Digital Media & Urban Spaces

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1 Workshop Part 2/3 Joatan Preis Dutra Bauhaus-University Weim ar Gabriel Rausch Bauhaus-University Weimar Ivana Raquel Ebel Leipzig University

2 How Digital Media are present in Urban spaces?

3 the idea of organizing media items into categories allows for a better understanding of their roles in urban spaces. It is important to keep in mind that the concepts of digital media and new media represent, in this case, synonyms. 3

4 Evaluation: Categorization influences how we feel about an object, also known as our affect toward it. Consideration and choice: Whether and how we label an offering affects whether we will consider buying. Satisfaction: Categorization has important implications for consumers expectations and satisfaction. 4

5 The new media can be characterized by having three layers: the technology, the social and the content (Hearn et al., 2009, p. 10). the technology which works as a propagation support; the social role of this support; the content that is being transmitted. 5

6 It is possible to develop some deeper considerations regarding the categorization process for the digital media items found in urban spaces. At first, it is clear that all the items must be included on the three mentioned layers simultaneously, in order to be considered relevant. As a consequence, listed digital medium item can be classified by inherent characteristics into the three layers, as will be detailed in the following. 6

7 (Dutra, 2011, p.25) 7

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46 Mapping The practical work to be developed in this workshop

47 Mapping Covered Area: Maps The selected area is a 250m radius circumference, taking the a landmark as reference. Just the area inside this circumference will be mapped. 47

48 Mapping The first chosen epicenter landmark for the covered area is the City Hall (Rathaus in German) because of its political and administration importance over the city. Buffalo City Hall 48

49 Mapping The second chosen epicenter landmark is the Lafayette Square the main commerce area in Buffalo. Lafayette Square YtC7c 49

50 Mapping In case it is needed more areas to me mapped (depending on the number of participants), it is possible to include on the list two commecial areas: A. Franklin St & W Chippewa St and/or B. Elmwood Ave & Allen St 50

51 Mapping: collecting data Photos Can be a general view about the medium Can be a detailed picture about the medium 51

52 Mapping: collecting data Photos MUST be with GPS tag Available on iphone and Android* devices. * such as Samsung Galaxy S3 52

53 Mapping: uploading data Upload each photo, one by one, selecting the categories based on the first day presentation. URL: 53

54 Mapping: Uploading GPS Tagged Photos Visualization App 54

55 Mapping: Methodology 55

Mapping: Example Hamburg Population: 1.802 million Area: 291.

56 Mapping: Example Hamburg Population: million Area: sq miles (755 km²) * Mapping done in March

Mapping: Example Bremen Population: 547,976 Area: 126.

57 Mapping: Example Bremen Population: 547,976 Area: sq miles (326.7 km²) * Mapping done in March

Mapping: Example Rotenburg (Wümme) Population: 21,951 Area: 38.

58 Mapping: Example Rotenburg (Wümme) Population: 21,951 Area: sq miles (99.01 km²) * Mapping done in April

59 Mapping Buffalo/NY Population: 261,025 Area: sq miles (136 km²)? 59

60 Mapping: Example from Buffalo Title of the Item: Parking ticket Type: Text Flow: Manual Update Service: Parking Charge: Paid Use: Public Durability: Permanent Interaction: Active Display: Flat Screen Interface: Button 60

61 References References for further readings

62 References Brighenti, A. M. (2010). New Media and the Prolongations of Urban Environments. Convergence: The International Journal of Research into New Media Technologies, 16(4), doi: / Dutra, J. P. (2011). Digital Media in Urban Spaces: A Study Case in Hamburg, Bremen and Rotenburg (Wümme). University of Bremen, Bremen, Germany. Retrieved from DUTRA_Joatan_Preis--master_bremen_thesis-- digital_media_in_urban_spaces.pdf Gaye, L. (2005). Mapping New Media to Physical Urban Space: Strategies and Challenges for Everyday Creativity. Retrieved from Hahn, M., & Stoness, S. C. (1999). Proceedings of the twenty first annual conference of the Cognitive Science Society_: August 19-21, 1999, Simon Fraser University, Vancouver, British Columbia. Mahwah _;London: N.J._;;Lawrence Erlbaum. 62

63 References Harris, J. (2005). Digital matters_: theory and culture of the matrix. London_;;New York: Routledge. Hearn, G., Tacchi, J., Foth, M., & Lennie, J. (2009). Action research and new media_: concepts, methods, and cases. Cresskill NJ: Hampton Press. Hjarvard, S. (2008). The Mediatization of Society - A Theory of the Media as Agents of Social and Cultural Change. Nordicom Review, 2(29), Hoyer, W., & Macinnis, D. (2010). Consumer behavior (5th ed.). Australia_;;Mason OH: South-Western Cengage Learning. Krotz, F. (2011). Media as a Societal Structure and a Situational Frame for Communicative Action: How Meditization Develops as a Process. Presented at the ICA Philosophy of Communication Division for the annual International Communication Association, Boston. Retrieved from aege_ica_virtuelles_panel/krotz.pdf 63

64 References McLuhan, M. (1994). Understanding media_: the extensions of man (1st ed.). Cambridge Mass.: MIT Press. O Neill, S. (2008). Interactive media_: the semiotics of embodied interaction. London: Springer. Struppek, M. (2006). Interactive City - Urban Screens - Struppek. Retrieved October 24, 2010, from pek.htm Urban Screens 05 - sessions. (2005).. Retrieved August 7, 2011, from 64

65 References 1. Digital / New Media Gere, C. (2002). Digital culture. London: Reaktion Books. ISBN Hjarvard, S. (2008). The Mediatization of Society - A Theory of the Media as Agents of Social and Cultural Change. Nordicom Review, 2(29), Retrieved from Lunenfeld, P. (2000). The digital dialectic: new essays on new media. Cambridge Mass.: MIT Press. ISBN McLuhan, M. (1994). Understanding media: the extensions of man (1st ed.). Cambridge Mass.: MIT Press. ISBN Pavlik, J. (2008). Media in the digital age. New York: Columbia University Press. ISBN (Read online at: 65

66 References Barbrook, R. (2007). Imaginary futures : from thinking machines to the global village. London: Pluto. Brighenti, A. M. (2010). New Media and the Prolongations of Urban Environments. Convergence: The International Journal of Research into New Media Technologies, 16(4), doi: / definition of medium from Oxford Dictionaries Online. (n.d.).. Retrieved November 6, 2010, from result=4#m_en_gb digital - definition by the Free Online Dictionary. (n.d.).. Retrieved October 24, 2010, from Fotsch, P. M. (2007). Watching the traffic go by : transportation and isolation in urban America (1st ed.). Austin: University of Texas Press. 66

67 References Gere, C. (2002). Digital culture. London: Reaktion Books. Hearn, G., Tacchi, J., Foth, M., & Lennie, J. (2009). Action research and new media : concepts, methods, and cases. Cresskill NJ: Hampton Press. Hoenisch, S. (2005, November 21). Using French Social Thought for Media Criticism. Retrieved August 7, 2011, from Hoselitz, B. F. (1953). The Role of Cities in the Economic Growth of Underdeveloped Countries. The Journal of Political Economy, 61(3), Latin to English definition of urbs urbis. (n.d.).. Retrieved October 25, 2010, from 67

68 References Lunenfeld, P. (2000). The digital dialectic : new essays on new media. Cambridge Mass.: MIT Press. Manovich, L. (2002). The language of new media (1st ed.). Cambridge Mass.: MIT Press. McLuhan, M. (1994). Understanding media : the extensions of man (1st ed.). Cambridge Mass.: MIT Press. McLuhan - the medium is the message (edited version) - YouTube. (n.d.). Retrieved September 16, 2012, from Monkkonen, E. (1988). America becomes urban : the development of U.S. cities & towns, Berkeley: University of California Press. 68

69 References Mungello, D. (2009). The great encounter of China and the West, (3rd ed.). Lanham MD: Rowman & Littlefield Publishers. Pavlik, J. (2008). Media in the digital age. New York: Columbia University Press. Rutt, R. (2002). The book of changes (Zhouyi) : a Bronze Age document. Richmond Surrey: Curzon. The Playboy Interview: Marshall McLuhan. (1969, March). Playboy. Retrieved from als/mcluhan-playboy.pdf WordNet Search (n.d.).. Retrieved October 24, 2010, from 69

70 Thank You!

71 Workshop Part 2/3 MediaCity 4: MediaCities International Conference May 3-5, University at Buffalo, The State University of New York

Digital Media in Urban Spaces:

An Inter-University Master Program From: University of Bremen University of Applied Sciences Bremen University of Applied Sciences Bremerhaven University of the Arts Bremen Digital Media in Urban Spaces: