Google Technology Analysis NOVOCUS LEGAL LLP 1
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1 Google Technology Analysis FOR PATENTS WITH APPLICATION YEAR 1 RUCHICA KUMAR NOVOCUS LEGAL LLP 1
2 Why you need Patent Analysis done for your portfolio..???? Data analytics is heart of every model aimed at spurring innovation. Unique combinations as foundation to spur innovation. Collaborations have led to recent advances including neuro-stimulators, stent technologies, biomarkers, robotic assistance and implantable electronic devices. Today, the ratio of tangible to intangible assets has inverted - nearly 8% of corporate value resided in intangible assets as reported by analysis of S&P 5 market value. While strategic buyers have been acquiring assets to add new growth engines to their portfolios, they have been divesting noncore assets, creating attractive carve-out opportunities for private equity NOVOCUS LEGAL LLP
3 Story of every Patent Portfolio ENHANCEMENTS Mergers PATENTS Technology ACQUISITIONS SPILL- OVERS Licensing NOVOCUS LEGAL LLP 3
4 Knowledge Externality analysis (Technology Diffusion) Example using Google Patents for year 1 Technology infusion Crossindustry licensing Patent Portfolio Technology diffusion White spaces and black holes NOVOCUS LEGAL LLP 4
5 AN EXAMPLE OF TECHNOLOGY DIFFUSION AND EVOLUTION USING PATENTS FOR YEAR 1 WITH GOOGLE AS ASSIGNEE We present an approach to efficiently generate effective intelligence on emerging technology landscapes. This approach draws on monitoring technical data and bibliometrics to mine the wealth of information available in major public and commercial electronic databases. The approach uses new software to expedite secondary analyses of database searches on topics of interest. We illustrate the range of information profiles possible by examining research and development (R&D) publications and patents pertaining to technology of interest. Purpose of the study: Author aims are ultimately doing same analysis as presented above for application years 1-14 for GOOGLE, and compare technical field shifts and citation assignee shifts. Benefits: Such a study would help GOOGLE Inc., in identifying new research areas and also utilize existing portfolios for pro-bono licensing and technology stewardship in cross industry sectors. Such innovation maps present a holistic tools for scientifically identifying gaps in technology and opening new avenues of research. The report presented herein, would be focused on applications filed by google in year 1. Data collected for this research and analysis is obtained from public domain and analytical tools and techniques employed by author have been developed by author through years of learning and experimentation. Purpose of this report is to present to you a glimpse of what a detailed innovation mapping study can do for your organization s licensing opportunities. This reports includes following sections: 1. Analysis of applications filed in year 1. Backward Citation analysis 3. Forward Citation analysis generation 1 4. Forward Citation analysis generation to observe code shifts. 5. Lateral citation analysis for years 1 and 11. Comparisons between first and second generation forward citations Author seeks feedback regarding utility and requirements for such reports in real time environment apart from academic enrichments and social welfare from use of technology NOVOCUS LEGAL LLP 5
6 H4L H4N G9G GN H1Q G11B BW H4B GT H4J GQ GF H4N H4K G1R H4L HG G1C GQ HJ GB, 7 GN99, H4L3, 1 GF7, 7 GF11, 1 GF1, 8 H4M1, 11 H4L51, 1 G1C1, 11 H4N1, 1 GQ1, 15 H4W4, 15 H4L7, 17 H4M3, G1L15, 18 GF9, 19 GF1, 19 H4L1, GK9, 3 1 H4L1, 5 GF3, 38 H4L9, 5 GT19, 5 GQ5, 5 GQ3, 91 H4L47, 5 H4N19, 5 GF8, 5 H4L43, 5 GF17, 53 Technical Field vs Number of Backward Citations - Below 1 1 Technical Field vs Number of Backward Citations - Above 1 G1C H4N GN GQ H4W H4M1 5 G11C GQ GF GK H4L GF3 8 8 GQ GF NOVOCUS LEGAL LLP
7 GT3 GQ1 1 Forward Citation Count H4L1 H4L7 H1Q3 GN99 H4M1 H5K7 H4L43 H4N1 GF11 GF1 G1C1 BW3 GT7 H4L1 H4K1 H4B1 GB G1L1 G8B1 GN5 H4M3 H4W4 H4L47 GN3 GF15 H4W4 H4J14 H1Q1 G11C8 Forward Citation Count gives an idea about which areas technology is venturing into from google to other assignees. Such indicators point towards technology development open avenues for societal growth and maximal benefit in terms of development from technology. All technical fields of patents are mapped against number of forward citations, respective to the patents. Such an analysis, provides which technical areas are exploited most and which are exploited least. 1 Highest number of forward citations Forward Citation Below Average (1-1) 3 1 Forward Citations Average (1-3) No Forward Citations in these Technical Fields G9B1 F4J H4H H4L49 HJ13 HJ3 H4N1 H4N7 G1L5 H4B1 G1L13 H4W5 G9B9 G1S19 B41J G9B9 A1G9 H4W7 H1R35 H4L NOVOCUS LEGAL LLP 7
8 Backward Citation Analysis Assignee Backward Citation - 1 Intel Corporation,Santa NEC CORPORATION,Tokyo,JP Sony Corporation,Tokyo,JP Yahoo! Inc.,Sunnyvale,CA,US GK7 H4L9 H4W4 GF1 H4N5 B41J H4L1 GF9 GF3 GF17 Microsoft Corporation CPC - Backward Citations H4W4 G9B7 GF3 H4M3 G1L15 GF9 H4N1 HJ3 GN5 G3B1 H4L7 G11B7 GQ1 GF3 H4N1 H4L9 GT19 GK9 G1C1 H4M3 H4H GT13 GF1 GB5 H4N7 H4L51 G11B7 GT3 GF17 A3F Such an analysis where a portfolio is coming from in terms of technical fields. Such an analysis yields great results when mapped against manually created taxonomy. This diagram presents an easily comprehensible view of what a particular competitor or corporation had been doing in which technical domain in which year. In this case also, value derived can be increased many fold if instead of patent classification codes, one uses, ones own technology breakdown structure. Yahoo! Inc.,Sunnyvale,CA,US XEROX CORPORATION,Stamford,CT, US Sony Corporation,Tokyo,JP NEC CORPORATION,Tokyo,JP NOVOCUS LEGAL LLP 8
9 Lateral citation Analysis They are restricted to years 1 and 11 to maintain credibility flow of technology AT&T Facebook Samsung Apple Google ebay Inc.,San AT&T QUALCOMM NOKIA IBM Microsoft H4W9 H4W7 H4W4 H4W8 H4W4 H4W1 H4W4 H4R1 H4N1 H4N19 H4M7 H4M3 H4M GF17 GQ3 GF3 CPC count >= 1 GK9 GQ1 H4W4 GF9 H4L7 GF1 H1Q9 H4L9 G1C15 GF13 G8B1 H4L47 BL11 A1B5 G8G1 G1S5 CPC Count - -4 CPC count GF1 H4L5 GT7 H4W4 HJ3 H4N19 GF19 H4L51 H4L1 H4N5 GQ4 GN5 H3H7 H1Q1 G1L NOVOCUS LEGAL LLP 9
10 Adobe Systems Amazon Apple Inc. BlackBerry Limited Dell Products ebay Inc.,San Facebook InC Fujitsu Limited Google Inc. Hewlett-Packard International Lookout Inc.,San Microsoft Corp. NIKE Nokia Nuance Palantir QUALCOMM RESEARCH IN Samsung SONY Uniloc Xerox YAHOO! INC,US Forward Citation Analysis Generation Technical field and assignee activity changes are observed indicating technology spillovers H5K7 H4W7 H4W4 H4W5 H4W48 H4W4 H4W1 H4W1 H5K7 H4W7 H4W7 H4W4 H4W5 H4W48 ROBERT BOSCH ebay Inc.,San Amazon Symantec Polycom Inc.,San Metalast HWANG Jeong crwowd Fujitsu Limited Vaughan Samsung P4tents1 MACASKILL Intel Mobile GEHRY Dwango Co. Ltd.,JP Aurigemma Yao Rose,San STMicroelectronic NCR International Elwha BIZIDEO Symantec Integro Apple Inc. TeleCommunicati Google Inc. 4 H5K7 H4W7 H4W7 H4W4 H4W5 H4W48 H4W8 H4W4 H4W1 H4W1 H4W4 H4R5 H4N1 H4N19 H4N13 H4N7 H4N5 H4N1 H4M15 H4W NOVOCUS LEGAL LLP 1
11 1 Forward Citation Analysis Generation GF17 GF3 GQ3 GQ1 GF1 H4L7 GF9 G1C1 GF8 GK9 H4W4 H4L3 GQ5 GF1 H4L5 H4N1 GF11 ( A p r Nokia Corporation VERIZON PATENT AND salesforce.com inc.,san Interactive Memories Inc.,Palo Yahoo! Inc.,Sunnyvale,CA,US Facebook Inc. NIKE Inc. International Business Machines Top Assignee Activity Microsoft Corporation TECHNICAL FIELD AND ASSIGNEE ACTIVITY CHANGES ARE OBSERVED INDICATING TECHNOLOGY SPILL OVERS. Top technical fields VOLKSWAGEN Open Text S.A.,Luxembourg,LU Fujitsu Limited 4/7 CUSTOMER INC.,US Tucker Todd,Tulsa,OK,US SpeakWrite LLC,Austin,TX,US QMotion Motorola Mobility Kanhere Abhay S.,Fremont,CA,US Hewlett-Packard Development FUJI XEROX CO. LTD.,Tokyo,JP COUPER CYRILLE,PONTOISE,FR Arria DataText Limited,Aberdeen,GB Yang Jen-Chieh,Hsinchu City,TW Tseng Erick,San Franciso,CA,US SOCIALFORCE INC.,Lake Forest Robert Bosch GmbH,Stuttgart,DE Peters Johan Christiaan,Sankt Leon- NEC Corporation,Tokyo,JP Lavian Tal,Sunnyvale,CA,US HU Yamin,US General Electric Daniel Tomer,Herzlyia,IL Business Objects Software Zynga Inc.,San Francisco,CA,US SONY NETWORK ENTERTAINMENT Oracle International HTC Corporation,Taoyuan County,TW DELL PRODUCTS L.P. 4-TELL INC,Stevenson,WA,US Honda Motor Co. Ltd.,Tokyo,JP Adobe Systems Incorporated Amazon Technologies AT&T 4 8 H5K7 H4W4 H4W5 H4W48 H4W4 H4W1 H4W8 H4W4 H4R5 H4R1 H4Q3 H4N1 H4N19 H4N7 H4N5 H4N1 H4M3 H4M1 H4L9 H4L7 H4L5 H4L NOVOCUS LEGAL LLP 11
12 Comparison of 1 Application year technical fields for forward Citations H4W1 H4B1 D1448 D14489 H4L43 H4N5 G1L15 H4L9 GN99 GF15 H4M1 GF11 H4L5 GQ5 H4W4 GF8 GF9 GF1 GQ3 GF F F NOVOCUS LEGAL LLP 1
13 Comparison of 1 Application year Assignee for forward Citations Fujitsu Limited AT&T Zynga Inc.,San Francisco,CA,US Nuance Communications Inc.,Burlington,MA,US Oracle International Corporation,Redwood Quixey Inc.,Mountain View,CA,US Nokia Corporation VERIZON PATENT AND LICENSING INC., salesforce.com inc.,san Francisco,CA,US Interactive Memories Inc.,Palo Alto,CA,US Yahoo! Inc.,Sunnyvale,CA,US Facebook Inc. NIKE Inc. International Business Machines Microsoft Corporation F F NOVOCUS LEGAL LLP 13
14 About the Author Mrs. Ruchica Kumar - An Intellectual Property professional and a registered patent agent who been working in the highly specialized and focused field of Patent Management. As a registered patent agent she has drafted and prosecuted various patent applications. Her work is focused on technical and strategic facets of patent management involving patent analytics, acquisition and management. Her area of specialization is patinformatics wherein, she leverages technical aspects of patent drafting, patent valuation and patent citations to generate comprehensive patent intelligence data. Her sound technical skill set amalgamated with a strong patent knowledge base provides her good understanding of dynamics of cross industry innovation. Her competencies include: Innovation Forecasting Analyzing knowledge spill-overs and externalities for forecasting new innovation areas for an organization using patents as indicators Patent Drafting in fields of Medical surgical devices and implants, cardiac rhythm management devices, urology, gynecology. Patent Invalidation and Patentability assessment Technology infusion and diffusion studies using patents as indicators Licensing and Technology Transfer in fields ofgeneral engineering Indian Patent filing and prosecution Technology Mapping Pre-litigation due diligence Author is currently living in New Delhi, India and plans to open patent analysis and research center in California, USA. This center would cater requirements of USA based companies with regard to innovation maps, patent searches, infringement analysis and the like. Author humbly requests you to present an opportunity to interact on a personal level if possible and explore a business opportunity. Disclaimer: This report was not prepared as an account of work sponsored by any agency. Neither the author nor any agency thereof, nor any of their employees, nor any of their contractors, subcontractors or their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or favoring by the author or any agency thereof or its contractors or subcontractors. The views and opinions of author expressed herein do not necessarily state or reflect any factual or strategic inference. This report is for reference and illustration purpose only and should not be used for commercial purposes NOVOCUS LEGAL LLP 14
15 Contact Us We welcome any queries from Venture Capitalists, Entrepreneurs, Organizational Directors, IP Managers, Inventors or IP Attorneys relating to issues of Intellectual Property. We can be reached at: C-53, Defence Colony, New Delhi 114, INDIA Phone: Web: NOVOCUS LEGAL LLP 15
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