Media Literacy: The 21st Century Critical Thinking Skills All Students Need

Transcription

1 Media Literacy: The 21st Century Critical Thinking Skills All Students Need Frank W. Baker February 9, 2011 MGM, 1939 pay no attention to that man behind the curtain 1

2 What we ll cover: why media literacy is an important 21st century skill how to integrate media literacy into your classroom instruction how to help students use critical thinking skills to analyze media February 2011 March

3 Chapter 8 Media Literacy Greenwood Press Capstone Press Question 1 3

4 Question 2 What is media literacy? Please draft your own definition. I don t want the textbook definition. I want to know what you think this phrase means. Media Literacy is. + Analysis Production 4

5 Media Literacy is..critical thinking about media messages. Media Literacy is. concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. Media Literacy Resource Guide, Ministry of Education Ontario, 1997 ANALYZE MEDIA Understand both how and why media messages are constructed, and for what purposes CREATE MEDIA PRODUCTS Understand and utilize the most appropriate media creation tools, characteristics and conventions Examine how individuals interpret Understand and effectively utilize messages differently, how values the most appropriate expressions and points of view are included or and interpretations in diverse, excluded, and how media can multi cultural environments influence beliefs and behaviors Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of media 5

6 Where does media literacy fit in teaching standards? Where does media literacy fit in teaching standards? 6

7 ELA bias, parody, satire SOCIAL STUDIES HEALTH ART informational texts; non print textst persuasive techniques analyzing genre; film rise of mass media in US propaganda role of media in political process food choice tobacco & alcohol marketing body image sexual messages visual literacy media arts A Media Literacy Framework 7

8 ROAMING (is this about deer and antelope?) MORE BARS IN MORE PLACES (liquor businesses?) 8

9 The Language of Film Cameras (pan, tilt, truck, zoom, crane) Lights Audio (sound, music) Editing i (dissolve, cut, wipe) Set Design Costume Acting: expressions; makeup 9

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11 Media Literacy= Critical Thinking At the heart of media literacy is the principle of inquiry. Elizabeth Thoman Center for Media Literacy Techniques What techniques were used? Why were they used? How do they communicate the message? 11

12 A Suggested Approach Visual Literacy (images) Advertising Literacy (images + words) Moving Images (video, film) Visual Literacy 12

13 October 6, 2009, Getty Images 13

14 Source: Disney/Pixar, 2009 Compare/Contrast Covers These are informational, as well as persuasive texts Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years. Jim Burke, from The English Teacher s Companion 14

15 Advertising Literacy Slogan Action; story Color POV Power Techniques of persuasion Layout Subtext Eye Movement 15

16 Who created the ad? What is the ad s purpose? What techniques grab my attention? Is anything omitted? Who is the audience? Where was the ad published? VoiceThread 16

17 Be A Media Critic Advertising: Parody Advertising: Parody 17

18 Political Advertising Producing PSAs Watch it here 18

19 "If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?" Heidi Hayes Jacobs April 2004 Resource Recommendation Resource Recommendation videogame + curriculum 19

20 The language of film Warner Bros,

21 The filmmaking process Script Storyboard Production Art of Adaptation From Page to Screen 21

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23 Resource Recommendation Resource Recommendations 23

24 Questions? Frank W. Baker Media Literacy Clearinghouse