How we introduced UX to Epic Games' production pipeline
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1 How we introduced UX to Epic Games' production pipeline Celia Hodent & Heather Chandler Director of UX Senior Producer -
2
3 Epic s organization Product teams: Unreal Tournament Paragon Fortnite Spyjinx UE4 Operation / Support teams: Publishing Consumer Insights UX Marketing
4 Part 1 - Misconceptions
5 Definition of UX What it is like for the targeted user to interact with the software, including how engaging the experience is, relative to the design intentions. Donald Norman, The Design of Everyday Things (1988)
6
7 Misconception about UX #1: UX will distort design intentions Dark Souls
8 Misconception about UX #2: UX is just common sense
9 Misconception about UX #3: UX is yet another opinion
10 Misconception about UX #4: Not enough time/money
11 Misconception about UX #5: Let s UX it later Yoohoo!
12 Misconceptions about Prod #1: Devs don t understand UX
13 Misconceptions about Prod #2: Dev team not interested in UX
14 Misconceptions about Prod #3: UX doesn t require extra time
15 Misconceptions about Prod #4: EZ to implement UX feedback
16 Misconceptions lead to mistrust Dev team has to face inputs from Execs, Marketing, Publishing.. and now from UX!
17 Part 2 Shift
18 Part 2 UX Shift Don t become the usability police.
19 Part 2 UX Shift
20 Part 2 UX Shift Shifting to a tailored UX-dev relationship Concept mock for Fortnite s metagame (late 2013) Fortnite alpha Homebase (march 2016)
21 @GamesUR
22 Part 2 Prod shift Dev team didn t see how UX feedback was different than dev feedback UX feedback is neutral and scientific (when done correctly) Dev team was overwhelmed by the amount of information UX tend to be too thorough Dev team didn t make reviewing UX feedback a priority UX feedback should be the #1 priority as it s the least biased one Dev team didn t view UX as part of team UX needs distance with the product but should be close to the team
23 Part 2 Prod shift Getting to Know Each Other UX was flexible in working with Dev Team. Low friction in working with UX. Production was evangelist of UX. UX not another gate.
24 Part 2 SHIFT How to enable the shift: Listen to the dev team. Start small. Demonstrate on a small scale: quick wins. Empower: UX has to be a concern of everyone. Plan for UX as part of iteration pipeline.
25 Part 2 Prod shift
26 Part 2 Prod shift One-sided conversation Process not well-defined. No clear owners. Too overwhelming.
27 Part 3 Working Together
28 Part 3 Working Together Evolving use of tools
29 Part 3 Working Together Aligning goals Priorities for testing features. UX Testing goals. Communicating schedule. Evangelizing to team.
30 Part 3 Working Together Hypotheses Plan Build Test Report Task Creation Triage Verification One-Sheet
31 Part 3 Working Together
32 Part 3 Working Together
33 Part 3 Working Together
34 Part 3 Working Together
35 Part 3 Working Together
36 Part 3 Working Together
37 Part 3 Working Together
38 Part 3 Working Together
39 Part 3 Working Together
40 Part 3 Working Together Process still needs work Keep things visible. Strengthen feedback loop. Drive participation in process. Adjust workflows.
41 Conclusion
42 Conclusion
43 Take Away 1. Debunk UX and prod misconceptions. Don t be afraid of each other. 2. Start small with devs interested in UX to demonstrate UX quick wins. 3. Don t be the UX police, instead work together to be successful and measure/communicate the progress. 4. Establish a feedback and implementation loop. 5. Celebrate together for the progress made
44 Heather Chandler Slides will soon be posted here: celiahodent.com
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