Regional Conference on Investing in Tourism for an Inclusive Future: Challenges and Opportunities

Transcription

1 Regional Conference on Investing in Tourism for an Inclusive Future: Challenges and Opportunities Petra, Jordan, October 2016

2 Copyright 2017, World Tourism Organization (UNWTO) Regional Conference on Investing in Tourism for an Inclusive Future: Challenges and Opportunities Petra, Jordan, October 2016 ISBN printed version : ISBN electronic version : Published by the World Tourism Organization (UNWTO). First printing : 2017 All rights reserved. Printed in Spain. The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the publishers concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries. The opinions contained in this publication are exclusive from the authors and do not necessarily reflect UNWTO s point of view. World Tourism Organization (UNWTO) Tel. : (+34) Calle Capitán Haya, 42 Fax : (+34) Madrid Website : Spain omt@unwto.org Citation : World Tourism Organization (2017), Regional Conference on Investing in Tourism for an Inclusive Future: Challenges and Opportunities Petra, Jordan, October 2016, UNWTO, Madrid. All UNWTO publications are protected by copyright. Therefore, and unless otherwise specified, no part of an UNWTO publication may be reproduced, stored in a retrieval system or utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm, scanning, without prior permission in writing. UNWTO encourages dissemination of its work and is pleased to consider permissions, licensing, and translation requests related to UNWTO publications. Permission to photocopy this material in Spain must be obtained through : CEDRO, Centro Español de Derechos Reprográficos Tel. : (+34) Calle Monte Esquinza, 14 Fax : (+34) Madrid Website : Spain cedro@cedro.org For authorization of the reproduction of works outside of Spain, please contact one of CEDRO s partner organizations, with which bilateral agreements are in place (see : For all remaining countries as well as for other permissions, requests should be addressed directly to http ://publications.unwto.org/en/content/rights-permissions.

3 Acknowledgments This publication is the result of the Regional Conference on Investing in Tourism for an Inclusive Future: Challenges and Opportunities, held in Petra, Jordan, on October The event was organized by the European Bank for Reconstruction and Development (EBRD), the World Tourism Organization (UNWTO) and the Ministry of Tourism and Antiquities of the Kingdom of Jordan. The conference would not have been possible without the kind support and contributions of the EBRD. Our special thanks go to Mr Vlaho Kojakovic, Ms Barbara Rambousek, Ms Sangjung Ha, Ms Claudia Pendred, Dr Heike Harmgart and Dr Mattia Romani for their unwavering support of this initiative. We wish to thank the Ministry of Tourism and Antiquities of Jordan for its tireless cooperation and immense efforts which made it possible to successfully hold this important event in the historic city of Petra. We are especially grateful to H.E. Ms Lina Mazhar Annab, Minister of Tourism and Antiquities and her wonderful team. We acknowledge the overall writing of the conference proceedings by Ms Ruya Leghari whose efforts we greatly appreciate. Our thanks go also to all moderators, speakers, delegates and participants whose knowledge and expertise shared in Petra have made this publication so rich. This publication was prepared by UNWTO, particularly the Programme for Institutional Relations and Resource Mobilization, headed by Ms Cordula Wohlmuther and the Regional Programme for the Middle East, headed by Mr Amr Abdel Ghaffar. Both Programmes have been supported by several colleagues, including Ms Zoritsa Urosevic, Ms Sandra Carvao, Ms Claudia Lisboa and Mr Samiti Siv. 3

4 Table of contents Foreword 6 Executive summary 8 Opening session 16 Tourism as a force for positive change 19 Tourism in Jordan and the SEMED Region 21 Keynote speech: Inclusive tourism for sustainable development in a fast-changing world Sean Cleary, Executive Vice-Chairman, Future World Foundation 24 Making tourism more sustainable and inclusive 27 Plenary session Financing an inclusive and sustainable tourism 30 Understanding the context: current challenges to inclusive investments 33 Enhancing investments by improving financing structures 34 Financing inclusive and sustainable tourism in Jordan 38 Session 1 Inclusive tourism through skills development as a driver of sustainable development 40 Understanding the context: skills development and youth 43 Promoting the private sector s role in skills training 44 Strengthening action by education providers and the public sector 46 Spearheading long-term solutions 49 Promoting policies and partnerships around skills development 50 Case study: Abdali Mall 53 4 UNWTO Conference Procedures: Investing in Tourism for an Inclusive Future

5 Session 2 Building competitiveness throughout tourism value chains 54 Understanding the context: challenges to the competitiveness of the value chain 57 Innovative approaches and strategic frameworks 58 Enhancing competitiveness on the ground 60 Case study: Linking the local production of saffron to rural tourism in Morocco 63 Session 3 Energy-efficient operations through innovative technical practices and enabling policies 64 Understanding the context: current trends in energy efficiency 67 Pursuing innovative technical solutions 68 Fostering a supportive policy environment 70 Building on existing learning tools and good practices 72 Case study: Jadranka Hotels, Croatia 75 Session 4 Sustainable consumption and production in the tourism sector 76 Understanding the context: the value of sustainability for the SEMED region 79 Developing new approaches for tourism s sustainability 80 Stakeholders role in implementing practical solutions 82 Case study: Sustainability and Tourism in the Mediterranean 85 Annexes Annex I Petra Declaration on Investing in Tourism for an Inclusive Future 86 Annex II: Conference programme 92 Petra, Jordan, October