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1 Logon free of charge: International Conference bcc Berlin January 18, 2016 Host: Partners:

2 Dear Sir or Madam, Digitalization / Industry 4.0 / Disruptive potentials - few terms receive currently more attention and cause a more rethinking in all industries and value added chains. This does not stop at agriculture and the food industry because the digitalization changes entire business processes faster than the currently known technological function optimizations or it lets them become obsolete. Even if eating will always remain analog, the path to the plate will change. Based on the above, we would like to offer you a suspenseful, thought provoking and exchange causing forum as part of the Internationale Grüne Woche in Berlin by organizing the first Farm & Food 4.0 conference. Discuss with our guests how data and their networking can result in more transparency, new business models and in perhaps dramatic changes even in agriculture and the food industry. Because new players with new rules will change our industry and the global soil memory can become a powerful instrument in the hands of individual private companies. We believe that networking and not protection is the key for success. On behalf of 365FarmNet, the neutral portal operator for networked intelligence of all interests of a farmer, I would like to invite you to our conference. Best regards, Maximilian von Löbbecke General Manager 365FarmNet Group GmbH & Co. KG

3 Program >> Welcome & Introduction 10:30 a.m. Maximilian von Löbbecke General Manager 365FarmNet Group GmbH &Co. KG Impulse I 10:40 a.m. Digital Disruption The Big Picture: How the Silicon Valley Will Approach Us Christoph Keese Executive Vice President Axel Springer SE Impuls II 11:00 a.m. How to Design a Digital Society Dorothee Bär, MdB Parliamentary State Secretary at the Federal Minister for Transport and Digital Infrastructure Presentation 11:20 a.m. The Digital Change s Opportunities for the Agricultural Sector Stefan Hentschel Industry Leader Technology & Mobile Google Germany Steffen Kramer Industry Leader Google Germany

4 >> Program >> 11:50 a.m. Coffee Break Keynote 12:15 p.m. Digitalization and the Competitiveness of Agriculture in Europe Günther Oettinger EU Commissioner for Digital Economy and Society Followed by Q&A Host: Marc Brost Head of the Berlin Representation DIE ZEIT Keynote 12:45 p.m. Farming International to Provide for the World Achim Steiner (by video stream) Executive Director United Nations Environment Programme Statement 01:00 p.m. National Farm & Food: France Stéphane Le Foll (by video stream) French Farming Minister

5 01:10 p.m. Lunch Break One-on-One I 02:10 p.m. Entrepreneurs in Conversation Stefan Hipp Shareholder HiPP GmbH & Co. Vertrieb KG Host: Marc Brost Head of the Berlin Representation DIE ZEIT One-on-One II 02:30 p.m. Entrepreneurs in Conversation Cathrina Claas-Mühlhäuser Chairperson of the Supervisory Board CLAAS KGaA mbh Host: Andreas Sentker Department Head Knowledge DIE ZEIT Publisher ZEIT Knowledge

6 >> Program Discussion 03:00 p.m. The Benefits of Data for Agriculture and Tractors Kaspar Haller Farmer Founder DeinBiogarten Prof. Dr. Joachim Hertzberg Head of the Osnabrück Research Site DFKI Robotics Innovation Center Thomas Mader Senior Vice President Automation & Controls GEA Group Host: Andreas Sentker Department Head Knowledge DIE ZEIT Publisher ZEIT Knowledge One-on-One III Conclusion 03:30 p.m. Farm & Food 4.0 The German Perspective Christian Schmidt German Federal Minister of Food & Agriculture Host: Christoph Keese Executive Vice President Axel Springer SE End of Conference / Get-together 04:00 p.m.

7 Location Otto-Braun-Straße Stairs Stairs Alexanderstraße Registration & Wardrobe Exhibition & Catering WC WC Ground Floor Stairs Stairs Conference First Floor

8 #farmfood40 Event Location bcc Berlin Congress Center Alexanderstraße Berlin Date Monday, January 18, 2016 Time 10:30 a.m. to 4 p.m. Information and Registration Convent Gesellschaft für Kongresse und Veranstaltungsmanagement mbh A Company of ZEIT Publishing Group Senckenberganlage Frankfurt am Main Contact: Michael Gassmann mg@convent.de Phone: 069 / Fax: 069 / Organization: Supporters: