Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis How to be an Entrepreneur in Information and Communications Technology

Transcription

1 Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis How to be an Entrepreneur in Information and Communications Technology Gerhard Fettweis Green Visiting Professor UBC Vodafone Chair Professor TU Dresden

2 The Best or Worst of Engineering? Innovation?! Gerhard Fettweis Slide 2

3 CISCO Mobile Data Forecast (2010) Albrecht Fehske Slide 3

4 Conclusions TU Dresden Gerhard Fettweis Slide 4

5 Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis Startup Experience

6 The Vodafone Chair s Startup History OnDSP based WLAN chip-sets SON systems 2003 LTE FDD & TDD test mobile 2007 freedelity 2004 Module and reference board design 2005 MPSoC semiconductor IP 2007 Wireless embedded technology 2008 Network performance measurement 2008 LTE Cellular Technology Provider 2010 Satellite Communications TU Dresden, Steffen Watzek Slide 6

7 Systemonic AG Company Profile Fabless Semiconductor Vendor Founded: July 1999 Funding: $ 5M / 5M Round One, $30M / 35M Round Two Investors: ATLAS Venture, APAX, Krone mt., Robertson Stephens, Lehman Bros, Raytheon, Sony Venture Capital Europe, TBG Dresden Acquired Complete Radio Solution from Raytheon Company in Oct 2001 Offices: Dresden, Germany San Jose, CA Marlboro, MA Head count ~ patents / pending San Jose Boston Systemonic, Inc. San Jose, CA, USA Systemonic AG Dresden, Germany 2001/2 Systemonic Stroh / p 7

8 Radioplan GmbH World leading Automatic Network Planning & Reporting tool vendor Based in Dresden, Germany Expansion Revenue growth 100% p.a. since 2001 FY05 ~30 permanent staff USA office opening Q Customers, Partners Sole supplier of ACP to Vodafone Group 33 customers in 17 countries Distributor network, technical partnerships

9 Signalion Wireless Products with Focus on LTE Company Signalion offers wireless product development services and specific wireless products with focus on LTE Within the range of LTE testing Signalion provides high-quality test equipment for operators, infrastructure manufacturers and terminal manufacturers Today Signalion develops specific and customized wireless products and solutions for different application areas such as industries, military, medicine etc. USPs References (excerpt) Leading edge LTE know-how from more than seven years LTE Test & Measurement (T&M) product design and customisation Development and customization of wireless products based on existing Signalion core technology and IP Deep knowledge in testing and verification of wireless products, systems and networks Signalion offers own fully customizable T&M equipment Signalion GmbH All rights reserved.

10 Custom Engineering We provide customers with system solutions on board level. problem analysis system structuring and partitioning hardware prototype software mass production Customers are: local, nationwide and global companies research labs and Universities, in the fields of: wireless communications medical care, semiconductor industries, audio processing, control and robotics.

11 Dresden Silicon Sequential C Application Multi-core Architecture Task B Processor Task A Task C Core DSP Hardware Task D Developed super-scalar task-level programming Run-time code mapping to multi-core architectures Example: Tomahawk s H.264 implementation Acquired by Signalion in July 2007 July

12 Freedelity GmbH freedelity Our mission Become a leading manufacturer for point-to-point wireless links with high Quality of Service. Latest Startup of the Vodafone Chair Founded in June 2007 by Marcus Windisch, Peter Zillmann, and Gerhard Fettweis. Team received several awards at FutureSAX business plan contest. Product applications Cellular backhaul links Industry automation Professional multimedia systems Car-2-Car & Car-2-Infrastructure communications 12 Freedelity 2007/09/26

13 RadioOpt: Subscriber Centric Monitoring SIM applets BSC 2G - GSM Correlation of QoS and QoE 3G - UMTS Roaming Revenues SIM applets RNC 4G - LTE Core Device Network Issues SIM applets Indoor Coverage Femto Cells Customer Experience

14 Blue Wonder The LTE-IP Company Delivering certified and tested LTE Layer 1 IP and SW Lowest power Smallest die size Modem Size Cost - Risk Wireless modem developer based in Dresden, Germany Founded December 2008 Team of 50 - Well funded Developing wireless modem semiconductors since 1999 LTE Systemonic Philips NXP LTE, WLAN, Bluetooth, TVoM, UWB, WiMax 1st Generation LTE demonstrated at MWC nd Generation LTE available since February

15 PSD Customer oriented Satcom Solution Consulting System Analysis Project Management Link Budget PHY Optimization Test Campaign Planning Simulation & Demonstration Linklevel Simulations FPGA Demonstrator Performance Monitoring Hardware & Small Series Modem Small Series Maintenance & Support

16 Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis Some Generic Lessons Learned

17 Louis Gerstner: Select Well There are 4 kinds of people Those who make things happen Those to whom things happen Those who watch things happen Those who don t even know things are happening Gerhard Fettweis Slide 17

18 Jack Welch: A/B/C distribution C 10% B 70% A 20% performance

19 Jack Welch: A/B/C Employees You don t want to be C do you?

20 When You are C : VC s View

21 Best In Class Students Walk on water mentality Gerhard Fettweis Slide 21

22 Technology 10 years ahead of productization Timeline Research Standardization Development Product Gerhard Fettweis Slide 22

23 Sales Evangelization instead of product delivery Realize: There is no rational reason for anyone to buy anything from you Gerhard Fettweis Slide 23

24 Head Start Technology Sales channel new, USP, & available (unfair competitive advantage) or new, USP, available? Network People Role model cooperation partners & customers bright & nothing to loose Gerhard Fettweis Slide 24

25 Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis As Professor at a University

26 Mission Provide leading research results teaming with academic and industrial partners Create a great resource of human capital Projects shall enable chair members to startup their own company TU Dresden Gerhard Fettweis Slide 26

27 Silicon Saxony Region A Growing Network of +600 Players No.1 semiconductor/ict site in Europe EUR 10B revenue 150 startups (Robotron/ZMD & TUD) 20x90km corridor Major players Major R&D TU Dresden with students Fraunhofer with 14 institutes, 1500 employees Max Planck with 3 institutes and 600 employees Leibniz Gesellschaft with 4 institutes and employees TU Dresden Gerhard Fettweis Slide 27

28 TU Dresden Anzahl der deutschen und internationalen Patentanmeldungen 400 GS TUD TU-9 gesamt Jahr

29 The Communications Systems Research Team at TU Dresden xxx Siemens Chair Mixed Signal ICs René Schüffny Vodafone Chair Mobile Comms Gerhard Fettweis Comms Theory Eduard Jorswieck Comms Networks Ralf Lehnert RF Circuit Design Frank Ellinger RF System Design Dirk Plettemeier Numeric Opt. Andreas Fischer Circuit Modeling Michael Schröter Operating Systems Hermann Härtig Micro-Packaging Klaus Wolter Computer Architecture Wolfgang Nagel Entrepreneurship Michael Schefczyk TU Dresden Gerhard Fettweis Slide 29

30 Key Facts and Figures at TU Dresden The Team 30 Ph.D. students 25+ Master students 4 sen. scientists 1 post-doc 1 professor 1 project mgr 2 secretaries 4 engineers Accomplishments Scientific: Innovation: 52 Ph.D. grads 9 spinouts 200+ Ms. grads 200 engineers 500+ publications Funding: 5,000+ citations M 35+ Chair 150+ patent appl. M 45+ VC 40+ patents granted M 250 projects 25+ patent families IPP Sponsors Project Funding/Partners TU Dresden Gerhard Fettweis Slide 30

31 The Vodafone Chair at TU Dresden Academic and R&D Network in Europe TU Dresden Gerhard Fettweis Slide 31

32 The Vodafone Chair at TU Dresden Global Academic and R&D Network UC Berkeley Stanford IIT Madras IIT Kharagpur TU Dresden Gerhard Fettweis Slide 32

33 Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis Bootstrapping

34 Cooperation and Research Transfer University: World-Class Research Teaming-Up for World-Class Leadership World-Class Hidden Champions Large Multi- National Corporations TU Dresden Gerhard Fettweis Slide 34

35 Traditional University-Industry Relationship $ $ $ $ $ $ $ University Industry From Dr. Armin Wieder Gerhard Fettweis Slide 35

36 University Startup Model US Version % $ $$ $ $ $ $ $ $ University Startup VC % TU Dresden Gerhard Fettweis Slide 36

37 But Y2K brought a shock-wave VCs are scared VCs want secure investments Today VCs want Existing customers Existing products Existing teams Not the standard model for university spinouts within EU Gerhard Fettweis Slide 37

38 Desparate Need for Experience Problem: University spinout team has never built a product University spinout team has never sold a product Product maintenance Possibility: Start with consulting services Start with project business Learn the way your customer thinks Learn how to manage revenues Become established (brand name recognition) Gerhard Fettweis Slide 38

39 University Startup Model EU Version % $ $$ $ $ $ $ $ $ University Startup customer Product Delivery TU Dresden Gerhard Fettweis Slide 39

40 Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis A Startup Generation Model

41 German Ph.D.: Management Training Human Resources Hiring Supervising Releasing Project Management Planning and task definition Delegation On-time delivery Sales Project definition Presentation & defense Acceptance TU Dresden Gerhard Fettweis Slide 41

42 Important Skills Learning Leadership Learning Management Learning Interaction TU Dresden Gerhard Fettweis Slide 42

43 Germany s Time Line Greenhorn startup era Producing entrepreneurs Generating startups with high growth potential Using repeat entrepreneurs Generating real VCs The beginn of a real startup economy TU Dresden Gerhard Fettweis Slide 43

44 Dresden s Time Line Startups due to job loss Tech startups Producing entrepreneurs with high flyers Generating startups with high growth potential Usign repeat entrepreneur high flyers Generating real VCs A Bright economy TU Dresden Gerhard Fettweis Slide 44

45 Ph.D. Output & Current Employer Jürgen Deißner, Actix, Dresden Katja Schwieger, ATMEL Dresden 2 Michael Schmid, ATMEL, Dresden 28 Thomas Richter, freelancer, Großthiemig 3 Andre Noll Barreto, Nokia, Brazil 29 Michael Löhning, Signalion, Dresden 4 Tim Hentschel, Signalion, Dresden 30 Pablo Robelly, Rohde & Schwarz, Munich 5 Volker Aue, BluWo, Dresden 31 Oliver Prätor, Webasto, Hildesheim 6 Jens Jelitto, IBM, Switzerland 32 Hendrik Ahlendorf, ZMDI, Dresden 7 Jens Voigt, Actix, Dresden 33 Vladimir Nikolajevic, telerob, Stuttgart Branimir Stantchev, EC, Brussels Marcus Windisch, Freedelity, Dresden 9 Dirk Sommer, Bay9, Dresden 35 Nadja Lohse, Roth&Rau, Dresden 10 Matthias Stege, Signalion, Dresden 36 Thomas Deckert, Signalion, Dresden 11 Ulrich Walther, Signalion, Dresden 37 Ernesto Zimmermann, RadioOpt, Dresden 12 Achim Nahler, Signalion, Dresden 38 Frank Schäfer, freelancer, Dresden Frank Engel, Cochlear, Sydney 39 Peter Zillmann, Freedelity, Dresden 14 Matthias Weiß, BluWo, Dresden Carsten Unger, Signalion, Dresden 15 Matthias Henker, Signalion, Dresden 41 Ting-Jung Liang, INRADIOS 16 Shiro Kobayashi, Asahi Kasei, Japan 42 Jie Guo, sabbatical, Hamburg 17 Attila Römer, ATMEL, Dresden 43 Shahid Khattak, COMSATS, Abbottabat, Pakistan 18 André Zoch, Signalion, Dresden 44 René Habendorf, RadioOpt, Dresden 19 Thorsten Dräger, Signalion, Dresden Marco Krondorf, INRADIOS Jörg Kühne, Actix, Dresden 46 Peter Rost, NEC Research, Heidelberg 21 Wolfram Drescher, BluWo, Dresden 47 Steffen Bittner, INRADIOS, Dresden 22 Gordon Cichon, nvidia, San Jose, CA Marcos Tavares, Alcatel-Lucent, USA Patrick Herhold, Boston Consulting, Munich 49 Patrick Marsch, TU Dresden 24 Ralf Irmer, Vodafone, UK 50 André Fonseca dos Santos, Alcatel-Lucent, Stuttg 25 Michael Hosemann, Cambridge Consultants, UK 51 Björn Mennenga, TU Dresden 26 Denis Petrovic, Rohde & Schwarz, Munich 52 Andreas Frotzscher, Alcatel-Lucent, Stuttgart? Bastian Ristau TU Dresden Gerhard Fettweis Slide 45

46 My Setup Gerhard P. Fettweis Administrative Office 4 Senior Researchers Support Team 2 Leaders Spinout Team High-Tech Startbahn 9 Startups 27 Ph.D. students 10 staff Project office IT Lab Team Legal Finance HR Tech Scout BD From Student to Entrepreneur 4 Exists 5 in operations TU Dresden Gerhard Fettweis Slide 46

47 TU Dresden Gerhard Fettweis Slide 47

48 Systemic Approach to Develop Performing HighTech Companies Incubator R&D: Grant Received in July 2010 for a 3 year R&D project Funds: Under development to become active in 2011 Incubation Company: Set up planned for 2011 HighTech Startbahn Netzwerk e.v.: started in Q JOIN US! TU Dresden Gerhard Fettweis Slide 48

49 Incubation Modell under Review TU Dresden Gerhard Fettweis Slide 49

50 Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis Conclusions

51 Startup Classification Experienced & SME Model Experienced & VC Model Green & SME Model Green & VC Model TU Dresden, Gerhard Fettweis Slide 51

52 Conclusions Focus Team Spirit: Joint goal oriented work Open for change Product interfaces: keep it as simple as possible Daily questioning of everything Desperately looking for customers Scottish stinginess Spend money wisely Gerhard Fettweis Slide 52

53 Vodafone Chair Mobile Communications Systems, Prof. Dr.-Ing. G. Fettweis Thanks to UBC for inviting me as Green Visiting Professor! Thanks to Vodafone for 16 years of continued support!

54 Erste Welle Ice Breakers TU Dresden Gerhard Fettweis Slide 54

55 Zweite Welle Encouraged TU Dresden Gerhard Fettweis Slide 55

56 Ernte Repeat Entrepreneurs TU Dresden Gerhard Fettweis Slide 56