VISION DESIGN CONSTRUCT OPERATE MANAGE MUSCAT, OMAN DESIGN PROPOSAL

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1 VISION DESIGN CONSTRUCT OPERATE MANAGE MUSCAT, OMAN DESIGN PROPOSAL

CONTENTS ABOUT US 5 OUR SERVICES 6 PROJECT

AVAILABLE MARKETS 14 SUITABLE AREA 15 PROPOSAL

3 CONTENTS ABOUT US 5 OUR SERVICES 6 PROJECT HISTORY 8 PROJECT OPPORTUNITY 11 EXECUTIVE SUMMARY 11 PRELIMINARY EVALUATION OF ATTENDANCE POTENTIAL 12 AQUARIUM COMMUNITY BENEFITS 13 AVAILABLE MARKETS 14 SUITABLE AREA 15 PROPOSAL 1 16 PROPOSAL 2 18 PROPOSAL 3 20 PROPOSAL 4 22 GET IN TOUCH 25

Aquamarine was founded by Nicholas and Elizabeth Traviss who have been working Internationally in more than 20 countries bringing large and small projects to life.

5 ABOUT US WE ARE A FULLY INTEGRATED MULTIDISCIPLINARY DESIGN COMPANY BASED IN AUCKLAND, NEW ZEALAND. WE SPECIALIZE IN THE DESIGN, CONSTRUCTION, MANAGEMENT AND OPERATIONS OF ENTERTAINMENT CENTERS, PUBLIC AQUARIUMS AND NEW ATTRACTIONS. Aquamarine was founded by Nicholas and Elizabeth Traviss who have been working Internationally in more than 20 countries bringing large and small projects to life. They are backed by a team of specialist designers, architects, engineers and project managers who bring their own unique set of specialized skills and experience to strengthen and build on an already impressive international portfolio. Our creative team network across the world believing quality design can transform, inspire and improve people s lives. AN INTELLIGENT TURN-KEY DECISION APPROACH At Aquamarine our mission is to deliver an exceptional integrated design service. We are creative problem solvers by nature and serve our clients by listening to their concerns, time frame. understanding their goals, and sharing in their vision. Our multidisciplinary turn-key approach ensures that our projects are developed and managed to the highest possible specification and in the shortest possible OUR GLOBAL NETWORK Key to our experience is the global network of associated consultants we employ. As the head consultant, we work with designers, architects, engineers, contractors, project managers and other specialty consultants to ensure that the client s vision and expectations are met and exceeded. 5

At Aquamarine we design amazing new places and provide a comprehensive range of inspired professional services.

6 OUR SERVICES WE TAKE IDEAS AND MAKE THEM REAL OUR ABILITY TO SEE THE BIG PICTURE HELPS US TO PLAN, DESIGN AND INNOVATE Our love for what we do transfers into our services. At Aquamarine we design amazing new places and provide a comprehensive range of inspired professional services. Our diverse network of professionals will help you find the best creative and innovative solutions while enhancing the lives of people and improving communities.

7 DESIGN CONSTRUCTION OPERATIONS CONCEPT AND MASTER PLANNING PROJECT MANAGEMENT CONCEPT AND MASTER PLANNING Ideation Feasibility Study Master Planning + Schematic Design Budgetary Planning + Estimating DESIGN Architecture Engineering Consultation Interior Design Exhibit Design Technical CONSTRUCTION Aquarium Specialist Construction Acrylic Panel Manufacturing and Installation Habitat Replication Aquatic Filtration Supply and Installation OPERATIONS Operations Complex Management Maintenance Security Leasing Administration Marketing and Promotion Activities PROJECT MANAGEMENT We manage all aspects of the project, from conception to completion. Renovation Visual Communications 7

EMAAR Dubai Mall Aquarium Dubai, United Arab Emirates Management and Operations Contract VGP Marine Kingdom Chennai, India Principal Designer & Creative Direction NID Discovery Centre Istanbul,

8 EMAAR Dubai Mall Aquarium Dubai, United Arab Emirates Management and Operations Contract VGP Marine Kingdom Chennai, India Principal Designer & Creative Direction NID Discovery Centre Istanbul, Turkey Principal Designer & Creative Direction Greater Cleveland Aquarium Cleveland, Ohio, U.S.A. Principal Designer & Creative Direction PROJECT HISTORY Galactica Entertainment Centre Kogalym, Russia Principal Designer & Creative Direction Oceanlife Aquarium Tauranga, New Zealand Principal Designer & Creative Direction Aquarium of the South Pacific Tehran, Iran Principal Designer & Creative Direction TAT Mall Aquarium Tehran, Iran Principal Designer & Creative Direction Jomtien Thailand Principal Designer Malta National Aquarium Qawra, Malta Principal Designer & Creative Direction

9 Turkuazoo Underwater World Istanbul, Turkey Principal Designer & Creative Direction Baku Aquarium Baku,Azerbaijan Principal Designer & Creative Direction Vinpearl Aquarium Nha Trang, Vietnam Principal Designer & Creative Direction Aquaria KLCC Kuala Lumpur, Malaysia Design Consultant Port Huron Aquarium Michigan, U.S.A. Principal Designer & Creative Direction Chiang Mai Aquarium Chiang Mai, Thailand Principal Designer & Creative Direction Antalya Aquarium Antalya, Turkey Principal Designer & Creative Direction Planet Neptun St Petersburg, Russian Federation Design Consultant Primorsky Oceanarium Vladivostok, Russian Federation Design Consultant 9

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PROJECT OPPORTUNITY Aquamarine Projects are pleased to offer this opportunity in Muscat, Oman EXECUTIVE SUMMARY This proposal is for an exciting and innovative public aquarium which will immerse its

Upon arrival, visitors will begin a journey through several specially selected discovery zones and fresh water habitats.

11 PROJECT OPPORTUNITY Aquamarine Projects are pleased to offer this opportunity in Muscat, Oman EXECUTIVE SUMMARY This proposal is for an exciting and innovative public aquarium which will immerse its visitors in a world of fantastic colours, spectacular animals and incredible experiences. Upon arrival, visitors will begin a journey through several specially selected discovery zones and fresh water habitats. Tanks containing live fish and other aquatic animal life will be set into suitably themed exhibits chosen because they are particularly interesting, exciting, or relevant to the selected environment. In addition to informative displays, there will be interactive exhibits and devices providing further images and information. The whole facility will be arranged to provide the element of surprise and a sense of discovery from beginning to end. 11

PRELIMINARY EVALUATION OF ATTENDANCE POTENTIAL In assessing the preliminary market potential of the proposed Aquarium attraction in Muscat, Oman, Aquamarine has developed market penetration rates

Attendance to aquarium attractions is a function of market size, spending power, market acceptance, investment, and a host of other factors.

12 PRELIMINARY EVALUATION OF ATTENDANCE POTENTIAL In assessing the preliminary market potential of the proposed Aquarium attraction in Muscat, Oman, Aquamarine has developed market penetration rates based upon the market factors and experience of aquariums in the UAE, Saudi Arabia, Southeast Asia, Australia, and selected aquariums in the United States, as well as local attractions in Muscat. Attendance to aquarium attractions is a function of market size, spending power, market acceptance, investment, and a host of other factors. The market factors define the basis from which attendance is derived, while the scope of the aquarium determines the drawing power of market penetration of the aquarium. The scope and drawing power of an aquarium is a function of numerous factors such as level of initial investment, capital reinvestment, marketing strategy, images and brand identity, market awareness, penetration at comparable attractions, competitive environment, and other exogenous variables such as climatic conditions. An important part of how the aquarium will perform in terms of attendance is based upon the concept and design of the facility. The scope and quality of the core design impacts the drawing power of the attraction, thereby expanding the market and attendance potential. The visitation to the Aquarium will be derived from a mix of several distinct market segments, primarily local residents within the principal market, including greater Muscat Governorate residents, school groups and international tourists. Aquamarine s preliminary market evaluation results are applied through market penetration analysis to generate the estimated and projected attendance for the proposed Aquarium. Estimates of attendance at the proposed aquarium are based upon expected patterns of market penetration, market characteristics, market growth potential, and the ability of the proposed aquarium to capture the markets, given the above-mentioned factors. It is important to emphasize that this is a preliminary evaluation subject to further detailed analysis and refinement. The proposed concept for the Aquarium will be unique in the Muscat market and Oman, with several new ocean and marine-life experiences, shows, and rides providing a high quality interactive, educational and entertaining visitor experience. Exhibits that have the ability to capture the imagination of visitors, provide an excellent visitor experience, and generate strongly favourable word-of-mouth marketing for the aquarium. The Aquarium will feature several new attractions which will provide important points of differentiation. Reinvestment will continue at a regular basis to renew the product offering and keep it fresh in order to generate the critical repeat visitation from the resident market. There is a strong relationship between investment and attendance, although it is not a direct relationship. Pricing will be competitive with existing regional attractions in the marketplace, and reasonable, given the expected length of stay of hours. Aquarium will benefit from operation by an experienced operator of high quality international aquariums, building on a vast array of experience by Aquamarine. It is assumed that experienced local attractions management and marketing staff will be employed that truly understand the local and regional hospitality industry, school and tour group markets. 12

13 AQUARIUM COMMUNITY BENEFITS The Universal Appeal of Aquaria. The last 100 years have witnessed a rapid expansion of the aquarium industry. This expansion has been seen worldwide and can be credited to aquariums universal appeal across the general population, business and governments. The general population see aquariums as a medium for environmental education and research, a family entertainment facility, an adventure diving facility or a unique restaurant. Business and Governments see aquariums as facilitators for economic growth. They see increased employment, increased tourism spending, increased land value, and an increased tax base. Environmental Education is the cornerstone of many aquariums. With the increasing concern for protecting the environment this aspect of an aquarium s operation is growing and is now an expected aspect of every visit. Aquariums work to develop a bond between people and the underwater world by educating them in the wonders of the underwater world and describing how the sky, the earth and the seas are connected. Family Entertainment is the single most important driver of the aquarium industry success. Aquariums are self-contained, safe, easily accessible and interesting for elderly guests and fun and exciting for youth. With an average dwell time of 1-2 hours a visit to an aquarium is the perfect afternoon family outing. Adventure diving classes are frequently offered at aquariums. Offering these courses increases the aquarium s revenues at little additional cost, while offering a chance to dive with the sharks in a controlled environment often unique in the cities where aquariums operate. Unique Dining experiences add to the general public s enjoyment and support for aquariums. As the aquariums doors are closing to the general public they are opening for dinner, conferences, parties, weddings and special events. Once in a lifetime experiences such as dining in the underwater tunnel or holding a reception near the 360 degree tank will have people talking about the aquarium, and further increase the community s support. Economic Growth is the main reason aquariums receive support from governments and the business community. Many studies have been done worldwide on the economic impact of aquariums, with some communities reporting impacts upwards of USD million annually. Employment Creation is achieved through temporary jobs during the construction phase, direct employment in operating the aquarium and spin-off employment in companies supplying the aquarium and in serving the aquariums guest s at restaurants and hotels. The typical aquarium will employ people directly and will create well over 100 jobs in related industries. Tourism Spending dramatically increases in cities where an aquarium has been added. Between 30-50% of an aquarium s visitors are typically from out of town. The number of visitors to the city increases, many visitors extend their vacation to visit the aquarium and spend more on food, souvenirs, other attractions and hotel rooms. Increased land values are frequently witnessed in the area surrounding a new aquarium development. Major developers and some cities have taken notice of this and are now using aquariums as the first stage of major urban redevelopment efforts. The development of a new aquarium has many benefits for the general population, the business community and the local government. These benefits have been proven true time and again across geographic boundaries, religions, cultures and over time. It is due to these many benefits that aquariums frequently have universal community support and is one of the main reasons that the industry has seen tremendous growth over the last 100 years. 13

AVAILABLE MARKETS Much of the potential success of any commercial attraction, among other factors, is the function of the market available to serve it, as well as the relative drawing power and level

14 AVAILABLE MARKETS Much of the potential success of any commercial attraction, among other factors, is the function of the market available to serve it, as well as the relative drawing power and level of investment of the proposed development. Aquamarine envisions the proposed Aquarium to be a major attraction in the Muscat region and to draw from both the resident market as well as the tourist market. Available markets for the Aquarium will consist of residents in the greater Muscat Governorate, and international visitors to the Muscat region. The primary market includes all the districts of the Muscat Governorate. The primary market accounted for 1,208,114 people at April International visitors to Muscat accounted for over 3,464,000 people in PRIMARY MARKET (MUSCAT GOVERNATE) INTERNATIONAL VISITOR MARKET 14

15 SUITABLE AREA COASTLINE SUITABLE TO PROPOSAL 1 AND 2. COASTLINE SUITABLE TO PROPOSAL 3 AND 4. 15

PROPOSAL 1 This development uses a shore-side building as entrance point to the Underwater Journey. The underwater tunnel starts at in the basement of this building.

16 PROPOSAL 1 This development uses a shore-side building as entrance point to the Underwater Journey. The underwater tunnel starts at in the basement of this building. There are two large exhibits before the Tunnel to the remote Island ; this sea based building has restaurants and additional exhibits. BUILDING AREA/SIZE: 4,500m 2 VIEWING TUNNEL LENGTH: 230m PROJECTED ESTIMATE: $17,800,000 USD NUMBER OF EXHIBITS: 35 16

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18 PROPOSAL 2 This design is also ideal for a very small site and low visitation. This building can be placed in any location with a small parking area and can be built in 11 to 12 months. BUILDING AREA/SIZE: 2,750m 2 VIEWING TUNNEL LENGTH: 52m PROJECTED ESTIMATE: $9,300,000 USD NUMBER OF EXHIBITS: 12 18

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PROPOSAL 3 This aquarium combines the Sea-Tube with a land based walkway and an entrance building to strengthen the relationship between the land and sea harmoniously.

20 PROPOSAL 3 This aquarium combines the Sea-Tube with a land based walkway and an entrance building to strengthen the relationship between the land and sea harmoniously. The design has over 100 meters of Sea- Tube making it the longest underwater walkway in the world. BUILDING AREA/SIZE: 3,500m 2 VIEWING TUNNEL LENGTH: 100m PROJECTED ESTIMATE: $18,150,000 USD NUMBER OF EXHIBITS: 40 20

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22 PROPOSAL 4 This design is perfect for a rocky shoreline with minimal access. The site in Muscat that this design will be optimal is in front of the Al Bustan Marine Research Institute. BUILDING AREA/SIZE: 2,470m 2 VIEWING TUNNEL LENGTH: 127m PROJECTED ESTIMATE: $17,850,000 USD NUMBER OF EXHIBITS: 28 22

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24 24 AN EXPERIENCE UNLIKE ANY OTHER

GET IN TOUCH Phone +64 9 972 2344 Fax +64 9 972 2470 info@aquamarineprojects.

25 GET IN TOUCH Phone Fax info@aquamarineprojects.com Oaia Road, Muriwai, Auckland, New Zealand PO Box 84078, Westgate, Auckland, 0614,New Zealand 25

26 DISCLAIMER: These Design Documents for the specified Proposed Project(s) were prepared by Aquamarine and are in various phases of completion. These Design Documents disclosed are for informational purposes only and for the preparation of proposals to the completion of the Proposed Works. These Design Documents contain some copyrighted material where the copyright belongs to another. It is presented here under the fair use provisions of International copyright laws, and is used solely for the purpose of information only.

CONSORTIUM OCEANLIFE AQUARUIM TAURANGA, BAY OF PLENTY

CONSORTIUM OCEANLIFE AQUARUIM TAURANGA, BAY OF PLENTY VISION DESIGN CONSTRUCTION MANAGE OPERATE all great things begin with a vision. TO CONTENTS Aquamarine Consortium 4 Aquarium Community Benefits 5 Preliminary