RESEARCH MEDIA. Media Pack

Transcription

1 RESEARCH MEDIA Media Pack

2 CONTENTS ABOUT 04 SERVICES 06 CASE STUDIES 08 MEET THE TEAM 22 CONTACT RESEARCH MEDIA

3 HELLO! We are a creative agency that specialises in research and academia. We provide bespoke communication services to research organisations, universities and academics around the world, and help people communicate the so what of their research. This media pack is designed to show you how we can work together to translate the language of research and engage with diverse audiences. Making Research Resonate 03

4 ABOUT Research Media was founded in 2009 to work with academics across the globe and make their research relatable to non-specialist audiences. In 2013, our company was acquired by Emerald Group the global knowledge business that brings research to life. Today, we are a fully integrated creative agency that focuses on designing new dialogue in research communication. We go on a creative journey with our clients to ensure we deliver above and beyond all expectations. PHASE 1: DISCOVERY We re curious we want to find out about you, your community, your environment and competition, and the challenges and opportunities you face. 04 RESEARCH MEDIA

5 PHASE 2: EXPLORATION Following discovery, we ll check our understanding with you, and move into our problem-solving phase where we ll explore solutions together. We ll look for the story and what s interesting. We ll provide suggestions and options, which we ll adjust in line with your feedback. PHASE 3: DESTINATION Our findings inform our end point and our creative outputs. These are tailored, bespoke and personal to you. They focus on value but also on quality. Making Research Resonate 05

6 SERVICES We offer a broad range of creative services. We can help you engage with industry, influence policy, inspire collaborators and inform the public. Whatever your specific needs, we have the experience to determine the best course of action to achieve maximum impact. EDITORIAL SERVICES DESIGN SERVICES MARKETING SERVICES Conception and shaping of briefs Editorial strategy Original content Transcriptions Copy editing Copywriting Brand design and development Membership magazines Conference brochures Poster presentations Anniversary reports Annual reports Communication strategy Messaging development Social media support Public relations Guest blogging E-newsletters Interviewing Case studies Proofreading Infographics and illustrations Animations Microsites 06 RESEARCH MEDIA

7 Being passionate about our work is in our DNA and our clients sit at the heart of everything that we do. Explore some of our client case studies on the following pages to discover what can be achieved by creating clarity from complexity. Making Research Resonate 07

8 CASE STUDIES Expanding the value of association membership ARMA Founded in 1990, ARMA is the professional Association for Research Managers and Administrators in the UK. It has over 2,600 individual members from around 250 organisations, ranging from universities and funding bodies, to the National Health Service and independent research institutions. Taking the lead on concept and design, we developed a modern publication with a strong visual identity that would inform and engage on a number of levels. Launched in March 2015, The Protagonist drove a 100% increase in membership renewal rates double those of previous years. Engaging the members of an Association is critical and ARMA is taking a lead in this area, actively developing their membership service portfolio and providing real value for their members. Our relationship with ARMA began in 2014, when we sponsored the ARMA Conference in Blackpool. Initial discussions helped us to gain an understanding of the brand and clarify some of the strategic objectives and priorities. We discovered that ARMA was looking to develop a further iteration of their brand and grow membership. In addition to offline outputs, we have worked on a number of digital projects for ARMA, including corporate and conference websites and animations. Since inception, our relationship with ARMA has transitioned from one based on individual jobs to a strategic partnership. The first of many projects was to evolve their brand identity, alongside a refresh of their conference branding and suite of collateral. Another early initiative was the launch of ARMA s first membership magazine, The Protagonist. 08 RESEARCH MEDIA

9 Research Media are an unusual and distinct agency. They don t bring traditional marketing expertise as we often see it. Rather, they bring, in addition to that, a whole sense of creativity, new ideas and new thinking to help develop and promote key messages. I ve been very impressed with the professionalism and creativity of Research Media in all the time that we ve worked with them. I would have no hesitation in recommending Research Media to anyone who s looking for novel, imaginative and creative ways of promoting their research. DEPUTY CHAIR ARMA Making Research Resonate 09

10 Driving donations to beat dementia ARUK Alzheimer s Research UK (ARUK) is the UK s leading research charity aimed at defeating dementia. As our nominated charity for 2015, we approached ARUK with an offer to create a series of outputs that would illustrate the reach and impact of their funding. The goal was to clearly communicate the difference donor contributions make in helping drive progress in research. Our first project was the creation of a brochure that promoted the launch of the Drug Discovery Alliance. Encompassing three flagship Drug Discovery Institutes at the universities of Cambridge, Oxford and UCL (University College London), the Alliance translates promising academic research through the early stages of drug discovery. able to donate to the charity at a high level. We ensured clarity of crucial information throughout, avoided complex language and data, and employed a clean look and feel. A primary focus was to enable easy access to the facts. Since its launch, the brochure has helped to support very positive discussions with potential donors around the work of the Drug Discovery Alliance. After completing the brochure, we were asked to expand on the graphic treatment we had created, and produce a suite of 11 infographics. The intention was to showcase the breadth of ARUK s research and complement their existing bank of success stories. With a goal of raising 30m to maintain the running of the Alliance over five years, the brochure was aimed at philanthropists and charitable trusts that were likely to be The infographics informed potential donors whilst thanking those already secured, and helped ARUK explain the precise ways in which their research is changing lives. Although 10 RESEARCH MEDIA

11 we worked with complex data, we transformed and translated the information into engaging and eye-catching infographics that created a sense of positivity, enthusiasm and community. The infographics have been designed for use in newsletters, in presentations and online. Alzheimer s Research UK started working with Research Media at the end of 2015 and since then they ve completed a brochure for us, as well as a suite of infographics. They are very committed to understanding the brief and motivated to deliver it, as well as being flexible to changes as the projects evolve. Some of the work they completed for us involved the representation of complex data, which they did incredibly well. The resulting material is creative and engaging, and the team provide a very personal account management service. I would recommend their work to others in the sector. HEAD OF COMMUNICATIONS AND ENGAGEMENT Alzheimer's Research UK Making Research Resonate 11

12 Transcending boundaries to promote collaboration BRUNEL UNIVERSITY LONDON Brunel University London is committed to consolidating its enhanced status as a research-intensive HE institution. It seeks to sustain a culture of high-quality research by raising awareness, communicating and celebrating research as widely as possible. As part of Brunel s core values, it prioritises enriching, rewarding partnerships and collaboration both within the university, and with external partners. Its vision is to be a world-class creative community that is inspired to work, think and learn together to meet the challenges of the future through a multidisciplinary approach. We began collaborating with Brunel University London in early 2015 and, during the latter part of the year, gave a presentation at an internal event that demonstrated the merits of using scholarly communications that went beyond traditional channels. 12 RESEARCH MEDIA

13 Shortly afterwards, Brunel approached us to discuss the creation of an annual report. Following the restructure of research areas at Brunel University, they were seeking an innovative agency that would help them create a compelling document. We understood that Brunel s commitment to a value-driven approach to research should be reflected in all parts of their communications strategy and any outputs that resulted. Brunel were pleased with how we grasped their objectives. A clear theme of primary importance to Brunel is that of research excellence. Impressed with our work on the annual report, Brunel commissioned us to explore branding for one of their research centres, the Brunel Centre for Advanced Solidification (BCAST). The BCAST branding exercise led to an investigation into other content for the centre, and we are currently working to produce video content promoting BCAST s activity. We owned every stage of the annual report process from writing content to designing and producing it. We worked hard to ensure all Brunel stakeholders were involved throughout, so we could guarantee we delivered on the brief to everyone s satisfaction. Throughout this project we worked hard to include Brunel stakeholders to ensure we delivered on the brief. We began conversations with Research Media in 2015, exploring the creation of an annual report. Following the restructure of research areas at Brunel University, we were seeking an innovative agency that would help us to create a compelling document. Research Media s approach was highly consultative and they were responsive to our requirements at all times. Their industry understanding was underpinned by the presentation of a workshop to university stakeholders, demonstrating both the value and importance of communicating beyond traditional channels. We were welcomed to the Research Media offices during the creative process and thoroughly enjoyed meeting the team and exploring ideas. Our brand guidelines were adhered to throughout the project and we had every confidence in their organised approach and creative outputs. We are extremely proud of the finished report which brings clarity to the complex content and is highly engaging. DIRECTOR OF RESEARCH Brunel University London Making Research Resonate 13

14 Showcasing research with a bespoke brochure EDGE HILL UNIVERSITY 14 RESEARCH MEDIA

15 With shifting priorities and a greater focus on research, Edge Hill University contacted us to discuss how we could help to raise their profile in this important area. Having previously received brochures detailing research of other institutions, Edge Hill sought to create something similar, showcasing their activity whilst targeting HEIs and the informed public. They particularly wanted to explain the structure of research at Edge Hill, celebrating PhD completions and exploring projects undertaken during that academic year. The idea was to create a retrospective view of successes shared in a dynamic and vibrant way that would aid accessibility. Complementing the copy provided by Edge Hill, we set about working up a brochure design that included both a photographic and illustrative treatment, helping to keep the content fresh through a visually engaging approach. Edge Hill decided that now was the time to launch a Research Yearbook to celebrate the growth in research activity at the University over the past few years. We wanted something that was visually arresting and informative which would showcase some key projects and activities. We are very pleased with the final product and we are already working on the next Yearbook. Working with Research Media was easy we valued their creative input which has resulted in an eye-catching brochure. DIRECTOR, RESEARCH OFFICE Edge Hill University Expanding on this further, we designed two infographics for inclusion within the brochure, offering a different way to communicate some of the more complex data. Having designed and laid out the 44 pages, we worked with print suppliers on the production of an eye-catching cover that included gold foiling; setting Edge Hill s brochure apart from the standard styling for similar reports. Making Research Resonate 15

16 Building trust and encouraging advocacy IOP PUBLISHING IOP Publishing (IOP) is a leading STM society publisher. Having secured an introductory meeting, we learnt that the IOP was seeking to build awareness of what they do and demonstrate why customers should advocate and trust in their products, staff, and service. Additionally, they were seeking to clearly communicate their recently defined mission, vision and values. Through in-depth discussion we determined that the development of a new corporate showreel would be the most suitable vehicle for achieving these goals. We designed and developed an engaging 2.5 minute animation, telling the story of IOP at a company level, while showcasing the company s products, their partner relationships and their global footprint. 16 RESEARCH MEDIA

17 We required a new corporate showreel to display at large international conferences such as Frankfurt Book Fair but also to run on a loop in our reception. Having been impressed by the creative outputs that we had previously seen from Research Media, we contacted them to see whether they may be able to help. They offered a consultative approach to the creation of the showreel, always ensuring that they adhered to our brand guidelines. They visited our offices, took a lot of time to fully understand our needs, so that even from the initial draft, they were very much in line with what we had envisaged. They really added value to the project and ultimately delivered a fantastic animated reel that we are really proud of. HEAD OF MARKETING & B2B IOP Publishing Targeting a wide-ranging audience that comprises librarians, authors, readers, partners and funding bodies, the showreel has been used at conferences and exhibitions; at events and in presentations, as well as playing in the main reception of the IOP offices in Bristol, UK. Allowing for more targeted sharing to specific audience groups, two edited versions of the same reel were also produced, focusing on the distinct subject areas of biosciences and materials. this animation achieved in excess of 500 views and led to significant engagement across social media. Further developing our partnership, we crafted reviewer profiles for the winners of the IOP Publishing Reviewer Awards Carrying out interviews directly with each reviewer, we composed 250 word free-flowing profile pieces for publishing on the IOP website. Each piece was written to promote the individual reviewer, while recognising their contribution both to the specific journal and to the IOP. Following the success of the animations produced, the IOP commissioned a further reel aimed at early career researchers. The goal was to share ten top tips for being a good reviewer. Used during Peer Review Week 2016, Making Research Resonate 17

18 Translators in the communication of research MONASH IMAGING CoE As a young and progressive institution with an optimistic outlook, Monash University in Melbourne strives to make a difference in all that they do. Monash is known for producing research that has an influence beyond the academic community. When the Centre of Excellence in Advance Molecular Imaging (Imaging CoE) initially approached us to support their research communications strategy, we were clear that all creative outputs must deliver on the overarching research goals for the institution: excellence, relevance and impact. Establishing a strong working relationship with the Imaging CoE was integral to the delivery of their communications strategy. Before undertaking any projects, we worked closely with the team to select the most 18 RESEARCH MEDIA

19 We have admired the way in which Research Media helps to translate complex scientific information into engaging summaries. We recognise the importance of effective communication of our research outputs, and this complementary partnership will enable us to raise global awareness and understanding of the ground-breaking research we are undertaking to help ward off infection and disease. DIRECTOR Imaging CoE suitable vehicle for communicating their research findings and contributions to the University s strategic plan. The priority that emerged was an Annual Report for the Imaging CoE a 60-page document designed to communicate a clear breakdown of the Centre s accomplishments to key stakeholders. Next, we undertook a full website redesign focusing on improving user experience and engagement, and, as part of a multi-channel approach, the Imaging CoE s newsletter template was also redesigned. We created a range of bespoke illustrated images that could serve the dual purpose of being used on the website and in print literature, and to support visual outputs we created and wrote a schedule of news and media releases. Following our design, newsletter clickthrough rates doubled, and the Centre had an illustration featured on the cover of The Journal of Biological Chemistry for the first time. Our relationship with Monash has grown and evolved since our first collaboration. We continue to partner with Imaging CoE, assisting them in raising global awareness and understanding of their ground-breaking research. With Monash based in Australia, we have used the time difference to our advantage, allowing us to carry out work while our clients are sleeping. This flexible way of working has been highly advantageous to the partnership. Making Research Resonate 19

20 Improving academic communication UNIVERSITY OF NOTTINGHAM 20 RESEARCH MEDIA

21 The University of Nottingham was seeking to appoint print and digital design agencies for a three-year framework worth 5 million. Crucially, agencies joining the roster needed to align their outputs with the University s corporate and visual identity, upholding the integrity of the institution s brand and positioning. It was also vital that a strong relationship could be forged with any partner. The University has an exceptional reputation for research, and with 20% of its income drawn from research funding, it was seeking to create impactful communications that went beyond student recruitment. We provided an opportunity for the University to align itself with a creative agency that clearly understood its strategic priorities through a deep-rooted understanding of academia and communicating research. Following careful consultations over the strategic goals for the University, a coherent identity for the research arm of the organisation was developed. Further branding work saw us create a visual identity that symbolised the collaboration between the University of Nottingham and fellow Russell Group institution the University of Birmingham. We produce a diverse range of outputs for Nottingham, from infographics to annual reports; wall graphics to campus maps. Working across a variety of faculties, departments and priorities we are proud to work with the University, producing creative communications that support and enhance their strategic goals. Having been invited to join the roster, a trusted ongoing relationship with the University was established, and, as a result, over 60 projects have been undertaken to date. The University of Nottingham s strategic goals are now supported by a team of talented creatives, strategists and project managers with an inherent understanding of the processes and priorities of its research staff. Making Research Resonate 21

22 MEET THE TEAM VICKY WILLIAMS CEO Vicky has over 15 years industry experience in scholarly publishing. She has grown company portfolios through product launch and acquisition and has developed a range of global strategic partnerships. Outside of work, Vicky enjoys travelling, experiencing new cultures, and the arts. JANINE BURR- WILLANS Editorial Director JOHN EGGLETON Janine has over 20 years of experience in scholarly publishing, where she has worked primarily in STM disciplines. Janine has worked globally in publishing partnerships with learned societies throughout her career. Outside of work, Janine enjoys walking on the Yorkshire Moors with her dogs, reading and spending time in Scotland. Account Director John works closely with a diverse range of clients, supporting their research communication activities. He specialises in exploring new ways to creatively share research and in assisting start-ups to develop impactful brands. A proud Northerner who hails from Yorkshire, John enjoys spending time at the family sheep farm in the beautiful Pennines. 22 RESEARCH MEDIA

23 PAUL MARTIN Head of Design Paul leads our design team. He is skilled and creative and prides himself in delivering stunning visual appeal and generating proven ROI for our clients. In his spare time, he enjoys football, collecting 90s vinyl and urban art, and going for long country walks with his wife and their labrador Buddy. LAURA STANLEY Head of Marketing With 11 years experience in the international media sector, Laura is proud to lead our Marketing team in a range of creative campaigns, both online and offline. When not investigating the latest marketing trends, she can be found treading the boards, warbling or pretending to exercise at the gym! CONTACT To find out more about the services we offer and how we can help you achieve your communication goals, get in touch via telephone, or social media. E. contact@researchmedia.com T. +44 (0) Making Research Resonate 23

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