BEAUTIFULLY NEW. Spring/Summer 2018 Wholesale Source Book. LIvE LIFE

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1 Spring/Summer 2018 Wholesale Source Book LIvE LIFE BEAUTIFULLY Boost traffic with 10 NEW fragrances Attract NEW customers with limited editions Grow sales with NEW trend-right accents NEW

2 LET S LIVE LIFE B E A U T I F U L LY Offer her the beauty of the spring and summer seasons bright and inviting fragrances with lush florals, sweet treats and relaxing beach favorites everything she s looking for with a touch of the unexpected. Discover accents in dreamy watercolors, innovative ombrés and you-asked-for-it nautical designs all on trend and on her list of must haves. MAKE IT A BEAUTIFUL SELLING SEASON SPRING 4 SUMMER 20 MOTHER S DAY 36 EVERYDAY 38 REFERENCE 42

3 HELLO SPRING, HELLO COLOR NEW AMETHYST CRACKLE COLLECTION, pg. 17 NEW SHIMMERING LATTICE COLLECTION, pg. 17 NEW EASTER NOVELTY COLLECTION, pg. 18 NEW FLAMELESS FRAGRANCES, pg. 13 Spring Collection 4 Spring Collection 5

4 CONVERT CUSTOMERS WITH 5 NEW FRAGRANCES SWEET DAYDREAMS COLLECTION She s in the mindset of trading chilly winter days for budding flowers, fresh air and new possibilities. Together, let s dream big. NEW JUICY CITRUS & SEA SALT Orange and grapefruit, wonderfully cool and lush and edged with salt. Top: Grapefruit, Orange, Lime Mid: Yuzu Base: Vanilla, Sea Salt NEW EARLY SPRING BLOOM A scent as fresh as a hillside of just-opened poppies. Top: Soft Lily, Cherry Blossom Mid: Poppy Fields, Jasmine Base: White Musk, Sandalwood, Tonka NEW A CALM & QUIET PLACE A meditative fragrance balanced and centered with gentle jasmine, a whisper of patchouli and warm amber musk. Top: Mandarin Leaf Mid: Jasmine, Cedarwood Base: Patchouli, Sandalwood, Amber Musk NEW SWEET NOTHINGS Warm, soft, sweet like a special whisper just for you. Top: Cyclamen Mid: Lotus Blossom Base: Vanilla, Powdery Musk NEW SUN-DRENCHED APRICOT ROSE A full bloom scent of lush, orange apricot and soft petals. Top: Sun Drenched Apricot, Nectarine Blossom Mid: Apricot Roses, Gardenia Petals Base: Sheer Musk, Soft Powder Spring Collection 6 Spring Collection 7

5 ATTRACT NEW CUSTOMERS merchandising suggestion Stop her in her tracks with eye-catching limited editions. They ll get casual shoppers (and loyal Yankee Candle customers) to take a second look. That s a win-win. NEW LIMITED EDITION WATERCOLOR COLLECTION Her favorites reimagined. Best-selling fragrances with standout labels will grab her attention with on-trend watercolor details. The strategy here is attracting new customers. How? The price is right for trial purchases and the differentiating label begs customers to take a second look. Juicy Citrus & Sea Salt Catching Rays Strawberry Lemon Ice See pg. 18 for ordering information. Spring Collection 8 Spring Collection 9

6 READY FOR SPRING & EASTER GIFT GIVING Special editions with trend-driven details give her gifting options and have great shelf power. And our new Easter Collection will catch her eye with this year s statement: silhouettes. NEW EASTER COLLECTION, pg. 18 PEEPS and the PEEPS Bunny Shape are registered trademarks of Just Born, Inc., Bethlehem, PA , U.S.A All rights reserved. NEW TREND COLLECTION, pg. 18 Spring Collection 11

7 FLAMELESS FRAGRANCE ADD-ON SALES LEADERS Expand your flameless fragrance assortment to give her more ways to enjoy her favorites. She s looking for cool, no-flame options to create a calm, happy place be her source! STILL GOING STRONG THE SCENTERPIECE EASY MELTCUP SYSTEM She loves being able to change scents in seconds and the worry free convenience of room-filling fragrance without a flame. When her Easy MeltCups need replenishing she ll come back to your store and that s what you want! Shop our everyday flameless fragrance collection on pages See order form for ship dates. DÉCOR REEDS New décor design, 8 weeks of fragrance. MINI REEDS Updated décor design, same $9.99 price point. SHIMMERING LATTICE (w/timer + LED) SKU# QTY 1 Whol $17.50 SRP $34.99 NAVY TRELLIS SKU# QTY 1 Whol $10.50 SRP $19.99 EVELYN (w/timer) SKU# QTY 1 Whol $15.00 SRP $29.99 PEARLESCENT SPRING (w/timer) SKU# QTY 1 Whol $15.00 SRP $29.99 CONCENTRATED ROOM SPRAYS 2 sprays, up to 4 hrs of fragrance. FRAGRANCE SPHERES 20% more fragrance, new lid design. Spring Collection 13

8 REPEAT PURCHASE PERFORMER ScentPlug is designed to keep her coming back. She s going to return for Refills and shop for new Bases all season... NEW PACKAGING MAKES BENEFITS CLEAR Updated packaging showcases our products better and is designed to increase customer engagement. An improved emphasis on Rub n Smell technology encourages impulse purchases. Please note, as of January 2018, all products shipped will have the NEW packaging. BLUSH GOLD FLOWER SKU# QTY 4 Whol $5.00 SRP $9.99 CAR JAR ULTIMATE NEW emphasis on fragrance life sells product better fragrance lasts up to 30 days SMART SCENT VENT CLIPS NEW easy-open back blister and reduced package depth fragrance lasts up to 30 days CAR JAR NEW in-use image helps customer understand product freshens for 2 to 4 weeks PEARLESCENT SPRING SKU# QTY 4 Whol $5.00 SRP $9.99 SUN-DRENCHED APRICOT ROSE SKU# QTY 6 Whol $3.50 SRP $6.99 SWEET NOTHINGS SKU# QTY 6 Whol $3.50 SRP $6.99 JUICY CITRUS & SEA SALT SKU# QTY 6 Whol $3.50 SRP $6.99 Spring Collection 14 Holiday Collection 15

9 TOP-TESTED SHIMMERING LATTICE Leverage the everyday appeal of this modern design and showcase it throughout the spring and summer. Its versatility has season-long staying power. FPO SILHO FPO SILHO SHIMMERING LATTICE JAR CANDLE BARREL SHADE SKU# QTY 1 Whol $10.00 SRP $ x 5.5 x 5.5 SHIMMERING LATTICE WAX MELT WARMER SKU# QTY 2 Whol $8.50 SRP $ x 4.5 x 4.5 SHIMMERING LATTICE JAR CANDLE HOLDER SKU# QTY 1 Whol $11.50 SRP $ x 4.7 x 4.7 SHIMMERING LATTICE CANDLESCAPING TRAY SKU# QTY 1 Whol $10.00 SRP $ x 5.9 x 12.6 SHIMMERING LATTICE TEA LIGHT/VOTIVE CANDLE HOLDER SKU# QTY 6 Whol $4.00 SRP $ x 2.8 x 2.8 NEW EVERYDAY PERFORMERS On trend. Best selling. Versatile. Everyday versatility and top-selling crackle glass are your new year-round sales leaders. AMETHYST CRACKLE TEA LIGHT/VOTIVE CANDLE HOLDER SKU# QTY 6 Whol $4.00 SRP $ x 2.56 x 2.56 AMETHYST CRACKLE TULIP TEA LIGHT/VOTIVE CANDLE HOLDER SKU# QTY 4 Whol $4.00 SRP $ x 3 x 3 SHIMMERING LATTICE METAL JAR CANDLE HOLDER SKU# QTY 1 Whol $5.00 SRP $ x 4.12 x 4.12 AMETHYST CRACKLE TAPERED JAR CANDLE SHADE SKU# QTY 2 Whol $10.00 SRP $ x 5.3 x 5.3 AMETHYST CRACKLE JAR CANDLE TRAY SKU# QTY 2 Whol $5.00 SRP $ x 6.1 x 6.1 Holiday Collection 16 Spring Collection 17

10 YOUR SPRING FRAGRANCE ASSORTMENT 5 NEW FRAGRANCES ship date 12/15/17 Large Jar Candle hrs SRP $27.99 Whol $14.00 Pack Qty 1 Medium Jar Candle hrs SRP $24.99 Whol $12.50 Pack Qty 1 Small Jar Candle hrs SRP $10.99 Whol $5.50 Pack Qty 3 Lg. 2-Wick Tumbler hrs SRP $27.99 Whol $14.00 Pack Qty 1 Med. Perfect Pillar hrs SRP $19.99 Whol $10.00 Pack Qty 1 Regular Tumbler hrs SRP $15.99 Whol $8.00 Pack Qty 1 Samplers Votives up to 15 hrs SRP $1.99 Whol $1.00 Pack Qty 18 Tarts Wax Melts up to 8 hrs SRP $1.99 Whol $.97 Pack Qty 24 A Calm & Quiet Place Early Spring Bloom Juicy Citrus & Sea Salt Sun-Drenched Apricot Rose Sweet Nothings Scented Tea Lights 4 6 hrs ea. SRP $9.99 Whol $5.00 Pack Qty 1 Scenterpiece Easy MeltCup approx 24 hrs SRP $4.99 Whol $2.50 Pack Qty 6 Fragrance Spheres up to 30 days SRP $5.99 Whol $3.00 Pack Qty 6 Concentrated Room Sprays 300 sprays SRP $7.99 Whol $4.00 Pack Qty 6 ScentPlug Refills up to 4 weeks SRP $6.99 Whol $3.50 Pack Qty 6 Décor Reeds up to 8 weeks SRP $21.99 Whol $11.00 Pack Qty 6 Car Jar Air Freshener 2 4 weeks SRP $2.99 Whol $1.50 Pack Qty 10 Car Jar Ultimate up to 4 weeks SRP $5.49 Whol $2.75 Pack Qty 6 Smart Scent Vent Clip 45 days SRP $5.49 Whol $ N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A ALL THE FORMS IN ALL THE SIZES SHE S SHOPPING FOR She wants new ways to enjoy her favorite fragrances. Supplement your Classic Jar Candles and Tumbler Candle standbys with flameless fragrance options and smaller sample sizes to increase add-on sales. 7 oz Regular Tumbler hours 12 oz Med Perfect Pillar hours 20 oz Tall Perfect Pillar hours WATERCOLOR COLLECTION ship date 12/15/17 SRP $ Whol $7.50 SRP $17.99 Whol $9.00 SRP $19.99 Whol $10.00 Catching Rays Juicy Citrus & Sea Salt Strawberry Lemon Ice TREND COLLECTION ship date 12/15/ oz Pub Glass hours SRP $12.99 Whol $6.50 A Calm & Quiet Place Early Spring Bloom Juicy Citrus & Sea Salt Raindrops Sun-Drenched Apricot Rose Sweet Nothings Large Jar Candle hours 7 oz Novelty Easter Egg Burn time EASTER COLLECTION ship date 12/15/17 SRP $27.99 Whol $14.00 SRP $14.99 Whol $7.50 Happy Spring PEEPS Marshmallow Bunnies N/A Bunny Cake N/A White Chocolate PEEPS and the PEEPS Bunny Shape are registered trademarks of Just Born, Inc., Bethlehem, PA , U.S.A All rights reserved. Spring Collection 18 Spring Collection 19

11 WELCOME THAT SUMMER VIBE NEW LIMITED EDITION COCONUT BEACH, pg. 25 NEW FLAMELESS FRAGRANCES, pg. 28 NEW AQUA MARINE COLLECTION, pg. 32 NEW COASTAL SHORES COLLECTION, pg. 32 Summer Collection 20 Summer Collection 21

12 BOOST SALES WITH 5 NEW SCENTS WATERCOLOR WISHES Tranquil, bright and a little tropical just what she s looking for after the cold winter. Let s tackle that sales wish list! NEW WILDFLOWER BLOOMS A dewy fragrance of fields abloom with new, bright blossoms. Top: Dewy Greens, English Daisy Mid: Honey Blossom, Peony, Magnolia Petals Base: Amber Silk, White Musk, Violet Leaf NEW LIFE S A BREEZE Exhilarating and fresh, like a sea breeze on a cloudless day. Top: Bergamot, Sea Air Accord Mid: Lavender, Oakmoss Base: Patchouli NEW COLOR ME HAPPY Filled with lush mango and bright tropical sunlight, then sweetened with peach and a smile of vanilla. Top: Tropical Mango, Peach Mid: Mango Blossom Base: Vanilla NEW PEACHES & CREAM A wonderful swirl of thick, sweet cream and juicy peach. Top: Peach, Orange, Whipped Cream Mid: Nectarine Base: Creamy Vanilla NEW RAINBOW COOKIE Cookies so light and airy they re ready to melt in your mouth filled with citrus and peach and sweet vanilla frosting. Top: Sweet Orange, Creamy Peach Mid: Passionfruit, Buttercream Base: Vanilla Frosting, Coconut Summer Collection 22 Summer Collection 23

13 ENGAGE NEW CUSTOMERS merchandising suggestion New limited edition designs the ones you asked for pair the latest trend elements with our proven best sellers. Grab new customer dollars and incremental impulse buys from your regulars. NEW BEACH TREND COLLECTION Limited editions always sell because the urgency promotes impulse buy now purchasing. These trend-driven designs will stop her in her tracks and we know that everything coastal sells! Beach Walk Coconut Beach Sun & Sand See pg. 34 for ordering information NEW SEA GLASS COLLECTION, pg. 34 Summer Collection 24 Summer Collection 25

14 MEET YOUR NEW GIFTING HERO HIGH-END LOOK, UNDER $18 Here s the totally giftable (the price includes the gift box!), shelf-popping product you ve been waiting for. Arresting design has wow appeal and the fresh fragrances are remarkably unique. Think Mother s Day! CAPTURE YEAR-ROUND GIFT SALES WITH 5 UPLIFTING FRAGRANCES Inspiring in their simplicity and their statements, these limited edition fragrances encourage just because impulse gift giving and have yearround appeal. gift boxes included NEW TROMPE L OEIL COLLECTION, pg. 34 NEW MAKING MEMORIES COLLECTION, pg. 35 SUGAR & CITRUS A confectionery scent of glazed citrus sweetened with almond cream. ORANGE BLOSSOM A golden mix of neroli and bergamot, gently sweetened with vanilla. TROPICAL FRUIT A lush mix of pineapple, dragonfruit, and other naturally sweet tropical favorites. VANILLA A pure vanilla fragrance that is both sweet and subdued, sugared yet creamy, and always genuine. WHITE TEA A subtle and refreshing blend of tea leaves, lemon and warm amber. STRENGTH CHERRY BLOSSOM An enchanting armful of spring s freshest blooms that turns any room pink and happy. LOVE ENCHANTED A beguiling mix of citrus and melon, jasmine and vanilla, all wrapped in soft amber. PATIENCE SEA GLASS Treasure the calming notes of white tea and sandalwood misted with cool salt air. BALANCE SUGARED VANILLA Sugarcane and amber crystals united in an intriguing vanilla blend. LAUGHTER SUN BRIGHT The warmth of the sun, captured in this unique mix of citrus, blossoms and sandalwood. Summer Collection 26 Summer Collection 27

15 FLAMELESS FRAGRANCE THE COOL CHOICE FOR INCREMENTAL SALES Win additional sales dollars by expanding your flameless fragrance assortment. She ll be looking for cool fragrance options in the warm weather months stock up! FRAGRANCE SPHERES 20% more fragrance, new lid design. SHE S HOOKED ON THE SCENTERPIECE EASY MELTCUP SYSTEM She s shopping for new seasonal updates now and she ll keep coming back to replenish her Easy MeltCups. Shop our everyday flameless fragrance collection on pages See order form for ship dates. DÉCOR REEDS New décor design, 8 weeks of fragrance. CONCENTRATED ROOM SPRAYS 2 sprays, up to 4 hrs of fragrance. MINI REEDS Updated décor design, same $9.99 price point. INDIGO ARROW (w/timer) SKU# QTY 1 Whol $12.50 SRP $24.99 COASTAL SHORES (w/timer + LED ) SKU# QTY 1 Whol $17.50 SRP $34.99 GEMMA (w/timer) SKU# QTY 1 Whol $12.50 SRP $24.99 Summer Collection 28 Holiday Collection 29

16 NEW PACKAGING PUTS SALES IN THE FAST LANE Redesigned packaging encourages more impulse sales. Get ready for the season with auto fragrance designs (shown at right) and place them near the register they re great for suggestive selling and driving incremental sales. NEW SCENTPLUG PICKS FRESH & INSPIRED New ScentPlug Base designs paired with new spring-fresh fragrance Refills are just what she s looking for after the long winter months. AUTO EXCLUSIVE FRAGRANCES Bright Blue & Rainfall INDIGO MARBLE SKU# QTY 4 Whol $5.00 SRP $9.99 PLEATED SEAS (w/night light) SKU# QTY 4 Whol $5.00 SRP $9.99 COLOR ME HAPPY SKU# QTY 6 Whol $3.50 SRP $6.99 PEACHES & CREAM SKU# QTY 6 Whol $3.50 SRP $6.99 JUICY CITRUS & SEA SALT SKU# QTY 6 Whol $3.50 SRP $6.99 Summer Collection 30 Summer Collection 31

17 AQUA MARINE JAR CANDLE TRAY SKU# QTY 2 Whol $5.00 SRP $ x 6.1 x 6.1 AQUA MARINE JAR CANDLE HOLDER SKU# QTY 1 Whol $15.00 SRP $ x 6.1 x 6.1 AQUA MARINE TEA LIGHT CANDLE HOLDER SKU# QTY 2 Whol $5.00 SRP $ x 3.35 x 3.35 NEW SUMMER ACCESSORIES Catch the ocean-inspired sales wave! AQUA MARINE JAR CANDLE SHADE SKU# QTY 2 Whol $10.00 SRP $ x 6.1 x 6.1 Beach sells and she loves it. We ve added on-point ombré and versatile neutrals to reel her in. METAL STARFISH TEA LIGHT CANDLE HOLDER SKU# QTY 1 Whol $5.00 SRP $ x 4.33 x 4.76 COASTAL SHORES SHELL TEA LIGHT CANDLE HOLDER SKU# QTY 6 Whol $4.50 SRP $ x 3 x COASTAL SHORES CANDLESCAPING TRAY SKU# QTY 2 Whol $8.50 SRP $ x 6.3 x 10 COASTAL SHORES TEA LIGHT/VOTIVE CANDLE HOLDER SKU# QTY 6 Whol $4.00 SRP $ x 2.8 x 2.8 COASTAL SHORES JAR CANDLE SHADE SKU# QTY 2 Whol $10.00 SRP $ x 6.1 x 6.1 ARROW JAR CANDLE SHIMMER SHADE SKU# QTY 2 Whol $11.00 SRP $ x 5.5 x 5.5 ARROW TEA LIGHT/VOTIVE CANDLE HOLDER SKU# QTY 1 Whol $7.50 SRP $ x 4.05 x 4.05 ARROW JAR CANDLE HOLDER SKU# QTY 1 Whol $10.00 SRP $ x 5.5 x 5.5 Summer Collection 32 Summer Collection 33

18 YOUR SUMMER FRAGRANCE ASSORTMENT 5 NEW SUMMER FRAGRANCES ship date 12/15/17 Large Jar Candle hrs SRP $27.99 Whol $14.00 Pack Qty 1 Medium Jar Candle hrs SRP $24.99 Whol $12.50 Pack Qty 1 Small Jar Candle hrs SRP $10.99 Whol $5.50 Pack Qty 3 Lg. 2-Wick Tumbler hrs SRP $27.99 Whol $14.00 Pack Qty 1 Med. Perfect Pillar hrs SRP $19.99 Whol $10.00 Pack Qty 1 Regular Tumbler hrs SRP $15.99 Whol $8.00 Pack Qty 1 Samplers Votives up to 15 hrs SRP $1.99 Whol $1.00 Pack Qty 18 Tarts Wax Melts up to 8 hrs SRP $1.99 Whol $.97 Pack Qty 24 Color Me Happy Life s A Breeze Peaches & Cream Rainbow Cookie Wildflower Blooms Scented Tea Lights 4 6 hrs ea. SRP $9.99 Whol $5.00 Pack Qty 1 Scenterpiece Easy MeltCup approx 24 hrs SRP $4.99 Whol $2.50 Pack Qty 6 Fragrance Spheres up to 30 days SRP $5.99 Whol $3.00 Pack Qty 6 Concentrated Room Sprays 300 sprays SRP $7.99 Whol $4.00 Pack Qty 6 ScentPlug Refills up to 4 weeks SRP $6.99 Whol $3.50 Pack Qty 6 Décor Reeds up to 8 weeks SRP $21.99 Whol $11.00 Pack Qty 6 Car Jar Air Freshener 2 4 weeks SRP $2.99 Whol $1.50 Pack Qty 10 Car Jar Ultimate up to 4 weeks SRP $5.49 Whol $2.75 Pack Qty 6 Smart Scent Vent Clip 45 days SRP $5.49 Whol $ N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 18 oz Novelty 3-wick hours BEACH SCENES COLLECTION ship date 12/15/17 7 oz Regular Tumbler hours SRP $ Whol $ oz Med Perfect Pillar hours SRP $17.99 Whol $ oz Novelty 3-wick hours SRP $19.99 Whol $10.00 Beach Walk Coconut Beach Sun & Sand MAKING MEMORIES COLLECTION ship date 12/15/17 SRP $19.99 Whol $10.00 Balance/ Sugared Vanilla Laughter/ Sun Bright Love/ Enchanted Patience/ Sea Glass Strength/ Cherry Blossom SEAGLASS COLLECTION ship date 12/15/17 7 oz Aristocrat Jar hours SRP $14.99 Whol $ oz Med Perfect Pillar hours SRP $17.99 Whol $ oz Tall Perfect Pillar hours SRP $24.99 Whol $12.50 Driftwood Life s A Breeze Pink Sands GET READY FOR SUMMER GIFTING These prepackaged gift sets have standout merchandising power. Easy to display, easy to shop. 7.5 oz Novelty hours A. RADIANT CANDLE GIFT SET Includes one Radiant Candle Holder, two Sage & Citrus Samplers Votive Candles, one Lilac Blossoms Samplers Votive Candle and one box of Lilac Blossoms Tea Light Candles. SKU# QTY 4 Whol $12.50 SRP $24.99 TROMPE L OEIL COLLECTION ship date 12/15/17 SRP $17.99 Whol $9.00 Orange Blossom Sugar & Citrus Tropical Fruit Vanilla A B B. LATTICE LUMINARY GIFT SET Includes four Lemon Lavender Tea Light Candles and one Lattice Luminary. SKU# QTY 6 Whol $ SRP $ White Tea Summer Collection 34 Summer Collection 35

19 CELEBRATE MOTHER S DAY MORE MOTHER S DAY GIFTS pgs CAPITALIZE ON THE #1 GIFTING HOLIDAY OF THE SEASON Use the The rule of 3. When you think in 3 s, any task becomes simple. This rule influences how we think, remember and process information on a daily basis. Viewing your instore execution through the lens of 3s will help you focus your Mother s Day strategy. 1. Assortment Offer an array of gift options think candles, pre-packaged gift sets and home accents. 2. Merchandising Place your Mother s Day display in the best performing part of your store. Be sure the display is easy to shop and easy-to-find. 3. Marketing engage your customer base with promotional s, social media posts, your store s website and direct mail pieces. See order form for gift sets and Tromp L oeil Collection. Mother s Day 37

20 ENJOY FRAGRANCE IN EVERY ROOM THE SCENTERPIECE SYSTEM CONTINUES TO WOW IT S EASY, CONVENIENT AND DÉCOR FORWARD When you offer her new ways to enjoy her favorite scents, you win the incremental sales. Once she has added these to her favorites, she ll be back for repeat purchases. 1. SELECT a stylish Easy MeltCup warmer to enhance any décor. 2. CHOOSE Easy MeltCups in great Yankee Candle fragrances. 3. ENJOY the perfect fragrance... change scents without touching the wax. EVELYN (w/timer) SKU# QTY 1 Whol $15.00 SRP $29.99 ONYX INTERLOCK (w/timer + LED) SKU# QTY 1 Whol $17.50 SRP $34.99 ARCHER SKU# QTY 1 Whol $10.00 SRP $19.99 SLATER (w/timer) SKU# QTY 1 Whol $15.00 SRP $29.99 VANILLA MIA SKU# QTY 1 Whol $10.00 SRP $19.99 Everyday 39

21 BLACK SCROLL (w/night light) SKU# QTY 4 Whol $5.00 SRP $9.99 ARROW (w/night light) SKU# QTY 4 Whol $5.00 SRP $9.99 CREAM VINES SKU# QTY 6 Whol $3.00 SRP $5.99 GRAY ANGLE SKU# QTY 6 Whol $3.00 SRP $5.99 CHARMING SCENTS PERSONALIZED FRAGRANCE GENERATES REPEAT PURCHASES Popular and growing new package makeover helps consumers understand product better for a quicker shopping experience PC. STARTER KIT gets you started. Choose from two locket styles and personalize with charms whenever you like. Now available in 5 top-selling fragrances. Supported by a National TV Ad Spring 18 SCENTPLUG YOUR REPEAT PURCHASE MVP She loves ScentPlug Bases and Refills because they fill a room with continuous, worry-free fragrance. Base styles have season-long appeal and she ll return to your store again and again for fragrance refills. SANDSTONE BARS SKU# QTY 6 Whol $3.00 SRP $5.99 SQUARE BURST SKU# QTY 4 Whol $4.00 SRP $7.99 WHITE BARS SKU# QTY 6 Whol $3.00 SRP $ ADD CHARMS Personalize with any of our fun charms add more and more! 3. PICK A SCENT Fragrance refills last 30 days then choose something new! NEW Geo Locket Base Set or Square Locket Base Set. merchandising suggestion WAX MELT WARMERS WITH EVERYDAY APPEAL These everyday warmer styles have a long shelf life and neutral colors easily fit into her existing décor. 4pc STARTER SET (FRONT) Improved packaging design with call outs for product education and in-use understanding 4pc STARTER SET (BACK) New product instructions with photos show ease of use FRAGRANCE REFILL New Refill design has more fragrance and improved shape for greater fragrance throw INDIVIDUAL CHARM Large assortment of traditional and trendy charms available to help her personalize her bangle NEW LEAF & BERRY (electric) SKU# QTY 2 Whol $11.50 SRP $24.99 SILVER (electric) SKU# QTY 1 Whol $10.00 SRP $19.99 GILDED TILES (electric) SKU# QTY 1 Whol $12.50 SRP $24.99 INTERLOCK (electric) SKU# QTY 1 Whol $11.00 SRP $21.99 PEARLESCENT SKU# QTY 2 Whol $7.50 SRP $14.99 SHIMMERING LATTICE SKU# QTY 2 Whol $8.50 SRP $16.99 High Heel Sailboat Wine Glass Anchor Cocktail Cowboy Boot Fish See order form for ship dates and ordering information Living Tree Love Music Note Paw Everyday 40 Everyday 41

22 E X PLO R E T H E SPR I N G & SU M M E R L I N EU P T H AT W I L L B R I N G H E R I N Clean Cotton Midnight Jasmine Wedding Day Tahitian Nights Summer Scoop Home Sweet Home Macintosh NEW Peaches & Cream Golden Sands White Gardenia French Vanilla Vanilla Cupcake Buttercream Café Al Fresco Sun & Sand Pink Sands NEW SunDrenched Apricot Rose Sage & Citrus Berrylicious Beach Walk NEW Life s A Breeze Meadow Showers Passion Fruit Martini NEW Early Spring Bloom Kitchen Spice NEW Juicy Citrus & Sea Salt Mango Peach Salsa Summer Storm Sunset Breeze Sugar & Spice Sunset Fields Catching Rays Bahama Breeze Ocean Star NEW Wildflower Blooms Cinnamon Stick Summer Wish Vanilla Lime Pineapple Cilantro Guava Coconut Fusion Strawberry Lemon Ice NEW Color Me Happy NEW Sweet Nothings Honey Lavender Gelato Lemon Lavender Lilac Blossoms Lavender Vanilla Dreamy Summer Nights MidSummer s Night Black Sand Beach Chocolate Layer Cake Reference 43 Line Dried Cotton Sicilian Lemon Flowers in the Sun White Sage NEW A Calm Quiet Place Reference 42 Black Cherry Honey Clementine Red Raspberry Fresh Cut Roses NEW Rainbow Cookie Coconut Beach D I SCOV E R 10 N E W FR AG R A N C E S SH E L L LOV E Turquoise Sky Mediterranean Breeze Island Waterfall

23 FRAGRANCES A TO Z NEW A CALM & QUIET PLACE A meditative fragrance balanced and centered with gentle jasmine, a whisper of patchouli and warm amber musk. BAHAMA BREEZE There s cool summer refreshment in this tropical blend of pineapple, grapefruit and mango. BEACH WALK Refreshing salt water and sea musk warmed with sunny notes of tangerine and orange blossom. BERRYLICIOUS Sheer ecstasy...ripe, juicy blueberries on a bed of creamy vanilla icing is the perfect dessert topping. BLACK CHERRY The absolutely delicious sweetness of rich, ripe black cherries. BLACK SAND BEACH As striking as a stretch of black volcanic sand black orchid, jasmine and patchouli create a strong, clean scent. BUTTERCREAM Fresh churned butter creamed with confectioner s sugar and vanilla bean. CAFÉ AL FRESCO The warm air of a bustling outdoor café kissed with sweet notes of cinnamon, coffee and a dash of caramel. CATCHING RAYS Sharp orange and golden amber bring that great beach feeling of being warmed all the way through by a perfect summer sun. CHOCOLATE LAYER CAKE The scrumptious layering of cocoa and chocolate mousse is pure decadence. CINNAMON STICK The fragrant mystery of imported cinnamon bundled with cloves. CLEAN COTTON Sun-dried cotton combined with green notes, white flowers and a hint of lemon. COCONUT BEACH A taste of the tropics warm coconut blended with pineapple and Tahitian vanilla. NEW COLOR ME HAPPY Filled with lush mango and bright tropical sunlight, then sweetened with peach and a smile of vanilla. DREAMY SUMMER NIGHTS A relaxing blend of vanilla bean, heliotrope and a hint of woodiness it spreads the subtle magic of a warm night in soft bloom. NEW EARLY SPRING BLOOM A scent as fresh as a hillside of justopened poppies. FLOWERS IN THE SUN Like a walk in the garden with sunlight spilling over all the golden colors a remarkably bright scent of sweet blossoms. FRENCH VANILLA Sweet and traditional, the source of the vanilla fragrance is oil extracted from tropical orchids. FRESH CUT ROSES An intoxicating English garden of fragrant heirloom roses. GOLDEN SANDS Your private beach awaits, where time pauses in soft breezes of soothing sandalwood, luminous orange flower and warm tonka beans. GUAVA COCONUT FUSION A bright tropical concoction that blends tangy and sweet into something very refreshing. HOME SWEET HOME A heartwarming blend of cinnamon, baking spices and a hint of freshly poured tea. HONEY CLEMENTINE Refreshing orange takes a sweet turn in this honey-dipped citrus delight. HONEY LAVENDER GELATO A refreshing lavender treat that s bursting with flavor and topped with cool berry and warm honey. ISLAND WATERFALL A cooling mist of tropical waters, tinged with freesia and waterlily. NEW JUICY CITRUS & SEA SALT Orange and grapefruit, wonderfully cool and lush and edged with salt. KITCHEN SPICE This modern blend of sweet orange, clove, ginger and cinnamon is a new take on pantry favorites. LAVENDER VANILLA An oasis of tranquility the perfect mix of fresh lavender and warm vanilla with musk and bergamot. LEMON LAVENDER Clean and inviting a powdery fresh blend of tangy lemon citrus and sweet lavender flowers. NEW LIFE S A BREEZE Exhilarating and fresh, like a sea breeze on a cloudless day. LILAC BLOSSOMS An alluring grove of lavender, white and deep purple lilacs. LINE-DRIED COTTON A clean laundered fragrance mixed with a note of dewiness and a light floral breeze the fresh scent of cotton drying in the sunlight. MACINTOSH So vividly real you can almost taste the unmistakable crunch of that first bite of apple. MANGO PEACH SALSA Sweet and zesty juicy mangoes and peaches livened with citrus, ginger flowers and pink pepper. MEADOW SHOWERS Daydreaming of a quiet escape the naturally tranquil and airy scent of fresh raindrops on blades of green grass. MEDITERRANEAN BREEZE Feel the warm, salt air of the Mediterranean a seaside mix of soft citrus blossoms and amber. MIDNIGHT JASMINE A seductively lush perfume of water jasmine, sweet honeysuckle, neroli, and mandarin blossom. MIDSUMMER S NIGHT An intoxicating and masculine blend of musk, patchouli, sage and mahogany cologne. OCEAN STAR Soothing and fresh the scent of peaceful, sun-kissed waters laced with aloe, citrus and lotus blossom. Dive in! PASSION FRUIT MARTINI Sit back, relax and savor a tropical mix of passion fruit, mango, and zesty orange. It s like a long sip of a true beachside cocktail. NEW PEACHES & CREAM A wonderful swirl of thick, sweet cream and juicy peach. PINEAPPLE CILANTRO A tropical treat fresh, island pineapple served with a citrus touch of cilantro and sweet coconut. PINK SANDS It s an exotic island escape in the beautiful mix of bright citrus, sweet florals and spicy vanilla. NEW RAINBOW COOKIE Cookies so light and airy they re ready to melt in your mouth filled with citrus and peach and sweet vanilla frosting. RED RASPBERRY Tangy sweet and full of nature s goodness there is nothing quite as delicious as ripe, rosy red raspberries. SAGE & CITRUS This blend of earthy sage, luxurious talc and lemon-lime creates a natural harmony. SICILIAN LEMON So fresh and full of zest, like a bright day exploring hillside villages with sweet unexpected turns. STRAWBERRY LEMON ICE Refresh your home with the cool scent of just-picked strawberries and strips of lemon peel crisped in ice. SUGAR & SPICE A mouthwatering swirl of cinnamon, buttery vanilla, and sugar crystals all baking together guaranteed to fill your home with smiles. SUMMER SCOOP Delicious memories of creamy, homemade strawberry ice cream on a hot summer day. One scoop or two? SUMMER STORM Like a storm front moving through a forest, this scent tingles with the subtle freshness of eucalyptus grounded with a hint of patchoul SUMMER WISH A warm breeze of soft flowers and fresh green fields captures the sweet innocence of childhood summer days playing in the backyard. SUN & SAND A tropical beach breeze of sweet orange flower, lemony citrus, fresh lavender and powdery musk. NEW SUN-DRENCHED APRICOT ROSE A full bloom scent of lush, orange apricot and soft petals. SUNSET BREEZE Take an evening stroll on a beach, with scents of tropical fruits moving on the breeze, back and forth just like the surf. SUNSET FIELDS That last bit of summer, golden with flowers and fading warmth, as the first notes of fall appear. NEW SWEET NOTHINGS Warm, soft, sweet like a special whisper just for you. TAHITIAN NIGHTS Just like a stroll, hand-in-hand,along the sand when dusk is at its most romantic touched with sea salt, driftwood and a gentle breeze of lavender. TURQUOISE SKY Calm, salty air with hints of sea grass and musk, floats gently on ocean waves off on an adventure beneath a bright blue sky. VANILLA CUPCAKE The rich, creamy aroma of vanilla cupcakes with hints of lemon and lots of buttery icing. VANILLA LIME Smooth and refreshing the creamy richness of vanilla with sweet cane sugar and a zesty lime twist. WEDDING DAY Always in good taste...a sophisticated and soothing blend of florals and subtle fruits. WHITE GARDENIA So captivating! The stunning royal beauty of lush white gardenias in full bloom. WHITE SAGE An elevated mixture of sage and citrus, finessed with sea salt and sandalwood to subtle elegance. NEW WILDFLOWER BLOOMS A dewy fragrance of fields abloom with new, bright blossoms. Reference 44 Reference 45

24 MERCHANDISE BY COLOR Create a winning shopping experience by displaying candles by color. This presentation will increase incremental sales and make her shopping experience easier than ever. FOLLOW THIS KEY TO FILL YOUR HUTCHES A. Medium Jar Candles B. Large Jar Candles C. Fragrance Spheres and Mini Reeds D. $19.99 & $24.99 Scenterpiece Warmers & MeltCups (Navy Trellis, Indigo Arrow, Gemma) E. $29.99 & $34.99 Warmers & MeltCups (Evelyn,Pearlescent Spring, ShimmeringLattice) F. Large 2-Wick Candles G. Regular Tumbler Candles H. Medium Perfect Pillar Candles I. Small Jar and Tea Light Candles J. Baskets - Samplers Votive Candles & Tarts Wax Melts 1 HUTCH 10 FRAGRANCE PLANOGRAM 2 HUTCH 20 FRAGRANCE PLANOGRAM 3 HUTCH 30 FRAGRANCE PLANOGRAM A. A. A. B. B. B. C. B. B. D. E. F. G. F. G. H. C. F. G. H. C. H. I. I. J. J. J. COCONUT BEACH COCONUT BEACH SICILIAN LEMON MIDNIGHT JASMINE PINK SANDS SAGE & CITRUS VANILLA CUPCAKE VANILLA CUPCAKE SAGE & CITRUS CLEAN COTTON HOME SWEET HOME BAHAMA BREEZE COLOR ME HAPPY CAFÉ AL FRESCO BAHAMA BREEZE COCONUT BEACH MACINTOSH MEDITERRANEAN BREEZE PINK SANDS SUN & SAND MEDITERRANEAN BREEZE TAHITIAN NIGHTS KITCHEN SPICE BEACH WALK SUN-DRENCHED APRICOT ROSE PINK SANDS LIFE S A BREEZE FRENCH VANILLA GUAVA COCONUT FUSION LIFE S A BREEZE SAGE & CITRUS HOME SWEET HOME SWEET NOTHINGS JUICY CITRUS & SEA SALT STRAWBERRY LEMON ICE SWEET NOTHINGS HONEY LAVENDER GELATO GUAVA COCONUT FUSION HONEY LAVENDER GELATO VANILLA CUPCAKE SUN DRENCHED APRICOT ROSE HONEY LAVENDER GELATO LILAC BLOSSOMS STRAWBERRY LEMON ICE LILAC BLOSSOMS CAFÉ AL FRESCO PEACHES & CREAM LILAC BLOSSOMS MEDITERRANEAN BREEZE SUN DRENCHED APRICOT ROSE MIDSUMMER S NIGHT SUN & SAND COLOR ME HAPPY MIDSUMMER S NIGHT MIDSUMMER S NIGHT COLOR ME HAPPY BLACK SAND BEACH FRESH CUT ROSES SICILIAN LEMON BLACK SAND BEACH Reference 46 Reference 47

25 3 WAYS TO INCREASE NEW FRAGRANCE SALES OPTION 1: LEAD WITH NEW FRAGRANCES $345 in candle product Place your outpost display in a high-traffic area Choose 3 NEW fragrances to showcase Create visual appeal using color blocking, risers for height and point-of-sale signage OPTION 2: UPGRADE WITH SEASONAL HOME ACCENTS $390 in candle product + $75.50 in home accents Choose a home accent collection that complements your fragrances Add additional candle forms that work well with the accents Show in-use vignettes to capture add-on sales OPTION 3: GO BIG, STOP TRAFFIC $ in candle product & flameless fragrance + $97.50 in home accents Stop her in her tracks with a one-stop shopping display Showcase a wide assortment of NEW fragrance options paired with accents Introduce flameless fragrance options easy, incremental sales makers OPTION 2 OPTION 3 ONE-HUTCH PLANOGRAM RECOMMENDATION This is the ideal assortment and planogram for stores that only have one hutch. Follow this example (shown at left) to fill your hutch with top-performing Yankee Candle products. If you have an outpost space, see our recommendations on the Marketing Tool Box. Medium Jar Candles Large Jar Candles Fragrance Spheres & Mini Reed Diffusers Small Scenterpiece Warmers & Easy MeltCups OPTION 1 Large Scenterpiece Warmers & Easy MeltCups Large 2-Wick Tumbler Candles Regular Tumbler Candles Medium Perfect Pillar Candles Samplers Votive Candles and Tarts Wax Melts Reference 48 Reference 49

26 ROAD MAP TO SUCCESS Drive sales and traffic with strategically placed promotions. Follow these recommendations and get on the road to a successful spring and summer selling season. STOP AND SMELL THE ROSES 25% OFF SELECT FRAGRANCES Get her dreaming of those warm days ahead with enticing savings on spring and summer-worthy fragrances. APRIL COLOR MOM HAPPY 25% OFF SELECT FRAGRANCES Encourage early Mother s Day shopping with deals on sunny, sweet and beautiful fragrances just like mom. MAY MOTHER MAY I? $19.99 LARGE JAR OR LARGE 2-WICK TUMBLER Get your share of Mother s Day gift sales with an intriguing price on large candles your customer knows this is a great deal. PROMOTIONAL DETAILS February Retailer Promo 15% OFF Select Fragrances March Retailer Promo $3 OFF Regular Tumblers April Retailer Promo 15% OFF Select Fragrances Consumer Promo Stop & Smell the Roses 25% off Select Fragrances In-Store Dates: 2/1-2/28/18 Consumer Promo Double Up 2 for $20 Regular Tumblers In-Store Dates: 3/1 to 3/31/18 Consumer Promo Color Mom Happy 25% off Select Fragrances In-Store Dates: 4/1-4/30/18 Forms Fragrances Exclusions Order Min. Large, Medium and Small Classic Jar Candles, Large 2-Wick, Regular Tumbler Candles, Medium Perfect Pillar Candles, Samplers Votive Candles, Tarts Wax Melts, Tea Light Candles, Scenterpiece Easy MeltCups Sun Drenched Apricot Rose (new), Pink Sands, Sage & Citrus Retailer: All 2018 Limited Edition Collections. No form or fragrance substitutions allowed. $ 350 (gross) Forms Fragrances Exclusions Order Min. Regular Tumbler Candles All available at time of order Retailer: All 2018 Limited Edition Collections. Consumer: Must purchase 2 in order to receive discount. $ 350 (gross) Forms Fragrances Exclusions Order Min. Large, Medium and Small Classic Jar Candles, Large 2-Wick, Regular Tumbler Candles, Medium Perfect Pillar Candles, Samplers Votive Candles, Tarts Wax Melts, Tea Light Candles, Scenterpiece Easy MeltCups Color Me Happy (new), Honey Lavender Gelato, Lilac Blossom All 2018 Limited Edition Collections. No form or fragrance substitutions allowed. $ 350 (gross) Order By Start Ship End Ship 1/5/18 12/15/17 1/19/18 Order By Start Ship End Ship 2/9/18 2/12/18 2/23/18 Order By Start Ship End Ship 3/9/17 3/16/18 3/28/18 FEBRUARY May MARCH JUNE Retailer Promo $4 OFF Large Classic Jar and 2-Wick Tumblers Consumer Promo Mother May I? $19.99 Large Jar or Large 2-Wick Tumbler In-Store Dates: 4/15-5/13/18 Forms Fragrances Exclusions Order Min. Large Classic Jar Candles Large 2-Wick Tumbler Candles All available at time of order All 2018 Limited Edition Collections $ 350 (gross) Order max is 144 units Order By Start Ship End Ship 3/9/17 3/16/18 3/28/18 June JANUARY SPRING CLEANING CLEARANCE Take this chance to clear out old inventory and make room for the new scents and accessories of the coming season. DOUBLE UP 2 FOR $20 REGULAR TUMBLERS Drive sales with this popular tumbler promotion. Perfect for candlescaping, she ll jump at the chance to purchase multiples at this price. WANNA GET AWAY? 25% OFF SELECT FRAGRANCES Offer this promotion on her favorite forms to highlight these get-away-from-it-all fragrances. WINDOWS UP, A/C ON 3 FOR $12 ON AUTO FRAGRANCES Help her keep her car fresh offers on car fragrance will catch her attention in the warm summer months. Retailer Promo 15% OFF Select Fragrances Retailer Promo $.75 OFF Auto Fragrances Consumer Promo Wanna Get Away? 25% off Select Fragrances In-Store Dates: 6/1-6/31/18 Consumer Promo Windows Up, A/C on 3 for $12 Auto Products In-Store Dates: 6/1-6/31/18 Forms Fragrances Exclusions Order Min. Large, Medium and Small Classic Jar Candles, Large 2-Wick, Regular Tumbler Candles, Medium Perfect Pillar Candles, Samplers Votive Candles, Tarts Wax Melts, Tea Light Candles, Scenterpiece Easy MeltCups Forms Fragrances Exclusions Order Min. Car Jar Singles, Car Jar Ultimate Singles, Car Vent Sticks, Smart Scent Vent Sticks Promotions subject to change without notice Coconut Beach, MidSummer s Night, Sicilian Lemon All available at time of order. All 2018 Limited Edition Collections. No form or fragrance substitutions allowed Retailer: Charming Scents. No form or fragrance substitutions allowed. Consumer: Must purchase 3 in order to receive discount. $ 350 (gross) $ 350 (gross) Order By Order By Start Ship Start Ship End Ship 4/20/18 4/9/18 5/11/18 End Ship 5/11/18 5/4/18 5/25/18 Reference 50 Reference 51

27 POINT OF SALE DISPLAYS Create a Yankee Candle destination in your store with high-quality branded fixtures. DISCOVER THE YANKEE CANDLE MARKETING TOOLBOX FREE MARKETING TOOLS EXCLUSIVELY FOR OUR WHOLESALE CUSTOMERS A B C D E F G H Find everything you need to advertise and promote your Yankee Candle products, right at your fingertips, 24/7. Visit the Marketing Toolbox for dozens of branded and approved materials for all your marketing needs including: Logos Signs Catalogs Order forms Product Images It s fast, easy & free! New users: please consult with your sales representative for registration instructions. YankeeCandleWidenCollective.com I J K L M N ITEM DESCRIPTION Cost A Ash 4' Hutch: 47"W x 86"H 13.5" D (upper section), 18"D (lower section) $ B Ash Combo Merchandiser: 32"W x 74"H x 24"D C Ash Double-Sided Spinner Rack: 21"W x 60"H x 21"D (lower section) D Silver Bin Shelves: 15"W x 3.5"H x 7"D (sold separately; 2 per pack; accepts 15.25"W x "H shelf strip; fit spinner C above) E Ash Table-Top Riser: 32"W x 12"D x 37"H Sale $ Large Classic Jar Candles & Large 2-Wick Tumblers $ 8 savings (reg. $ ea.) Offer valid Sept In-store only. Discount excludes Limited Edition Collections. Product availability may vary by location. See store associate for details. F Ash Nesting Table: Small 24"W x 18"D x 24"H G Ash Nesting Table: Medium 36"W x 18"D x 30"H H Ash Nesting Table: Large 48"W x 24"D x 35"H I Charming Scents Counter Top Spinner: 28"H x 16"W x 6"D (includes six 4" hooks and fifteen 6" hooks) J 3" Acrylic Risers (set of 6) K 5" Acrylic Risers (set of 6) L 6" Acrylic Risers (set of 6) M 8" Acrylic Risers (set of 6) N ScentPlug Plexi Bin with 6 Dividers Reference 52 Reference 53

28 BEAUTIFUL MAkE IT A SELLING SEASoN The Yankee Candle Company, Inc. U.S. Dealer Service Center P.O. Box 110 South Deerfield, MA Toll-Free Phone: Toll-Free Fax: The Yankee Candle Company, Inc. All rights reserved. Entire text, photographs, and packaging are copyrighted subject matter belonging to The Yankee Candle Company, Inc. No portion may be reproduced without prior written approval.