optimized text, provided by us, to the home page add the title-tag and description meta-tag and alt-tags to the home page correct any on-page issues outlined in the **attached** report I am not sure what a fair price is for this work, so I just set it to $. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions Why do you feel you are a good candidate for this job? Do you have good communication skills? Can you get started right away? How much time do you need to complete this job once awarded? 54

55 Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking for someone with basic on-page SEO experience to optimize our home page for the search engines. It is important that you refer to the original job posting for the details of exactly what we need done. I have **attached** the SEO report for this job. I will run another report once you have completed the project. Any remaining on-page issues will need to be addressed. I have attached the text for the home page including new text, title-tag, meta-description tag and alt-tag for the images. Login Details WordPress Login URL: U: P: Hosting Login URL: U: P: 55

56 Job Description SEO Optimizations 5 Pages Hi it s here. Thank you for bidding on my project. I am looking for someone with basic on-page SEO experience to optimize our home page for the search engines. You can see the pages on the links below: Your job is to: add the search engine optimized text, provided by us, to the pages add the title-tag and description meta-tag and alt-tags to the pages correct any on-page issues outlined in the **attached** report I am not sure what a fair price is for this work, so I just set it to $. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to discuss and award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, 56

57 PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions Why do you feel you are a good candidate for this job? Do you have good communication skills? Can you get started right away? How much time do you need to complete this job once awarded? Work Order Thank you again for accepting my project. I am excited and look forward to working with you. Again, I am looking for someone with basic on-page SEO experience to optimize our home page for the search engines. You can see the pages on the links below: It is important that you refer to the original job posting for the details of exactly what we need done. I have **attached** the SEO report for this job. I will run another report once you have completed the project. Any remaining on-page issues will need to be addressed. I have attached the text for the home page including new text, title-tag, metadescription tag and alt-tag for the images. 57

58 Login Details WordPress Login URL: U: P: Hosting Login URL: U: P: 58

59 Outsourcing Secrets Revealed Facebook Business Page

60 Facebook Marketing Expert Long-term Project Hi it s here. Thank you for bidding on my project. I am looking to have 7-part series written that follows the guidelines outlined by AWeber here: I will provide the specific details for each to the successful bidder. These s will typically be in the neighborhood of 100 words. The topics of the is. I am not sure what a fair price is for this work, so I just set it to $30. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions Why do you feel you are a suitable candidate for this job? Have you shared a link to any similar jobs you have completed? Do you feel you are detail oriented? When can you get started? How much time do you need to complete this job once awarded? 60

61 Work Order Thank you for accepting my project. I am excited and look forward to working with you. Again, I am looking to have 7-part series written that follows the guidelines outlined by AWeber below. I have included the specific details for each below. #1 #2 #3 #4 #6 61

62 #7 In each I would like you to ask them to give us a call at (000) , or provide them with a link to our order form. Insert URL How to Structure a Follow-up Series #1 Big Benefits: Many of the sales resulting from your follow up series will come after the very first message. Keep this message short. Just take 500 or so words to flesh out a handful of your biggest benefits. For example, part of the Green Garden Lawn Fertilizer company s first message might read: A Lush Lawn: Green Garden Fertilizer will give you a lush lawn in just 2 weeks! Density will increase up to 50% No More Brown: Watch your lawn become 3-5 shades greener with regular treatments. #2 Establish a Need: Use your second message to explain why your product is necessary. First, lay out the situation leading to a need for your product. Then, show that your product will meet that need. For instance: Lawns across the country are looking dull. Homeowners water and mow to no avail. But, not those who use Green Garden Fertilizer! They ve created lush, beautiful lawns #3 Tool Talk: In your third message, show the lead how he will go about actually using your product. Detail any tools or supporting material that you offer. In the case of our fictional 62

63 Green Garden Fertilizer, part of this message might read: This treatment is a cinch: Simply attach the included diffuser to the end of your garden hose, creating a sprinkler. Run the sprinkler for 15 minutes each week. You will see an improvement after just one treatment! #4 The Wildcard: Customize message four for your unique product. Try one of these ideas: Have a customer case study? This is a great place for it. Selling complimentary products? Detail one of them here. Selling a real-world product? Explain shipping / tracking now. Have a bricks and mortar office? Invite the prospect to visit. Include directions. Are you personally a visible part of your brand? Include your bio here. #5 Questions? Comments?: Your lead may be waiting to purchase until you explain one particular thing. By asking outright, you can speed the sales cycle to a close. Start the fifth message by asking your prospect if he has any questions. Give him several ways to reach you, and include your hours of operation and time zone. #6 Testimonials: With your sixth message, show off your satisfied customers. Choose several of your best testimonials, and list them here. Look for quotes from customers who are obviously excited about your product, but that still sound believable. For instance, choose: I m thrilled with my Green Garden Fertilizer! Just two weeks, and my lawn looks better than it has in years. Instead of: Green Garden Fertilizer is miraculous! It turned my back lot into a rolling meadow in days and that lot is PAVED! 63

64 (The testimonials in this article are made up examples. All of your testimonials, however, must be real. Fabricating testimonials is illegal.) #7 Last Chance: Your final message serves as one last reminder of your product. Briefly reiterate its most impressive features. Then, throw in a few testimonials or a very short case study. Round out this message with your contact information. Our example product s final message might read: Over the past several weeks, you ve heard about how Green Garden Fertilizer can turn your lawn around. Customer Dusty Dan tried it, and he says, My lawn has never looked better 64

65 Job Description Set-up & Integrate AWeber with Website Hi it s here. Thank you for bidding on my project. I am looking to for someone to set-up and integrate AWeber with our website. I am looking for the following to be completed: I have purchased a subscription to AWeber, however I would like to have you set-up the account for me I want you to add out 7-part follow-up series to AWeber. The first is sent on day 1 at 7:00 AM, and then every day until complete. I want you to set-up the Blog RSS to functionality as outlined on the link here I want the news letter to be sent every Tuesday at 1:00 PM, using the blog content from the site. I have an attractive HTML newsletter that I have had created. I want you to integrate it as well into the Blog RSS to area. You will need to adjust the text that is merged with the newsletter by AWeber so that it looks the way it is in the HTML newsletter. I would like you to set-up a pop-up that shows up just prior to the visitor exiting or after 15 seconds on the page. I would like you to set-up an optin offer at the top of the sidebar in the blog posts and the pages. I would like you to set-up an optin offer at the bottom of the blog posts, above the comments. I want you to thoroughly test everything when complete to make sure every thing is 100% complete. I am looking for someone who is detail oriented, and who can set-up everything mentioned above in a professional manner. 65

66 I am also not sure what a fair price is for this work, so I just set it to $100. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions Why do you feel you are a suitable candidate for this job? Have you shared a link to any similar jobs you have completed? Do you feel you are detail oriented? When can you get started? How much time do you need to complete this job once awarded? Work Order Thank you for accepting my project. I am excited and look forward to working with you. Again, I am looking to for someone to set-up and integrate AWeber with our website. I have attached the images and provided the text for the optin offers, and the HTML newsletter, and login details. If there is anything else you need, just let me know. 66

67 Text Sell More with Your Online Store Sign up Below to get our FREE Mini Course on getting started with transactional the right way. [ Enter your nest address ] Sign Me Up >> *Your information will *never* be shared or sold to a 3rd party. Login Details Website: Login URL: U: P: AWeber: Login URL: U: P: Hosting: Login URL: U: P: 67

68 Job Description Customize HTML Newsletter Hi it s here. Thank you for bidding on my project. I am looking to for someone to customize a HTML newsletter with text and images provided by us. I have purchased the newsletter from GraphicRiver.net, and you can see it on the link below: I would like you to complete the formatting of the newsletter including adding the text and resizing the images. I would like the images to be hosted on our website so we maintain control of them, and so they display properly in the newsletter. Blog RSS to I am looking for someone who is detail oriented, and who can upload it into AWeber, and test it so it all looks good, and everything is in the correct place. It is important to note that we are using the AWeber Blog RSS to functionality to create the newsletter. Your job is to make it look great. I am also not sure what a fair price is for this work, so I just set it to $50. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, 68

69 or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions Why do you feel you are a suitable candidate for this job? Have you shared a link to any similar jobs you have completed? Do you feel you are detail oriented? When can you get started? How much time do you need to complete this job once awarded? Work Order Thanks for accepting my project, and I look forward to working with you. Again, I am looking to for someone to customize a HTML newsletter with text and images provided by us. I have **attached* the newsletter from GraphicRiver.net. It is important that you refer to the original job posting for the details of exactly what we need done. Blog RSS to I am looking for someone who is detail oriented, and who can upload it into AWeber, and test it so it all looks good, and everything is in the correct place. It is important to note that we are using the AWeber Blog RSS to functionality to create the newsletter. Your job is to make it look great. Logo/ Images I have **attached** the logo and images that I would like you to include, plus the text needed to be added for you below. 69

70 Text Contact Information Phone: ( ) = Website: www. Facebook: Twitter: 70

71 Website Development

72 Job Description Set-up a WordPress Theme Hi it s here. Thank you for bidding on my project. I am looking to have WordPress and a WordPress theme located on the link below set-up for me with the templates mentioned outlined. I will provide you with the.zip file with the theme I will provide you with the details for the upper and lower menu to set-up I will provide you with a list of the plugins I need installed and set-up I will provide you with the logo and a few other images to add to the theme I will provide you with the text to set-up and add to the index, privacy policy, disclaimer, about us, and contact us pages I will provide you with the script to add Google Analytics Plugins I would like you to install the following plugins: BluBrry PowerPress Contact Form 7 Custom User Profile Photo Display Posts Shortcode Google Analytics Gravity Forms Jetpack by WordPress.com Maintenance (by Fruitfulcode) 72

73 OptinMonster API WordPress Backup to Dropbox I would like you to set-up the following plugins: Contact Form 7 I need the Contact Form 7 (or equivalent) set-up so all messages that come in through the contact us form is sent automatically to an address we ll provided. Gravity Forms I need Gravity Forms (or equivalent) set-up so anyone can easily add a post that is automatically set as a draft in WordPress. I am not sure what a fair price is for this work, so I just set it to $50. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions Why do you feel you are a suitable candidate for this project? Are you detail oriented and known for not missing things? How quickly can you get started once the project has been awarded? Work Order Thanks for accepting my project, and I Iook forward to working with you. Again, I am looking to have WordPress and a WordPress theme located on the link below set-up for me with the templates mentioned outlined. 73

74 It is important that you refer to the original job posting for the details of exactly what we need done. I have attached the.zip file for the WordPress theme and the logo and other images needed to successfully complete the job. I have attached the text for each of the pages I would like you to set-up. This needs to be forwarded within the Contact Form 7 contact us form. The Google Analytics ID for UA- Required Logins Hosting Login URL: U: P: Domain Registrar Login URL: U: P: Once you have set-up WordPress on the domain, I would like you to set-up the following users as Admins. User #1 Passcode: User #2 Passcode: 74

75 Menus Upper Menu This is the Upper Menu for the website. Home About Us Submit Story Podcast Blog Contact Us Lower Menu This is the Upper Menu for the website. Home Privacy Policy Disclaimer Podcast Blog Contact Us If you have any additional questions, please message me. 75

76 Job Description Graphics for Website/ Social Media/ Podcast Hi it s here. Thank you for bidding on my project. I am looking to have a coordinated set of graphics created for the website social media pages and podcast. 1. Website a) Logo I need a logo for the website, similar to the one on the link above with the icon positioned to the left of the text. I will leave it to you to come up with something similar. i) I need a version of the logo with a larger icon centered above text. (470 wide, 3000 wide) ii) I need an icon in the logo that is similar to the example shared, however it needs to represent lifting each other. I d like you to come up with a few ideas. I ll need the completed icon in various sizes (180x180, 300x300, 600x600, 3000x3000) b) Report Cover I need an 8 ½ x 11 graphic that I can use for a report cover. I would like the colors and overall look to match the social media images below. c) ecover Artwork I need one image using the report graphic image above that looks like a spiral note book. (See sample: 76

77 d) Popups I need one image for our pop-up that is 700x350, and a second version that is identical except for the headline. I would like the colors and overall look to match the social media images below. I need one image for our pop-up that is 300x250, and a second version that is identical except for the headline. I would like the colors and overall look to match the social media images below. 2. Social Media Covers I need a cover image for Facebook, Twitter, Google+, Linked and Youtube. I will provide you with the template to customize (See: 3. Podcast Artwork I need a 3000x3000 image for our podcast. It will include a photo, headline and a sub-headline. It needs to reflect the colors of the website. (See sample: File Types I need a.jpg version of the graphics with a white background, and a second.png version with a transparent background. Raw Data Files I would like all of the image files and the raw sources files (I.e..ai) to be provided in one well labeled.zip file. I am not sure what a fair price is for this work, so I just set it to $150. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. 77

78 Interview Questions Why do you feel you are a suitable candidate for this project? Have you provided any samples of similar work you have created? Are you detail oriented and known for not missing things? How quickly can you get started once the project has been awarded? Work Order Thanks for accepting my project, and I look forward to working with you. Again, I am looking to have a coordinated set of graphics created for our website social media pages and podcast. It is important that you refer to the original job posting for the details of exactly what we need done. 1. Website a) Logo The text for the logo is: b) Report Cover The text for the report cover is: Headline: Sub-headline: Author Name: c) ecover Artwork *Use the report cover above. d) Popups Headline: Sub-headline: Author Name: 78

79 2. Social Media The text for the report cover is: Headline: Sub-headline: Phone: ( ) - Website: 3. Podcast Artwork Headline: Sub-headline: Author Name: If you have any additional questions, please message me. 79

80 Job Description Written Content for Website/ Social Media/ Podcast Hi it s here. Thank you for bidding on my project. I am looking for a creative and talented writer to develop the content for a website, social media and podcast. The topic is. 1. Website a) Pages I need the content written for the home, about us, podcast, and contact us pages, plus three articles for the blog. (7 600 words average) b) FREE Report I need the content written for a 2 page report that includes a great title and subtitle. I also need the headline and sub-headline for the option form. c) Series I need the content written for a 5-part follow-up series that is sent to someone who subscribes to receive the FREE Report. (150 words each) 2. Social Media I need 3 short business descriptions for social media. (25, 50 and 100 words) 3. Podcast I need the content written for the subscribe to our podcast page. ( words) 4. Keywords I will provide you with a few keywords to include for each page. I am not sure what a fair price is for this work, so I just set it to $150. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I am standing by right now to award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, 80

81 PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. Interview Questions Why do you feel you are a suitable candidate for this project? Have you provided samples of similar work you have created? Would you consider yourself a creative and talented writer? How quickly can you get started once the project has been awarded? Work Order Thanks for accepting my project, and I look forward to working with you. Again, I am looking for a creative and talented writer to develop the content for a website, social media and podcast. It is important that you refer to the original job posting for the details of exactly what we need done. 1. Website There are a total of 7 pages averaging 600 words. I have included for you below a bullet point list of what I would like included within each page. I have included the keywords for you to include. I would like you the primary keyword as noted, and each secondary keyword one time. a) Home Page (400 words) Primary Keyword: Secondary Keywords:,,,,,,,,,,,,,,, 81

82 b) About Us (600 words) Primary Keyword: Secondary Keywords:,, 82

83 c) Podcast (500 words) Primary Keyword: Secondary Keywords:,, 83

84 d) Contact Us (100 words) e) Articles (700 words) Article #1 Primary Keyword: Secondary Keywords:,,,,,,,,,,,,,,, 84

85 Call to Action: Article #2 Primary Keyword: Secondary Keywords:,,,,,, 85

86 Call to Action: f) FREE Report I need the content written for a 2 page report that includes a great title and subtitle. I also need the headline and sub-headline for the optin form. Call to Action: g) Series I need the content written for a 5-part follow-up series that is sent to someone who subscribes to receive the FREE Report. (150 words each) #1 Call to Action: #2 86

87 Call to Action: #3 Call to Action: #4 Call to Action: #5 87

88 Call to Action: 2. Social Media I need 3 short business descriptions for social media. (25, 50 and 100 words) 3. Podcast I need the content written for the subscribe to our podcast page. Call to Action: If you have any additional questions, please message 88

89 Social Media

90 Job Description Social Media Cover Images Hi it s here. Thank you for bidding on my project. I am looking to have you create for me a cover image for Facebook, Twitter, Google+, LinkedIn and Youtube using this template from GraphicRiver.net. I will provide you with the.zip file from GraphicRiver I will provide you with my headshot for the thumbnail image I will provide you with the image to replace the existing image I will provide you with the text for the images I will provide you with our phone number and address I will provide you with a link to my website so they can change the colors of the images to match the colors of my website I am not sure what a fair price is for this work, so I just set it to $50. You can **ignore** that amount, and instead bid what you feel is fair (higher or lower). I will need all images and the raw source files for this project once complete in one.zip file. I am standing by right now to award this project to the first qualified freelancer who gives me a fair price, and who can get started right away. I look forward to seeing your bid. Thanks again, PS I respectfully ask you not to contact me through Facebook, Messenger, Skype, or by telephone with respect to this project. All contact during the bidding process is to be done within the Upwork system. 90

91 Interview Questions Why do you feel you are a suitable candidate for this job? Do you feel you are detail oriented? When can you get started? How much time do you need to complete this job once awarded? Work Order Thanks for accepting my project, and I Iook forward to working with you. Again, I am looking to have you create for me a cover image for Facebook, Twitter, Google+, LinkedIn and Youtube using this template from GraphicRiver.net. It is important that you refer to the original job posting for the details of exactly what we need done. I have attached the.zip file for the template and the other images needed to successfully complete the job. You can see our website here I would like you to change the colors of the cover images to match our website. You will find the font for these graphics near the bottom of this page: I have included for you below the text for the images: Headline: Paragraph: Phone Number: ( ) - 91

92 Website Address: Our Mission: Text on Angle: Other Notes: If you have any additional questions, please message me. Miscellaneous 92

93 Miscellaneous