NEW MEDIA TECHNOLOGIES CHANGE

Transcription

1 " NEW MEDIA SOCIAL.. TECHNOLOGIES CHANGE Ġorġ Mallia Ph.D Centre for Communication Technology University of Malta

2 New media is a term meant to encompass the emergence of digital, computerized, or networked information technologies in the later part of the 20th century.

3 There has been a move from a totally face-to-face socialisation to an ONLINE or MOBILE approach to socialisation. What are the implications of this move?

4 Research tends to imply that very few new relationships are actually formed online [for ex. Boase & Wellman, 2006]. But of those, quite a few end up in reallife relationships [just ask any of your friends!]

5 Unless who you are online and who you are in real life differs extensively. The creation of the online PERSONA, or the milksop/ hero syndrome.

6 What is the face-to-face time percentage compared to the virtual interaction time percentage per day?

7 Texting a cheap, non-socialising (I don t feel like talking!) networking that socialises (I need to keep in touch!) The preferred communications method of the young.

8 There ARE effects of instantaneous communictions (for example the use of texting): Reduced Patience Communicative Dependence Craving for virtual socialisation Distraction from work at hand Avoidance (used to kill time) Text-gendered distancing

9 There ARE effects of instantaneous communictions (for example the use of texting): Reduced Patience On the other hand Communicative Dependence Craving for virtual socialisation Distraction from work at hand Avoidance (used to kill time) Text-gendered distancing

10 Texting seemed to facilitate the expression of some people s real-self. Those who were socially anxious and lonely texting was more likely to help them develop new relationships and to have impacted in a positive way on their relationships with their friends and family. They were also more likely to have developed a closer relationship with their closest textmate. Reid & Reid (2004)

11 And then we have :-)

12 LOL

13 Emoticons,Textese, Leet and other SMS and chat languages. Conveying emotion, and habitual greetings, and discussion elements through signs or abbreviative language.

14 The abbreviation and iconisation of emotive communication seeps through to the INTRAPERSONAL level.

15 How often do we catch ourselves in abbreviative mode (as we think, or write notes)? [ u prbly thnk in leet or smspeak, dnt u?]

16 Immersed users of new media technologies and the change in cognition. Hypertextual Processing

17 Cyber literacy has brought with it a generation of immersed users of the web and other interactive electronic environments, pre-eminently video gaming.

18 This is leading to a deep change, going beyond content influence and intrusive persuasive manipulation, and is most likely affecting the very structure of the way we process information.

19 The premise here is that, because of persistent media effects, there is an intrinsic, cognitive and affective move from predominantly linear processing to a more lateral one, in many cases taking the form of hypertextual leaping.

20 There is a far reaching psychological and social effect because of this HYPERTEXTUAL PROCESSING (HTP). Not least in the processes of learning. The predominant effects can be found in

21 Attention Span Multifocusing Lateral Processing

22 Web 2.0 applications and Mobile technology are proving a ready source of byte-sized, nonhierarchically scaled items of information that satisfy the momentary need, cumulatively building into a library of disjointed learning, but which defies the concept of institutional learning.

23 Ġorġ Mallia Ph.D Centre for Communication Technology, University of Malta, Msida, Malta.