P R E S S K I T FIND ME S E R I E

Transcription

1 P R E S S K I T FINDME SERIE

2 CODE ADN Allowing opticians to showcase their expertise CONTACT Dominique Alba Philippe Diné The company is certified by the European Business and Innovation Centre Novacité. Founded in 2013 by Dominique Alba and Philippe Diné, Code ADN is based in the Jura department of France. The company s values of innovation in design and use rely on technology and manufacturing that are 100% Made in France. In a world where commoditization and promotional hype have become the norm, Code ADN s mission is clear: offer products that fully satisfy the recognized needs of consumers, thereby allowing opticians to showcase their expertise. It was with this in mind that Code ADN developed ihuman. DOMINIQUE ALBA PHILIPPE DINÉ Following a lengthy career in the eyewear industry, notably at the head of the Logo and Alain Mikli International groups, Dominique Alba currently acts as a business angel to a dozen companies. A trained optician and former Sales Director, Europe of the Alain Mikli International group, Philippe Diné is a specialist in the eyewear industry with nearly 25 years of experience in this field.

3 Ideas for people IHUMAN The ihuman brand was inspired by an idea, that of introducing new technology to meet the specific needs of spectacle wearers. A total of 27 consumer meetings held over a 12-month period allowed for revealing expectations beyond mere aesthetics. For what men and women who wear glasses are looking for today is above all efficient and practical products. Combining technology, design, quality and comfort, each ihuman creation offers features that meet a specific need. In short, these are glasses that fit your lifestyle : Adaptable Eyewear. By offering products designed to satisfy specific needs, ihuman allows opticians to fully showcase their expertise and professionalism.

4 The latest creation by ihuman, the FindMe series offers an unprecedented solution for the absentminded. Occasional and full-time wearers alike frequently forget where they put their glasses. At the bottom of a bag, down the side of the settee, or put away in a drawer... impossible to remember where you left them. And the same is no doubt often true for your mobile phone...

5 Finding your glasses without even looking In this era of connected objects, ihuman decided to provide a technological answer to this need, clearly identified during its consumer meetings. The FindMe series integrates a system that allows for finding your glasses, no matter where they are in the house, thanks to a simple smartphone application, which also works the other way round to allow you to locate your mobile. Without compromising on aesthetics or functionality, the FindMe series boasts a sleek and stylish hightech frame, available in two separate models that are infinitely customizable thanks to their interchangeable coloured parts. Range: men s and women s optical frames and sunglasses Number of models: 2 customizable Average retail price:

6 EMBEDDED BLUETOOTH TECHNOLOGY & SMART- PHONE APPLICATION Technology to enhance the human experience ihuman created the FindMe series by incorporating a miniaturized communication system directly in the frame: Low-energy embedded Bluetooth technology 1 micro antenna 2 batteries (battery life of 6 months) 1 buzzer When the FindMe app is installed on your smartphone and activated, the integrated radar indicates the direction to follow to find your misplaced glasses, and a button activates the buzzer present in the frame to help locate them. With the Reverse function, the frame also has a button that triggers a ringtone on your smartphone. Thanks to this system, you can use your phone to locate your glasses and vice versa.

7 Création : ArtFeelsGood